In recent years, more and more young people are wearing Hanfu, walking gracefully and confidently among high-rise buildings and green mountains and rivers. Every traditional holiday, various Hanfu cultural activities enrich the cultural connotation of traditional festivals in the form of festive folk customs, artistic performances, street flash mobs, etc. As an important carrier of China's excellent traditional culture, modern Hanfu has become one of the most distinctive ways for contemporary youth to express their cultural confidence through the creative transformation and innovative development of craftsmen. It has also become an important symbol to convey China's excellent traditional culture to the world. Modern Hanfu: a clothing system embodying ancient civilizationThe full name of Hanfu is the traditional clothing system of the Han nation. Modern Hanfu is a traditional national clothing system constructed by modern people inheriting the basic characteristics of ancient Hanfu. The mainstream typical characteristics can be summarized as "flat center and right hand, wide bed and tassel". It is not only a description of the appearance, but also contains The connotation closely related to Chinese culture fully embodies the temperament and beauty of Chinese clothing that advocates restraint, dignity and stability. The first word "flat" means that Hanfu…

In 2021, the new Hanfu industry market will exceed 10 billion yuan, and the number of consumers will increase to 10.21 million. With the revival of Hanfu culture, its wearing scenes will become more life-like and gradually become one of the important categories of daily clothing for the public. How to "break the circle" in the tens of billions marketNew Hanfu innovation is the keyNew Hanfu, also known as modern Hanfu, is a Hanfu system that is derived from the traditional classic clothing styles of the Han nation and retains its typical shape characteristics, and is innovatively combined with the diverse wearing situations and fashion aesthetics of the current public. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's new Hanfu industry has exceeded the tens of billions of market scale in 2021, but the industrial chain is still not mature. New Hanfu that conforms to contemporary aesthetics and daily wearing situations The development potential is huge, and with this as a key breakthrough point, the industry market size is expected to exceed 100 billion. Yang Xiaodong, full-time vice president of the China National Garment Association, believes that with the development of…

The mini-long holiday that includes "May Day" and "May 4th" is about to begin. Data shows that the popularity of tourism during this year's May Day holiday has increased steadily based on the high level of the same period last year. Young tourists born in the 2000s are a major part of the tourism market. new force. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones.…

In order to further strengthen the inheritance and development of Hanfu culture and promote learning and exchanges in the field of Hanfu design, recently, teachers and students from the School of Art of Taishan University went to Caoxian County to carry out learning and exchange activities, and signed a school-enterprise agreement with the Caoxian Mountains and Rivers Splendid Hanfu Design Museum Cooperate to build a teaching practice training base for the Art School of Taishan University. (The School of Art of Taishan University has established a teaching practice base in Shanhe Jinxiu, Caoxian County)This exchange event lasted for four days. Teachers and students had an in-depth understanding of the design method, clothing pattern making and production of horse-faced skirts. process. As one of the unique styles of Hanfu, the horse-faced skirt's design and production techniques have always been an important part of Hanfu culture. Under the guidance of professional designers from Shanhe Jinxiu, the teachers and students of Taishan College started with basic styles and gradually learned and mastered the design points and production techniques of horse-faced skirts and Hanfu. (Lecture: Traditional Costume Forms and Cultural Characteristics of Each Dynasty) (Horse skirt fabric cut and designed by teachers and students…

In order to carry forward the spirit of the May 4th Movement, encourage young people in colleges and universities to bravely shoulder the mission of the times and deeply serve the local overall situation. On May 1, 2024, the Youth League Committee of Suzhou City University organized more than 40 volunteers to go to Qixin Village, Zhenze Town, Wujiang, Suzhou, to unite with the New Era Civilization Volunteer Service Team of Qixin Village, Zhenze Town, and the third Rural Tourism Festival of Qixin Village , carried out the "Vibrant Rural Youth with Me" May 4th Youth Day volunteer service activity, assisted rural revitalization with practical actions, and contributed youthful power to the beautiful countryside. On the day of the event, a number of volunteer service posts were set up in the village to provide tourists with consultation and civilized guidance and warm-hearted services. At the same time, volunteers were organized to maintain order at major traffic intersections and guide tourists to travel in a civilized manner. In the parking lot of the scenic spot, volunteer Liu Yuzhu introduced the tourist guide to Qixin Village in detail to tourists who drove to Qixin Village for the first time; at the ticket…

ShandongThe short holiday that includes "May 1st" and "May 4th" is about to begin. Data shows that the tourism popularity during this year's May 1st holiday is at a high level compared with the same period last year. With steady growth, young tourists born in the 2000s are a new force in the tourism market. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones. Products with…

Beijing News Shell Finance News (Reporter Cheng Zijiao) On April 30, according to the "Post-00s Travel Consumption Observation" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie artifacts, Polaroids, and Hanfu are the Hot-selling products that the post-00s generation are keen to consume. Among them, the number of post-00s consumers buying selfie gadgets and polaroid products has increased by more than 50% year-on-year, and the number of post-00s consumers buying Hanfu has increased by more than 140%. "Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the products with the most impressive year-on-year growth in the number of users born after 2000. The growth rate is All reached more than 50%. Judging from the concerns of post-00s consumers when purchasing products, when purchasing mirrorless cameras, they will mainly focus on the functions and effects of autofocus, video shooting, high-speed continuous shooting, etc. When purchasing instant cameras, they will focus on Focus more on the application scenarios of products such as imaging once, anytime and anywhere, and recording beautiful things. In addition, in the digital accessories category, digital stands, energy storage/outdoor power supplies, carbon batteries, adapter…

The period from 220 AD to 589 AD was the Wei, Jin, Southern and Northern Dynasties periods in my country. The Wei, Jin, Southern and Northern Dynasties were an era of both destruction and establishment in the history of Hanfu. In the early Wei Dynasty, Emperor Wen Cao Pi formulated the "Nine Ranks of Zhongzheng" official position system, "purple, green and purple are the three colors of the nine ranks", and the official position was customized in terms of color, making it clear at a glance. This system was followed through the generations until the Yuan and Ming Dynasties. At the same time, during the Wei and Jin Dynasties, the strict hierarchical crown and uniform system of the Han Dynasty was broken. All civilians, including civil and military officials, wore scarves to tie their hair, replacing the previous restrained crowns and hats. For a time, various kinds of headscarves appeared in a dazzling variety. During the Southern and Northern Dynasties, northern ethnic minorities took over the Central Plains. Emperor Xiaowen of the Northern Wei Dynasty comprehensively pushed forward the Sinicization reform, from etiquette, language to clothing. At the same time, the short clothes of the northern ethnic groups gradually replaced…

Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Because his wife likes Chinese-style clothing, Wang Ming, a man from the Northeast, started a business on Alibaba, making improved dresses from the Han and Tang Dynasties. The Tmall store named "Manqingluo" is the fruit of his love with his wife. In the seven years since he opened the store, Wang Ming has always insisted on making original products. From design to material selection, processing and packaging, everything is completed in his factory in Guangzhou. Just hiring a professional design team to study the layout would cost Wang Ming more than 80,000 yuan a month. Han style and Tang rhyme reproduce the charm of the East. "Manqingluo", which insists on being original, has gradually developed its own style and become an industry benchmark, and has also become the target of imitation by peers. Fortunately, the launch of Alibaba’s original protection platform allows Wang Ming’s original designs, which he has worked so hard to produce, to be better protected. There are more than 100,000 original merchants like Wang Ming on the Alibaba platform. Alibaba is also safeguarding originality through pragmatic intellectual property protection, bringing more competitiveness to China's sustainable business growth. Promotional image of a Chinese-style dress on the Tmall flagship…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

Recently, a woman wearing Hanfu took photos at the Longmen Grottoes in Luoyang. Tourists passing by pointed and said, "Wow, kimono!" This sparked heated discussions among netizens. After being questioned, the woman randomly retorted: "This is Hanfu!" The photographer also said: "Who said it was a kimono? Go to the museum more!" Hanfu is recognized as kimono. This is not a simple cognitive problem, it is a tragedy for Han culture! Hanfu, also known as Chinese clothing, refers to the unique style of clothing system formed by the Han nationality and its ancestors during the long-term historical development process. The history of Hanfu can be traced back to ancient times, and the earliest form may come from the clothing of the Neolithic Age. With the development of society and technological progress, Hanfu has gradually formed a complete clothing system. During the Zhou Dynasty, clothing began to have a clearer hierarchy. People of different status wore different clothing, which reflected a strict etiquette system. In the Han Dynasty, Hanfu entered its heyday, with more detailed regulations on clothing styles, colors, decorations, etc., forming a complete clothing system. The Hanfu of the Han Dynasty is famous for its simple and smooth lines,…

Although any style of clothing looks good, a unique clothing style is really much better than an ordinary clothing style. The more distinctive and recognizable the clothing style, the easier it is to reflect high-end beauty. . Chinese-style clothing is also becoming more and more popular, and everyone is hurrying to wear it before it is worn all over the street to reduce the chance of wearing the same clothes and improve their personal charm. These "Chinese styles" are very popular in foreign countries. They are elegant, dignified and unique, and are particularly recognizable. Although there are more people wearing Hanfu in China, there are still relatively few Chinese-style clothes for daily wear. Chinese-style clothes are so beautiful! Even foreigners can’t resist it, and it’s too practical for daily wear. In comparison, clothing with Han elements and Chinese style clothing are more practical. Pan buckle Chinese-style clothing is very recognizable, such as buckles, blue and white porcelain patterns, etc., when added to the clothing, it will instantly enhance the high-end sense of the clothing, and the visual effect will also be particularly Chinese-style. The buckle is a design that can be added to any high-end clothing to show the Chinese…

Four brand recommendations | New Chinese style women's clothing brands. With the gradual improvement of national self-confidence, the acceptance of new Chinese style has also gradually increased. Related women's clothing is also widely popular Let's take a look at the new Chinese women's clothing brands M Essential The brand style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques to create a contemporary oriental exquisite lifestyle, presenting a quiet and elegant female image ZHIZHI The brand's vision is to bring modern and practical designs to women, and is committed to exploring the integration of oriental aesthetics and contemporary aesthetics to present the unique romantic and poetic charm of oriental women in the language of clothing. Angel Chen The brand is infused with the designer's vision of color and cleverly combines the understanding of Eastern and Western aesthetics. Through traditional and modern craftsmanship, modern Eastern aesthetics and avant-garde fashion are integrated. Clothes hanger The clothes hanger brand takes oriental culture as its spiritual core and blends traditional craftsmanship with modern avant-garde design attitudes to create high-quality, design-forward and practical wardrobes for elite women