During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

Wearing new clothes on the first day of the new year and welcoming the new year happily is a traditional custom of Chinese people during the New Year. This year’s Spring Festival outfits are fashionable and are inspired by the national style. This Spring Festival, both young people from small towns returning to their hometowns and exquisite girls from first-tier cities have fallen in love with retro Chinese clothes. More and more young people are wearing Chinese-style clothes to pay New Year greetings: down jackets paired with horse-faced skirts, bubbles Cheongsam with sleeves, buttoned top and pleated skirt...the whole body is in retro style, celebrating the Year of the Dragon lively. Qiqi, a post-00s generation whose hometown is in the countryside of Hunan, is a lover of Chinese-style clothing. During the Spring Festival this year, she prepared several sets of Chinese-style clothing to go home for the New Year. "I used to just wear them when traveling or taking photos, and rarely wear them when I go home. But later I found that my family is more and more recognized for these clothes." Qiqi's parents are also from rural areas. In their opinion, Qiqi wears The horse-faced skirt is "very…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

The fashion circle has a very large selection flexibility, and the aesthetic span of each item is also very far. Even retro-designed clothing can show a modern urban dressing temperament in our daily wear. We The “horse face skirt” I want to introduce is the protagonist of today’s recommended fashion items.   China has 5,000 years of traditional culture, which has given birth to aesthetics that span a long river of time. Each period of history is actually represented by typical clothing. Today we need to introduce to you the horse-faced skirt, which is the main item for women in ancient China. One of the skirt styles. 1. How much do you know about the design advantages of horse-faced skirts? [Typical ancient skirt, how to wear modern clothes] ①Four skirt doors are combined into one piece   The most classic ancient horse-faced skirt is actually very detailed in design, especially the skirt. It has four skirt doors, which are overlapped in pairs and fixed with a pure cotton silk belt. In order to make it easier for modern women to wear, the four skirt doors are combined into one piece, making it more convenient to wear. It can directly replace…

Who would have thought that the "Dior copied Chinese horse-faced skirt" incident would have such great stamina. In July 2022, after Dior's new product was revealed to be a copycat of Chinese horse-faced skirts, sales of horse-faced skirts have been increasing. Cao County, "a big county for horse-faced skirts," made a profit of 550 million from selling horse-faced skirts in the first two months of this year. The sales of Year of the Dragon New Year clothes, which are mainly horse-faced skirts, exceeded 300 million during the Spring Festival. There is a Hanfu brand that has only been in operation for one year, and its turnover exceeded 100 million. Xinghe Hange, which was founded just 10 months ago, has a turnover of 70 million, and once made a daily profit of 1.5 million yuan. What is the concept of making 1.5 million a day? I got 62,500 yuan in one hour, and I earned a monthly salary of 3,000 yuan in one hour, which is what a dozen workers would earn in a year and a half. Another protagonist in the comparison incident, the LVMH Group of the Dior brand, saw its revenue share in China slipping from 35% to…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

"When I sit, my belt lingers in the grass, and when I walk, my skirt sweeps away plum blossoms." "My skirt drags six pictures of the water of the Xiangjiang River, and a section of Wushan clouds towers over my temples."... These beautiful poems cannot describe the softness and beauty of Chinese daughters. Among them, the skirts they wear perfectly set off their elegant and quiet temperament. So, what kind of charm does Chinese clothing, the skirt in the Hanfu system, have that can last through thousands of years and become a classic style in our Chinese history? This article counts the underskirts of each dynasty, trying to sort out the relatively stable shapes among them, and see what the traditional "tong" is in our Hanfu system, and what the "zong" is that never changes away from its origin. 1. Pre-Qin Period "Ruqun" and "clothes" are relatively similar, but there are still differences between them and need to be discussed separately. Of course, this difference does not mean that they correspond to "women's clothing" and "men's clothing" respectively, but refers to the differences in tailoring and cultural connotation. To make a simple analogy, "skirt" and "clothes" are like two branches…

Zimo is a kind of fashion clothing that carries traditional Chinese aesthetics. It combines the clothing style of the Song Dynasty in China and shows respect and innovation for classical culture. This Chinese-style Song Dynasty gown with double lapel and waist-length undershirt not only integrates ancient design elements, but also glows with new brilliance under the modern aesthetic perspective. 1. The meaning of the name The name "Zi Mo" has a profound meaning. Purple symbolizes dignity and nobility, while Mo Lu represents walking thousands of miles away. With its profound artistic conception, this name interprets an elegant pursuit and yearning for a better life. 2. The ancient charm of the long gown made in the Song Dynasty China's Song Dynasty was a period of cultural prosperity. The clothing style of the Song Dynasty was mainly simple and elegant, emphasizing smooth lines and overall harmony. Zimo's Song Dynasty gown inherits this ancient charm and features a double-breasted design, which not only shows the identity of the wearer, but also highlights the connotation of traditional culture. The double-breasted skirt extends to waist level, which not only provides comfort, but also shows unique taste. 3. The softness of the waist-length underskirt Paired with…

Hanfu has been a symbol of the national spirit for thousands of years of Chinese culture. Whether it is the elaborate costumes of actors in popular costume film and television works such as "The Wind Rises in Longxi", "Nirvana in Fire", "Twelve Hours in Chang'an", "Meng Hua Lu", "Mountains and Rivers", "Ming Dynasty under the Microscope", or in daily life in the streets In recent years, in China, which enjoys the reputation of the "Kingdom of Clothes", the emergence of Hanfu in the national trend has particularly demonstrated the cultural confidence and enthusiasm of the Chinese people. However, people may not necessarily know what kind of clothing Hanfu is, what kind of style and connotation it has; what should be the reason for the revival of Hanfu. In the Han Dynasty and before, there was no such thing as "Hanfu". The closer official name was Huafu, which as the name suggests is the clothing of the Chinese people. What we call "Hanfu" today refers more to the master of Chinese national costumes in the eyes of academic circles. The essence of reviving Hanfu should involve the following two aspects: first, the Chinese classic clothing system, including the matching rules, wearing…

Hanfu has been a symbol of the national spirit for thousands of years of Chinese culture. Whether it is the elaborate costumes of actors in popular costume dramas such as "The Wind Rises in Longxi", "Nirvana in Fire", "The Twelve Hours of Chang'an", "Menghualu", "Mountains and Rivers", "Ming Dynasty under the Microscope", or in daily life in the streets and alleys In recent years, in China, which enjoys the reputation of the "Kingdom of Clothes", Hanfu fans in small and large groups are attracted by the charming tops. The emergence of Hanfu in the national trend has particularly demonstrated the cultural confidence and enthusiasm of the Chinese people. However, people may not necessarily know what kind of clothing Hanfu is, what kind of style and connotation it has; what should be the reason for the revival of Hanfu. In the Han Dynasty and before, there was no such thing as "Hanfu". The closer official name was Huafu, which as the name suggests is the clothing of the Chinese people. What we call "Hanfu" today refers more to the master of Chinese national costumes in the eyes of academic circles. The essence of reviving Hanfu should involve the following two aspects:…

In the long river of Chinese civilization spanning five thousand years, Hanfu shines like a bright pearl, radiating brilliance. It is not only the traditional attire of the ancient Han Chinese people but also an important carrier of Chinese culture. Across millennia, it still demonstrates its unique charm and elegance. Hanfu originated during the time of the Yellow Emperor and gradually developed a complete system of attire during the Xia, Shang, and Zhou dynasties. In the subsequent Qin and Han periods, Hanfu was further perfected and popularized, becoming the representative attire of the Han Chinese people. Hanfu comes in a variety of styles, from the ceremonial robes worn by emperors to the court attire of officials, and the everyday clothing of commoners. Each type carries profound cultural connotations and ritual norms. With its wide sleeves and graceful silhouette, Hanfu embodies an elegant and solemn temperament. Its intricate designs, rich colors, and exquisite patterns, whether elaborate embroideries or simple lines, reflect the ancient pursuit of beauty and love for life. The colors and patterns of Hanfu often carry profound meanings. For example, red symbolizes joy and auspiciousness, while dragon and phoenix patterns represent power and nobility. The use of these colors…