Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping…

Source: E-commerce OnlineIn the county, a young man who started from scratch can become a multi-millionaire if he does not rely on strong network resources or deceit, but only relies on honest and responsible management. The path for a rich man is very limited, but Qin Shuo did it. In the past five years, Hanfu-related companies have sprung up in Caoxian County. Those who used to work in the construction industry switched to selling horse-faced skirts; young people who went out to work wanted to go home and open Hanfu shops. Hanfu has become the "code to get rich" in Caoxian County. 26-year-old Qin Shuo has also seized on this trend. In 2023, his Hanfu store sales will be close to 20 million yuan. In 2016, 18-year-old Qin Shuo gave up his studies and became a Beidiao. He worked as an assembly line worker in a carton factory, specializing in pressing out various paper shells with molds. Shape, "The days are repeated day by day, boring and boring." Half a year later, he left the factory and went to a car 4S store to become a salesman, selling Chery, Honda, and Audi. But he admits that he is not a…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

On June 26, an on-site dispatch meeting for the province’s rural cultural revitalization working mechanism was held in Heze City. After the meeting, Wang Qian, member of the Standing Committee of the Caoxian County Party Committee and director of the Propaganda Department, gave a brief introduction to the New Yellow River reporter on the location of early observation projects and the development of Hanfu in the county. “Yesterday, we mainly observed three points: Caoxian’s elegant and famous home furnishing company, Caoxian’s digital economy industry, and Youai co-creation base. These three points are particularly important in our entire work of revitalizing rural culture. Representative point." Wang Qian said that Yashang Famous Home Furnishing Co., Ltd. mainly relies on national intangible cultural heritage projects to transform Caoxian willow weaving techniques into a market-oriented operation model, and its products are exported to more than 60 countries and regions around the world. The annual output value exceeds 10 billion yuan, creating employment for 100,000 people, allowing these traditional intangible heritage crafts to shine with new brilliance in the new era. "The Youai Co-creation Base and the digital economy industry mainly show everyone our Hanfu industry and our agricultural specialty products in Cao County, which…

ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the…

China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

In recent years, "Hanfu craze" has become a popular trend. As a traditional cultural element, Hanfu is gradually entering people's lives and becoming part of the fashion trend. When the traditional Hanfu meets modern society, the economy and culture release new vitality. When Hanfu meets the thousand-year-old city of Suzhou, what kind of sparks will collide? "Hanfu craze" swept through the ancient city of SuzhouIn recent years, Hanfu elements have not only shined in the fashion industry, but also in games, film and television occupies a place in the work. With the rise of short video platforms, the craze for Hanfu has been pushed to its peak and gradually spread among young people. In the ancient city of Suzhou, this "Hanfu craze" is even more spectacular and has become a unique landscape. Walking into the scenic area of ​​the ancient city, you will be greeted by the charm of ancient times. Lanterns are hung high on the roadside, and boats with black awnings are on the water. Many tourists wear Hanfu and various ethnic costumes and stroll through the ancient streets. They are dressed in Chinese clothes and lightly applied with pink and white, blending in with the antique scenic…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

"The delivery is too slow! Did you plant cotton after you placed the order?" "The spring clothes were not shipped until summer"... Beginning of summer has passed, and it is the season change period for clothes, "Super long pre-sale" It has once again become a hot topic among netizens, with many saying that the pre-sale time for clothes on e-commerce platforms is becoming increasingly outrageous. Recently, reporters found that on e-commerce platforms such as Taobao and Douyin, remarks such as 30-day pre-sale and 45-day pre-sale are very common. The industry believes that in the ultra-long pre-sale model, merchants ostensibly fulfill their notifications, but in fact they use their operational advantage to completely pass on the inventory costs and time costs of product preparation to consumers. I have to wait a month and a half to buy a dress"I'm such a fool! I bought two spring floral dresses and they said they were on pre-sale for 12 days. It was a long wait. "It lasted for a month and a half." In April this year, Ms. Liu originally selected a fairy dress and wanted to go out to take some beautiful photos during the cherry blossom season. Unexpectedly, after placing the…

As Women’s Day approaches, the People’s Daily New Media Center has prepared an exquisite Women’s Day gift for Chinese women. On the evening of March 7, the People's Daily client launched the H5 "Look! Here are your beautiful looks in different eras." A large number of female netizens have used H5 to "wear" clothes from different eras and show them in Moments and online social media. For a time, "Pictures of Han Chinese Clothing Through the Ages" flooded the screen, showing the beauty of Chinese women's clothing. People’s Daily client invites H5 "Look! Here Are Your Beautiful Appearances in Different Eras" academic director Dr. Jia Xizeng, a teacher at the Academy of Fine Arts of Tsinghua University, wrote an article revealing the historical and cultural knowledge behind "Hanfu Pictures of the Past Dynasties". I believe that the secret behind H5 is equally amazing! Read the full text: H5 "Look! Here are your beautiful looks in different eras", which displays a total of 10 sets of female clothing styles from nine periods including the Warring States, Han Dynasty, Wei, Jin, Southern and Northern Dynasties, Tang Dynasty, Song Dynasty, Yuan Dynasty, Ming Dynasty, Qing Dynasty and modern times. These beautiful costumes, as…

JiangsuChinese elegance is making ripples again. In recent years, with economic development, national cultural confidence has increased, and traditional culture has also shown a revival trend. On June 26, with the support of the China National Garment Association, the Innovation and Entrepreneurship Center of Peking University HSBC Business School and Zhiwei Research Institute jointly released the "Research Report on the Development of the New Hanfu Industry Network Platform" (2024)" (hereinafter referred to as the "Report"). The report focuses on the enabling role of online platforms such as Douyin in the emergence, transformation and development of the new Hanfu industry. It points out that the short video platform not only promotes the revival of Hanfu culture, but also promotes the rise and growth of the new Hanfu industry belt through live broadcast e-commerce. Form an industrial agglomeration effect and drive regional economic development. The popularity and sales have increased, and the underlying logic behind the explosion of new HanfuThe report shows that sinceAfter the Shanghai APEC meeting in 2001, the new Hanfu industry has experienced the transformation from entities to e-commerce platforms, and then to the rise of short video and live broadcast e-commerce. Each stage has been closely integrated with…

Hanfu is the traditional clothing of the Han nation. Hanfu began with the Yellow Emperor, was prepared by Yao and Shun, and was established in the Zhou Dynasty. In fact, Hanfu runs through the entire ancient Chinese history. Hanfu in each dynasty and each generation has its own characteristics in shape and wearing method. It continues to evolve in the inheritance, and it was updated after the Tang Dynasty. Each has its own merits and a hundred flowers bloom. In recent years, Hanfu has become popular again. Modern young people take to the streets and walk through the crowds with fluttering clothes. People can't help but admire that this costume that has traveled through thousands of years is still full of charm. Qingpu Fusion Media Host Check-inZhujiajiao Qilu Academy,Wear Hanfu and visit the ancient town,Have an immersive experience,Take three sets of Hanfu from the Tang, Song and Ming periods as examples, dressing and accessories, strolling around the courtyard, Listen to Hanfu production and research scholar Zhang Yi’s interpretation of Hanfu Culture,Taste the deep feelings between stitches and threads. ▲Three pieces of clothing and makeup in Tang, Song and Ming dynastiesWhat is the basic style that novices must buy? Whether you…

00:49Dahe News With the broadcast in many film and television dramas, the image of Jin Yiwei wearing a flying fish suit and carrying an embroidered spring knife on his waist has long been deeply rooted in the hearts of the people. In fact, not every Jin Yiwei can own the Feiyu suit, nor is it exclusive to Jin Yiwei. So is Feiyu suit Hanfu? How is it different from other Hanfu? On November 24, Dahe.com reporters invited Yuan Shuangbin, Secretary General of the Hanfu Professional Committee of the Henan Garment Industry Association, to reveal the secrets of Feiyu Suit. The old Tibetan fragrant horse and hemp flying fish robe of the Confucius MansionThe flying fish robe is a kind of gifted robe, which represents a very high honor"Flying fish robe" Of course, the clothes are Hanfu, but unlike other Hanfu, Feiyu clothes are gifts. "Yuan Shuangbin said that gifts refer to the clothes given by the emperor to ministers. Gift clothes are not within the pinguan dress system but are higher than the pinguan dress system. . Many dynasties had gifu, but gifu in the Ming Dynasty was particularly distinctive. The "gift of uniforms" itself is not a standard uniform…

"Source of this article: Pocket Spring City"Pocket Spring City News Hanfu has been popular for nearly 20 years. While gaining a large number of fans, the market has also spawned a number of Hanfu stylist. What skills does a Hanfu stylist need to have? What are the requirements for practitioners? What are the prospects for this industry? With these questions in mind, the reporter interviewed nine Hanfu stylists in Kunming. The market is booming"Hanfu craze"Having given birth to a vigorous Hanfu style DemandHanfu not only refers to the costumes of the Han Dynasty, but also the traditional costumes of the entire Han nation that have been passed down and evolved over thousands of years. Changes in clothing are often the "forerunner" of cultural changes. From a certain perspective, the Hanfu of different dynasties is the epitome of that period of history, and Hanfu carries the profound heritage of Chinese culture. On November 22, 2003, an electric power worker named Wang Letian walked on the streets of Zhengzhou wearing Hanfu. Compared with the gorgeous and diverse Hanfu now, the Hanfu Wang Letian wore at that time was very "rudimentary" , doesn’t even fit. At that time, some news media reported that…

[Dahe News·Dahe Financial Cube] (Reporter Chen Pei) From March 17th to March 19th, the China International Clothing and Accessories Expo 2021 (Spring) was held at the Shanghai National Convention and Exhibition Center. As the first national clothing exhibition after the epidemic, the long-standing business desire turned into a surging crowd at the venue, which also exceeded the expectations of many merchants. According to reports, the three main Hanfu brands in Zhengzhou, Mengshuya, Yalida, and Yiyang, jointly participated in the exhibition. At this exhibition, the three Hanfu brands showed off their latest women's trousers products, and in Each has its own focus on business strategies, which has become a milestone in the transformation of Zhengzhou women's pants into the era of high-end manufacturing. A reporter from Dahe News·Dahe Finance Cube learned that Yalida’s booth area of ​​nearly 300 square meters has received more than 10,000 visitors on site, signed 26 contracts on site, and has more than 150 customers interested in joining, covering Shandong. , Shanghai, Hebei and other provinces and cities, it has developed more than 10 blank market customers, and ODM has undertaken 65,000 orders. Meng Shuya, who is "in charge" of the master, also gained a lot. It…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

As the Spring Festival approaches, the main creative staff of "Detective Chinatown 2" are participating in roadshows across the country . Before the interview began, Wang Baoqiang and Xiao Yang, who had just returned to Beijing after traveling to different cities to participate in road shows, started complaining to each other as soon as they met. I lament that the high frequency of road shows these days has resulted in poor rest and dizziness. Today is the last stop of the "Detective Chinatown 2" roadshow in Beijing, just in time for New Year's Eve. Several actors who were traveling in different cities finally had time to sit down and chat with us about the ins and outs of this movie. Although they had just endured many days of traveling and traveling, the two actors looked a little tired. But at the beginning of the interview, the two seemed to be full of energy. He introduced the film to us vividly and shared some of the fun of filming it. Wang Baoqiang said frankly that the biggest change in the role of Tang Ren in "Detective Chinatown 2" this time is that the character is more complex and more difficult to…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…