The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

ShandongHanfu, as the traditional costume of the Chinese nation, carries the culture and aesthetics of the Chinese nation for thousands of years. Its elegant clothes, exquisite embroidery, and unique tailoring all reflect the exquisite skills of ancient craftsmen and the Chinese nation's ultimate pursuit of beauty. In the WeMi circle, a community that gathers like-minded people, I was able to meet fellow-like people who also love Hanfu and pursue cultural depth. Share the beauty of Hanfu and inherit the soul of culture 1. The beauty of Hanfu: a glorious chapter of history and a mark of cultureThe beauty of Hanfu comes from the profound historical and cultural accumulation. From the deep robes and straight skirts in the Pre-Qin Dynasty, to the curved skirts and skirts in the Han Dynasty, to the wide robes and large sleeves in the Tang and Song Dynasties, Hanfu has evolved with the wheel of history and gradually formed its own unique style. Every piece of Hanfu is like a historical book, quietly telling the story of the Chinese nation. In WeMi Circle, we trace the historical context of Hanfu together, understand the costume characteristics and cultural connotations of different dynasties, and feel the cultural charm…

This article is about 1,900 wordsIt takes about 8 minutes to readFinancial Investment News reporter He MengluBoth supply and demand, and positivity and optimism are the two key words that run through this year’s domestic tourism market. Judging from the booking data of many online travel platforms, the demand for travel during the Dragon Boat Festival holiday this year will continue to be released. It is foreseeable that during the Dragon Boat Festival holiday, which has a strong "Chinese flavor", with the accelerated influx of new consumption scenarios, the domestic tourism market will be exciting. "Overall, the domestic tourism industry is expected to continue its good development momentum during the Dragon Boat Festival holiday." Chen Qiankang, a professor at the School of History, Culture and Tourism of Sichuan Normal University, said in an interview with a reporter from the Financial Investment News that this year's Dragon Boat Festival The short holiday coincides with the travel peak during the college entrance examination graduation season, so it will have a positive driving effect on both long-term and short-term travel. Going to the next province to “visit” has become the normA reporter from the Financial Investment News noticed that from the booking data…

According to news from the financial industry on May 12, according to the website of the Defective Product Management Center of the State Administration for Market Regulation, Inner Mongolia Mengliang Civil Trade (Group) Co., Ltd., in accordance with the requirements of the "Interim Provisions on the Management of Consumer Product Recalls", reported to the Inner Mongolia Autonomous Region Market Supervision and Management The bureau reported the recall plan. Starting from now, it will recall Mengliang brand girls' Hanfu gauze skirts (model: 90 yards) manufactured between June 2023 and April 2024, involving a quantity of 40 pieces. The girls' Hanfu gauze skirts within the scope of this recall do not meet the safety requirements of GB31701-2015 "Safety Technical Specifications for Textile Products for Infants and Children" due to the tensile strength of the accessories. When worn by infants and children, If the attachment falls off, there is a safety risk of accidental ingestion. Inner Mongolia Mengliang Civil Trade (Group) Co., Ltd. will return and exchange goods for consumers free of charge to eliminate safety hazards. This article comes from: Financial IndustryAuthor: Tianyanjun

□ Popular News Client Reporter Shen Jiaxin reported that on May 23, at the 20th Shenzhen Cultural Expo, the audience took photos with the Heze peony landscaping in the Shandong exhibition area. In the eyes of ordinary audiences, the Shenzhen Cultural Expo is fun and fun to visit. In the minds of exhibitors, the CIIF "exhibits the world and leads businesses through exhibitions", and the most important thing is to facilitate transactions. On May 24, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair entered its second day. The reporter noticed that there are "hidden dragons and crouching tigers" behind the most lively booths. They are often leaders and champions in subdivided industries, so they attract many professional buyers. Wearing Chinese-style Hanfu, graceful peonies, and shaking exquisite fans, just strolling around the Shandong exhibition area will give you a "national trend" look. Meng Xiaoxia of Caoxian Chenfei Clothing Co., Ltd. was very busy at the booth, and there was an endless stream of visitors who came to try on clothes and place orders. She said that in recent years, the age range of Hanfu buyers has become larger and larger. Young parents taking 100-day photos of their children,…

According to news from the financial industry on May 31, an investor asked Jiaman Clothing on the interactive platform: May I ask the secretary general, the company has acquired Hush Puppies for so long. Judging from the continuous research and release of the organization, we have not found that the company has grown bigger. Signs of strengthening the Hush Puppies brand. Personally, I believe that the first step to make a brand bigger and stronger is to expand the scale of its stores. For example, Heilan House in men's clothing. Does the company have a detailed store expansion plan? The company replied: The company will take back the Hush Puppies men's clothing category in 2024 for self-operation, which is expected to increase the overall number of offline stores. At the same time, it is still in the brand integration stage in 2024, and the company will appropriately add high-quality channel stores based on actual operating conditions. From the perspective of layout planning for the balanced development of online and offline channels, the company plans to select some shopping malls or shopping malls with large passenger flow and good business district locations to add brand image stores in the future, and…

HubeiIn the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's wear category, SHEIN also Showing strong strength, it occupied the third place. SHEIN has won the US casual Hanfu brand popularity list for three consecutive yearsThis honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality products. bridge. The secret of SHEIN’s success lies in its innovative digital on-demand supply…

HubeiRecently, Dong Mingzhu, chairman and president of Gree Electric Appliances, tried out Hanfu for the first time in a unique Hanfu experience event in Luoyi Ancient City, Luoyang, Henan. dressed up, and expressed high appreciation for Luoyang City’s innovative measures to promote the development of the cultural tourism industry through Hanfu culture. This incident not only became a hot topic on social media, but also aroused widespread concern about the future development of Luoyang's cultural tourism industry. It is understood that Dong Mingzhu’s trip to Luoyang was to deeply understand and experience the local cultural heritage, and her choice to wear Hanfu in the ancient city of Luoyi was a tribute to the history and culture of this ancient capital. While walking through the antique streets wearing traditional Hanfu, Dong Mingzhu expressed her sincere admiration for Luoyang's efforts in integrating culture and tourism. She believes that Luoyang has brought a new experience to tourists by excavating and promoting Hanfu culture and combining traditional culture with modern tourism, while also injecting new vitality into local economic development. As an ancient capital with a long history, Luoyang has been committed to the in-depth development of the cultural tourism industry in recent years.…

Beijing On May 23, at the 20th Shenzhen Cultural Expo, visitors took photos with the Heze peony landscaping in the Shandong exhibition area. (Shen Jiaxin)In the eyes of ordinary audiences, the Shenzhen Cultural Expo is fun and easy to visit. In the minds of exhibitors, the CIIF "exhibits the world and leads businesses through exhibitions", and the most important thing is to facilitate transactions. On May 24, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair entered its second day. The reporter noticed that there are "hidden dragons and crouching tigers" behind the most lively booths. They are often leaders and champions in subdivided industries, so they attract many professional buyers. Wearing Chinese-style Hanfu, graceful peonies, and shaking exquisite fans, just strolling around the Shandong exhibition area will give you a "national trend" look. Meng Xiaoxia from Caoxian Chenfei Clothing Co., Ltd. was very busy at the booth, with an endless stream of visitors coming to try on clothes and place orders. She said that in recent years, the age range of Hanfu buyers has become larger and larger. Young parents taking 100-day photos of their children, teenagers holding coming-of-age ceremonies, newlyweds, old couples celebrating their golden and…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Henan Activity siteIn May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 Zai Shangyang" collective traditional wedding and the "Love in Luo City" Hanfu wedding and love travel itinerary release ceremony, Held at Guanfengdian Square, Shangyang Palace Cultural Park, Xigong District. Through online recruitment, 19 couples wore traditional costumes and got married in Luoyang in the presence of relatives, friends and guests. On the day of the ceremony, the Shangyang Palace Cultural Park was full of joy. The eaves and beams were decorated with red and blue silk and satin, and window grilles with the words "dragon and phoenix present auspiciousness" were also posted everywhere. On the stage, 19 tables were arranged in an orderly manner, with bowls, chopsticks, gourds and other ceremonial items placed on them, creating a traditional, festive and romantic scene. At 10:18, the wedding ceremony officially began. Under the guidance of the salute officer, 19 couples held embroidered balls in hand and walked slowly onto the stage from the gate. They went through the traditional wedding customs recorded in these classics together, including sleeping in the bathroom, sitting opposite each…

In May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 in Shangyang" collective traditional wedding and the "Love in Luocheng" Hanfu wedding and love travel route launch ceremony were held at Shangyang Palace Culture in Xigong District Held in Yuan Guanfeng Hall Square. This event recruited 19 new couples online. Witnessed by relatives, friends and the media, they shared the experience of sharing the bathroom, facing each other, joining the same prison, tying hair, holding hands, and praising...together they experienced what is recorded in these classics. Traditional wedding customs, love for three lifetimes, and get married. At the event, content such as Luoyang marriage travel itinerary, true love koi gift package, Luo City sweet blessing bag, wedding registration Luo-style services, etc. were also officially released, allowing couples to stay in Luoyang Get a unique wedding experience. From the thousand-year vows at Longmen Grottoes to the ruins of Longtan Grand Canyon; from Baiyun's "mountain alliance" to Lu Hun's "sea oath"; from the blessing of the national flower in the Peony Pavilion to the thousand-year love treasured in the Luoyang Museum ... Luoyang Municipal Bureau of…

Shandong On May 17, the Binzhou Municipal People’s Congress Standing Committee inspection team went to Cao County to inspect the development of the Hanfu industry. Cui Xuemin, deputy director of the Municipal People's Congress Standing Committee, attended the event. The inspection team stated that through this inspection and study, they learned in detail about Caoxian County’s excellent experience and practices in the development model, brand building, and marketing of the Hanfu industry. The next step will be to continue to strengthen cooperation with Caoxian County, strengthen communication, and fully learn about Hanfu. The experience and practices of cultural and creative development and e-commerce jointly promote high-quality economic and social development.

BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.…

CCTV News from Beijing on May 17 (Reporter Song Xue) “Understanding a city starts from the museum.” May 18 is the annual International Museum Day. In recent years, museums have served as places to inherit and display culture. Important places have attracted more and more tourists, and the "cultural museum craze" continues to heat up. According to data from the State Administration of Cultural Heritage, during the 2024 May Day holiday, more than 50 million visitors to more than 6,000 museums across the country, 4.04 million visitors to 55 national archaeological sites parks, and many cultural and museum institutions The number of visitors received reached a record high for the same period in previous years. Nowadays, young tourists and families with children have become the main consumer force in the cultural tourism boom. Tuniu's latest booking data so far shows that among users who have booked cultural and tourism-related products this year, users aged 45 and under accounted for 86% of trips, of which 15% were aged 0-18; 14% were aged 19-25 %; those aged 26-35 accounted for 34%; those aged 36-45 accounted for 23%. From the ever-selling Forbidden City calendar to the cultural and creative ice cream launched by…

HubeiIn the busy urban life, I often long to find a piece of cultural pure land of my own. I have always had a strong interest in Hanfu, but I have always been unable to study it in depth due to various reasons. Until one time, I accidentally discovered the online course of Shangzhi Hanfu School. It was like a key, opening the door to the world of Hanfu for me. After signing up, I started my Hanfu learning journey with great expectations. From the shapes of Hanfu in various dynasties, to pattern making and proofing, to later fabric selection and garment sewing, the courses at Shangzhi Hanfu School provided me with a comprehensive learning experience. In a trance, I feel like I have returned to that era of gorgeous costumes, feeling the unique charm of Hanfu culture. In the course, I learned about the historical and cultural background of Hanfu. The instructor gave me a deeper understanding of Hanfu through vivid explanations and exquisite pictures. I learned that Hanfu is not just a kind of clothing, but also a cultural inheritance and expression. It carries the wisdom and aesthetics of the ancients and is an important part of the…

Song brocade vests are paired with jeans, shirts are paired with horse skirts, and elements such as stand-up collars and cloud shoulders are "introduced" into daily attire... This spring and summer, "new Chinese-style" clothing continues to be popular and has become a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How does "national trend" become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style outfits and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou. Photo by Xinhua News Agency reporter Han ChuanhaoSince this year, "New Chinese Style" has continued to be popular. Walking in the streets and alleys, you often see people…

JiangsuUnder the current booming development of the cross-border e-commerce market, China's total cross-border e-commerce import and export volume will reach 2.38 trillion yuan in 2023, year-on-year The growth rate was 15.6%, significantly exceeding the national average growth rate of import and export. This strong growth momentum provides Chinese manufacturing companies and cross-border merchants with a broader international market space. In this context, the "2024 LEK Footwear and Clothing Brand Popularity Index" report recently released by market research organization LEK Consulting shows that the well-known fashion brand SHEIN has led the trend with its outstanding performance for three consecutive years. It firmly ranks first in the popularity list of casual Hanfu brands in the United States, highlighting its extremely high popularity and market position since the launch of the index. Not only that, SHEIN is also very popular in the field of casual men's clothing and won the third place. SHEIN has won the U.S. casual Hanfu brand popularity list for three consecutive yearsBased on an in-depth survey of nearly 4,000 U.S. consumers aged 14 to 55, LEK Consulting comprehensively tracked different The popularity of men’s and women’s footwear and apparel brands across generational groups (Gen Z, Millennials and Gen X)…