No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the…

Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

In order to carry forward the excellent traditional Chinese culture, enrich students’ spiritual and cultural life, inherit the essence of Chinese studies, and strive to become elegant young people. On Children's Day, the members of the 2022 Class 2 Squadron of the private Jinan Qilu School organized a special planning activity "Don't let the youth have a good time". The members wore Hanfu and visited the Confucian Temple. This is not only a tribute to traditional culture, but also a baptism of the soul. Qilu Wenheng Haidai WenshuAt the beginning of the study, the team members learned about the history of the Confucian Temple under the guidance of the instructor. There are three levels of Confucian temples, the highest level is called Guozijian, the prefecture level is called Fuxue Confucian Temple, and the county and township level is called County Confucian Temple. Historically, the Shandong Provincial Examination was held here, and those who rushed to take the exam had to worship Confucius and read out the exam rules before rushing to Gongyuan to take the exam. According to statistics, there are more than 14,000 Juren and more than 4,000 Jinshi who came out of here. Because of its special cultural…

Handan City in Hebei Province is a national historical and cultural city with a history of more than 3,000 years. It is the only city in China that has not changed its name in 3,000 years. Syed Ali Hassan, Shakeel Suman, Ubaid Muhammad and Afzal Muhammad Asyab are from Pakistan and are currently studying at Hebei University of Engineering. Recently, four people made an appointment to go to the "Wuling Congtai", strolled through the Huiche Lane wearing Warring States robes, and had a close encounter with the thousand-year-old ancient city of Handan. The picture shows Han Sen trying on Hanfu. (Text/Ai Guangde Photo/Wang Qianqian) Photo by Wang Qianqian The picture shows four Pakistani students including Han Sen taking photos in the Huecheh Lane Historical and Cultural District. Photo by Wang Qianqian The picture shows Han Sen and four other Pakistani students wearing Hanfu in the Huecheh Lane Historical and Cultural District to experience traditional Chinese culture. Photo by Wang Qianqian The picture shows Suman, a Pakistani international student, choosing Hanfu. Photo by Wang Qianqian The picture shows four Pakistani students including Han Sen experiencing the Warring States period costumes. Photo by Wang Qianqian The picture shows four Pakistani students including…

Original title: When doing Hanfu makeup, "live broadcast" by merchants without permission (introduction)Lawyer: Consumers should have the courage to say "no" to the camera (topic)Reporter Liu Xiaohua/PicturesRecently, some consumers reported to reporters that when they were doing Hanfu makeup, they discovered that merchants were conducting online live broadcasts without their knowledge. When consumers ask, "Why did you broadcast live without my permission?" the merchant changes the topic and avoids talking about "stealing" behavior. The reporter found through interviews that it is indeed common for consumers to be "live broadcasted" while doing makeup in Hanfu stores. Live broadcasting of real consumption scenes is exactly how many Hanfu experience store merchants draw traffic. The merchant started a live broadcast while doing makeup for customers. Businesses draw traffic through actual consumption scenarios"What you see in the live broadcast room now is the makeup we are doing in our store. What you see Makeup and makeup are our real services. Our group purchases are very cost-effective. Do you want to have the same makeup as this sister? Follow the anchor, you will be surprised. "On May 23, a family with 7 products on the platform. The Xi'an Hanfu Experience Center, which has thousands of…

GuangdongFrom May 22nd to 29th, Guangzhou Youth Cultural Palace, Guangzhou Peiwen Foreign Language School, and Anglo-Chinese Academy in Minneapolis, USA jointly held a joint ceremony in Guangzhou Launch the "Bridge of the Future" Sino-US youth exchange camp. In recent days, 10 students from Yinghua College in Minneapolis, USA, have traveled together with Chinese teenagers to deepen cultural exchanges and spread sports through "I Make Friends with the World Champion", dragon racing, and Hanfu experience. Spirit. Experience the dragon boat race, and the National Games volunteers set sailPreviously, 10 American students were awarded invitation letters of international messenger volunteers to serve as volunteers for the 15th National Games and the "International Messenger" volunteers of the Guangzhou Division of the Paralympic Games will convey the style of Huacheng Sports to the world through friendly exchanges, interactive sharing, and cultural mutual learning. With the sound of the starting gun, the two "Volunteers of the 15th National Games" dragon boats moved forward bravely amidst the sounds of gongs and drums. Chinese and American students rowed together in the same boat, shouting "one, two, one, two..." in Chinese together. Cheers and cheers came and went from the shore. On the morning of May 25, Chinese…

Jimu News reporter Di XinCorrespondent Xixi Zhang JunIntern Xiong LiyuanOn the morning of June 1, Wuhan Children’s Hospital’s Sunshine Music On the stage, there are constant exciting programs and the atmosphere of Children's Day is full. The most special program of the day was undoubtedly the Hanfu show performed by sick children and university student volunteers. Accompanied by melodious ancient music, 20 university students and 20 children appeared in exquisite Hanfu and danced gracefully. , or walking in style, the Hanfu is elegant, as if traveling through time and space. The Hanfu show lights up the confidence of childrenThe 20 children participating in the Hanfu show are all children who have entered the recovery period in the hematology and oncology departments of Wuhan Children's Hospital in the past three years. The college students performing on the same stage are members of the "Life Ark" caring team from Yangtze Vocational College. Under the guidance and leadership of "Jingchu Good Teacher" Han Shuping, the team carries out ward activities every week in the activity room of the inpatient department of the Children's Hospital. Support education, through art therapy, accompanies sick children through the long treatment stage, and they have already established trust…

Made by hand using waste cartons, the "convex city outline" and "central axis" of Beijing's old city were moved into the small playground of the kindergarten. On the eve of Children's Day, Chaoyang District Happy Angel Kindergarten ushered in the "Hanfu Day" that is customary every semester. This day's "Hanfu Day" is based on the theme of Beijing's Central Axis. The cute children put on Hanfu and walked on the "Central Axis" Play games, listen to interesting explanations by scholars of literature and history, and learn about city gates, morning bells and evening drums, etc. Since last year, Happy Angel Kindergarten has established traditional culture as its characteristic. Traditional cultural symbols such as Sanxingdui and Hanfu culture are scattered throughout the kindergarten. It has received praise both inside and outside the school, including foreign children and parents. On the playground, yogurt boxes are built in the shape of a city wall, forming the "convex city outline" of Beijing's old city. Small colorful signs mark the Chaoyang Gate, Chongwen Gate, Dongzhimen and other old city gates. In the city, the "buildings" on the central axis such as the Temple of Heaven, the Forbidden City, and the Wanning Bridge are arranged in…

China News Service, Wuhan, June 1 (Reporter Ma Furong) The ensemble of bamboo flute, guzheng, dulcimer, erhu, and pipa was sometimes melodious and melodious, and sometimes high-pitched and passionate, attracting repeated applause from young people on both sides of the Taiwan Strait. "The moment the melody sounded, the DNA engraved in my bones moved." Taiwanese young man Zhao Chenping said. The Hubei-Taiwan Youth Boat Tour and Hanfu Cultural Festival were held in Wuhan on the evening of May 31. Zhao Chenping and more than 200 young people from both sides of the Taiwan Strait boarded the "East Lake" cruise ship to wear Hanfu and play ancient music. , immersively experience the rich heritage and aesthetic connotation of Chinese traditional culture. On the evening of May 31, young people from both sides of the Taiwan Strait dressed in Hanfu and took a night tour of the Yangtze River. Photo by Zhang ChangZhou Zhiyu, a young man from Hubei who is familiar with Hanfu, introduces different characteristics and wearing techniques of Hanfu to young people in Taiwan. "Taiwanese youth are very enthusiastic about Hanfu and are eager to learn more knowledge." Zhou Zhiyu said that the youth cultures on both sides of…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

Beijing This article is reproduced from [People's Daily Online - Henan Channel]; People's Daily Online, Kaifeng, May 30 (Yu Siyuan) On the occasion of the 74th International Children's Day, the Third Normal Affiliated Primary School of Kaifeng City, Weishi County, Henan Province held a A unique "National Style Hanfu Show" event was held to lead the children to deeply experience the charm of China's excellent traditional culture. The children wore Hanfu to experience traditional culture. Photo by Yu Siyuan, People's Daily Online This article is reproduced from [People's Daily Online - Henan Channel]; In recent years, the Primary School Affiliated to the Third Normal University in Kaifeng City, Weishi County, Henan Province has focused on comprehensive education, not only focusing on students' knowledge learning and skill development, but also focusing on students' moral cultivation and physical and mental health. The school has formed a unique moral education brand by organizing activities such as basketball games, table tennis games, and traditional festival readings. These activities not only enrich students' extracurricular life, but also promote communication and cooperation among students, and cultivate students' team spirit and collective sense of honor. Teachers and students from the Primary School Affiliated to the Third Normal…

Beijing Teachers braid students’ hair. Photo by Gao Hongyan Children wear Hanfu to experience traditional culture. Photo by Yu Siyuan of People's Daily Online Teacher braiding children's hair. Photo by Yu Siyuan of People's Daily Online The children put on Hanfu and took photos. Photo by Li Xinyi Teachers and students of the Third Normal Affiliated Primary School of Kaifeng City, Weishi County, wearing Hanfu, are learning how to make intangible cultural heritage lacquer fans. Photo by Yu Siyuan, People's Daily Online Children wear Hanfu to experience traditional culture. Photo by Yu Siyuan, People's Daily Online Kaifeng, May 30th, People's Daily (Yu Siyuan) On the occasion of the 74th "June 1" International Children's Day, the Third Normal University of Kaifeng City, Weishi County, Henan Province The affiliated primary school held a unique "National Style Hanfu Show" event, leading the children to deeply experience the charm of China's excellent traditional culture. In recent years, the Third Normal Affiliated Primary School of Kaifeng City, Weishi County, Henan Province has focused on comprehensive education, not only focusing on students' knowledge learning and skill development, but also focusing on students' moral cultivation and physical and mental health. The school has formed a unique moral…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…