You gave up your hair style, deleted the non-mainstream photos in your photo album, and put an end to the idea of ​​becoming a black man. You thought you could escape from the Internet, but you didn’t expect a comment from three years ago. Saying it will send you into an abyss of embarrassment. You must understand that there is a reason why your QQ space and Moments have changed from non-mainstream copywriting to the current department’s forwarding tasks. Everyone grows up, including you and me. Born in the prehistoric era of the Internet, Xinxin young people have already seen strong winds and waves, and have the courage to conquer mountains and the spirit of flexibility and flexibility. If classical literature were compared to the circle of friends of contemporary adults, it would be as pale as medieval chivalric novels. The QQ space created by those born in the 1990s and 2000s is a masterpiece of magical realism. There are many things in this world that look easy but are difficult to do. For example, how to play with mobile phones in front of parents and teachers, such as breaking open the iron railings of the school in front of…

La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of ​​related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the…

New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in…

Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach…

The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for…

BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

Hello everyone, this is the Anti-Personality Club. Everyone is a unique individual. Life has its own trajectory. There is no personality in life, and we don’t want to be labeled, let alone be arranged to develop according to a certain reference coordinate system. Abandon stereotypes and show different attitudes. We discuss all topics together, and the conclusions vary from person to person. We discussed age and savings, as well as male sterilization, Real and fake socialites, rich tutors and no consumerism, in this issue we will talk about men wearing Hanfu. Article | 月MiEdit | 金卌Hair removal, makeup, wigs, and jewelry... In addition to these external efforts, men wearing Hanfu are also burdened with society's gender stereotypes. What stories have they experienced wearing Hanfu, and what conflicts and reconciliations have they had with society and their families? Has there been any cognitive transformation? The Anti-Personality Club found three men wearing Hanfu this time and wanted to chat. Their stories. As an "old 2D person", I have been fond of 2D and various derivative cultures since I was very young. . In the circles I’m in contact with, the trend of wearing Hanfu has always been strong. Up owners who follow…

ShandongOriginal title: I can fit into children’s clothes, but I can’t fit into the same size of Hanfu“Are adult Hanfu sizes getting smaller and smaller? "?!" Ms. Wang from Heping District, Tianjin recently went to the mall to buy clothes and couldn't help but wonder - she took a fancy to a T-shirt and ordered one in size M (size 160) according to her figure. I tried to put it on, but found that I couldn’t put it on at all. She has encountered similar situations many times. She used to wear M size, but in the past two years, M size Hanfu seemed to be getting smaller and smaller. She once suspected that she was too fat and needed to lose weight. , quite anxious, but in fact my body shape and weight have not changed much in the past few years. “Once, I tried on my child’s size 160 T-shirt, and it was no problem at all. The size M T-shirt I bought a few years ago can also be worn.” Ms. Wang told " According to a reporter from Rule of Law Daily, many female friends around me have also discovered this phenomenon. Some netizens complained that…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…

(Text/Wang Li Editor/Xu Zhe) Recently, AIVEI, a brand of Xinhe Co., Ltd., has attracted widespread attention due to the issue of advertising spokesperson. The cause of the incident was that an advertisement for the brand shot by Taiwanese artist Xiao S (Xu Xidi)'s second daughter, Xu Shaoen, was displayed outdoors on Beichengtian Street in Longhu, Chongqing. However, due to the controversy over Xu Shaoen's previous remarks on social media, it was boycotted by some netizens. The picture comes from the InternetAfter the billboard was displayed, Chongqing citizens took quick action. Some citizens even called the complaint hotline to express their dissatisfaction and resistance to Xu Shaoen's billboard to the relevant departments. It is reported that Xu Shaoen appeared as a mature woman in a huge advertisement placed in Chongqing’s business district, which was seriously inconsistent with her actual age (she was 15 or 16 years old at the time). This image is considered by some citizens to be too mature, not suitable for minors, and may have a negative impact on teenagers. Some netizens also criticized that the position of Xiao S and his family on cross-strait issues has always been controversial. As a family member of an artist whose…

China Taiwan Net reported on July 24 that the sun was shining brightly and there were laughter and joy. On July 21, Yangming Ancient Town in Yuyao, Ningbo was filled with a festive atmosphere. A group of smiling Taiwanese college students wearing Hanfu attracted many tourists. Notice. It turns out that they are Taiwanese college students participating in the 2024 Hong Kong and Taiwan Student Research Camp. The hot summer cannot stop their enthusiasm for experiencing traditional Chinese culture. Taiwanese college students wearing Hanfu. (Posted by China Taiwan Net)The Yuyao Taiwan Federation and the Overseas Chinese Federation have carefully designed and customized study courses for the study camp from different perspectives such as history, humanities, economics, education, and intangible cultural heritage, with rich content. Distinctive features. Wearing Hanfu in Yangming Ancient Town and touring the Yaojiang River are part of the one-week study camp in Yuyao, which is deeply loved by Taiwanese college students. In the Yangming Ancient Town Hanfu Experience Center, there are a wide variety of Hanfu styles. The lecturer here is talking about Hanfu culture, types, wearing etiquette, etc. Students choose makeup styles based on their own preferences. After careful creation by makeup teachers, the boys and…

Beijing News According to Shaanxi’s official WeChat account, the Shaanxi Hanfu Industry Development Forum recently announced that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. The relevant person in charge of the Shaanxi Provincial Department of Culture and Tourism said that the Hanfu market in Shaanxi Province has mainstream products such as Tang suits and Song brocades with various styles, forming a one-stop, single-store, "single point + online appointment" The supply pattern of traditional Hanfu has led to the vigorous development of cosmetics, styling services, photography and follow-up and other industries. At the same time, short dramas related to Hanfu and the self-media industry have developed rapidly. The four districts of Xi'an, Yanta, Beilin, Lianhu and Xincheng, are home to more than 90% of the city's Hanfu makeup stores. Meituan platform data shows that there are 467 Hanfu stores in Xi'an included in the Meituan platform, with average daily sales reaching 95,000 yuan, ranking first among tourist cities in the country; among the top 10 stores in the country in terms…

Shandong In Caoxian Youaiyuncang live broadcast base, the anchor is introducing# College Entrance Examination Set sail Dream Life# Horse-faced skirt. (Reported by reporter Du Yanan) EditorAt the beginning of this year, the popularity of Caoxian horse-faced skirts swept the entire Internet. By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within a radius of 5 kilometersOn the afternoon of June 24, in a newly built factory in Huozhuang Village, Ancailou Town, four jacquard machines were running. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said he was so busy during this period that he never slept before 4 a.m. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts…

BeijingIn Caoxian County, Shandong Province, the largest production area of ​​Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the…

08:10 "On average, more than 500 sets can be sold a day" "We opened the business on the second day of the new year, so busy that we have no time to eat" "All the models have been sold" "We still owe 30,000 pieces that have not been shipped" ...During the Spring Festival, sales of Hanfu in Caoxian County were booming. Data show that in January this year, sales of Hanfu in Caoxian County reached 920 million yuan, of which sales of New Year-themed horse-faced skirts reached 400 million yuan, setting a new record. Pinduoduo data shows that among the top 2,000 online stores selling Hanfu in the country on the platform, 1,200 are from Cao County. Many people’s “first Hanfu” mostly come from this small town. So, what’s so good about Caoxian Hanfu? Why is it so popular? Started from performance costumes Several larger Hanfu production and sales companies in Cao County did not produce Hanfu from the beginning, but started out by producing performance costumes. Data shows that 70% of the performance costumes sold online in 2021 will come from Cao County. Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., came to Caoxian County at the…

Before the Spring Festival, Hanfu once again ushered in the peak sales season. A reporter from China Business Daily learned in an interview that the single-day sales of a Hanfu merchant on the all-e-commerce platform reached 1.5 million yuan, and this company was established less than a year ago. With the transformation of Hanfu into daily life, consumer acceptance is getting higher and higher. The scale of the Hanfu industry is gradually growing, more and more Hanfu merchants are appearing, and the related supply chain is gradually improving and maturing. Today, the Hanfu economy has once again driven a wave of traditional cultural consumption and has become a bright spot in the Spring Festival consumer market. ISPO Beijing 2024 Asian Sports Goods and Fashion Exhibition was recently held at the National Convention Center in Beijing. The picture shows the combination of horse skirt and jacket attracting visitors. (Picture provided by CNSPHOTO)A single Hanfu merchant’s daily sales is 1.5 million yuan"Wearing Hanfu to celebrate the New Year" has become a new popular trend. , which also led to the hot sales of Hanfu. The reporter searched for the keyword "Hanfu" on major e-commerce platforms and found that the classification of Hanfu…

China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume…