Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

Qianjiang Evening News·Hourly News reporter Lu Jiawen/PhotographedThere are many bottles and jars in front of the cosmetics counter, and the shopping guide is looking at the mobile phone under the fill light to inform fans They introduce the products in their hands... You will definitely see this scene when you go to Intime Department Store. Live streaming of shopping guides is one of the new retail methods that Intime Department Store uses to quickly resume work and production during the epidemic. As stores resume operations, the live broadcast scene has changed from at home to in front of the mall counter, and the live broadcast has also extended from cosmetics to clothing and other counters. The reporter learned that the Pit Hanfu brand of Intime Department Store has bucked the trend and increased its sales by more than 30% through new retail methods such as live shopping guides and community operations. More than 700 pieces were sold at a single Intime counter in five days, creating a New sales record. Originally, the proportion of online sales was less than 2%The epidemic has allowed brands to accelerate the pace of new retailThe brand Pit It was born in 2006 and started…

JiangsuChinese elegance is making ripples again. In recent years, with economic development, national cultural confidence has increased, and traditional culture has also shown a revival trend. On June 26, with the support of the China National Garment Association, the Innovation and Entrepreneurship Center of Peking University HSBC Business School and Zhiwei Research Institute jointly released the "Research Report on the Development of the New Hanfu Industry Network Platform" (2024)" (hereinafter referred to as the "Report"). The report focuses on the enabling role of online platforms such as Douyin in the emergence, transformation and development of the new Hanfu industry. It points out that the short video platform not only promotes the revival of Hanfu culture, but also promotes the rise and growth of the new Hanfu industry belt through live broadcast e-commerce. Form an industrial agglomeration effect and drive regional economic development. The popularity and sales have increased, and the underlying logic behind the explosion of new HanfuThe report shows that sinceAfter the Shanghai APEC meeting in 2001, the new Hanfu industry has experienced the transformation from entities to e-commerce platforms, and then to the rise of short video and live broadcast e-commerce. Each stage has been closely integrated with…

"Source of this article: Pocket Spring City"Pocket Spring City News Hanfu has been popular for nearly 20 years. While gaining a large number of fans, the market has also spawned a number of Hanfu stylist. What skills does a Hanfu stylist need to have? What are the requirements for practitioners? What are the prospects for this industry? With these questions in mind, the reporter interviewed nine Hanfu stylists in Kunming. The market is booming"Hanfu craze"Having given birth to a vigorous Hanfu style DemandHanfu not only refers to the costumes of the Han Dynasty, but also the traditional costumes of the entire Han nation that have been passed down and evolved over thousands of years. Changes in clothing are often the "forerunner" of cultural changes. From a certain perspective, the Hanfu of different dynasties is the epitome of that period of history, and Hanfu carries the profound heritage of Chinese culture. On November 22, 2003, an electric power worker named Wang Letian walked on the streets of Zhengzhou wearing Hanfu. Compared with the gorgeous and diverse Hanfu now, the Hanfu Wang Letian wore at that time was very "rudimentary" , doesn’t even fit. At that time, some news media reported that…

There are so many online dating scams that it’s hard to guard against them. The police in Changzhou City, Jiangsu Province, uncovered a scam involving people playing online games to make friends. The victim was deceived into losing all his money and even being heavily in debt before even meeting the other person in person. 05:11Jiang Jinnan, deputy director of the South Street Police Station of the Bell Tower Branch of the Changzhou Municipal Public Security Bureau: I found that they logged in to QQ on their computers, as well as WeChat. Their identities are all female, but in fact the people who use QQ and WeChat are all young men in their twenties and teens. On the Internet, men pretend to be Hanfu and trick players into recharging money in games Obviously they were all young men, but they pretended to be women in the virtual game. When questioned by the police, the suspects quickly confessed that they were employed by a game promotion company in Jinzhou, Liaoning, and used the method of dating and dating male players. Make friends, and lie about meeting each other to trick players into recharging. Suspect Wang: In our game, there is a…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Jimu News Reporter Yang ChenyuanCorrespondents Xiong Wenting Jiang WenchiThe ancient Jingling Land is now Tianmen City. On the morning of June 28, the opening ceremony of the 2024 China (Tianmen) Clothing E-commerce Industry Conference was held at the Hubei Tianmen Gymnasium. At the meeting, the China Clothing Cross-border E-commerce Alliance was formally established, bringing together 10 e-commerce industry bases from Guangdong, Liaoning, Jiangsu, Fujian and Hubei, among which 3 are local e-commerce associations in Tianmen. At the opening ceremony, Wang Shuiyuan, vice president and secretary-general of the Circulation Branch of the China Textile and Apparel Industry Federation, released the semi-annual report "China's Clothing E-commerce Boom·Tianmen Index". The report shows that the overall production and operation situation of Tianmen clothing e-commerce in the first half of the year is stable and improving. It is in an overall upward period and there is huge room for upgrading and development. Wang Shuiyuan told Jimu News reporters that starting from 2023, Tianmen will gradually exert its strong power in cross-border e-commerce and open up a new track. By integrating more industry resources related to clothing e-commerce and cross-border, This further promoted the development of the brand and the e-commerce alliance came into being. The…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

6month1day—2On the same day, the first audition of the Splendid Mountains and Rivers National Style Awards ‖Central Plains Culture Seasonal National Style Costume Show was held in Zhengzhou Jinshui Miyou Creative Park. Nearly 400 came from all over the country. p> contestants, many distinguished guests and Hanfu colleagues were present to participate in the parade and watch the ceremony. Each group of contestants went through Hanfu catwalk displays, talent performances, and on-site scoring. In the end, a total of 60 outstanding contestants qualified for promotion and successfully entered the semi-finals. 00:30 Number list of the qualified players in the first audition (6month1 Japan):34, 39, 41, 42, 50, 51, 52, 53, 54, 60, 65, 66, 67, 82, 83, 84, 85, 86, 87, 88, 89, 101, 110, 113, 114, 120, 121, 126, 127, 132, 133, 134, 135, 136, 138, 147, 155, 159, 161, 173 The number list of the qualified players in the first audition (6 month2 day): 32, 43, 57 , 59, 60, 61 p>, 86, 98, 100 , 130, 138, 139, 140, 160, 161, 162, 163, 178, 188, 190 Style of some of the advanced players Congratulations to the contestantsThrough the Hanfu display and talent showQualified for advancementRegister for the…

ShandongHanfu, as the traditional costume of the Chinese nation, carries the culture and aesthetics of the Chinese nation for thousands of years. Its elegant clothes, exquisite embroidery, and unique tailoring all reflect the exquisite skills of ancient craftsmen and the Chinese nation's ultimate pursuit of beauty. In the WeMi circle, a community that gathers like-minded people, I was able to meet fellow-like people who also love Hanfu and pursue cultural depth. Share the beauty of Hanfu and inherit the soul of culture 1. The beauty of Hanfu: a glorious chapter of history and a mark of cultureThe beauty of Hanfu comes from the profound historical and cultural accumulation. From the deep robes and straight skirts in the Pre-Qin Dynasty, to the curved skirts and skirts in the Han Dynasty, to the wide robes and large sleeves in the Tang and Song Dynasties, Hanfu has evolved with the wheel of history and gradually formed its own unique style. Every piece of Hanfu is like a historical book, quietly telling the story of the Chinese nation. In WeMi Circle, we trace the historical context of Hanfu together, understand the costume characteristics and cultural connotations of different dynasties, and feel the cultural charm…

Financial Investment Network News (Zeng Li, Liu Zhimin, reporter Peng Jiang) There were exciting activities such as making rice dumplings, sharing traditional etiquette, making tea and fruit, brewing Kung Fu tea, and experiencing Hanfu makeup... On June 2, before the Dragon Boat Festival, On this occasion, the Hanxuan Folk Art Museum in Pengzhen, Shuangliu District, Chengdu, together with the Hanfu Culture Committee of the Traditional Culture Promotion Association of Sichuan Province, carefully planned a unique Dragon Boat Festival gathering with the theme of "Our Festival·Dragon Boat Festival", which not only promotes and inherits It not only enriches the excellent traditional Chinese culture, but also allows participants to deeply appreciate the profound cultural heritage and unique folk customs of the Dragon Boat Festival. Bathing in orchid soup ritualDragon Boat Festival, since ancient times, there has been the custom of inserting mugwort, hanging calamus and mu orchid soup, which means to ward off evil spirits, avoid filth and pray for health. At the beginning of the event, the guests bathed in orchid soup, starting the gathering with this traditional ceremony. Then they were divided into groups according to their interests, including making rice dumplings, sharing traditional etiquette, making tea and fruit, brewing…

China News Service, Fuzhou, June 2 (Lv Ming, Xu Jiabao) The 7th Straits Hanfu Culture Festival and 2024 Hanfu Fashion Week opened in Fuzhou on the evening of the 1st. More than 200 Hanfu enthusiasts from the Philippines, Canada, Italy, Greece and other countries and regions participated. “With the rise of Hanfu culture, more and more young people from both sides of the Taiwan Strait put on beautiful Hanfu and carry out Fujian tea ceremony, traditional martial arts, calligraphy and painting, as well as promote Linshui culture, Fu culture and other special activities "It has built a bridge of friendship for people-to-people exchanges across the Taiwan Straits," said Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association. The Hanfu Culture Festival invites young people from the overseas Chinese community in Fujian and Taiwan compatriots to participate and learn about its profound historical and cultural heritage. It is to let the world see the glory of Chinese civilization and demonstrate cultural confidence. The 7th Straits Hanfu Culture Festival kicks off. Photo by China News Service reporter Lu MingZhou Zhiru, chairman of the Taiwan Tainan City Cultural Association, said that she participated in the Straits Hanfu Culture Festival for the…

Jimu News reporter Di XinCorrespondent Xixi Zhang JunIntern Xiong LiyuanOn the morning of June 1, Wuhan Children’s Hospital’s Sunshine Music On the stage, there are constant exciting programs and the atmosphere of Children's Day is full. The most special program of the day was undoubtedly the Hanfu show performed by sick children and university student volunteers. Accompanied by melodious ancient music, 20 university students and 20 children appeared in exquisite Hanfu and danced gracefully. , or walking in style, the Hanfu is elegant, as if traveling through time and space. The Hanfu show lights up the confidence of childrenThe 20 children participating in the Hanfu show are all children who have entered the recovery period in the hematology and oncology departments of Wuhan Children's Hospital in the past three years. The college students performing on the same stage are members of the "Life Ark" caring team from Yangtze Vocational College. Under the guidance and leadership of "Jingchu Good Teacher" Han Shuping, the team carries out ward activities every week in the activity room of the inpatient department of the Children's Hospital. Support education, through art therapy, accompanies sick children through the long treatment stage, and they have already established trust…

Beijing Xinhua Bookstore will launch a series of cultural reading activities with the theme of "Bookish Childhood Building Dreams on Children's Day" from May 31 to June 2, 2024, bringing together children's theme book areas, bookish children's gifts, Hanfu experience, book sharing, A variety of activities such as Chinese traditional Chinese reading, stamp collection, and cultural fairs provide children with a feast of holiday reading culture. In order to allow young readers to buy more favorite book gifts and get different holiday surprises during the holidays, Beijing Xinhua Bookstore organizes 13 Xinhua Bookstores including Yongan Road Store, Xisi Store, Guanzhuang Store, and Kexing Road Store The key event stores will simultaneously set up a book exhibition with the theme of "Bookish Childhood Building Dreams on Children's Day", and select children's literature, popular science, children's and other high-quality books and cultural and creative products to build the best purchasing platform for children. At the same time, we have also launched a series of promotional activities with the theme of "Books Accompanied by Gifts for Children". During the event, if you spend more than 99 yuan in the store, you will receive small cultural and creative gifts selected by the bookstore, so…

Activity site. Red Net Moment News, May 31 (Correspondent Deng Jie) As the Children’s Day approaches, on May 31, Jinpen, Tianxin District, Changsha City The New Era Civilization Practice Station of Huangtuling Community, Ling Street, and Baisha Nanhu Kindergarten jointly organized a Hanfu garden activity with the theme of "Growing up with the heart, protecting the future together", allowing the children to feel the charm of traditional Chinese culture. The event was held in the form of a garden party. Children wore Hanfu and participated in traditional games such as hopscotch and pot throwing. As a traditional costume of the Chinese nation, Hanfu not only connects ancient and modern times, but also allows children to appreciate the breadth and depth of Chinese culture through games. In addition, the community also integrated the "Sword and Lei Lei" safety education into activities, so that children can learn safety knowledge while having fun and enhance their awareness of self-protection. This not only ensures the healthy growth of children, but also reflects the community’s great emphasis on safety education for teenagers. The community leader said that this Hanfu garden party is a useful attempt for the Huangtuling community to promote refined and personalized grassroots…

Drinking wine, worshiping heaven and earth, confessing with poems... This morning, the Pudong New Area Marriage Management Office held a special Chinese-themed certificate awarding and garden party, allowing newlyweds to experience "Chinese romance." The newlyweds put on Hanfu and took a set of "initial photos" with a beautiful and graceful image of "newlyweds in Chinese style". Many newlyweds who had "trans-provincial service" exclaimed, "I'm so lucky to be able to enjoy such a rich marriage registration experience in Shanghai." Happy!”The reporter learned that in May 2023, in order to facilitate people to register marriages in different places, the State Council listed Shanghai and other 21 provinces (autonomous regions and municipalities) as pilot areas for “inter-provincial universal marriage registration” for mainland residents. . Since the pilot started one year ago, Pudong has handled a total of 4,794 marriage registrations across provinces. This morning, the Pudong New Area Marriage Management Office held a certificate awarding event and a summer garden party with the theme of "Marriage in National Style and Elegance, Marriage with a Childlike Heart". During interviews, reporters found that many newlyweds with registered residence in different places were very surprised by such a special wedding experience. A couple who participated…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

GuangdongAs the Internet becomes more and more developed, many young people nowadays tend to look for jobs online. However, the information on the Internet is mixed, and if you are not careful, you may fall into the clutches of criminals. A few days ago, the Dongguan Intermediate People's Court of Guangdong concluded a case of forced indecency in the second instance and found that Liu was guilty of forced indecency and was sentenced to one year and nine months in prison. Chen is a newly adult woman. Because of her good looks, she often posts photos and videos on social media, attracting the attention of many fans. This gave her the idea of ​​becoming a model and making money by taking photos for online stores on Douyin, Taobao and other platforms. Later, Liu noticed Chen on the Internet and said that he met Chen as the owner of a Hanfu online store. The two parties added each other on WeChat. Liu proposed to hire Chen as a model for his online store and invited her to come out and take photos of clothing for the online store. One afternoon in January 2023, the two parties made an appointment to meet…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…