In May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 in Shangyang" collective traditional wedding and the "Love in Luocheng" Hanfu wedding and love travel route launch ceremony were held at Shangyang Palace Culture in Xigong District Held in Yuan Guanfeng Hall Square. This event recruited 19 new couples online. Witnessed by relatives, friends and the media, they shared the experience of sharing the bathroom, facing each other, joining the same prison, tying hair, holding hands, and praising...together they experienced what is recorded in these classics. Traditional wedding customs, love for three lifetimes, and get married. At the event, content such as Luoyang marriage travel itinerary, true love koi gift package, Luo City sweet blessing bag, wedding registration Luo-style services, etc. were also officially released, allowing couples to stay in Luoyang Get a unique wedding experience. From the thousand-year vows at Longmen Grottoes to the ruins of Longtan Grand Canyon; from Baiyun's "mountain alliance" to Lu Hun's "sea oath"; from the blessing of the national flower in the Peony Pavilion to the thousand-year love treasured in the Luoyang Museum ... Luoyang Municipal Bureau of…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…

Reported by Yang Xue QingdaoOn the occasion of China Tourism Day on May 19th, from May 18th to 19th, the scenery of Laoshan Mountain The district offers half-price discounts on scenic spot tickets to all tourists. In addition, Laoshan Scenic Area also released a series of activities for the "China Tourism Day". The theme of the activity is "Life in Fairy Mountains on the Sea", including intangible cultural heritage handicrafts, Hanfu experience, hiking, stamp collection and check-in activities, etc., and will last from May 19th to May 26th. (1) "The Good Market in the Fairyland on the Sea" Cultural and Creative MarketTime: May 19, 2024Location: Taiqing Tourist Area1. Intangible cultural heritage handmade cultural experienceLinked with the Qingdao Handicraft Association, on-site provides citizens and tourists with national trendy intangible cultural heritage handicrafts such as incense making, flower cakes, cloth art, rubbings, and beaten stamps. Create experiential content, create scenes for tourists’ experience and expert photography, and try to form a long-term mechanism for the later period. 2. Decathlon fashion and leisure experienceIn collaboration with Decathlon, a tent was set up on site for tourists to experience leisurely. At the same time, folk singers were invited to play and sing songs, bringing…

AnhuiAt the Yimeishang Celebrity Festival held from May 9th to May 11th, Yu Rongchu broke the rules and uniquely invited a group of celebrities Brothers and sisters in gorgeous Hanfu came to the rescue and jointly performed a unique emotional skin care feast. This cross-border cooperation not only cleverly combines the charm of traditional culture with modern skin care concepts, but also brings a refreshing experience to the celebrities at the scene. At the Red Man Festival, the brothers and sisters in Hanfu were dressed in exquisite costumes, like fairies traveling through time and space, and their jade faces complemented each other, forming a beautiful picture. Their joining not only injected new vitality and creativity into Yu Rongchu, but also added a strong cultural atmosphere to the entire Yimeishang Red Man Festival, allowing everyone to feel the charm of Hanfu culture. At the same time, through personal experience and sharing, they made the celebrities present feel the uniqueness of Yurongchu's emotional skin care products. Yurongchu uses the essence of vegetation to endow Yurongchu, which perfectly combines traditional Chinese herbal medicine with modern skin care technology. It uses saffron for emotional skin care, nourishing emotions internally, nourishing the skin externally, and…

“Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9 , the super category of the special e-commerce platform Vipshop's "Heart Jewelry Gift", sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 2 times year-on-year. . JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin, a post-00s girl, just got married at the beginning of this year. On Mother’s Day this…

Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed…

BeijingThe upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 134% year-on-year. A year-on-year increase of 2 times. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin,…

Henan In the past two days, a video of Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appearing in Luoyang and visiting the ancient city of Luoyi wearing Hanfu has been on the hot search list on multiple online platforms, attracting the attention of netizens. On the 13th, a reporter from Luoyang News learned from an interview that Dong Mingzhu not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry during his visit, but also said: "Luoyang allowed me to wear Hanfu for the first time in my life." . Mr. Dong did not like the "store-style" Hanfu.31-year-old Ms. Xu is from the Luoyi Love Hanfu Museum in the Luoyi Ancient City Scenic Area. Makeup artist, she was responsible for Dong Mingzhu’s makeup on the evening of the 12th. According to Ms. Xu’s recollection, Dong Mingzhu arrived in the ancient city of Luoyi by car with many colleagues from her company around 7 pm on the 12th. After getting off the bus, the group of them first came to the Hanfu store where they worked. At that time, the store staff recommended to Dong Mingzhu…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the super category day of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”, the sales of jewelry and gold ornaments continued to rise. Among them, the sales of gold bracelets increased by 134% year-on-year, and the sales of gold pendants increased year-on-year. An increase of 98%, and sales of pearl pendants increased by 2 times year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. In addition to traditional gifts, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin, a post-00s girl, just got married…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants increased by 98% year-on-year, and sales of pearl pendants increased by 134% year-on-year. A year-on-year increase of 2 times. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin,…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

BeijingThe upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important factor in young people’s shopping recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular before Mother’s Day. On May 9, the sales of jewelry and gold ornaments continued to rise in the super category of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”. Among them, the sales of gold bracelets increased by 134% year-on-year, and the sales of gold pendants increased by 98% year-on-year. , sales of pearl pendants tripled year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Picture: Sales of gold jewelry grow rapidly before Mother’s DayIn addition to traditional gift categories, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc. Chen Lin, a post-00s girl,…

The upcoming Mother’s Day has added fuel to the consumer market. “Buying for mom” has become an important shopping purpose for young people recently. Judging from online and offline sales, jewelry, beauty products, flowers, etc. are still the most popular categories before Mother’s Day. On May 9, during the Super Category Day of the special sale e-commerce platform Vipshop’s “Heart Jewelry Gifts”, sales of jewelry and gold jewelry continued to rise. Among them, sales of gold bracelets increased by 134% year-on-year, gold pendants sales increased by 98% year-on-year, and pearl pendant sales increased by 134% year-on-year. Sales volume increased 2 times year-on-year. JD.com data also shows that in the two weeks before Mother's Day, the turnover of jade necklaces and jade bracelets doubled year-on-year, and the turnover of Hotan jade bracelets, Hotan jade necklaces, and gold chains all increased by more than 70% year-on-year. Gold jewelry sales are growing rapidly before Mother’s Day/Photo source: Vipshop In addition to traditional gifts, gifts for mothers are showing a more diversified trend. Young people buy different gifts for their parents based on the characteristics of different e-commerce platforms. They start to buy age-appropriate appliances on JD.com, Hanfu on Vipshop, flowers on Taobao, etc.…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…

The gentle spring breeze cannot bring any coolness, nor can it bring the heat. Spring is like this, blending the coolness of winter and the warmth of summer. However, the further the days go, the more summer tastes become. Nowadays, rows of gorgeous short-sleeved clothes are hung in the clothing stores in shopping malls. Even if you are wearing a long-sleeved jacket, you still feel like summer. If you are still asking which Hanfu franchise brand is better? Why not work with mithworld to unlock unique summer refreshing tips in advance! Summer ice cream is not just for children. Sometimes the unsteady ice cream accidentally touches the white clothes. Don’t worry and feel sad, because the designers of mithworld paint the prints with dreamy colors and embellish them with representative symbols. They capture the sensory elements of childhood and turn them into inspirational imprints with unique summer colors. Don’t underestimate ice cream, it has uneven textures. mithworld uses a representative glue printing process to “paint” the ice cream on breathable and refreshing fabrics, and emboss a three-dimensional texture print, allowing you to enjoy it in the hot weather. Summer is the season of activity where comfort meets sweet-cool personality. Different…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

If you are a lover of Hanfu and have talent, why not take a gorgeous turn of Hanfu and beauty? On May 11, the reporter learned from the 2024 "Central Plains Cultural Season" organizing committee that with the "Splendid Mountains and Rivers National Style Award" With the theme of Hanfu as the entry point, the National Style Angel Model Contest will be launched on May 20, 2024. The competition is hosted by Henan Radio and Television Station, hosted by Elephant News and Henan Liren Educational Science and Technology Research Institute, co-organized by Zhengzhou Jinshui Investment Group Co., Ltd. and Henan Yilan Film and Television Culture Media Co., Ltd., and held at Jinshui Honey Oil Creative Park. It aims to promote Chinese traditional culture, show the new image and style of young Hanfu enthusiasts, and strive to enhance the city's visibility, reputation and influence. This Hanfu Show will run from May 20 to August 30, 2024; the project has two methods: online registration and offline competition. Players can register individually, in combination or as a group. All college students who are in good health, love Hanfu and Han culture, and dare to challenge themselves and show themselves can sign up to…