The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

Every night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice full of freedom and dignity for those ignored…

Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing the products in their hands to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems to be particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and…