ShandongRecently,"The First Beijing-Tianjin-Hebei Cultural Tourism Market"in Beijing p>Held. Caoxian Hanfu entered the "First Beijing-Tianjin-Hebei Cultural Tourism Fair" and was exhibited at important cultural landmarks such as the National Stadium and the Bird's Nest. In recent years, National trend culture has emerged, Hanfu has continued to become more popular, and has gradually become popular among young people. Their Youthful expression and fashionable presentationlet Chinese traditional culture enter daily life in a concrete form and tangible entity. △On-site photos of domestic tourists wearing Hanfu △On-site photos of foreign tourists wearing Hanfu Domestic and foreign tourists, dressed in exquisite green shirts, Hanfu and horse-faced skirts, strolled through the Olympic Center Square and left a commemorative photo in front of the Bird's Nest, Water Cube and National Stadium buildings. , went on a national style trip, becoming a new highlight of this Beijing-Tianjin-Hebei cultural tourism market... △On-site display photosCao County mobile party members in Beijing Party Secretary Zhao Jinsong said during the visit that Beijing, as the first city in the world to have hosted both the Summer and Winter Olympics, the central axis has witnessed and participated in this "Double Olympic City" "The supreme glory. HanfuAs an inheritance of Chinese excellenceAn important carrier…

In 2021, the new Hanfu industry market will exceed 10 billion yuan, and the number of consumers will increase to 10.21 million. With the revival of Hanfu culture, its wearing scenes will become more life-like and gradually become one of the important categories of daily clothing for the public. How to "break the circle" in the tens of billions marketNew Hanfu innovation is the keyNew Hanfu, also known as modern Hanfu, is a Hanfu system that is derived from the traditional classic clothing styles of the Han nation and retains its typical shape characteristics, and is innovatively combined with the diverse wearing situations and fashion aesthetics of the current public. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's new Hanfu industry has exceeded the tens of billions of market scale in 2021, but the industrial chain is still not mature. New Hanfu that conforms to contemporary aesthetics and daily wearing situations The development potential is huge, and with this as a key breakthrough point, the industry market size is expected to exceed 100 billion. Yang Xiaodong, full-time vice president of the China National Garment Association, believes that with the development of…

When you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the mothers lining up before the college entrance examination to encourage candidates to "get off to a good start". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for around 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more attention to cost-effectiveness."Compared…

In Xi'an, Shaanxi, there is such a young person who seems to have the magic power to recreate the old times. Apply powder, draw eyebrows, dot lips, put on Hanfu, and put on hair accessories. In less than an hour, a modern girl traveled back to the Han and Tang Dynasties. Let us get closer to the "post-00s" Hanfu makeup artist Hu Xinyin and see how she makes modern people and ancient people meet in costume. With a touch of willow eyebrows and a royal bun, under Hu Xinyin’s skillful hands, the makeup of a “Yang Guifei” was completed in less than 40 minutes. Hu Xinyin also specially added some special makeup to the bun. Ancient ornament "Bu Yao". Hu Xinyin, who seems to have a lot of research on Hanfu styles, is only 24 years old this year. Hu Xinyin told reporters that in the past few years, with everyone's love for traditional culture, Hanfu museums have sprung up in Xi'an. . Hu Xinyin, who felt the "Hanfu craze", quit her original wedding and makeup job at the beginning of 2022 and applied for a job as a Hanfu stylist at a Hanfu museum near the Twelve Hours themed…

Picture ① At the "Experience China - Entering the Dubai Expo" event, actors performing Hanfu performances took a group photo outside the China Pavilion at the Dubai Expo in the United Arab Emirates. (Xinhua News Agency)Picture ② Young people dressed in Hanfu walk across the river trestle, preparing to go boating to enjoy the lotus. Photographed by Jiang Yi (China Economic Vision)After years of development, Hanfu is moving from a niche circle to the mass market, becoming an important part of the national trend culture and national style economy, not only providing tourism, photography and other industries With new marketing ideas, immersive consumption featuring Hanfu elements such as ancient style script killing and ancient costume banquets are in the ascendant. This year’s May Day holiday, the immersive Tang-style street life district “Chang’an Twelve Hours” opened in Xi’an. Many tourists specially put on Tang-made Hanfu and came to watch Tang arts and listen to Tang arts. Have fun and taste Tang food. Among the scattered ancient-style buildings, with fluttering clothes and flying skirts, the beauty of Hanfu is eye-catching. After years of development, Hanfu is moving from a niche circle to the mass market and has become an important part of…

ZhejiangEditor's note: On this May 1st International Labor Day, we focus on a group of "new workers" - Hanfu designers, AI trainers, Home chefs, accompanying doctors, carbon emission managers... These new occupations that have emerged with new demands and trends are witnessing changes in the industry, improving our lives, and revealing the direction and vitality of economic and social development. From now on, Chao News plans to report on "New Career Apprenticeships". The reporter takes everyone closer to these new careers in the form of personal experience, showing that new workers are taking advantage of the new careers to realize the value of life. Stillness and movement shuttle through Chen Jianmin’s daily work. On one side, there is a quiet office. Chen Jianmin enlarges the canvas in the computer software, his left hand flies on the keyboard, and his right hand moves the mouse flexibly to draw lines, outlining the traditional decorative line drawing on the horse-faced skirt; the other On one side, there is a roaring production workshop, with a three- to four-meter-high rapier jacquard loom running 24 hours a day. With the continuous "intimate contact" between the rapier and the filament, the drawing of the horse-faced skirt he…

Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu…

Cover news reporter Luo Tianyi and Xie Rangan’s intern Yang Xinke’s picture is provided by the intervieweeOn the short video platform, “post-00s” Ye Ming has nearly 2 million fans. The work has been played more than 200 million times. But in the Hanfu circle, Ye Ming should be considered a newcomer. He only started to get into contact with Hanfu in January this year. He has participated in two offline events. One was the Splendid China Yuntai Mountain Hanfu Flower Festival held in Jiaozuo, Henan in April, and the other was the "Hanfu Flower Festival" held in Wenshufang, Chengdu last month. Ten Miles of Jincheng - Shu Feng Ji Hanfu Awards". At first, he mainly liked cosplay, cosplaying some game characters, and shooting a lot of transformation videos. Later, when he was working as a model, he wore a headgear for the first time, and then he felt that he could try the Hanfu style. “I actually like traditional culture. I went to a traditional Chinese tea ceremony with my mother. I also want to continue to shoot some Hanfu-related videos and participate in some Hanfu offline activities to let more people know about Hanfu. People like Hanfu," Ye Ming…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

China News Service, Henan News, December 14th. In October 2023, Ruyang County's "Yunzhishang" project was selected into the first batch of experimental projects in Luoyang City's "Ten Thousand Enterprises Prosper Ten Thousand Villages"; since September 2023, Ruyang County The county has successively held the Luoyi Ancient City Hanfu Industry Promotion Conference and the opening ceremony of the "Yunzhishang" Chinese Clothing Industrial Park; Ruyang "Yunzhishang" Clothing Co., Ltd. and Henan Luoyi Cultural Tourism Development Co., Ltd. signed a strategic cooperation agreement. A Hanfu experience store successfully "joined hands" with "Yunzhishang" clothing... This is because the United Front Work Department of the Ruyang County Party Committee has given full play to the advantages of the united front's extensive connections and talent pool, closely focused on the overall work of the county Party committee and county government, proactively acted, and assisted The achievements of promoting high-quality development of county economy and actively assisting rural revitalization are reflected. Hanfu exhibition in Ruyang Yunzhishang Huafu Industrial ParkIn early winter, when walking into Ruyang's "Yunzhishang" Huafu Industrial Park, dozens of sewing machines were clicking, and all I could see was work. The colorful clothing materials on the stage are made into finished Hanfu products after several…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Today I will introduce to you the styles of Hanfu women's clothing - the classification of Hanfu items! After reading this article, everyone should be able to have a deeper understanding of Hanfu women’s clothing! 【Big sleeve shirt】 The long-sleeved shirt is probably the favorite Hanfu item among all the little fairies. When wearing a chest-length underskirt, paired with a large-sleeved shirt, it will look even more fairy-like! A large-sleeved shirt and a chest-length undershirt are a perfect match. When worn together, the two look really flattering and beautiful! 【Half Arm】 In terms of clothing, half-armor skirts are generally worn together with skirts. However, the current half-arm can also be worn alone. 【褙Son] Guzi was extremely popular during the Song Dynasty. The length of the trousers can also be long or short, so they are very suitable for wearing in summer and autumn! Because some braids can also be thicker! Moreover, such a versatile jacket can be worn no matter you are a boy or a girl! 【Round neck robe】 The original round-neck robe was actually not an outer garment, but an inner wear. However, during the Tang Dynasty, round-neck robes became particularly suitable for outdoor wear! Moreover, in the…

"New National Trend A-Z", today let's take a look at the silk high-end women's clothing brand Engebe Velvet. Since the establishment of the Engebe Velvet brand, Engebe Velvet has taken "Silk Artist" as its brand concept and tireless pursuit of the brand. It has transformed a wide variety of silk materials into ready-made garments, reflecting a woman's independent temperament that can be soft or strong. Real silk has reflected the wearer's taste and pursuit of beauty, and displayed the wearer's cultural accomplishment through the clothes and the atmosphere created by the brand. The brand is not only a seller of clothing, but also can resonate with thousands of brand consumers. Atmosphere maker. Classic review Engebe Velvet's "My Shape, My Shape" new product launch conference 2019 Beijing Fashion Week, Fangheng International Center, Engebe Velvet 2019 Autumn and Winter Conference was held. Engebe Velvet's 2019 autumn and winter "My Shape, My Shape" series combines ancient and modern design elements, continuing the brand's consistent minimalist concept, adding the current design language, and colliding simplicity and complexity. Either elegant, casual or street style, there is no limit to your own style. At the same time, we advocate studying yourself first and then clothes; find…

As a representative of traditional Chinese women's clothing, cheongsam uses oriental implicit beauty to highlight the charm of women. It has simple lines, gorgeous colors, elegant style, grace and splendor, and achieves harmony between the inside and outside. It is the most charming Chinese symbol. one. Chinese romantic design In the eyes of foreigners, cheongsam may be a direct symbol of Chinese style. The cheongsam originated from Beijing culture. In the Qing Dynasty, it was mainly worn by bannermen. Since the modern word "cheongsam" refers specifically to women's clothing, it can be said that the cheongsam originated from the robe worn by banner girls. SHUSHU TONG After years of modern modifications and improvements, the cheongsam has now become the garment that best embodies the beauty of Chinese women. When the improved cheongsam is worn on Chinese women, the oriental beauty and oriental charm are breathtaking. Le Fame The retro cheongsam, exquisite appearance, and glamorous lights make people feel as if they have stepped into the old Shanghai of the 1920s and 1930s. Filling the market gap with niche styles, using classic traditional Chinese clothing and embroidery, tapestry and other crafts to show the beauty of oriental women. Dior 1997 Nowadays,…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…

I don’t know since when, the outfits on the show have become more and more incomprehensible to ordinary people. Because fashion develops so fast, many outfits on the show have begun to sensationalize, but there are also some designs that are particularly exquisite. The spring outfits on domestic catwalks show off the beauty of Chinese style and are very natural, and they are so classy for daily wear. Domestic catwalk outfits are very good-looking. Spring outfits have a sense of national style and are so beautiful for daily wear. The editor recommends some domestic catwalk outfits for everyone. They are not only suitable for daily wear, but also have a particularly obvious Chinese-style classic effect. . Business casual suit When matching clothes, choosing white clothes can make your temperament look more elegant. This is also the color of clothing that many women especially like to wear in spring, because this color is fresh and bright, very spring-like. The flavor and effect are relatively high-end. When paired with a business-style style, the charm will be even more temperamental. What is more unique is the clothing, which has both a suit-like texture and a Chinese-style temperament. Coupled with the lighter fabric, it…

Hanfu is a clothing style that carries traditional crafts such as dyeing, weaving, and embroidery as well as oriental aesthetics. It has a profound historical heritage. In recent years, Hanfu has continued to attract fans of young groups such as the "post-90s" and "post-00s", and related manufacturing, sales, makeup and other industries have also shown rapid development. In the ancient capital of Xi'an, as the temperature warms up, Hanfu enthusiasts go to parks and teahouses to take photos and check in, enjoying weekend leisure and the warmth of spring. The continued popularity of Hanfu has also led to the rapid development of related industries such as Hanfu photography, Hanfu rental, and immersive Hanfu games. In Xi'an, Hanfu stores have experienced explosive growth in recent years. During winter and summer vacations and traditional festivals such as the Spring Festival, Qixi Festival, and Mid-Autumn Festival, many stores are in a state of overwhelming sales. During the interview, the reporter found that the beauty of Hanfu is a basic element that attracts young people. Traditional Chinese clothing has many styles and rich connotations, whether it is the exquisite carving of the buckle design, the "intangible cultural heritage content" of the embroidery process, or…

Fashionable Chinese-style women's clothing, with the accumulation and influence of classical culture, is full of literary and artistic sense. Wearing Chinese-style women's clothing not only has a beautiful temperament, but also highlights the connotation of women. The Chinese style has a gentle and demure atmosphere, which can make women who own them more charming. Each of these Chinese-style women's clothing is so fascinating. — ❶ — Retro and fresh national style jacket Wearing a Chinese-style jacket with natural elements will always give you a lot of wonderful feelings. The fresh national style jacket not only has a sweet and age-reducing atmosphere, but also is full of retro literary and artistic accents. The upper body not only looks sweet, but also has good connotations. The loose fit has a good ability to cover the flesh and make you slim when worn on the body, and can well modify your figure. The pink color is sweet and vivid, with a bright feeling. Coupled with the crane embroidery on the sleeves, it has a retro literary atmosphere, and the upper body is not only sweeter, but also very vivid. The loose woolen jacket is embroidered with exquisite flower and grass patterns. The upper…