The State Administration for Market Regulation recently released the latest supervision and spot inspection results of online casual clothing products. After spot inspections of 304 batches of products from 291 companies in 15 provinces, municipalities, and autonomous regions, it was found that 246 batches of products were qualified. , accounting for over 80%. The remaining 58 batches of products were unqualified, with a failure rate of 19.2%. The main unqualified items are fiber content, color fastness, pH value, and decomposable carcinogenic aromatic amine dyes. Among the unqualified products, 47 batches of products were unqualified due to fiber content. Some products have incorrect ingredients and unclear fiber contentIn this national spot inspection, a large number of casual clothing failed due to fiber content. In addition to incorrect labeling of ingredient content, the fiber labeling of some products can also easily confuse consumers. For example, the texture of this women's dress is obviously different from other clothing. It feels smooth to the touch and has a noticeable drapey feel. The hangtag of the clothing says that the fabric is 100% "acetate satin". Guangdong Product Quality Supervision and Inspection Institute Engineer Chen Zeyun: This As for the dress, it is marked as 100%…

As a well-known domestic clothing brand, Mark Hua Fei Hanfu is loved by many female consumers. Walking on the streets of Jinan, in various commercial complexes, you can see brand counters everywhere. However, in recent days, many Jinan citizens have discovered that this brand of Hanfu has "disappeared" in Jinan. "I went to the Mark Hua Fei Hanfu counter in Impression City in 2019. I signed up for a membership and recharged 3,000 yuan, but when I went to shop a few days ago, I discovered that this brand had been withdrawn from the counter." Ms. Zhang, a citizen, said that after discovering that the Impression City counter had been withdrawn, she immediately searched for other counters in Jinan and wanted to return. I paid for the recharge, but found that the brand was no longer available at any counter in Jinan... On the 8th, on the 2nd floor of Impression City, the counter that originally sold Mark Hua Fei Hanfu has been blocked.After recharging 3,000 yuan, the Hanfu counter closed the store and removed the counters without any notification p>"I applied for membership recharge at Mark Huafei Hanfu in Impression City in 2019." Back on December 24, 2019, it…

The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product…

Recently, Yu Chengqing's eldest son Harry's private social account was dug up by the media, and many photos of Hanfu posted by Harry in his account were also exposed to the public. In the photo, Harry has exquisite makeup, a well-proportioned figure, and is confident and generous. He has inherited the good looks of his parents. Yu Chengqing did not respond directly to his son's preference for Hanfu, but later posted a photo with his son to celebrate his son's high school graduation, implicitly expressing his support for his son. Obviously, the father and son did not care about Harry's specialness. Hobbies create barriers. However, Harry failed to gain the understanding of his grandma. The media revealed that Yu Chengqing’s mother really could not accept her grandson’s hobby of Hanfu and hoped that Harry would “not accept it in the future.”It’s going to happen again.” It is not surprising that Yu Chengqing’s mother, Zhang Zhengfen, is particularly conservative in her thinking and cannot accept her grandson’s love of wearing Hanfu. Zhang Zhengfen is a famous Peking Opera actress. When she was young, she had a gentle temperament and outstanding skills. After coming to Taiwan with the troupe, she performed well.…

Recently, Xinhe Co., Ltd.’s brand AIVEI has attracted attention due to the issue of advertising spokespersons, which in turn has caused the market to pay more attention to its current operating status. From a performance perspective, Xinhe Shares, which has been listed for more than three years, "changed" in the year it was listed, and its net profit has shown a negative growth of more than 20% in the last two years. After the "second-generation" chairman took office last year, profits did not improve after major changes were launched at the end of the same year, but worsened further, that is, the profit for the first half of this year was expected to drop by 90%. Judging from the stock price, in the past three years, the stock price of Xinhe Shares has been cut in half. Since the "second generation" took office as chairman, its stock price has also fallen by nearly 40%. Since this year, its stock price has fallen by more than 20%. %. At present, Xinhe Shares has been experiencing obvious pains since it launched changes at the end of last year, which have been transmitted to its performance and stock price. In the future, it…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

Source: Sino-Singapore Jingwei[#汉服 return rate is as high as 80%, don’t blame it all for refund#] #汉服 return rate is getting higher and higher, which is a silent resistance#汉服 return rate is getting higher and higher , is an indisputable fact. Some people point the finger at consumers who return products for refunds at will, blaming them for buying multiple items at the same time to try them on, or for "snatching the wool" through platform rules such as "return within 7 days without reason" and "refund only". However, on related topics, high-like user comments often have a different style: "Businessmen are very honest, are the things they receive the same as what is displayed?" "It's not that people don't want to buy clothes, but who Will you pay for this kind of quality and design? ”No pockets, small size, incorrect goods... These design problems that are frequently complained about by consumers no longer exist for a day or two. Nowadays, in the face of the high return rate, voices other than merchants should also be heard. (New Weekly)

Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"…

Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La…

On December 25, some netizens posted a video about internet celebrity model Lu Xianren on a video social platform. This video summarizes most of Lu Xianren's journey from an unknown country boy to a supermodel on the international stage. Lu Xianren was originally just a young man living in the countryside and loving catwalks. In his early videos, Lu Xianren would always use the things available around him to make the clothes needed for the video catwalk. In the videos, he often dresses up in Hanfu and has a strong aura on the catwalk. Although he is not a professional, he is very professional. Nowadays, Lu Xianren is no longer the young man who used to perform in the countryside. He has successfully counterattacked and entered the international stage. Nowadays, Chinese young man Lu Xianren can be seen on the stage of many brand conferences. Regarding Lu Xianren, many netizens praised him as "the one God rewards with food". Some people said that Lu Xianren is very popular abroad and has become a god in overseas circles. Lu Xianren, who has already appeared on the big screen, once participated in a program with Zhang Meng. In the program, Zhang Meng…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Source: Zhiwei Technology#Hanfu merchant asked to delete because the buyer showed off his belly#I feel that this is a problem associated with the "80% return rate of Hanfu" . Yesterday, the solution proposed by Azhi is for consumers to continue to use the "return only and refund" function flexibly to eliminate these "bad currency" merchants. This time, users can actually use the old version of the method. Since there are so many Hanfu shops that have incorrect products, long pre-sale periods, and create body anxiety, they can definitely give negative reviews + Complain to the platform, don’t buy, buy less, and delay buying. Consumers and the platform work together to wash away the sand and find real gold. Consumers can buy with confidence, and the entire industry ecology can be reshaped, and the beauty and beauty can be shared, wouldn’t it be wonderful?

Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain…

No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging…

Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping…

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Image source: Visual China“Sickness comes like a mountain.” *ST Rasha (603157, SH, hereinafter referred to as La Chapelle) said this in the 2021 annual report Describe the upcoming A-share delisting. This former "King of Hanfu" had to say goodbye to A-shares after falling into a quagmire of losses for four consecutive years and having negative net assets at the end of two consecutive years. *ST Rasha will be in 4 On March 22, it entered a 15-trading-day delisting period. “The failure to make correct judgments on the external industry environment, as well as improper internal strategies, excessive expansion, and imbalanced cost structures, combined with the impact of the 2020 COVID-19 epidemic...” is what LaChapelle said in Its 2021 annual report reflects on the company's current predicament. Zhu Fengwei, secretary of the Board of Directors of La Chapelle, said in an interview with a reporter from the "Daily Economic News" that the company's reflection on the problems that arise is a dynamic process. Problems are constantly discovered in the operation process, and then Go adjust. He said that in the future, the company's core goal is to achieve profitability. The "King of Hanfu" is about to bid farewell to the A-share…

Hanfu is the traditional clothing of the Han nation. Hanfu began with the Yellow Emperor, was prepared by Yao and Shun, and was established in the Zhou Dynasty. In fact, Hanfu runs through the entire ancient Chinese history. Hanfu in each dynasty and each generation has its own characteristics in shape and wearing method. It continues to evolve in the inheritance, and it was updated after the Tang Dynasty. Each has its own merits and a hundred flowers bloom. In recent years, Hanfu has become popular again. Modern young people take to the streets and walk through the crowds with fluttering clothes. People can't help but admire that this costume that has traveled through thousands of years is still full of charm. Qingpu Fusion Media Host Check-inZhujiajiao Qilu Academy,Wear Hanfu and visit the ancient town,Have an immersive experience,Take three sets of Hanfu from the Tang, Song and Ming periods as examples, dressing and accessories, strolling around the courtyard, Listen to Hanfu production and research scholar Zhang Yi’s interpretation of Hanfu Culture,Taste the deep feelings between stitches and threads. ▲Three pieces of clothing and makeup in Tang, Song and Ming dynastiesWhat is the basic style that novices must buy? Whether you…

People's Daily Online, Xiamen, July 13th, dressed in Chinese clothes, crossed the Taiwan Strait and jointly launched a grand cultural exchange event between the two sides. On July 12, the 2022 Straits Youth Chinese Costume Festival, an important component of the 20th Straits Youth Forum, kicked off simultaneously on both sides of the Taiwan Strait. The 2022 Straits Youth Chinese Costume Festival is launched. Photo courtesy of the Jimei District Media CenterThe 2022 Straits Youth Chinese Costume Festival is hosted by the All-China Youth Federation and hosted by the Fujian Provincial Youth Federation, the Xiamen Jimei District People's Government, and the Tainan Cultural Association. With the theme of "Clothing across the Taiwan Strait, Hua Shang is Youthful", the event centered around the Chinese Clothing Industry Forum and thematic T-stage show. The main venue was located in Jimei District, Xiamen, and branch venues were set up in Taipei, Changhua, and Tainan. During the period, more than 100 people including experts and scholars in the field of Chinese clothing, Chinese clothing designers, Chinese clothing cultural experts, young people working in the Chinese clothing industry, and Chinese clothing brand owners from both sides of the Taiwan Strait participated in the event to share…