The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

Looking back at the fashionable outfits during the Spring Festival, red can still be seen everywhere, but among the styles, there has been a fashionable trend of "horse-faced skirts". Its popularity is inseparable from the new Chinese style wear in recent years. It can exude the elegance and indifferent inner temperament of Asian women and fully demonstrate the confidence and beauty of women. Of course, the "horse face skirt" is not limited to the Spring Festival. We can still wear it when spring begins, and it is definitely a hot commodity in this season. "Horse-faced skirts" are worn by women who are not picky about their age. Children and young people can not only keep up with the trend but also leave a pleasing "dignified and majestic" image in the eyes of their elders. Wearing them by middle-aged and elderly women can highlight their elegance. Classic feel. [First understand the popular history of "horse face skirt" before you can truly integrate it into the current outfit] Horse-faced skirt can also be called horse-faced pleated skirt, which is a type of Hanfu. The skirt has four skirt doors at the front and back, overlapping each other. The front is smooth and…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…

Last year, the international fashion brand Dior was caught in the controversy for plagiarizing the horse-face skirt, a traditional Chinese dress. A basic plain-colored horse-face skirt, which sells for tens of yuan in Hanfu online stores, sells for as high as 29,000 yuan in Dior and is sold out. It is reported that the skirt in question was made by a Korean designer. What’s even funnier is that the Dior store in Seoul, Korea, which sells the skirt, said: “The design combines French and Korean culture.” Later, although the skirt was removed from the online mall, it aroused the thinking of many Chinese people. From the Dragon Boat Festival to horse-faced skirts, from movable type printing to plum blossom sportswear, there are so many pieces of traditional Chinese culture that have been coveted and "stolen" by others. In this issue, we will walk into the horse-faced skirt with Xu Jiao and truly feel its charm. I hope that the lost popularity of horse-faced skirts is not a flash in the pan. When it comes to inheriting traditional Chinese culture, you and I are both masters. 1. The red carpet of the Golden Rooster Awards was filled with flowers, and Xu…

For girls, skirts are an indispensable item in summer wear. They are cool and comfortable, and they can also show off their high-end temperament. There are all kinds of skirts on the market. What kind of skirts will be popular in the summer of 2023? Fashion is reincarnation, this sentence is really in line with the modern fashion rules. With the popularity of national style, French skirts and Hepburn skirts are no longer popular nowadays. "Horse face skirt" is the mainstream of fashion. The perfect fusion of national style and modernity has become a beautiful scenery on the summer streets. Especially when I arrived in Beijing, I discovered that Beijing girls really love to wear "horse-faced skirts". Combined with the strong historical atmosphere given by the city, the horse-faced skirts worn by girls on the street are really eye-catching, elegant and retro, so beautiful. temperament! 1. What is a "horse face skirt"? What are the advantages and characteristics? Horse-faced skirt, also known as "horse-faced pleated skirt", dates back to the Song Dynasty and became popular during the Ming and Qing Dynasties. There are four skirt doors in total, and two overlapping skirts are called "horse-faced skirts". Each dynasty has different…

Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

Hanfu is the traditional clothing of the Han nation. Also known as attire, clothes, and Chinese clothing. Hanfu is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . As a representative of Chinese civilization, it has various styles and rich connotations. Today I will show you some of the main styles of Hanfu! Ruqun (ru qun) Ruqun is a type of Hanfu. The short jacket worn on the upper body and the skirt worn on the lower body are collectively called the Ruqun. It is a typical "top and lower skirt" clothing system. A short jacket or shirt, called "Ru", usually no longer than the knee, a long tight skirt, a shawl, and half arms. Ruqun appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. This style shows the elegance and graceful beauty of ancient women. Qu Ju(qu ju) Curved train, this is a style of Hanfu, characterized by "continued gusset hook edge", that is, there is a curved train…

In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,…

This weekend, in the warm spring breeze, a group of Hanfu enthusiasts walked into Huang Daopo Memorial Park, a national intangible cultural heritage base for the inheritance of cotton textile skills in Wunijing. This unique garden party, named "Cotton·Hua Chao", was held to celebrate the Flower Chao Festival. The Flower Festival is an ancient festival that has been popular since the Tang Dynasty. It is also known as the "Hundred Flowers Birthday" and "Flower Festival". In China, the dates are different in different regions. The Hua Chao Festival is sometimes on the second day of February, the twelfth day of February, or the fifteenth day of February. The Chinese nation was called "Huaxia" in ancient times. "China has great etiquette, so it is called Xia; it has the beauty of clothing and seals, so it is called Hua." Therefore, wearing traditional Hanfu to celebrate the Flower Dynasty is the best interpretation of the customs of the country of Chinese etiquette. Way. "The flowers are shining brightly towards the moon, and cotton is silver." On Huachaori, there are also special small rituals: cotton farmers worship Xianmian to pray for a good cotton harvest, and cotton farmers also use whether it will…

It is the time when spring is warm and flowers are blooming, and the popularity of Hanfu is also heating up. The "flower viewing season" has become the "Hanfu travel season". On March 23, the 6th Yuntai Mountain Hanfu Flower Festival opened. Hanfu enthusiasts wore exquisite costumes and shuttled among the sea of ​​​​flowers, taking photos on the quaint stone bridge, giving people a sense of historical "travel". "This is my first time wearing Hanfu on the street. I feel very beautiful. It's even more shocking to see so many tourists wearing Hanfu together." 31-year-old Zhang Yingying looked a little shy, wearing a red and white skirt, with her long hair gently pulled back. Decorated with step shakes, it looks classic. At 10:30, the first round of Hanfu parade officially started at the Xiaozhaigou Visitor Square in Yuntai Mountain. Along with the sound of ancient music, hundreds of Hanfu enthusiasts were either wearing plain cloth shirts, long bodies or elegant clothes. , or wearing armor and majestic... let tourists feast their eyes. "The popularity of Hanfu has stimulated the development of clothing rental, makeup, photography and other industries. We have been busy from 8 o'clock to now and have not…

Speaking of the beauty of Hanfu, I can't help but think of a poem: "The sun rises in the southeast corner and shines on my Qin family building. The Qin family has a good daughter and she names herself Luofu. Luofu likes sericulture and picks mulberry in the south corner of the city. The green silk is used as a cage. The cinnamon branches are used as cage hooks. The headband is in a bun, and the moon beads are bright in the ears. The xiangqi is the lower skirt, and the purple qi is the upper jacket. The traveler sees Luofu, and the lower shoulder is stroking his mustache. The young man sees Luofu, takes off his hat and wears a bow. Those who till the soil forget their plows, and those who hoe forget their hoes. We come back angry with each other, but we sit back and watch Luofu." Here is a description of a very beautiful and dignified young woman, with her hair in a ponytail and pearl rings in her ears. She wears a short coat made of purple damask and an embroidered light yellow silk skirt. This kind of dress is a typical "upper…

Readers who like Hanfu will often hear the terms "Ruqun" and "Shenyi". Today, we will take you through the most common style of Hanfu in movies and TV series: the attire of women during the Tang Dynasty, and let you know about Hanfu and see what knowledge and secrets are hidden in the chest-high skirt. What's so embarrassing about a chest-length undershirt? Many historical and cultural works describe the grandeur and openness of the Tang Dynasty, often using the revealing and open clothing of women in the Tang Dynasty as examples. In various portraits and sculptures, almost all Tang Dynasty women have their snow-white breasts and cleavage exposed. What creates this visual effect is the chest-high skirt. In many Hanfu books, the existence of waist-length skirts is ignored, and chest-length skirts are all classified as high-waist skirts. In fact, a high-waisted underskirt refers to an underskirt with the waistline below the chest. If the waistline is above the chest, it is considered a chest-length undershirt. Why are you so embarrassed to shout about the chest-length undershirt? Influenced by traditional and conservative ideas, the Hanfu style of chest-length skirt has never been renamed. In today's society, "butt-length skirts" are accepted by…

Ruqun is a type of Hanfu. It was born in the Warring States Period and flourished in the Wei, Jin, Southern and Northern Dynasties. The upper body skirt and the lower body skirt are therefore called skirt skirts. The upper jacket hangs no more than the knee, and the lower skirt is long enough to touch the floor. Underskirts can be divided into waist-length underskirts, high-waisted underskirts and chest-length underskirts. According to the style of the collar, underskirts can be divided into cross-neck underskirts and double-breasted underskirts. According to the difference between whether it is tucked inside or not, the jacket is divided into single jacket and compound jacket. The single jacket is closer to a shirt, and the compound jacket is closer to a coat. With the development of the times, the color matching of underskirts has also changed. As the Sui and Tang Dynasties entered their heyday, people's clothes were of rich and unrestrained colors, and this phenomenon is not difficult to see in the murals and other cultural relics. In the Song Dynasty, under the influence of Cheng-Zhu Neo-Confucianism's thought of "preserving natural principles and destroying human desires", the clothing of this period turned away from the…

In the history of Chinese clothing, the top and lower skirt are the most basic form of Chinese clothing, and there are many styles. Among them, the skirt, shirt skirt, and coat skirt are the favorites of women. They are also the ancient suits that best reflect the feminine charm of women. . The ancient skirts, shirt skirts and coat skirts are colorful and have different styles. They not only change the unavoidable singleness of the matching of deep clothes, but also can correct the body shape and show the elegant posture and unique charm of women. They are A clothing combination that has been universally loved by women throughout the dynasties. 01 The graceful style of undershirts, shirts and coats As tops, jackets, shirts and jackets are slightly different. Generally speaking, jackets are single-layered and jackets are multi-layered or sandwiched. The jacket can be single-layer or multi-layered, but it is usually divided around the waist and divided into layers. There is a "waist gusset" next to it. This small idea makes the woman's waist line more prominent, making it look delicate and restrained, giving it a unique charm. Early undershirts were generally short, only reaching the waist, so they…

The long-sleeved skirt is a type of Hanfu. The short top is called "Ru" and the skirt is longer, collectively called "Ru skirt". The top is worn with a long-sleeved outer layer, so it is also called long-sleeved skirt. The long-sleeved skirt is a classic style in Hanfu, and it is also the most popular type of "Hanfu style" currently. I have also participated in the Hanfu Festival held by universities in Xi'an several times, and I have a certain understanding of Hanfu styles and photography. The skirt is a standard upper garment with a shorter upper skirt and a longer skirt. Because the top is called "Ru", it is combined with the long skirt to form a skirt. This combination of long and short clothing can better show off a woman's graceful figure, so it is now sought after by girls who advocate Han culture. Xi'an, known as the ancient capital of thirteen dynasties, can be seen everywhere in some of the more famous ancient ruins and scenic spots. Young girls wearing Hanfu can be seen walking or taking pictures in twos and threes, which makes many tourists from other places feel like they are in another world. The…

Recently, with the continuous development of Hanfu culture and the continuous spread of traditional culture, everyone's understanding of Hanfu has become more and more clear. It is precisely because everyone has a clearer understanding of Hanfu that when wearing Hanfu, everyone gradually becomes more rigorous in their speech skills. For example, in the past, when Hanfu merchants used the title tag, they always wrote the "襦" (襦) in the skirt instead of "Ru" in Confucianism. Although this problem still exists, under everyone's supervision, this situation has rarely happened. However, regarding the issue of "chest-length skirt" and "chest-length skirt", you may still need to have a good understanding. Some merchants always make mistakes when writing labels, which misleads many robes. In fact, the difference between the two is still very simple. Everyone just needs to remember one thing, "a single layer is a shirt, and a multiple layer is a ru". What this sentence means is that if the top of the chest-high Hanfu worn by everyone is a single layer, then it should be called a chest-high shirt; if the top of the chest-high Hanfu worn by everyone is double-layered, then it should be called a chest-high shirt. Undershirt. The…