01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

It’s so popular, no matter which tourist attraction you go to, you’ll always see young ladies and gentlemen wearing Hanfu taking photos in concave shapes. Xitang, which is close to Shanghai Beier, is crowded with tourists in the ancient town, and they are all Hanfu enthusiasts from all over the world. Why is Hanfu so popular? In a word: the little skirt is so pretty! ! ! Therefore, although the history of the revival of Hanfu is not too long, Hanfu, along with Lolita clothing and JK uniforms, is known as the "three pits". A pit literally means a sunken place. If there are too many people who like it, the ground cannot bear it, so it naturally becomes a depression (mistake). Another meaning of a pit is that the price of good-looking Hanfu is generally higher than that of fashionable clothes. If you want to own Hanfu, you must first cheat your wallet, which is considered a cheat. In this regard, this Hanfu Mengxin has a profound and clear intuitive understanding. Since my love for Hanfu got out of hand at the beginning of the year, I spent money like water. Half a year later, I recently sorted out…

Nowadays, traditional culture is recovering, and many girls love to wear Hanfu. So what are the more famous Hanfu in the Hanfu industry? Today we share 4 classic types, each type has its own unique charm 1. Cross-collar underskirt The cross-collar skirt was mainly used in the Han Dynasty. It is a type of Hanfu and a common dress in Hanfu. The characteristic of cross-collar skirt is that the upper skirt is cross-collar. Cross-collar skirts were quite common in the Song Dynasty. 2. Chest-length underskirt Chest-length skirt is a name for a unique women's skirt during the Sui, Tang and Five Dynasties periods. The chest-length skirt is a type of traditional clothing of the Han nationality. Since the Han and Jin Dynasties, the waist of the skirt has been tied around the waist. During the Sui, Tang and Five Dynasties, the waist of the skirt has been tied higher, many of which are on the chest. In some clothing history, it is often called It is a high-waisted skirt. According to people's current research on it, it is generally called chest-length skirt. No cultural relics of chest-length skirt have been unearthed so far. 3. Double-breasted skirt The double-breasted skirt began…

Chengdu, a group of young people wearing Hanfu poured into the subway from four locations, all destined for Kuanzhai Alley. Lu Xiaowei, who runs a Hanfu shop, led a team of people and set off from Wenshufang. This place, located 3 kilometers northeast of Kuanzhai Alley, is the birthplace of her first physical store. That was 13 years ago. At that time, people came and went in the scenic spot, but no one paid attention to her shop. For this event, there were hundreds of people in each team, and there were so many people who came after hearing about it without registering. The crowd monitoring system in the scenic spot was triggered, and the planned flash mob and group photo were temporarily cancelled. On November 22, 2003, electricity worker Wang Letian, a Hanfu enthusiast, put on Hanfu for the first time and took to the streets of Zhengzhou, attracting the attention of domestic and foreign media. This day was later designated as Hanfu Travel Day by the circle. Various cities will hold relevant activities around this day. Wearing Hanfu to travel is becoming more and more common nowadays. People wearing Hanfu to take photos can be seen everywhere in…

Many of the Hanfu we see now are designed with our modern aesthetics in both patterns and colors, so they have a very strong modern flavor. If you pay attention to "restored" Hanfu, you will find that the aesthetic level of the ancients was also very high. Today we will take Hanfu made in the Tang Dynasty as an example. We will appreciate several sets of restored Hanfu with dignified and elegant colors to show you the atmosphere of the prosperous Tang Dynasty. 1. Green restored Hanfu Pairing: "Round-neck half-arm top + torn skirt" Main color: green Style: Graceful Tang style Nowadays, when we buy Hanfu, we often choose some styles with heavy embroidery. Many people think that Hanfu with heavy embroidery is more gorgeous and grand. However, in ancient times, there were very few embroideries on Hanfu. Most of them were solid colors or printed styles, such as this This kind of restored flower pattern is not as gorgeous as embroidery, but it has a bit of classical charm. This is a set of crew-neck shirts and torn skirts. The overall color is green. Four different depths of green are staggered throughout the outfit, which looks very fresh and…

If the Han clothing in the Wei and Jin Dynasties is chic and elegant, and the Han clothing in the Tang Dynasty is bright and luxurious, then the Han clothing in the Song Dynasty is casual and casual. This is also related to the social background of the time, whether it is the restraint and implicitness advocated by the culture in the prosperous times, or the convenience of wearing in the chaotic times. , in the changes, Hanfu made in the Song Dynasty has carried more simple beauty that modern people love. This is exactly the case. Even if you wear a complete set of Hanfu made in the Song Dynasty and walk on the street, it will not be too ostentatious. Today, let’s take a look at how beautiful the replica version of Hanfu in the Song Dynasty is that has fascinated countless people! Look1: Airplane sleeves over shirt + crotch, pants Since they are restoration models, these Hanfu suits are very much in keeping with the style of that time. The clothing in the Song Dynasty had long since abandoned the gaudiness of the Tang Dynasty. Although it retained some of its charm, it was basically elegant, just…

[Quju] is a style of Hanfu. In ancient times, there were twelve pieces of deep clothing, all with the broad head at the bottom and the narrow head at the top, commonly known as gussets. The ones that follow the gussets and hook the sides are called "curved gussets". Quju [Quju deep clothing] is a kind of Hanfu deep clothing, which was a common dress in the Qin and Han Dynasties. Shenyi can be divided into straight and curved trains according to whether the train is wrapped around the skirt or not. The skirt of the deep-curved garment is extended at the back, and the lengthened skirt forms a triangle, which passes through the back and then wraps around the front. A large belt is then tied around the waist to cover the ends of the triangular pleat. Dark clothes with curved trains were more popular from the pre-Qin to Han dynasties when the hakama was not invented. Can be worn by both men and women. Quju has been retained as women's clothing for a relatively long time. From the end of the Eastern Han Dynasty to the Wei and Jin Dynasties, women's deep attire declined, the rut skirt began…

Hanfu, also known as Hanyi, Han costume, or Huafu, is the traditional clothing of the Han Chinese people. It originated from the time of the Yellow Emperor to the mid-17th century AD (late Ming to early Qing dynasty) in the main Han-inhabited areas, centered around the etiquette culture of the Huaxia, and evolved naturally to form a unique style and character of the Han nationality, distinct from the traditional clothing and accessories systems of other ethnic groups. It is a typical embodiment of China's status as a 'country of clothing and headwear' and 'the splendid Chinese civilization,' carrying outstanding craftsmanship and aesthetics of Han ethnic dyeing, weaving, and embroidery, and inheriting over 30 items of China's intangible cultural heritage and Chinese arts and crafts. What are the main types of Hanfu? Although there are many styles of Hanfu, they typically feature characteristics such as right lapel, wide sleeves, and deep clothing. They are divided into ceremonial, daily wear, and special clothing. A set of Hanfu generally consists of three layers: "inner garment," "middle garment," and "outer garment," which can be further categorized into "ru," "duan," and "deep garments" based on length. The typical collar style of Hanfu is the 'cross-collared…

[Finishing Point] On Zhenfeng Cultural Street, traditional handicraft shops that have been honed over the years are lined up in rows. They are like an open traditional craft museum, using original handicrafts to weave the original and simple life style of the water town. The beauty of Hanfu lasts for a thousand years Or elegant, fresh, and everlasting Or gorgeous clothes, elegant and smart Wearing a Hanfu and traveling around the small bridges and flowing water in the water town It has a unique kind of elegant beauty Miss Shen’s/shop/ Hanfu Experience Center · How to easily take a beautiful blockbuster of Hanfu in the water town in the water town? No need to pack complicated luggage or worry about hairpin accessories, come to the "Ms. Shen's Shop" Hanfu Experience Center and make proper arrangements~ No. 38 Quanfu Road (inside the ancient archway) "China has great etiquette, so it is called Xia; it has the beauty of clothing seals, so it is called Hua." There are a dazzling array of Hanfu in the Hanfu Experience Center. Various styles of Hanfu from the Tang, Jin, Song, and Ming dynasties, such as the cross-collared waist-length skirt, the Tang narrow-sleeved round-neck robe, the…

When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…

Hanfu is a thing that has become popular due to the improvement of living standards, the resurgence of national identity, and the improvement of cultural confidence. Many people particularly hope that everyone will wear Hanfu, at least the vast majority of them will wear Hanfu on the streets, because only if this phenomenon occurs can they dare to wear it and go out, so as not to be regarded as "alternative". In fact, clothing trends cannot be controlled by anyone, and not everyone can judge what is more appropriate to wear. But one thing is certain, that is, when the trend of Hanfu begins to emerge, we should understand the culture, history and tradition of Hanfu. First of all, what is Hanfu? Ancient costumes? There were many dynasties in ancient times; the costumes of the Han Dynasty? It’s a bit too narrow; Han Chinese clothing? Naturally, this is not the answer as a result of so many national integrations in history. But these statements are all correct, because "Han" itself is a collective term, and like the word "Tang people", it represents the Chinese nation. Therefore, an accurate definition of Hanfu should be - the collective name for the historical…

If you want to make your temperament more advanced or want to try a gorgeous wearing experience, then try Ming Dynasty Hanfu. Among all the styles of Hanfu, Ming Dynasty Hanfu is the most gorgeous and advanced style. There are many very advanced craftsmanship in Ming Dynasty Hanfu, such as gold weaving and makeup, which can make the clothes look more grand. Next, let’s enjoy some sets of gorgeous Hanfu made in the Ming Dynasty. After wearing them, you will instantly transform into a noble lady of the Ming Dynasty. LOOK1 Hanfu made in the Ming Dynasty is generally very heavy-duty. Wearing it can give people a sense of elegance and luxury. For example, this set of makeup suits is composed of a long coat with a stand-up collar and a horse-faced skirt. This is a relatively conventional combination. The coat is overall very clean white, with colorful dragon-like flower patterns. Against the background of the dragon pattern, the top looks very domineering. In this set of Hanfu, the white coat is a more versatile item, so we can choose the color of the horse-faced skirt for the lower body according to our own preferences. The suit in the picture…

Red skirt with wide sleeves, green shirt and white coat... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothing Hanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. On October 1 this year, tourists visited and shopped at a Hanfu store in Ciqikou Ancient Town, Chongqing. Published by Xinhua News Agency Wearing Hanfu requires understanding traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is…

Wang Hongmei, a post-90s girl, only wears Hanfu made by herself on weekdays. Her ideal is to make Hanfu a daily attire. "Hanfu didn't become popular in an instant, but those people wearing sheets grew up," some enthusiasts said when asked why they like to wear Hanfu. Tmall's "2018 Hanfu Consumer Report" shows that the number of people buying Hanfu in 2018 increased by 92% compared with the previous year. Hanfu, the collective name for the traditional clothing of the Han nationality, continued to develop and improve until the late Ming and early Qing dynasties. And now, it occupies an unexpected position in the lives of young people. Hanfu has become a new trend? Lou Ying, a 26-year-old education and scientific research practitioner, has only been involved in the Hanfu industry for more than a year, but her daily wear has been completely occupied by Hanfu. You can hardly see her wearing the "three-dimensional" ordinary people on weekdays. Clothes that will be worn. Opening her closet, she found it was full of all kinds of Hanfu. She felt that Jin Gui's Hanfu would be neatly folded and re-wrapped in the bag after cleaning. Now, Lou Ying has purchased more than…

"What is it like to wear Hanfu to travel?" "On May Day, it is the first time to wear Hanfu out" and "Being Hanfu has become a 'national trend'". On platforms such as Station B and Xiaohongshu, more and more people Many users began to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions…

In just a few months, the trend of Chinese Hanfu has spread all over the world. Various Chinese street photos wearing Hanfu have been viewed hundreds of millions of times. #chinesestreetfashion has become a hot new trend on TikTok. I am so proud to be Chinese! Next, BAZAAR plans to discuss more issues about Hanfu with you, so we have invited a mysterious guest to give you some popular science from the perspective of an insider and talk about things in the Hanfu circle. Video blogger @十音Shiyin, as a senior Hanfu enthusiast, has single-handedly brought Hanfu culture into the public eye several times. Interpret the beauty of Hanfu through creation, wear Hanfu to travel around the great rivers and mountains of the motherland and even London and Paris. As beautiful as the Hanfu is, the scenery is as beautiful as it is, showing netizens the most beautiful aspects of Chinese culture. The Hanfu wardrobe at the level of an official lady and the dazzling unboxing cultural explanations are the first lessons for countless Hanfu fairies to plant a piece of grassland. The all-English video "An all-English response to Korean netizens: Hanfu is not Hanbok, please respect history" with over 3…

The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... This year's CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" amazed everyone. The beauty of costumes and makeup from different dynasties left a deep impression on people across the country. . Following this, the "Hanfu craze" continued to heat up, and all social platforms were dominated by photos of "Hanfu show". In the Luodai Ancient Town in Chengdu, Sichuan, the Luoyi Ancient City in Luoyang, Henan, and the classical gardens in Suzhou, Jiangsu... the compatibility between Hanfu and ancient architecture is exciting, and makes people marvel at the beauty of Hanfu. Focusing on the topic of "Hanfu craze", reporters recently asked how "hot" Hanfu is and how "Hanfu craze"A series of interviews were conducted on what impact it will have on cultural and tourism consumption, and how to make Hanfu shine more brilliantly in the new era. How “hot” is Hanfu? ◆Hanfu is increasingly integrated into daily life Dresses dance lightly, rings jingle, smiles are charming, flowers are shining... Recently, tourists wearing Hanfu and hairpins can be seen everywhere in the streets…

From solemn robes to casual blouses, from gorgeous accessories to exquisite patterns, each has its own unique charm. No matter when and where you are, Hanfu allows people to experience a calm and contented elegance. As the temperature gradually warms up, many Hanfu enthusiasts with classic looks and fluttering clothes appear in many parks and teahouses in our city. They dress up carefully, chat and relax, pour tea and drink together, or take photos to check in. , enjoy the good times of spring. As one of my country's national quintessences, Hanfu carries outstanding craftsmanship and aesthetics such as dyeing, weaving, and embroidery. At the same time, with the rise of national trends and styles in recent years, Hanfu is no longer just for women, it is attracting everyone. According to the "2024-2025 China Hanfu Industry Status and Consumer Behavior Research Report" released by iiMedia Research, the scale of China's Hanfu market continues to rise and expand, reaching 14.47 billion yuan in 2023. In 2027, China's Hanfu market The scale is expected to reach 24.18 billion yuan. Ms. Chen, the person in charge of Zibo Nianxi Hanfu Cultural Center, told reporters that the capital turnover of her experience center last…

"When will the bright moon come? Ask the blue sky with your wine. I don't know what year it is in the palace in the sky?" The song sounded, and on a red stage in Beijing's Yuetan Park, a girl wearing a Wei-Jin cross-collar skirt danced gracefully. Sleeve movement. This is March 22nd, the Mid-Autumn Festival event of "Hanfu Beijing", which lasts for three days and lasts until March 24th. The dancing girl is named Wang Jiu (pseudonym), a graduate student at Beijing Dance Academy and a Hanfu enthusiast. Hanfu lovers call each other "fellows". This word comes from the famous line in "The Book of Songs: Qin Feng": "How can I say that I have no clothes? I share the same robe with my son." Whenever traditional Chinese festivals come, this group of people with different professions appear on the streets and parks wearing various Hanfus. Some people even wear them for half of the year. "Comrades" have different reasons for being obsessed with Hanfu. Some people simply find it beautiful, some are obsessed with the restoration process of Hanfu, and still others feel that Hanfu is immersed in traditional Chinese culture, and thus become interested in ancient Chinese…

Is Hanfu really that expensive? Whenever a new kid comes out and asks Coco this question, Coco's answer is of course: No! With the development of Hanfu, some large-scale factories have been established, and the cost of Hanfu has gradually become very low. Moreover, many merchants actually inflate their prices from the beginning, and the prices of some clothes are actually not that high at all. For example, the cost of a piece of clothing often includes: embroidery, fabric and labor costs. No matter how high the labor cost is, it will not be ridiculously high. Unless it is privately customized, it is not made by a machine assembly line. Of course, high-priced ones also have high-priced finesse, and low-priced ones also have low-priced benefits. The second is embroidery and fabrics. Unless it is hand-push embroidery made of silk or imitation Suzhou embroidery, it generally cannot reach such a high price. Therefore, Baicai Hanfu is trustworthy! Next, Keke will also show you some very cost-effective Hanfu. Some of them are newbies, and some are very famous in the industry. Come and see if there is any you like. one. Six Immortals Bookstore - Laurel Rabbit This year's round-necked jackets are…