Beijing Men's pajamas are "windy under the armpits". The pockets of men's trousers can hold an umbrella and a bottle of water. There are even white-brand men's clothing specially designed with small round cloths to cover all the time. The washed mark on the flesh said, "I have worn Hanfu for more than 20 years and I have never been cared for so caringly." For a long time, women have been accustomed to the slight discomfort caused by Hanfu, thinking that "the clothes are just like this, and I need to adapt to this discomfort myself." It was not until they started to come into contact with men's clothing that they You know, some worries don’t exist when it comes to men’s clothing. Women who were "backstabbed" started buying men's clothing instead. Text| Rao TongyuEdit| p>Zhang QingsongOperation| Xiao ErlangAfter being "backstabbed" in HanfuIn the wardrobe of Beidiao girl Taozi, there is a pajamas She loved it so much that she has not upgraded it after wearing it for 5 years. It is a piece of men's clothing, made of linen, loose, breathable, and has some ingenious designs: although this men's pajamas are half-sleeved, The armpits are empty. In the sweltering…

Jimu News reporter Zhou DanConsumers who like to buy Korean clothing are in luck! On September 13, Yunshang Wuhan International Fashion Center on Hanzheng Street in Wuhan opened a new Korean pavilion - Pavilion A. It is reported that Hall A has a total operating area of ​​10,000 square meters. After six months of investment promotion and business education, it now has nearly 60 Hanfu brands with brand awareness and capabilities. “Before, I worked as a store manager in a store in Hall B of the Korean Pavilion here. I felt that it had settled down to a certain point, so I wanted to try to start my own business again and give myself a chance.” Ke Xiaoping, the manager of the Echo brand in Hall A She is 35 years old. According to her, as early as 2015, she started a wholesale business on Hanzheng Street, but due to various reasons, she suspended her entrepreneurial path in 2018. “From being my own boss, to being a store manager for others, to starting my own business again, I feel that I have experienced a lot and have a deeper understanding of the clothing industry.” Ke Xiaoping said, in Hall B…

Abstract• Help you read the article content quicklyShenzhen Stock Exchange issued a warning letter to Rihe Rongmei Co., Ltd., Chairman Guo Jian and Director Yu Qingtao because the source of funds for Yu Qingtao’s subscription of shares was untrue , information disclosure violations. Rongmei's performance declined, with revenue down 19.13% year-on-year and net profit down 49.28% year-on-year. Abstracts are generated by the platform through intelligent technology Useful On September 10, the official website of the Shenzhen Stock Exchange disclosed a regulatory letter regarding Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao. The supervisory letter shows that according to the China Securities Regulatory Commission’s Jiangsu Securities Regulatory Bureau’s “Decision on Taking Measures to Issue Warning Letters against Rihe Rongmei Co., Ltd., Guo Jian, and Yu Qingtao” ([2024] No. 128) , Yu Qingtao subscribed for 2.8 million shares of the company for 9.324 million yuan in September 2019. The source of funds was a loan from Guo Jian, the actual controller and chairman of the company. The company's disclosure in its prospectus that "the source of funds for shareholder Yu Qingtao's participation in the capital increase is his own and family accumulated funds" is untrue. Public information shows that Yu Qingtao…

Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.…

"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou…

La Chapelle, which used to be the No. 1 domestic Hanfu brand, has now only returned to the public eye by going bankrupt, picking up leaks, and discounting. When the topic "La Chapelle was filed for bankruptcy liquidation" became a hot search topic, more than 210,000 viewers flocked to La Chapelle's e-commerce flagship store to watch the live broadcast and pick up discounted goods. The number of views of many previous live broadcasts was less than 100,000. Live broadcast of La Chapelle e-commerce flagship store on October 24. /Live broadcast screenshotMany consumers in the live broadcast room asked about La Chapelle’s current situation. The comment area of ​​related topics on Weibo was full of regrets, “A brand I used to like to wear more” and “It’s so miserable, it’s a memory of youth. "Ah!"...The news that "La Chapelle was filed for bankruptcy" did not come suddenly. Since the beginning of 2020, La Chapelle has issued 17 delisting risk warning announcements. La Chapelle, known as the "Chinese version of ZARA", was once the leading domestic clothing brand with annual revenue of 10.2 billion yuan at its peak, but now it has been delisted. Is La Chapelle not working, or is the…

Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands…

Girls wearing men's clothing is nothing new. It may be that I "randomly found some men's clothes to put on." But when singles go shopping, they go to the men’s clothing section of the same brand to buy, usually for themselves. Ask them why. The answers are generally: "It looks good", "It's practical", "It's the same price, but the size is a few times larger. It's great to wear as an oversize (large size)!"What are the differences between men's clothing? What about the less obvious differences that lead people to make unconventional consumption decisions? Only those who have worn clothes of the opposite sex will know the following differences. 口BagWriter Lucy Rycroft-Smith tried wearing only men's clothes for a month, and the first thing she noticed was the pockets difference. We need to talk about pockets. The clothes I'm wearing now have bountiful, multifaceted, capacious pockets. I have nine of them today. I counted them. On a typical day of wearing womenswear, I have NONE.I have to talk about pockets. The men's clothing I wear now has a lot of pockets on every side, and they are all oversized and very versatile. The one I'm wearing today has 9 pockets,…

BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach…

China News Service, Liaoning News, July 30. On July 26, 20 foreign teachers and students from Poland and Austria walked into the Anshan Hanfu Association to experience Hanfu and Chinese poetry culture first-hand. During the event, the staff of the Anshan Hanfu Association helped the international students wear Hanfu, do hair and makeup, and experience the waterside style and the beauty of Hanfu in 219 Park. Together with their Chinese friends who also wore Hanfu, they sat around the lotus pond, recited Chinese classical poems together, felt the profound heritage of Chinese culture, told the story of Anshan in a novel way, and spread the good voice of Anshan. In the two years since the Anshan Hanfu Association was established, it has attracted the love of many young Hanfu enthusiasts. The rise of national style and national trend means that traditional culture is becoming a trend, fashion and leader in Anshan City. While promoting traditional culture, Hanfu has gradually become a new cultural industry and a new driver of Anshan's economic development. Recently, Anshan Hanfu Association has actively carried out exchanges and cooperation with Xiliu Clothing Market in Haicheng City, investing a lot of manpower, material and financial resources to…

Hanfu has become a "fashionable item" for many young people today - horse-faced skirts, chest-high underskirts, and quilted skirts. Whether at tourist attractions, wedding ceremonies, shopping, gatherings with friends, or even square dancing, Wearing Hanfu has become a new trend. At the just-concluded ChinaJoy, visitors often encountered carefully dressed models wearing Hanfu when visiting the exhibition. Perhaps a certain beautiful lady you meet by chance is a contestant participating in this year's ChinaJoy Luoshang Huafu·Rookie Competition, and the competition catwalk performance has become a beautiful scenery. Morning News reporters took this opportunity to interview the three gold, silver and bronze medal winners of this competition and asked them to talk about their indissoluble bond with Hanfu. 02:02Why do they love HanfuZipei, the gold medal winner of the competition, is 24 years old and has been in the Hanfu circle for six years. Speaking of the opportunity to learn about Hanfu, Zipei revealed that it was because she came into contact with some intangible cultural heritage handicrafts. At first, she simply lamented that everyone looked good in Hanfu, and others also thought she was suitable for wearing Hanfu, so she "fell into the trap." Zi Pei, who has been fond of…

BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not…

The picture shows a young man wearing Hanfu checking in to the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang China News Service, Hebei News, July 29 (Gaoyang) Recently, Zhangjiakou Qiaoxi District launched the "National Fashion Style Shows Youth" 2024 Dajingmen National Style Ceremony and Hanfu Garden Activity in the Dajingmen Scenic Area. At the event site, young people who love traditional Chinese culture wore Hanfu and checked into various scenes. They personally experienced the charm of Hanfu through various interactions and felt the unique charm of Chinese culture. (End)

SichuanAbstract•Help you read the article content quicklyThe second Hanfu Culture Festival in Tangdu, western Suining, opens, showcasing the Han, Tang, and Costumes from different dynasties of the Song and Ming dynasties and interactive park projects are set up to attract citizens and tourists to participate, inherit and carry forward traditional culture, promote the development of Hanfu culture, and drive consumption. Abstracts are generated by the platform through intelligent technology Useful On the evening of July 23, the second Hanfu Culture Festival in Tangdu, western Suining City, opened. At the beginning of the lanterns, Tangdu in the west is crowded and lively, and the antique buildings have a unique flavor under the light. Hanfu enthusiasts, citizens and tourists came from all over to participate in this immersive "Tang Chao" journey. The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... At the event site, the try-on and display of Hanfu in different styles and colors attracted more people. Learn about the historical origins and cultural connotation of Hanfu and feel the charm of traditional culture. "Look! There are many 'celebrities' here!" Here, the roly-poly Tangdu sister performs…

China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see the bustling Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Everlasting City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu. Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here. Data map: Hanfu-themed activities held in the Chang'an Twelve Hours theme district. (Photo provided by Chang'an Twelve Hour Theme Street) The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel Photography…

BeijingAbstract•Help you read the article content quicklyHaisan Community in Shijingshan District, Beijing organized minors to carry out DIY activities of Chinese style Hanfu. Through explanation and production, we can enhance the sense of identity and pride in traditional culture, exercise hands-on creative skills, and promote the development of community cultural education. The abstract is generated by the author through intelligent technology Useful Hanfu is the traditional clothing of the Han nation. It is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China", and carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. In order to enrich the holiday life of minors in the jurisdiction and enhance the children's sense of identity and pride in traditional culture, recently, Haisan Community in Shijingshan District, Beijing organized minors to carry out the "Charm of National Style, Beauty of Classical" National Style Hanfu DIY activities. "Women in the Qin and Han dynasties generally wore dark clothes with curved trains, which were tight and narrow and long enough to drag on the floor; the costumes in the Wei, Jin, Southern and Northern Dynasties were characterized by natural, free and easy, elegant and sparse clothes; the Tang Dynasty was…

Hanfu, also known as Han clothing, Han clothing, and Chinese clothing, is the embodiment of China's "land of clothing", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery. It is a symbol of Chinese traditional culture. With the prevalence of national style, Hanfu is also reshaping the new fashion economy with its unique fashion charm, gradually breaking through the small circle of enthusiasts and entering the public eye. Commuting to work, going out for outings, and living at home, now Hanfu is gradually stepping off the stage, out of the screen, overflowing during festivals, and coming into people's daily lives, becoming a fashionable clothing suitable for all aspects of people's daily life. A few days ago, three women in Hanfu walked side by side holding round fans. The Wei and Jin styles on the left, the Han system in the middle, and the Tang style on the right, the three become a beautiful scenery in Shangxiajiu Pedestrian Street. In early summer, Mr. Zhang’s family of four all dressed up as ancient people, wearing “long skirts with belts and wide sleeves and acacia jackets”, came to Ersha Island for…

China Business Daily (Reporter Yu Jiaxin) "There is a lot of reluctance and a lot of thinking. Closing the store is really a helpless move and a decision made after difficult choices." Recently, there are more than 40 owners. "The Bubble", a Taobao Hanfu store with thousands of fans, issued a store closure notice, stating that the store has entered the clearance phase. The "LOSVLUE" store with 550,000 Taobao fans also announced its decision to close the store on social media platforms a few days ago. According to incomplete statistics, dozens of Hanfu online stores have been closed since this year, including many "Crown" stores with hundreds of thousands or even millions of fans. Why is Hanfu e-commerce, once regarded as a "blue ocean for entrepreneurship," becoming more and more difficult to do business? "Golden Crown" and "Blue Crown" can't hold on anymore"After 7 years of business, we decided to close the store." July 21, " "Sink into Deep Blue LOSVLUE" Taobao store owner posted on his personal social account related content about the upcoming store closure, and said that there are only more than 30 styles of clothing for sale in the store, and currently all have clearance discounts…