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LILY's four major product lines create must-have outfits for new women in the workplace to help women's clothing retail recover
The latest survey report released by Nielsen shows: Currently, China's consumer market is quietly changing. Consumers have reduced their spending on dining out, traveling, clothing, and even food and beverages, and are increasingly investing their money in savings, Education and health. Take the clothing industry as an example. Due to the decrease in per capita disposable income, consumers no longer gain satisfaction from excessive "wardrobe" consumption, but gradually return to rational consumption. But the reduction in consumption frequency does not mean the reduction in clothing quality. New women in the workplace are eager to meet the clothing needs of multiple age groups, multiple career levels, multiple scenes, and multiple roles through clothing with more "quality" and "cost-effectiveness". Therefore, for clothing brands, only by making timely strategic adjustments according to changes in Chinese consumer demands can they succeed in the "new reality" and inject new vitality into brand development. Thanks to the in-depth perception and resonance of new women in the workplace and the capture of consumer needs, LILY continues to drive organic growth through innovation and create product series that match the clothing needs of new Chinese women in new consumption scenarios. In July 2020, LILY completely refreshed its product… -
Too conservative? Yu Chengqing's son wears women's clothes and angers the celebrity grandmother, while Yi Nengjing is looked down upon by her because of her background
Recently, Yu Chengqing's eldest son Harry's private social account was dug up by the media, and many photos of Hanfu posted by Harry in his account were also exposed to the public. In the photo, Harry has exquisite makeup, a well-proportioned figure, and is confident and generous. He has inherited the good looks of his parents. Yu Chengqing did not respond directly to his son's preference for Hanfu, but later posted a photo with his son to celebrate his son's high school graduation, implicitly expressing his support for his son. Obviously, the father and son did not care about Harry's specialness. Hobbies create barriers. However, Harry failed to gain the understanding of his grandma. The media revealed that Yu Chengqing’s mother really could not accept her grandson’s hobby of Hanfu and hoped that Harry would “not accept it in the future.”It’s going to happen again.” It is not surprising that Yu Chengqing’s mother, Zhang Zhengfen, is particularly conservative in her thinking and cannot accept her grandson’s love of wearing Hanfu. Zhang Zhengfen is a famous Peking Opera actress. When she was young, she had a gentle temperament and outstanding skills. After coming to Taiwan with the troupe, she performed well.… -
Wearing Hanfu to visit Yaojiang, Taiwan college students fall in love with "Chinese style"
China Taiwan Net reported on July 24 that the sun was shining brightly and there were laughter and joy. On July 21, Yangming Ancient Town in Yuyao, Ningbo was filled with a festive atmosphere. A group of smiling Taiwanese college students wearing Hanfu attracted many tourists. Notice. It turns out that they are Taiwanese college students participating in the 2024 Hong Kong and Taiwan Student Research Camp. The hot summer cannot stop their enthusiasm for experiencing traditional Chinese culture. Taiwanese college students wearing Hanfu. (Posted by China Taiwan Net)The Yuyao Taiwan Federation and the Overseas Chinese Federation have carefully designed and customized study courses for the study camp from different perspectives such as history, humanities, economics, education, and intangible cultural heritage, with rich content. Distinctive features. Wearing Hanfu in Yangming Ancient Town and touring the Yaojiang River are part of the one-week study camp in Yuyao, which is deeply loved by Taiwanese college students. In the Yangming Ancient Town Hanfu Experience Center, there are a wide variety of Hanfu styles. The lecturer here is talking about Hanfu culture, types, wearing etiquette, etc. Students choose makeup styles based on their own preferences. After careful creation by makeup teachers, the boys and… -
"Love in Luoyang, Liyue and Luoyang Chapter" Chinese Hanfu collective wedding of hundreds of couples during the Chinese Valentine's Day will be held on August 10
Beijing Fengguanxiapei, the bright matchmaker is getting married, which carries the Chinese people's beautiful longing for marriage. Solemn etiquette, gorgeous costumes, and a vow of love together. On the beautiful day of Chinese Valentine's Day, the Chinese costumes are dazzling, the ancient charm is long, and the affection is endless. Use Han costumes as a matchmaker to form a good relationship for a lifetime. On August 10, 2024, the collective wedding of hundreds of couples in Hanfu will be held grandly in Jiuzhou Pond, Luoyang City. This event is guided by the Luoyang Civil Affairs Bureau, Luoyang Federation of Trade Unions, and Luoyang Women's Federation. It is hosted by the Luoyang Old Town District Committee of the Communist Party of China and the Luoyang Old Town People's Government. Luoyang Hanfu Research Institute (Luoyang Fashion Industry Research Institute), Organized by the Urban Culture and Tourism Bureau, the Old Town Cultural Tourism Industry Development Service Center, the Old Town Civil Affairs Bureau, the Old Town Federation of Trade Unions, and the Old Town Women's Federation, and co-organized by the Luoyang Wedding Service Industry Association and Luoyang Huali Liyi Culture Communication Co., Ltd. Supported by Sui and Tang Luoyang City Scenic Area Management… -
Kaixuan Street in Shawan City: Feast of Hanfu and Amazing Time
China News Service, Xinjiang News, July 23 (Ma Jinming and Ma Wenjing) On July 20, a Hanfu cultural event with the theme of "National Style Feast and Youth Appreciation" was held in Kaixuan Street, Shawan City, attracting many Fans of Hanfu culture and people of all ethnic groups gathered in Harmony Square to share a cultural feast. At the event site, various immersive, interactive and experiential activities attracted residents of all ethnic groups to participate. In the Hanfu experience area, Hanfu enthusiasts wore Hanfu, tied their hair in buns, and learned traditional Chinese etiquette. Their dignified and elegant postures seemed to have traveled from ancient times, allowing participants and onlookers to personally experience the beauty and unique charm of Hanfu. Li Mengya, a resident of Shawan City, said: "I have only seen situations like this in TV dramas before. I feel like after putting on makeup today and taking a lot of beautiful photos, I feel like I have traveled to ancient times. I have a new understanding of our traditional culture.”In order to allow people of all ethnic groups to share the cultural feast and experience the unique charm of Hanfu culture, a “Reflection of Time, Floating Chinese Clothing”… -
Xi'an: Immersive cultural tourism is becoming increasingly popular, and seniors also love "national trends"
China News Service, Xi'an, July 23 (Reporter Zhang Yichen) "Wear Hanfu and see all the prosperity of Chang'an". As night falls, you can take "three steps" in popular scenic spots such as Datang Evernight City, Datang Furong Garden, and Bell and Drum Tower in Xi'an. "One princess, five steps and one noble concubine", Xi'an, the ancient capital of summer, has become the "main show" of Hanfu. Recently, data released at the Shaanxi Hanfu Industry Development Symposium showed that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. "Wearing Hanfu to visit Xi'an" has become a new standard for Chinese and foreign tourists to travel here. Data map: Hanfu-themed activities held in the Chang'an Twelve Hours Theme Street. (Photo provided by Chang’an Twelve Hour Theme Street)The reporter learned that behind the craze for Hanfu check-in, many Hanfu store merchants have observed market changes. "'New Chinese' tourism has expanded our customer base, and many 'grandparents' are also willing to try Hanfu makeup." Wang Lei, the person in charge of the Thirteen Dynasties Hanfu Travel… -
Xi'an becomes the "first city" in the country to experience Hanfu consumption
Beijing News According to Shaanxi’s official WeChat account, the Shaanxi Hanfu Industry Development Forum recently announced that there are currently 2,053 Hanfu-related companies in Shaanxi Province, accounting for more than 25% of the national total. Among them, there are 1,814 in Xi'an, making it the "first city" in the country to experience Hanfu consumption. The relevant person in charge of the Shaanxi Provincial Department of Culture and Tourism said that the Hanfu market in Shaanxi Province has mainstream products such as Tang suits and Song brocades with various styles, forming a one-stop, single-store, "single point + online appointment" The supply pattern of traditional Hanfu has led to the vigorous development of cosmetics, styling services, photography and follow-up and other industries. At the same time, short dramas related to Hanfu and the self-media industry have developed rapidly. The four districts of Xi'an, Yanta, Beilin, Lianhu and Xincheng, are home to more than 90% of the city's Hanfu makeup stores. Meituan platform data shows that there are 467 Hanfu stores in Xi'an included in the Meituan platform, with average daily sales reaching 95,000 yuan, ranking first among tourist cities in the country; among the top 10 stores in the country in terms… -
Hairpin flowers inherit the beauty of ancient Chinese style, Zhiyin Dongyuan Community held a Hanfu culture promotion event
Jimu News reporter Zhang YangCorrespondent Zhou Qian and Hu LixinRecently, the New Era Civilization Practice Station of Zhiyin Dongyuan Community, Jianghan Erqiao Street, Hanyang District, Wuhan City and Hubei University of Economics jointly launched "Ancient Rhythm and Colorful Clothes" Hanfu culture promotion volunteer service activity. The event was held in a newly built outdoor square in the community. Although the weather was hot, it could not dampen everyone's enthusiasm and attracted more than a hundred residents to participate in a unique cultural feast. At the event site, volunteers and students carefully prepared various interactive sessions, hoping that residents could fully experience the unique charm of hairpin culture. They showed residents how to make exquisite hairpins and invited residents to experience it themselves. Ancient songs were also played at the scene. The beautiful melodies complemented the Hanfu culture, adding a strong cultural atmosphere to the event. During the presentation session, volunteers introduced the history, styles, fabrics and other aspects of Hanfu in detail, and interacted with residents through question and answer sessions, which not only increased the fun of the event, but also gave everyone a better understanding of Hanfu culture. A deeper understanding. In order to encourage residents to actively… -
The off-season is not bad, Caoxian Hanfu industry is accelerating towards standardization. The tens of billions industry behind a horse-faced skirt
Shandong In Caoxian Youaiyuncang live broadcast base, the anchor is introducing# College Entrance Examination Set sail Dream Life# Horse-faced skirt. (Reported by reporter Du Yanan) EditorAt the beginning of this year, the popularity of Caoxian horse-faced skirts swept the entire Internet. By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within a radius of 5 kilometersOn the afternoon of June 24, in a newly built factory in Huozhuang Village, Ancailou Town, four jacquard machines were running. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said he was so busy during this period that he never slept before 4 a.m. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts… -
Cultural confidence boosts sales of Hanfu
BeijingIn Caoxian County, Shandong Province, the largest production area of Hanfu in my country, online sales of Hanfu have reached 1.26 billion yuan since 2024. "Oriental Outlook Weekly" reporter Wang Yang and editor Qin Liudi On the evening of September 28, 2023, the 2023 Luoyang Heluo Cultural Tourism Festival and the 6th Central Plains International Cultural Tourism Industry Expo - Hanfu Fashion Design Week opened at Zhengda International Plaza in Luoyang, Henan Horse-faced skirts, chest-high underskirts, hundred-fold skirts... Wearing Hanfu has become a popular choice in various scenarios such as checking in at scenic spots, wedding ceremonies, shopping, gatherings with friends and even square dancing. A new trend in public dress in recent years. The "Hanfu craze" continues to heat up, and the blending of tradition and new trends has activated cultural resources, ignited the consumer market, and driven industrial development. In recent years, Hanfu has gradually become popular among young people. Their youthful expression and fashionable presentation have allowed traditional Chinese culture to enter daily life in a concrete form and tangible entity. Chinese traditional clothing culture has a long history. A piece of clothing that integrates Chinese aesthetics is not only a consumer choice, but also reflects the… -
Being the first Hanfu for most people, what are the advantages of Caoxian Hanfu?
08:10 "On average, more than 500 sets can be sold a day" "We opened the business on the second day of the new year, so busy that we have no time to eat" "All the models have been sold" "We still owe 30,000 pieces that have not been shipped" ...During the Spring Festival, sales of Hanfu in Caoxian County were booming. Data show that in January this year, sales of Hanfu in Caoxian County reached 920 million yuan, of which sales of New Year-themed horse-faced skirts reached 400 million yuan, setting a new record. Pinduoduo data shows that among the top 2,000 online stores selling Hanfu in the country on the platform, 1,200 are from Cao County. Many people’s “first Hanfu” mostly come from this small town. So, what’s so good about Caoxian Hanfu? Why is it so popular? Started from performance costumes Several larger Hanfu production and sales companies in Cao County did not produce Hanfu from the beginning, but started out by producing performance costumes. Data shows that 70% of the performance costumes sold online in 2021 will come from Cao County. Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., came to Caoxian County at the… -
Hanfu economy expands again, “Horse Face Skirt” is an adult product
Before the Spring Festival, Hanfu once again ushered in the peak sales season. A reporter from China Business Daily learned in an interview that the single-day sales of a Hanfu merchant on the all-e-commerce platform reached 1.5 million yuan, and this company was established less than a year ago. With the transformation of Hanfu into daily life, consumer acceptance is getting higher and higher. The scale of the Hanfu industry is gradually growing, more and more Hanfu merchants are appearing, and the related supply chain is gradually improving and maturing. Today, the Hanfu economy has once again driven a wave of traditional cultural consumption and has become a bright spot in the Spring Festival consumer market. ISPO Beijing 2024 Asian Sports Goods and Fashion Exhibition was recently held at the National Convention Center in Beijing. The picture shows the combination of horse skirt and jacket attracting visitors. (Picture provided by CNSPHOTO)A single Hanfu merchant’s daily sales is 1.5 million yuan"Wearing Hanfu to celebrate the New Year" has become a new popular trend. , which also led to the hot sales of Hanfu. The reporter searched for the keyword "Hanfu" on major e-commerce platforms and found that the classification of Hanfu… -
Some people say that "Hanfu" comes from "Hanfu"? come here!
China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume… -
The "second generation" takes over, and "women's clothing stocks" celebrate the pain of changes in shares: stock prices plummet, and profit forecast for the first half of this year drops by 90%
Recently, Xinhe Co., Ltd.’s brand AIVEI has attracted attention due to the issue of advertising spokespersons, which in turn has caused the market to pay more attention to its current operating status. From a performance perspective, Xinhe Shares, which has been listed for more than three years, "changed" in the year it was listed, and its net profit has shown a negative growth of more than 20% in the last two years. After the "second-generation" chairman took office last year, profits did not improve after major changes were launched at the end of the same year, but worsened further, that is, the profit for the first half of this year was expected to drop by 90%. Judging from the stock price, in the past three years, the stock price of Xinhe Shares has been cut in half. Since the "second generation" took office as chairman, its stock price has also fallen by nearly 40%. Since this year, its stock price has fallen by more than 20%. %. At present, Xinhe Shares has been experiencing obvious pains since it launched changes at the end of last year, which have been transmitted to its performance and stock price. In the future, it… -
Under the high return rate, the crimes and punishments of women’s clothing e-commerce
Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent… -
The return rate of women's clothing is as high as 80%. Don't blame it, just refund.
Source: Sino-Singapore Jingwei[#汉服 return rate is as high as 80%, don’t blame it all for refund#] #汉服 return rate is getting higher and higher, which is a silent resistance#汉服 return rate is getting higher and higher , is an indisputable fact. Some people point the finger at consumers who return products for refunds at will, blaming them for buying multiple items at the same time to try them on, or for "snatching the wool" through platform rules such as "return within 7 days without reason" and "refund only". However, on related topics, high-like user comments often have a different style: "Businessmen are very honest, are the things they receive the same as what is displayed?" "It's not that people don't want to buy clothes, but who Will you pay for this kind of quality and design? ”No pockets, small size, incorrect goods... These design problems that are frequently complained about by consumers no longer exist for a day or two. Nowadays, in the face of the high return rate, voices other than merchants should also be heard. (New Weekly) -
Suddenly, the well-known women's clothing brand Gedi issued a statement and its brand was upgraded and renamed.
Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"… -
"Barbarian" Douyin, the "woman" who robs Taobao
Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s… -
Why did women's clothing giant La Chapelle file for bankruptcy liquidation?
Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La… -
A country boy becomes a god in overseas circles! Wearing women's clothing from the country road to the international stage, the aura is super strong
On December 25, some netizens posted a video about internet celebrity model Lu Xianren on a video social platform. This video summarizes most of Lu Xianren's journey from an unknown country boy to a supermodel on the international stage. Lu Xianren was originally just a young man living in the countryside and loving catwalks. In his early videos, Lu Xianren would always use the things available around him to make the clothes needed for the video catwalk. In the videos, he often dresses up in Hanfu and has a strong aura on the catwalk. Although he is not a professional, he is very professional. Nowadays, Lu Xianren is no longer the young man who used to perform in the countryside. He has successfully counterattacked and entered the international stage. Nowadays, Chinese young man Lu Xianren can be seen on the stage of many brand conferences. Regarding Lu Xianren, many netizens praised him as "the one God rewards with food". Some people said that Lu Xianren is very popular abroad and has become a god in overseas circles. Lu Xianren, who has already appeared on the big screen, once participated in a program with Zhang Meng. In the program, Zhang Meng…