“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…

Beijing News (Reporter Zhou Huaizong) On June 1st, the Ziyang Villa B&B Group in Tanzhesi Town, Mentougou District held a themed event of "The Beauty of Hanfu, a Dream for a Thousand Years", bringing tourists a pleasing Hanfu performance and making the audience happy. Children can experience a variety of parent-child activities while appreciating traditional culture. Tanzhesi Town held a Hanfu performance. Photo provided by the Propaganda Department of the Mentougou District CommitteePingting is slim and graceful, dressed in Hanfu, like a girl in a painting swimming in a villa. The beautiful Chinese-style Hanfu park activities, appreciation of unique Hanfu rituals and music performances, coupled with the scenery of mountains and green bricks and gray-tiled courtyards, make visitors feel like they are in a paradise. At the event, Hanfu actors explained the history and cultural connotation of Hanfu to the children, personally demonstrated how to wear Hanfu, and invited parents to participate in Hanfu catwalks and performances with their children. In addition, there are parent-child handicraft activities such as sachet making and rice dumpling making. In addition, visitors can also immerse themselves in Hanfu dressing up here. Parent-child activities such as making sachets and making rice dumplings. Photo provided by…

Made by hand using waste cartons, the "convex city outline" and "central axis" of Beijing's old city were moved into the small playground of the kindergarten. On the eve of Children's Day, Chaoyang District Happy Angel Kindergarten ushered in the "Hanfu Day" that is customary every semester. This day's "Hanfu Day" is based on the theme of Beijing's Central Axis. The cute children put on Hanfu and walked on the "Central Axis" Play games, listen to interesting explanations by scholars of literature and history, and learn about city gates, morning bells and evening drums, etc. Since last year, Happy Angel Kindergarten has established traditional culture as its characteristic. Traditional cultural symbols such as Sanxingdui and Hanfu culture are scattered throughout the kindergarten. It has received praise both inside and outside the school, including foreign children and parents. On the playground, yogurt boxes are built in the shape of a city wall, forming the "convex city outline" of Beijing's old city. Small colorful signs mark the Chaoyang Gate, Chongwen Gate, Dongzhimen and other old city gates. In the city, the "buildings" on the central axis such as the Temple of Heaven, the Forbidden City, and the Wanning Bridge are arranged in…

China News Service, Wuhan, June 1 (Reporter Ma Furong) The ensemble of bamboo flute, guzheng, dulcimer, erhu, and pipa was sometimes melodious and melodious, and sometimes high-pitched and passionate, attracting repeated applause from young people on both sides of the Taiwan Strait. "The moment the melody sounded, the DNA engraved in my bones moved." Taiwanese young man Zhao Chenping said. The Hubei-Taiwan Youth Boat Tour and Hanfu Cultural Festival were held in Wuhan on the evening of May 31. Zhao Chenping and more than 200 young people from both sides of the Taiwan Strait boarded the "East Lake" cruise ship to wear Hanfu and play ancient music. , immersively experience the rich heritage and aesthetic connotation of Chinese traditional culture. On the evening of May 31, young people from both sides of the Taiwan Strait dressed in Hanfu and took a night tour of the Yangtze River. Photo by Zhang ChangZhou Zhiyu, a young man from Hubei who is familiar with Hanfu, introduces different characteristics and wearing techniques of Hanfu to young people in Taiwan. "Taiwanese youth are very enthusiastic about Hanfu and are eager to learn more knowledge." Zhou Zhiyu said that the youth cultures on both sides of…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

In the long history, Luoyang has become an important birthplace of Chinese civilization with its rich cultural heritage and unique geographical location. In recent years, the Luoyang Municipal Government has continued to innovate in the development of the cultural tourism industry, combining traditional culture with modern tourism to create a series of subversive creative experience activities, attracting the attention of countless tourists. Among them, Dong Mingzhu’s praise undoubtedly added new luster to Luoyang’s Hanfu cultural experience activities. Recently, Dong Mingzhu, chairman and president of Gree Electric Appliances, spoke highly of the disruptive creativity and immersive experience of Luoyang's new cultural tourism industry during the Hanfu cultural experience in Luoyang. She said that the Hanfu cultural experience activities in Luoyang not only make people feel like traveling back to ancient times, but also make people feel the charm of traditional culture and the innovation of modern tourism. This evaluation not only affirms Luoyang’s cultural tourism industry, but also provides new inspiration for future cultural tourism development. Luoyang’s Hanfu cultural experience event is an in-depth exploration and innovative presentation of traditional culture. Here, tourists can put on exquisite Hanfu, stroll along the antique streets, and feel the atmosphere of ancient life. At…

HubeiRecently, Dong Mingzhu, chairman and president of Gree Electric Appliances, tried out Hanfu for the first time in a unique Hanfu experience event in Luoyi Ancient City, Luoyang, Henan. dressed up, and expressed high appreciation for Luoyang City’s innovative measures to promote the development of the cultural tourism industry through Hanfu culture. This incident not only became a hot topic on social media, but also aroused widespread concern about the future development of Luoyang's cultural tourism industry. It is understood that Dong Mingzhu’s trip to Luoyang was to deeply understand and experience the local cultural heritage, and her choice to wear Hanfu in the ancient city of Luoyi was a tribute to the history and culture of this ancient capital. While walking through the antique streets wearing traditional Hanfu, Dong Mingzhu expressed her sincere admiration for Luoyang's efforts in integrating culture and tourism. She believes that Luoyang has brought a new experience to tourists by excavating and promoting Hanfu culture and combining traditional culture with modern tourism, while also injecting new vitality into local economic development. As an ancient capital with a long history, Luoyang has been committed to the in-depth development of the cultural tourism industry in recent years.…

AnhuiRecently, photos and videos of Dong Mingzhu, chairman and president of Gree Electric Appliances, wearing Hanfu at an event in Luoyang, Henan, quickly became popular on the Internet. became the focus of public opinion. This incident not only diversified Dong Mingzhu's personal image, but also brought new development opportunities to Luoyang's cultural tourism industry. Luoyang, this ancient capital with a history of thousands of years, has always been an important birthplace of Chinese civilization. In recent years, the Luoyang Municipal Government has actively promoted the development of the cultural tourism industry, hoping to attract more tourists by exploring and promoting local historical and cultural resources. Dong Mingzhu’s Hanfu style has undoubtedly added new highlights to Luoyang’s cultural tourism industry. The reason why Dong Mingzhu’s Hanfu style has attracted widespread attention is that on the one hand, as a well-known entrepreneur, her personal image has always attracted much attention; on the other hand, Hanfu is an important part of Chinese traditional culture. Symbols have become increasingly popular among young people in recent years. The photos and videos of Dong Mingzhu wearing Hanfu not only show her respect and love for traditional culture, but also arouse people's interest and attention in Hanfu…

BeijingThe fields are green, the wind is warm and the days are longHengtang has new lotuses, flowers and butterflies are busyIt is early summer The scene is just before my eyesDuring the recent May Day holidayThe "Hanfu national trend" in the streets and alleyshas become a major attraction in major scenic spots. ClickAccording to the "2024 May Day Consumption Trend Report" released by Douyin E-commerceOn the eve of the holiday Sales of Hanfu increased by 389% year-on-yearWith the "national trend" blowingNowadays, more and more young people Put on Hanfu and take to the streetsA Hanfu connectstradition and modernity, the past and the futureIt carries both The rich history and culturealso demonstrates the younger generation's aesthetics and confidence in traditional Chinese cultureWhen What kind of sparks will arise when an oil man meets Hanfu? They are here today! Dressed in HanfuAmazing in all directionsNot much to sayLet us really feel it p>The beauty of Chinese culture~ Daqing OilfieldLu Yan Lu Yan is a publicity officer at the No. 9 Oil Production Plant of Daqing Oilfield. She once dreamed of "going to the end of the world with a sword". After she joined the job, she carried a camera and ran around…

China News Service, Guangdong News, May 20th. On the afternoon of May 20th, the opening ceremony of the 20th Shenzhen Cultural Expo Cultural Chaoshan Expo Park Branch was held. A signing ceremony for major projects was held, and Shenzhen Kaige Culture Technology Co., Ltd. signed a letter of intent for Shangyi's original settlement project, and signed a letter of intent for the Canyi Embroidery Gallery project with Canyi Embroidery (Shenzhen) Art Co., Ltd. The reporter learned that the cooperation amount for Shangyi’s original settlement project is 98 million yuan. The project connects art and the market, and plans to build an art exhibition and sales center, arts and crafts factory, painting studio, photography studio, performing arts, digital entertainment and other work chains. The Silkworm Wing Embroidery Gallery project plans to build a silkworm wing embroidery cultural and creative industry, an intangible cultural heritage studio, etc. The project cooperation amount is 30 million yuan. After the opening ceremony, the branch venue also held a "Creative Art Seminar", inviting many famous researchers, artists, collectors, art dealers and industry elites to start a discussion about An in-depth dialogue on culture and art. At the symposium, participants held heated discussions on two very in-depth…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

□ Zibo Daily/Zibo Evening News/Expo NewsReporter Li Xiaoyu00:51What is it like to wear Hanfu and visit the night market? There is nothing out of place at the Jiang Ziya Cultural Night Market in Yuyanli Commercial Street, Linzi District. On the evening of May 19, the reporter walked in the night market where the ancient charm of Qi Feng was intertwined with the lights, as if he had walked into a flowing Qi Feng picture. Every stall in the night market is decorated in an antique style, with wooden shelves, classical lanterns and Chinese-style signboards, which are antique and full of charm. The stall owners are also dressed in a variety of ancient costumes, some look like literati, and some look like heroines in ancient costumes, which makes people feel like they have traveled back to ancient times. “Let’s go get hairpins.” The reporter and several young girls came to a Hanfu experience stall. The gorgeous and exquisite Tang Dynasty clothes, the elegant Song Dynasty clothes, the free and elegant Ming Dynasty clothes... the various styles of Hanfu are dizzying, and the stalls also provide a variety of hairpins and hairpins for people to choose from. After a while, the young…

ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

Henan Activity siteIn May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 Zai Shangyang" collective traditional wedding and the "Love in Luo City" Hanfu wedding and love travel itinerary release ceremony, Held at Guanfengdian Square, Shangyang Palace Cultural Park, Xigong District. Through online recruitment, 19 couples wore traditional costumes and got married in Luoyang in the presence of relatives, friends and guests. On the day of the ceremony, the Shangyang Palace Cultural Park was full of joy. The eaves and beams were decorated with red and blue silk and satin, and window grilles with the words "dragon and phoenix present auspiciousness" were also posted everywhere. On the stage, 19 tables were arranged in an orderly manner, with bowls, chopsticks, gourds and other ceremonial items placed on them, creating a traditional, festive and romantic scene. At 10:18, the wedding ceremony officially began. Under the guidance of the salute officer, 19 couples held embroidered balls in hand and walked slowly onto the stage from the gate. They went through the traditional wedding customs recorded in these classics together, including sleeping in the bathroom, sitting opposite each…