The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

With the new year and new atmosphere, many people have the habit of buying new clothes to celebrate the new year. Recently, reporters visited some shopping malls in Nanning and found that traditional Chinese costumes, represented by Hanfu and horse-faced skirts, are very popular in Nanning and have become the "New Year's shirt" favored by citizens and friends, which can be called "top-notch". Horse-faced skirts sold at a women's clothing store in Hangyang City during the Exhibition On February 7, reporters saw that many women's clothing stores were promoting horse-faced skirts, and the color of the skirts was mostly red. A store owner said that since last year, horse-face skirts have been very popular in the clothing market. As the Spring Festival approaches, they have directly become the "New Year's shirt" that consumers tend to choose. The popularity remains high, and many customers come to choose during this period. A young girl is trying on a horse-faced skirt Fan Xiaoyun, the owner of a Chinese-style clothing store, told reporters that the horse-faced skirts in the store are all handmade. Since New Year's Day this year, the sales of horse-faced skirts have reached a peak, and all store members are working…

China News Service, Jiaxing, March 19th (Hu Fengsheng and Huang Yanjun) "New Chinese-style" annual meeting outfits and New Year jerseys are popular, and the Hanfu creative program "Nian Jin" will appear on the Spring Festival Gala stage... In early 2024, the Internet's most popular "top trend" Horse-faced skirts frequently "go out of the circle", leading its "behind-the-scenes heroes" upstream and downstream industry chains into the public eye. Xucun, a small town located in Haining City, Jiaxing City, Zhejiang Province, is on the cusp of the "horse-faced skirt economy". "How to take over the wealth and wealth of Xucun? How long can the wind of horse-faced skirts blow? What should I do if it stops blowing?" Ma Minggang, deputy mayor of Xucun Town, said frankly that after the hot "out of the circle", the local people have "cold thinking" ". Old machines create new fashion industry Data from industry organizations show that in January 2024, the sales of Hanfu skirts on the Taoxi e-commerce platform exceeded 300 million, accounting for nearly 90% of the entire Hanfu category. Its main product is the horse-faced skirt. Behind the hot consumer market is a "new blue ocean" of Hanfu economy. In early March, Zhang…

On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

I believe everyone has heard of the Dior incident. After this incident, more people began to understand Hanfu, especially the "horse-faced skirt" as a traditional Chinese costume. It became an immediate hit and became popular all over the world, making more people feel it. The charm of Chinese traditional culture. Horse-faced skirt is a type of Hanfu. It is named after its unique design. Its simple and elegant lines and A-shaped high-waist design are favored by many people. Moreover, the horse-faced skirt is very tolerant to body shapes and can be easily controlled regardless of whether you are tall, short, fat or thin. After putting on a horse-faced skirt, your noble and elegant temperament can be well displayed in an instant. Many female stars choose to appear in horse-faced skirts, such as Shuchang, Nursery Rhymes, Liu Yan, Yang Mi, etc. As you can see from the picture, although they wear horse-faced skirts of different colors, everyone looks gentle, elegant, dignified and majestic. It shows the temperament of oriental beauty very well. After seeing this, I believe everyone wants to wear a horse-faced skirt for an outing. Next, the editor will share with you the latest wearing guide for horse-faced skirts.…

The dragon is our fashion symbol that has never faded. These spiritual symbols that are integrated into the flesh and blood of Chinese people are also the source of the beauty of our cultural confidence. The horse-faced skirt, developed from the spiral skirt of the Song Dynasty, embodies a unique oriental charm. When the horse-faced skirt meets the Year of the Dragon, it is the most "trendy" collaboration in this Spring Festival. During the Spring Festival, buying new clothes to bid farewell to the old and welcome the new is a ritual for many people. This Year of the Dragon ritual has a new trend, and various horse-faced skirts have become the "New Year's shirt" for many young people. In the Spring Festival "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers complement each other, becoming a beautiful scenery during the Spring Festival. Jiang Lai, a child from Guangzhou: Wearing such beautiful clothes on such a good festival makes me feel very good. Xiamen citizen Lai Xiuyun: The suit I am wearing today has some dragon elements, which just fits the theme of this year’s Year of the Dragon. I feel it is…

In the spring season, every woman probably has new ideas and new ideas. The same is true for clothing and outfits. I like to seek another kind of inspiration so that 2024 will be different from the past. After careful consideration of the matching style of sweater + horse skirt, it seems that the two items are not on the same parallel line, but the combination of the two has a surprising effect. Such a whimsical idea is so unique and can also add a unique touch to spring. In this issue, we will analyze the infinite charm of sweater + horse skirt, and hope to inspire you. 1: Why older women chase horse-faced skirts like this? You will understand after reading this 》》》Enrich cultural value If you want to know more about ancient costumes, you can do so through horse-faced skirts. From aspects such as the production process of the horse-faced skirt and the various patterns of the horse-faced skirt, it interprets a lifestyle and social culture of ancient Chinese women. Horse-faced skirts not only have auspicious clouds coming, but also phoenixes. These designs represent happiness and good luck. In addition, the horse-faced skirt is also an analysis of…

"Horse Face Skirt" has quietly become a new star in the fashion circle? Don't worry, today we will take a closer look at this magical item that leads the unique trend of "Spring's first skirt". Moreover, we will also reveal the secrets of this craze The driving force behind - Caoxian, an originally quiet small county, how to stand out in this fashion storm! I. The craze of horse-faced skirts First of all, let's talk about this wonderful new fashion favorite called "horse face skirt". You may have known nothing about this term before, but now, if you look at social media, you will find that it is all the rage. #马面skirt# has been on the hot search list, and a group of young people have flocked to it. People can’t help but wonder what kind of magical existence this horse-faced skirt is. What is even more surprising is that the center of this fashion trend is not in the first-tier cities, but in a small county - Cao County. Yes, Caoxian County is a well-deserved "Hanfu production base" and has ushered in "tremendous wealth" overnight. II. The importance of horse-faced skirt Okay, let’s sort out what Hanfu is and…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

The horse-faced skirt originated in the Song Dynasty of my country and is also known as the horse-faced pleated skirt. It is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. It developed into a horse-faced skirt in the Ming Dynasty. In ancient times, everyone from the mother of a country to the common people wore horse-faced skirts. It's just that the texture, decoration and color of horse-faced skirts are strictly different among different classes. Qing Dynasty women's horse-faced skirt Ming-made horse-faced skirt Dior's copycat horse-face skirt was released on July 16, 2022. Topics related to "Dior plagiarism" have also rushed to the hot search list. It is not surprising that Dior copied the horse-face dress. It is really only Chinese people who do not copy Chinese clothing. Dangbao, few people knew about the horse-face skirt before this, let alone some people thought it was a fashionable dress. Nowadays, everyone is rushing to wear it because they think it is very fashionable. Why do we think it is fashionable? Because big brands have copied our style, which affirms the value of the horse-faced skirt. We also realize how precious the horse-faced skirt is. But…

Wearing new clothes is a must-have Spring Festival ritual for Chinese people. A horse-faced skirt has suddenly become the first choice of "battle robe", which can be regarded as the top choice during the festival. According to reports, Caoxian County, Shandong Province, is one of the production and sales bases of Hanfu in my country, with sales of Hanfu exceeding 7 billion yuan a year. This year, in Caoxian County, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, have exceeded 300 million yuan. Horse-faced skirts are in short supply. What’s so attractive about them that they’re the first to emerge among traditional costumes? The integration of traditional clothing into modern life not only fully explores excellent historical and cultural resources, but also helps it gain new vitality and achieve creative transformation and innovative development. From the horse-faced skirt, we see a series of surprising changes: traditional Hanfu has become everyday, gradually reaching the public from the niche circle. In the past, more people who wore Hanfu were Hanfu lovers. Nowadays, more and more people are wearing horse-faced skirts in their daily lives. Whether it is a Chinese-style shirt or a modern-style short-sleeved shirt, there is…

It’s the flower-viewing season, and it’s also a popular time to take photos wearing Hanfu. Caoxian County, Shandong Province, the “center of the universe,” is busy again. The upright and elegant national style elements of "dragon leaping over the river and sea", "phoenix flying" and "green water and green mountains" are vividly displayed on the skirt. Caoxian not only conquered the aesthetics of contemporary people with the oriental aesthetics of Hanfu, but also opened the door to Hanfu The "wild" journey of the industry. When the sewing machine rings, there is a thousand taels of gold As the "New Year's jersey" of the Year of the Dragon, the horse-faced skirt can be worn by all ages and has become the most popular national style clothing item in recent times. In the first two months of this year alone, the sales of local horse-faced skirts in Caoxian County reached nearly 550 million yuan, and demand is still in short supply. It takes about 6 meters of fabric to produce a horse-faced skirt. The hem of the skirt is carved with dragons and phoenixes with various colored silk threads. These complicated and exquisite patterns need to be knitted with one stitch by…

The "first dress of spring" must be the horse-faced skirt. Many people wear horse-faced skirts to enjoy the beautiful spring scenery and visit historical sites. The horse-faced skirt is one of the ancient Chinese women’s skirt styles. Why is it still loved by people today? La tradicia ĉina jupo mamianqun certe estas la plej populara jupo por virinoj en tiu. Surhavante mamianqun, ili vizitas antikvajn vidindejojn kaj ĝuas la belan tempon. ĝi estas ankoraŭ ŝatata de nunaj junulinoj?&x-expires=1712745937&x-signature=fhFd6FIK2xxMlk00J%2B2fW8y9Bpk%3D "> Is "horse face" the face of a horse? Ne, ne, ne... The horse-faced skirt has nothing to do with Marco. The most widely accepted theory at present is that "horse face" is a fake "ma face" and refers to the piers used for military defense in ancient times. This kind of pier is tall and protruding, with undulating defensive walls on both sides that resemble skirt pleats. The skirts of the horse-faced skirt overlap in pairs to form a trapezoidal smooth surface, which is similar to the pier, hence the name. Mamian signifas vizaĝon de ĉevalo, sed mamianqun havas neniajn rilatojn kun ĉevalo. Mamianqun, kio havas similan trapezan formon kiel la abutmento, ricevas sian nomon mamian. interŝanĝebla military defense milita defendo…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…