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Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed… -
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Recently, a video of Dong Mingzhu, chairman of Gree Electric Appliances, wearing Hanfu and visiting the ancient city of Luoyi at night went viral on the Internet. Netizens found that this makeup look is very different from Dong Mingzhu's previous image. The light blue long coat skirt and gentle loose hair style make people look elegant and gentle. In recent years, Hanfu and new Chinese-style outfits have continued to break out of the circle, Chinese aesthetics have returned to life, and the clothing system of the Hanfu market has gradually improved. So, how is the development of Hanfu-related enterprises in my country? QiChacha data shows that there are 6,610 Hanfu-related companies in my country. Its registration volume has shown an overall growth trend in the past ten years. Last year, the Chinese aesthetics sparked a surge of popularity at home and abroad, and the number of Hanfu-related company registrations soared 350% to 2,691. The popularity of Hanfu this year remains high. So far, 1,215 stores have been registered in 2024, including 1,143 registered in the first four months, a year-on-year increase of 72.92%. From a regional perspective, only Shaanxi Province has more than 1,000 stores, leading other provinces with 1,682,… -
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China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.… -
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There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the… -
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BeijingThis article is reproduced from [People's Daily Overseas Edition]; The scene of recent events held by Melbourne Hanfu Society. Photo provided by the intervieweeWearing elegant Tang skirts, a group of international students who love traditional Chinese culture held a unique spring skirt banquet on the green lawns of Melbourne, Australia. They let overseas friends feel the charm of Chinese Hanfu and brought everyone a unique Chinese cultural experience. There is a Hanfu club in MelbourneOverseas, Hanfu culture is becoming more and more popular. "Melbourne Hanfu Club was previously a student interest club at the University of Melbourne, Australia." Jin Qianying, president of the Hanfu Club and a graduate student in urban planning at the University of Melbourne, said, "As time goes by, more and more students from other schools who are interested in Hanfu also want to Join us. Later, we expanded the Hanfu Club to the whole of Melbourne.”Not long ago, the Hanfu Club held the “Spring Skirt Banquet” Hanfu cultural event locally. Jin Qianying said: “This time we carefully The park was decorated, friends who love Hanfu were invited to take photos and check in, and it also created a social occasion for everyone. On that day, many… -
Displaying the Beauty of Hanfu to the World
BeijingZhen Wen The scene of recent events held by Melbourne Hanfu Society. Photo provided by the intervieweeWearing elegant Tang skirts, a group of international students who love traditional Chinese culture held a unique spring skirt banquet on the green lawns of Melbourne, Australia. They let overseas friends feel the charm of Chinese Hanfu and brought everyone a unique Chinese cultural experience. There is a Hanfu club in MelbourneOverseas, Hanfu culture is becoming more and more popular. "Melbourne Hanfu Club was previously a student interest club at the University of Melbourne, Australia." Jin Qianying, president of the Hanfu Club and a graduate student in urban planning at the University of Melbourne, said, "As time goes by, more and more students from other schools who are interested in Hanfu also want to Join us. Later, we expanded the Hanfu Club to the whole of Melbourne.”Not long ago, the Hanfu Club held the “Spring Skirt Banquet” Hanfu cultural event locally. Jin Qianying said: “This time we carefully The park was decorated, friends who love Hanfu were invited to take photos and check in, and it also created a social occasion for everyone. On that day, many people said that they not only appreciated… -
Hanfu vs Fairy Dresses Trending on Hot Searches
During the flower-viewing season, “Hanfu” has become the most eye-catching scenery in major parks and scenic spots. With the increasing number of Hanfu enthusiasts, Hanfu has become one of the most discussed costumes every spring. Photos of girls wearing Hanfu during flower viewing and outings always receive a lot of praise and likes on social platforms. Thumbs up. However, in the past two days, a hot search about Hanfu on Weibo has made netizens quarrel. "Hanfu Fairy Clothes"? ? Another "fairy server" appeared overnight. What is a "fairy server"? Here we first understand the concept of Hanfu. Hanfu does not refer to the clothing of the Han Dynasty, but to the traditional clothing of the Han nation. From the legendary Three Sovereigns and Five Emperors period to the Ming Dynasty, the clothing worn by the Han people for thousands of years was called "Chinese clothing" and in modern times is called "Hanfu". Based on the basic shapes, Hanfu can be divided into the following types: "top and lower skirt" system, "deep clothing" system, and "skirt" system. Most of the formal Hanfu are restored and made based on the shapes of clothing found in unearthed cultural relics. qujingshenyiAs for fairy clothes,… -
Cao County Hanfu Design Welcomes Professional Expertise
In order to further strengthen the inheritance and development of Hanfu culture and promote learning and exchanges in the field of Hanfu design, recently, teachers and students from the School of Art of Taishan University went to Caoxian County to carry out learning and exchange activities, and signed a school-enterprise agreement with the Caoxian Mountains and Rivers Splendid Hanfu Design Museum Cooperate to build a teaching practice training base for the Art School of Taishan University. (The School of Art of Taishan University has established a teaching practice base in Shanhe Jinxiu, Caoxian County)This exchange event lasted for four days. Teachers and students had an in-depth understanding of the design method, clothing pattern making and production of horse-faced skirts. process. As one of the unique styles of Hanfu, the horse-faced skirt's design and production techniques have always been an important part of Hanfu culture. Under the guidance of professional designers from Shanhe Jinxiu, the teachers and students of Taishan College started with basic styles and gradually learned and mastered the design points and production techniques of horse-faced skirts and Hanfu. (Lecture: Traditional Costume Forms and Cultural Characteristics of Each Dynasty) (Horse skirt fabric cut and designed by teachers and students… -
The Fashion Journey of Hanfu
GuangxiHow fashionable are Chinese clothes? "March 3" in Guangxi will tell you. During March 3rd in Guangxi in 2024, the land of Bagui is full of shows. Men, women, old and young wear national costumes to celebrate the festival, and the atmosphere is directly filled. 00:46During March 3rd in Guangxi in 2024, Guangxi Cloud launched the "Chinese Clothing Trend" national costume theme planning, setting off a craze for "cross-dressing" in national style shirts. Edited by Deng ZilinThe trend of Chinese clothing is not limited to Guangxi. Initiated by the Central Committee of the Communist Youth League, "Chinese Costume Day" is held on the third day of the third lunar month every year. This year, a series of events called "Chinese Costume Week" were held in Shanghai. Chinese costume enthusiasts from all over the country participated in the ceremony. Nowadays, more and more young people are seen wearing Chinese costumes in tourist attractions, streets and alleys, demonstrating cultural confidence and national pride. Girls dressed in colorful clothes took photos in Nanhu Park, Nanning City. Picture provided by netizen JunjunWhat kind of trend of the times is surging behind the popularity of Chinese clothing? How did Guangxi’s “trendsetters” help it break out… -
The New Chinese-style Hanfu is a Hit, Is the Horse-Face Skirt Next?
When you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the mothers lining up before the college entrance examination to encourage candidates to "get off to a good start". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for around 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more attention to cost-effectiveness."Compared… -
Showcasing the Beauty of Hanfu to the World
BeijingZhen Wen The scene of recent events held by Melbourne Hanfu Club. Photo provided by the intervieweeWearing elegant Tang skirts, a group of international students who love traditional Chinese culture held a unique spring skirt banquet on the green lawns of Melbourne, Australia. They let overseas friends feel the charm of Chinese Hanfu and brought everyone a unique Chinese cultural experience. There is a Hanfu club in MelbourneOverseas, Hanfu culture is becoming more and more popular. "Melbourne Hanfu Club was previously a student interest club at the University of Melbourne, Australia." Jin Qianying, president of the Hanfu Club and a graduate student in urban planning at the University of Melbourne, said, "As time goes by, more and more students from other schools who are interested in Hanfu also want to Join us. Later, we expanded the Hanfu Club to the whole of Melbourne.”Not long ago, the Hanfu Club held the “Spring Skirt Banquet” Hanfu cultural event locally. Jin Qianying said: “This time we carefully The park was decorated, friends who love Hanfu were invited to take photos and check in, and it also created a social occasion for everyone. On that day, many people said that they not only appreciated… -
Group Buying Stores Booming with Business, Preparing Ten Thousand Hanfu
On April 23, in the Douyin live broadcast room of Huantang·Huanshang Hanfu City, Hanfu makeup artists showed the audience the meanings of different styles of Hanfu and the effects of the completed makeup. With a A group buying order went online, and there was a lively atmosphere in the live broadcast room to grab orders. Some former customers came back and continued to praise, "I have done a photo shoot before. The lady was very careful with her makeup and the shooting effect was very good. I am very satisfied." More netizens expressed that they were attracted by the theme of Xi'an Hanfu during the "May Day" and hoped to participate in the "May Day" During the "1" period, come to a "National Trend Cultural Tourism Experience". In the not-so-distant Tang Dynasty Evernight City, Xiaofan, who had completed a set of plum blossom god costumes from the Tang Dynasty Clothes Costume Shop, had already begun the long-awaited shooting under the guidance of the photographer. , "Being able to walk around this ancient city wearing Hanfu, I feel that history has become within reach."As the ancient capital of thirteen dynasties, Xi'an has a profound cultural heritage and numerous historical sites. Fans… -
The Hanfu Garden Party at Qichun County's Third Kindergarten is Really Cool
HubeiFrom April 23rd to 24th, children from the No. 3 Kindergarten in Qichun County, dressed in exquisite Hanfu, walked into Qichun County accompanied by their teachers. Ai Town held a two-day garden party. During the garden party, the children participated in various folk games, tasted traditional food, and experienced the production process of traditional crafts. In the laughter and laughter, they not only increased their knowledge and improved their abilities, but also felt the profound heritage and infinite charm of traditional culture through personal experience. They also planted a love and respect for the five thousand-year-old Chinese traditional culture deep in their hearts. . Yu Wenjuan, the person in charge of the No. 3 Kindergarten in Qichun County, said that the kindergarten will continue to educate and entertain.way to spread traditional culture and promote good moral character for children. Through activities such as the Hanfu Garden Party, children can not only appreciate the beauty of Hanfu, but also develop a sense of awe for traditional culture and become excellent inheritors and promoters of traditional culture. (Correspondents Zhang Menglin, Kang Xiaoli, Tian Xiaohui)Source: Hubei Daily Client -
Two Insiders Share Their Stories with Hanfu
02:29Dazhong.com·Poster News reporter Du Hongxiao Bi Shengguo reported from JinanIn the diversified Internet era, countless niche "circles" have emerged frequently Appearing in the public eye, "Hanfu Circle" is one of them. Most of what people call Hanfu today originates from ancient traditional clothing. After being improved according to modern clothing wearing habits, it has evolved into clothing that is unique and easier to put on and take off. Nowadays, you can often see groups of young people wearing Hanfu on the streets. They express their love for folk culture in their own way, allowing more people to see the inheritance and youth of national style. A novel expression of form. Why do young people love Hanfu so much? What does Hanfu mean to them? Recently, Dazhong.com·Poster News talked to many Hanfu enthusiasts to learn about their stories with Hanfu. From love to career: a 27-year-old "talented woman" runs a Hanfu experience center aloneThere is a Hanfu experience center near Jinan Quancheng Road that has been operating for many years. The 27-year-old store owner Xie Mingli is a young and beautiful girl who is very familiar with the thousands of Hanfu sets in the store. Xie Mingli is an "enthusiastic fan"… -
The Hanfu Trend is Unstoppable
The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,… -
Elegant Chinese modern Hanfu clothing is favored by young people
The most popular dressing style among young people today is the new Chinese style. According to data from the China Textile and Apparel Federation It shows that the "new Chinese-style" clothing market will reach 1 billion yuan in 2023, and the GMV (gross merchandise transaction) of related products has grown by more than 100% in the past three years. Ms. Zhu, a 25-year-old citizen, told reporters that as the most popular clothing style this year, she has been paying attention to new Chinese style since the Spring Festival and has spent more than 3,000 yuan on new Chinese style clothing. On April 24, the reporter discovered during a visit that new Chinese-style clothing stores can be seen everywhere in our city. In a clothing store on Liuquan Road in Zhangdian District, the reporter saw new Chinese-style shirts and jackets placed in the most conspicuous position of the store. According to the store owner, the best-selling item in the store is a light cyan dress. The design of this dress is improved from the cheongsam. The fabric is light and breathable, allowing consumers to stay fresh and elegant in summer. A consumer who bought the dress said: "The skirt has a… -
Branded Stores Closing at Low Prices, Is the Hanfu Craze Cooling Down?
Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first… -
The Heart of a 15-Year-Old Well-Established Hanfu Store
[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the… -
Culture is the foundation of the rising trend of modern Hanfu
Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by… -
The Truth Behind the Popularity of Hanfu in Cao County
Beijing The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds the demand" "College students return to Caoxian County to sell Hanfu" "Caoxian Hanfu goes global"... For some time, Caoxian Hanfu has continued to attract attention. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerceEnter Daji Town in Cao County. There are few vacant front-end houses on both sides of the road. There are shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. Densely packed and stretching for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties…