Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the…

01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

The passage of time is like water. Do you still have the dream of traveling back thousands of years in your heart? They walked gracefully on the streets of the Wei and Jin Dynasties, rode their horses and whipped their whips on the post roads of the Han and Tang dynasties, danced gracefully or acted bravely. Skirt - still the shortcut to your innermost dreams. From the Warring States Period until the end of the Ming Dynasty and the beginning of the Qing Dynasty when "hair was shaved and clothes were changed", the skirt has always been the most basic form of traditional clothing of the Han people. After more than 2,000 years of historical changes, although the length and width of the underskirt have changed from time to time, the basic shape has always maintained the original style, that is, a suit with an upper underskirt and a lower skirt. ◤Chest-length underskirt◢ "When you sit, your belt lingers in the grass, and when you walk, the train of your skirt sweeps away the plum blossoms." Meng Haoran's beautiful description of the square-breasted skirt in "Spring Love" is a classic interpretation of the square-breasted skirt. In the Tang Dynasty, the…

Is Hanfu really that expensive? Whenever a new kid comes out and asks Coco this question, Coco's answer is of course: No! With the development of Hanfu, some large-scale factories have been established, and the cost of Hanfu has gradually become very low. Moreover, many merchants actually inflate their prices from the beginning, and the prices of some clothes are actually not that high at all. For example, the cost of a piece of clothing often includes: embroidery, fabric and labor costs. No matter how high the labor cost is, it will not be ridiculously high. Unless it is privately customized, it is not made by a machine assembly line. Of course, high-priced ones also have high-priced finesse, and low-priced ones also have low-priced benefits. The second is embroidery and fabrics. Unless it is hand-push embroidery made of silk or imitation Suzhou embroidery, it generally cannot reach such a high price. Therefore, Baicai Hanfu is trustworthy! Next, Keke will also show you some very cost-effective Hanfu. Some of them are newbies, and some are very famous in the industry. Come and see if there is any you like. one. Six Immortals Bookstore - Laurel Rabbit This year's round-necked jackets are…

The current trend circle has been "captured" by horse-faced skirts. If the last plagiarism scandal involving big foreign brands was a large-scale outing of horse-faced skirts, then with the recent cultural boom, more and more people are wearing this simple skirt style. The "Speechless Bodhisattva" with both form and spirit, the "awkward but polite smile" on the bronzes of the Shang Dynasty, the "Angry Birds"-like pottery pig in the Sanxingdui Museum... More and more cultural relics are descending to earth, and horse-faced skirts are even more popular. No exception. "You have to wear a horse-faced skirt once to realize how elegant the Chinese style is!" Young people's love for horse-faced skirts comes suddenly and passionately. More and more young people began to wear horse-faced skirts on the streets, only to find that they can be perfectly suitable for a variety of occasions - commuting, traveling, and shopping. Put on a horse-faced skirt and experience it once The feeling of "the ancient moon shines on today's people". The low-key yet gorgeous horse-faced skirt soon swept the fashion industry with an unstoppable trend and became a fashion item sought after by celebrities, fashion bloggers and ordinary people. In 2023, the horse-faced skirt…