During the flower-viewing season, “Hanfu” has become the most eye-catching scenery in major parks and scenic spots. With the increasing number of Hanfu enthusiasts, Hanfu has become one of the most discussed costumes every spring. Photos of girls wearing Hanfu during flower viewing and outings always receive a lot of praise and likes on social platforms. Thumbs up. However, in the past two days, a hot search about Hanfu on Weibo has made netizens quarrel. "Hanfu Fairy Clothes"? ? Another "fairy server" appeared overnight. What is a "fairy server"? Here we first understand the concept of Hanfu. Hanfu does not refer to the clothing of the Han Dynasty, but to the traditional clothing of the Han nation. From the legendary Three Sovereigns and Five Emperors period to the Ming Dynasty, the clothing worn by the Han people for thousands of years was called "Chinese clothing" and in modern times is called "Hanfu". Based on the basic shapes, Hanfu can be divided into the following types: "top and lower skirt" system, "deep clothing" system, and "skirt" system. Most of the formal Hanfu are restored and made based on the shapes of clothing found in unearthed cultural relics. qujingshenyiAs for fairy clothes,…

During the May Day holiday, the trend of life experience and immersive in-depth tourism in various places has become more obvious. Night tours and intangible cultural heritage have become popular choices for holiday tourists. County tourism and niche destination tourism have grown rapidly. “The Qingming Riverside Garden, the Song Dynasty Martial Arts City, and the immersive performances and small theaters in Longting Park are all very interesting.” Ms. Sun, who just returned from Kaifeng, said, “Although there are many people, The various characters on the scene gave people a sense of time travel." Lin Meng, who accompanied his relatives to visit Beijing during the May Day holiday, also praised the immersive performance in Miyun Gubei Water Town and the night tour of the Great Wall. Gubei Water Town. Picture/Photo provided by intervieweesIt can be said that the "immersive" experience is the "killer trump card" of various scenic spots during this year's "May Day" holiday, combined with Hanfu, night tours, light shows, and open theaters , and at the same time, with the blessing of high technology, it has become the focus of crowds. For example, the Yellow Crane Tower, a traditional cultural attraction in Wuhan, has been added with modern…

“Threading eyebrows, applying grease, dotting the face, dyeing the forehead yellow, drawing oblique red, appliqué... When we are doing some traditional makeup, we will also read some ancient paintings and books. We hope that this will allow tourists to gain insights. 'Authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and artistic and immersive cultural tourism projects, making the once niche Hanfu gradually become a cultural tourism industry "Internet celebrity" project. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful scenery on the streets of Xi'an. On the social platform, some netizens said bluntly: "A princess takes three steps and a concubine takes five steps in Xi'an."After graduating from college, Cao…

ZhejiangEditor's note: On this May 1st International Labor Day, we focus on a group of "new workers" - Hanfu designers, AI trainers, Home chefs, accompanying doctors, carbon emission managers... These new occupations that have emerged with new demands and trends are witnessing changes in the industry, improving our lives, and revealing the direction and vitality of economic and social development. From now on, Chao News plans to report on "New Career Apprenticeships". The reporter takes everyone closer to these new careers in the form of personal experience, showing that new workers are taking advantage of the new careers to realize the value of life. Stillness and movement shuttle through Chen Jianmin’s daily work. On one side, there is a quiet office. Chen Jianmin enlarges the canvas in the computer software, his left hand flies on the keyboard, and his right hand moves the mouse flexibly to draw lines, outlining the traditional decorative line drawing on the horse-faced skirt; the other On one side, there is a roaring production workshop, with a three- to four-meter-high rapier jacquard loom running 24 hours a day. With the continuous "intimate contact" between the rapier and the filament, the drawing of the horse-faced skirt he…

On April 23, in the Douyin live broadcast room of Huantang·Huanshang Hanfu City, Hanfu makeup artists showed the audience the meanings of different styles of Hanfu and the effects of the completed makeup. With a A group buying order went online, and there was a lively atmosphere in the live broadcast room to grab orders. Some former customers came back and continued to praise, "I have done a photo shoot before. The lady was very careful with her makeup and the shooting effect was very good. I am very satisfied." More netizens expressed that they were attracted by the theme of Xi'an Hanfu during the "May Day" and hoped to participate in the "May Day" During the "1" period, come to a "National Trend Cultural Tourism Experience". In the not-so-distant Tang Dynasty Evernight City, Xiaofan, who had completed a set of plum blossom god costumes from the Tang Dynasty Clothes Costume Shop, had already begun the long-awaited shooting under the guidance of the photographer. , "Being able to walk around this ancient city wearing Hanfu, I feel that history has become within reach."As the ancient capital of thirteen dynasties, Xi'an has a profound cultural heritage and numerous historical sites. Fans…

02:29Dazhong.com·Poster News reporter Du Hongxiao Bi Shengguo reported from JinanIn the diversified Internet era, countless niche "circles" have emerged frequently Appearing in the public eye, "Hanfu Circle" is one of them. Most of what people call Hanfu today originates from ancient traditional clothing. After being improved according to modern clothing wearing habits, it has evolved into clothing that is unique and easier to put on and take off. Nowadays, you can often see groups of young people wearing Hanfu on the streets. They express their love for folk culture in their own way, allowing more people to see the inheritance and youth of national style. A novel expression of form. Why do young people love Hanfu so much? What does Hanfu mean to them? Recently, Dazhong.com·Poster News talked to many Hanfu enthusiasts to learn about their stories with Hanfu. From love to career: a 27-year-old "talented woman" runs a Hanfu experience center aloneThere is a Hanfu experience center near Jinan Quancheng Road that has been operating for many years. The 27-year-old store owner Xie Mingli is a young and beautiful girl who is very familiar with the thousands of Hanfu sets in the store. Xie Mingli is an "enthusiastic fan"…

Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of…

Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first…

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

"Where to go on May Day?" "Recommendations for May Day treasure cities" and "Seeking travel guide for the Western Sichuan Ring Road"...This May Day holiday, travel markets across the country are experiencing a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) during the May Day holiday increased by more than 190% week-on-week. With the popularity of travel, traditional tourist cities continue to be popular, and long-term tourism such as circular routes and outbound tours are popular. Taste bud tours, travel photography, and finding niche destinations that have emerged in recent years continue to be popular and have become the main topics for May Day travel this year. Hot trends. There are nearly 2,000 Hanfu stores in Luoyang, and the new trend of travel photography and taste bud tourism continues to be hotOn the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. Waiting to check in and take photos at popular scenic spots, you can see the "royal concubines" standing shoulder to shoulder. The shops near the scenic spots are mainly Hanfu makeup shops. "We used to have an auto repair street, but now they…