"Source of this article: Wuhan on the Pocket"What is Hanfu? Hanfu, simply put, is the traditional clothing of the Han people. It began with the Yellow Emperor and declined in the late Ming and early Qing Dynasties. Hanfu is a unique work of art formed over thousands of years of inheritance of Chinese etiquette culture. It is obviously different from the traditional clothing and accessories systems of other ethnic groups. It carries the outstanding craftsmanship and aesthetics of the Han people such as dyeing, weaving and embroidery, and has inherited more than 30 Chinese non-traditional cultural heritages. material cultural heritage and protected Chinese arts and crafts. Costume structureA complete set of Hanfu usually has three layers: small coat (underwear), middle coat, and coat. Part structureCollar: Collar, this is easy to understand. Children: refers to the part in front of the chest. 衽: The original meaning also refers to the skirt, specifically the extended part of the skirt. 衿: The collar that connects the lower part to the front. 袂: It refers to the sleeves, see the picture. Sleeves: Look at the picture. 裾: As far as I understand, it should be the collective name for the front and back, but…

Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.…

This article is reproduced from [China.com];[The finishing touch] On Zhenfeng Cultural Street, traditional craft shops that have been honed over the years are lined up in rows, just like an open traditional craft museum , using original handicraft art, weaving the original and simple life sentiment of the water town. The beauty of Hanfu lasts for a thousand yearsElegance and freshness, standing tall in the windOr rich clothes, elegant and agileWearing a Hanfu The small bridges and flowing water of the leisurely water townIt has a unique kind of elegance and beauty Ms. Shen’s Shop · Hanfu Experience Center ·How to easily take a beautiful blockbuster of Hanfu in the water town in the water town? No need to pack complicated luggage or worry about hairpin accessories, come to "Ms. Shen's Shop" Hanfu Experience Center and make proper arrangements~▲No. 38 Quanfu Road (inside the ancient archway)"China has great etiquette, so it is called Xia, and it has the beauty of clothing seals, so it is called Hua." There are a dazzling array of Hanfu in the Hanfu Experience Center. Various styles of Hanfu from the Tang, Jin, Song and Ming dynasties, such as cross-collar waist-length rut skirts, Tang narrow-sleeved round-neck…

"The delivery is too slow! Did you plant cotton after you placed the order?" "The spring clothes were not shipped until summer"... Beginning of summer has passed, and it is the season change period for clothes, "Super long pre-sale" It has once again become a hot topic among netizens, with many saying that the pre-sale time for clothes on e-commerce platforms is becoming increasingly outrageous. Recently, reporters found that on e-commerce platforms such as Taobao and Douyin, remarks such as 30-day pre-sale and 45-day pre-sale are very common. The industry believes that in the ultra-long pre-sale model, merchants ostensibly fulfill their notifications, but in fact they use their operational advantage to completely pass on the inventory costs and time costs of product preparation to consumers. I have to wait a month and a half to buy a dress"I'm such a fool! I bought two spring floral dresses and they said they were on pre-sale for 12 days. It was a long wait. "It lasted for a month and a half." In April this year, Ms. Liu originally selected a fairy dress and wanted to go out to take some beautiful photos during the cherry blossom season. Unexpectedly, after placing the…

Have you ever stepped on the wrong side of online shopping for clothes? Looking at the outfits of the models, they are obviously very good-looking, but they are crazy about them, but when they buy them back, they are always hard to say... After being deceived several times by "online pictures", when buying clothes, Xiao Nong will first look through the sales show to see how others look on them. Unexpectedly, the online "Buyer Show"actuallywas also screened bythe merchant! Recently, a netizen’s shopping experience triggered widespread discussion. She bought a short skirt online and liked it so much that she uploaded the photo on social platforms. There was no deliberate posing, no beauty filter, just a simple display of the upper body effect of the clothes. However, after the merchant saw it, he contacted her via private messagerequesting that the photo be deleted. The reason is: the photo looks "big belly", which affects sales. The merchant said that after seeing the photos, many girls came directly to ask if wearing them would show their belly... The woman was a little sad after hearing this. She was obviously very satisfied with the short skirt, but she was asked to delete the…

Image source: Visual China“Sickness comes like a mountain.” *ST Rasha (603157, SH, hereinafter referred to as La Chapelle) said this in the 2021 annual report Describe the upcoming A-share delisting. This former "King of Hanfu" had to say goodbye to A-shares after falling into a quagmire of losses for four consecutive years and having negative net assets at the end of two consecutive years. *ST Rasha will be in 4 On March 22, it entered a 15-trading-day delisting period. “The failure to make correct judgments on the external industry environment, as well as improper internal strategies, excessive expansion, and imbalanced cost structures, combined with the impact of the 2020 COVID-19 epidemic...” is what LaChapelle said in Its 2021 annual report reflects on the company's current predicament. Zhu Fengwei, secretary of the Board of Directors of La Chapelle, said in an interview with a reporter from the "Daily Economic News" that the company's reflection on the problems that arise is a dynamic process. Problems are constantly discovered in the operation process, and then Go adjust. He said that in the future, the company's core goal is to achieve profitability. The "King of Hanfu" is about to bid farewell to the A-share…

Baijiao Guo Yipu from Ao Fei Si Qubit Report | Public Account QbitAIThe new standard for testing beautiful men, AI can handle it with one click. Face Face tell me, who is the most beautiful, cutest and most elegant Internet boss? AI did some calculations and gave me a picture. Can you tell who these lovely "girls" are? That's right, Ma Huateng, Lei Jun, Robin Li, Ding Lei...These are these girly bosses who retain the appearance and characteristics of the original image , and has the softness of women. If it were not generated by AI, I would have thought they were learning DingTalk and forming a Hanfu group. When the little fresh meat also starts to grow long hair~First put two pictures. Can you tell who these are? To be so cute must be a boy. I have to say that when the little fresh meat is beautiful, girls really have nothing to do with it. And this one actually looks a bit like our transcendent sister. Wu Yifan’s emm... must be that I didn’t choose the right photo. Even Xiao Ming, who is "riding the wind and waves", has become very good-looking. Now you may understand that compared…

Qianjiang Evening News·Hourly News reporter Lu Jiawen/PhotographedThere are many bottles and jars in front of the cosmetics counter, and the shopping guide is looking at the mobile phone under the fill light to inform fans They introduce the products in their hands... You will definitely see this scene when you go to Intime Department Store. Live streaming of shopping guides is one of the new retail methods that Intime Department Store uses to quickly resume work and production during the epidemic. As stores resume operations, the live broadcast scene has changed from at home to in front of the mall counter, and the live broadcast has also extended from cosmetics to clothing and other counters. The reporter learned that the Pit Hanfu brand of Intime Department Store has bucked the trend and increased its sales by more than 30% through new retail methods such as live shopping guides and community operations. More than 700 pieces were sold at a single Intime counter in five days, creating a New sales record. Originally, the proportion of online sales was less than 2%The epidemic has allowed brands to accelerate the pace of new retailThe brand Pit It was born in 2006 and started…

As Women’s Day approaches, the People’s Daily New Media Center has prepared an exquisite Women’s Day gift for Chinese women. On the evening of March 7, the People's Daily client launched the H5 "Look! Here are your beautiful looks in different eras." A large number of female netizens have used H5 to "wear" clothes from different eras and show them in Moments and online social media. For a time, "Pictures of Han Chinese Clothing Through the Ages" flooded the screen, showing the beauty of Chinese women's clothing. People’s Daily client invites H5 "Look! Here Are Your Beautiful Appearances in Different Eras" academic director Dr. Jia Xizeng, a teacher at the Academy of Fine Arts of Tsinghua University, wrote an article revealing the historical and cultural knowledge behind "Hanfu Pictures of the Past Dynasties". I believe that the secret behind H5 is equally amazing! Read the full text: H5 "Look! Here are your beautiful looks in different eras", which displays a total of 10 sets of female clothing styles from nine periods including the Warring States, Han Dynasty, Wei, Jin, Southern and Northern Dynasties, Tang Dynasty, Song Dynasty, Yuan Dynasty, Ming Dynasty, Qing Dynasty and modern times. These beautiful costumes, as…

JiangsuChinese elegance is making ripples again. In recent years, with economic development, national cultural confidence has increased, and traditional culture has also shown a revival trend. On June 26, with the support of the China National Garment Association, the Innovation and Entrepreneurship Center of Peking University HSBC Business School and Zhiwei Research Institute jointly released the "Research Report on the Development of the New Hanfu Industry Network Platform" (2024)" (hereinafter referred to as the "Report"). The report focuses on the enabling role of online platforms such as Douyin in the emergence, transformation and development of the new Hanfu industry. It points out that the short video platform not only promotes the revival of Hanfu culture, but also promotes the rise and growth of the new Hanfu industry belt through live broadcast e-commerce. Form an industrial agglomeration effect and drive regional economic development. The popularity and sales have increased, and the underlying logic behind the explosion of new HanfuThe report shows that sinceAfter the Shanghai APEC meeting in 2001, the new Hanfu industry has experienced the transformation from entities to e-commerce platforms, and then to the rise of short video and live broadcast e-commerce. Each stage has been closely integrated with…

00:35Original title: Girls wearing Hanfu to visit Yuan Dynasty murals in the United StatesJune 26 (release time), New York, United States. A Chinese girl wearing Hanfu visited a Yuan Dynasty mural in a museum in the United States, which attracted foreigners to stop and marvel! The girl wearing Hanfu and the mural hanging on the wall looked at each other, as if they had traveled through the torrent of history, each of them was silent and no words were needed. The girl said she hopes more foreigners can see Chinese traditional costumes! Source: Chongqing Radio and Television First Eye Weibo

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

00:49Dahe News With the broadcast in many film and television dramas, the image of Jin Yiwei wearing a flying fish suit and carrying an embroidered spring knife on his waist has long been deeply rooted in the hearts of the people. In fact, not every Jin Yiwei can own the Feiyu suit, nor is it exclusive to Jin Yiwei. So is Feiyu suit Hanfu? How is it different from other Hanfu? On November 24, Dahe.com reporters invited Yuan Shuangbin, Secretary General of the Hanfu Professional Committee of the Henan Garment Industry Association, to reveal the secrets of Feiyu Suit. The old Tibetan fragrant horse and hemp flying fish robe of the Confucius MansionThe flying fish robe is a kind of gifted robe, which represents a very high honor"Flying fish robe" Of course, the clothes are Hanfu, but unlike other Hanfu, Feiyu clothes are gifts. "Yuan Shuangbin said that gifts refer to the clothes given by the emperor to ministers. Gift clothes are not within the pinguan dress system but are higher than the pinguan dress system. . Many dynasties had gifu, but gifu in the Ming Dynasty was particularly distinctive. The "gift of uniforms" itself is not a standard uniform…

"Source of this article: Pocket Spring City"Pocket Spring City News Hanfu has been popular for nearly 20 years. While gaining a large number of fans, the market has also spawned a number of Hanfu stylist. What skills does a Hanfu stylist need to have? What are the requirements for practitioners? What are the prospects for this industry? With these questions in mind, the reporter interviewed nine Hanfu stylists in Kunming. The market is booming"Hanfu craze"Having given birth to a vigorous Hanfu style DemandHanfu not only refers to the costumes of the Han Dynasty, but also the traditional costumes of the entire Han nation that have been passed down and evolved over thousands of years. Changes in clothing are often the "forerunner" of cultural changes. From a certain perspective, the Hanfu of different dynasties is the epitome of that period of history, and Hanfu carries the profound heritage of Chinese culture. On November 22, 2003, an electric power worker named Wang Letian walked on the streets of Zhengzhou wearing Hanfu. Compared with the gorgeous and diverse Hanfu now, the Hanfu Wang Letian wore at that time was very "rudimentary" , doesn’t even fit. At that time, some news media reported that…

From "the first person to wear Hanfu on the street" in 2003 to the current financing of Hanfu-related industries and the cooperation between Hanfu and film and television IP, the popularity of Hanfu culture continues to rise. Hanfu seems to be tearing off the label of niche culture and embracing a wider audience. However, behind the positive development of the market, a considerable number of people are staying away from the Hanfu circle, and the endless plagiarism is intruding on the development of the industry... People can't help but ask, can this "Hanfu craze" continue? how long? The dilemma of "breaking the circle" of mid-to-high-end HanfuHanfu, Lolita and JK uniforms are also known as the "three bankrupt sisters". Once they fall into the trap, it means they have another money-burning hobby. . Compared with ordinary clothing, the production process of Hanfu is complicated, and the design, fabric, embroidery, pattern, etc. are quite exquisite. The addition of layers of processes lengthens the construction period and increases the price. For a mid-to-high-end Hanfu brand, single items usually range from 1,400 yuan to 7,800 yuan, and most sets are priced around 10,000 yuan. Because of the complex process, it takes about a year…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Beijing Lola Password, the leading brand of Douyin Hanfu, has been closed down and has continued to suffer losses for more than a year due to increased costs and intensified market competition. The founder said that it would be difficult to cover costs without raising prices, and low-priced plagiarized products would impact the market. The brand was once brilliant, but challenges such as return rates and rising traffic costs have led to difficulties. The founders plan for transformation, emphasizing the importance of innovation and adapting to market changes. The abstract is generated by the author through intelligent technology Useful Produced by "Eye of the Storm" ifeng.comAuthor丨Li GuangkunEmail for breaking the news and complaints: all_cj@ifeng.com A Douyin-leading Hanfu brand with an annual turnover of several billion has been closed. It has an outstanding record. It was once the No. 1 Douyin clothing anchor list, Douyin Double 11 overall list, the Peak overall list, and the 618 clothing sales total list. It also took 11 hours to sell a total of 140 million yuan in live broadcast sales. However, the past achievements have not changed the fate of Rolla Code being suddenly closed. What happened behind the sudden turn of fate? Laola…

Guangdong "The return rate is as high as 80%" "It is normal to return 9 items out of 10 sold" "You don't even get enough money after selling"... 618 Big Sale The curtain has just come to an end, and complaints from merchants have become hot searches. Among them, the return rate of e-commerce Hanfu products is staggeringly high. Is such a high return rate an exception or a common phenomenon? How can e-commerce Hanfu break the situation? Today, we will start from this topic. Hanfu has a high return rate for a long time, but the contradiction seems to be particularly prominent recently. Looking at the complaints from merchants, many people pointed the finger at the platform mechanism, and one of the focuses is return shipping insurance. Many merchants believe that return freight insurance "pushes up the return rate and generates a large number of invalid orders." It is understood that on e-commerce platforms, merchants who want to participate in the 618 promotion will provide freight insurance by default. This not only increases the cost of insurance, but also has a chain effect that affects the whole body. The founder of the Hanfu brand made this calculation: for a…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…