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The truth behind the explosive popularity of Hanfu horse-face skirts
The horse-faced skirt originated in the Song Dynasty of my country and is also known as the horse-faced pleated skirt. It is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. It developed into a horse-faced skirt in the Ming Dynasty. In ancient times, everyone from the mother of a country to the common people wore horse-faced skirts. It's just that the texture, decoration and color of horse-faced skirts are strictly different among different classes. Qing Dynasty women's horse-faced skirt Ming-made horse-faced skirt Dior's copycat horse-face skirt was released on July 16, 2022. Topics related to "Dior plagiarism" have also rushed to the hot search list. It is not surprising that Dior copied the horse-face dress. It is really only Chinese people who do not copy Chinese clothing. Dangbao, few people knew about the horse-face skirt before this, let alone some people thought it was a fashionable dress. Nowadays, everyone is rushing to wear it because they think it is very fashionable. Why do we think it is fashionable? Because big brands have copied our style, which affirms the value of the horse-faced skirt. We also realize how precious the horse-faced skirt is. But… -
Is the Hanfu horse-face skirt related to horses
The "first dress of spring" must be the horse-faced skirt. Many people wear horse-faced skirts to enjoy the beautiful spring scenery and visit historical sites. The horse-faced skirt is one of the ancient Chinese women’s skirt styles. Why is it still loved by people today? La tradicia ĉina jupo mamianqun certe estas la plej populara jupo por virinoj en tiu. Surhavante mamianqun, ili vizitas antikvajn vidindejojn kaj ĝuas la belan tempon. ĝi estas ankoraŭ ŝatata de nunaj junulinoj?&x-expires=1712745937&x-signature=fhFd6FIK2xxMlk00J%2B2fW8y9Bpk%3D "> Is "horse face" the face of a horse? Ne, ne, ne... The horse-faced skirt has nothing to do with Marco. The most widely accepted theory at present is that "horse face" is a fake "ma face" and refers to the piers used for military defense in ancient times. This kind of pier is tall and protruding, with undulating defensive walls on both sides that resemble skirt pleats. The skirts of the horse-faced skirt overlap in pairs to form a trapezoidal smooth surface, which is similar to the pier, hence the name. Mamian signifas vizaĝon de ĉevalo, sed mamianqun havas neniajn rilatojn kun ĉevalo. Mamianqun, kio havas similan trapezan formon kiel la abutmento, ricevas sian nomon mamian. interŝanĝebla military defense milita defendo… -
Why is the Hanfu horse-face skirt so popular
In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles… -
The untold story behind the Hanfu horse-face skirt's breakthrough
During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced… -
Why are Hanfu horse-face skirts popular in the Year of the Dragon
This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt… -
The cultural significance of Hanfu horse-face skirts in the Year of the Dragon
During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after… -
For young people, their first Hanfu often starts with the horse-face skirt
Wearing new clothes on the first day of the new year and welcoming the new year happily is a traditional custom of Chinese people during the New Year. This year’s Spring Festival outfits are fashionable and are inspired by the national style. This Spring Festival, both young people from small towns returning to their hometowns and exquisite girls from first-tier cities have fallen in love with retro Chinese clothes. More and more young people are wearing Chinese-style clothes to pay New Year greetings: down jackets paired with horse-faced skirts, bubbles Cheongsam with sleeves, buttoned top and pleated skirt...the whole body is in retro style, celebrating the Year of the Dragon lively. Qiqi, a post-00s generation whose hometown is in the countryside of Hunan, is a lover of Chinese-style clothing. During the Spring Festival this year, she prepared several sets of Chinese-style clothing to go home for the New Year. "I used to just wear them when traveling or taking photos, and rarely wear them when I go home. But later I found that my family is more and more recognized for these clothes." Qiqi's parents are also from rural areas. In their opinion, Qiqi wears The horse-faced skirt is "very… -
Hanfu horse-face skirts are becoming popular during college graduation season
As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many… -
The small town ignited by the popularity of Hanfu horse-face skirts
When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the… -
The Hanfu horse-face skirt leads the way to explore spring
Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced… -
More and more people in Changsha are wearing Hanfu horse-face skirts
Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market? The horse-faced skirt makes its "C position" debut this spring "This spring, more and more people are wearing horse-faced skirts on the streets of Changsha." Xiao Wen, a citizen, is a Hanfu "enthusiast". She said that from last year to this year, she has 10 horse-faced skirts. "Every month You have to spend about a thousand yuan to buy Hanfu, which can be paired with sweaters, shirts, and some Han elements. You can also wear a full set of traditional jackets to match it." She… -
The Chinese people are reclaiming the discourse on Hanfu horse-face skirts
The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using… -
How to match the top with the Hanfu horse-face skirt
Skirts are one of the items that best highlight femininity. There are various styles of skirts on the market. What kind of skirts will be popular in the fall of 2023? With the prevalence of national style, French skirts and Hepburn skirts that were once a fad are no longer popular. Now girls are wearing "horse-faced skirts", which combine national style with modernity and create a new fashion trend~ The horse-face skirt has a rich history, but it is still relatively new in the fashion world, and many people even don’t know about it. Therefore, in this issue, we will talk about the story of horse-faced skirts and how to wear horse-faced skirts in a fashionable and advanced way! 1. What is a "horse face skirt"? What are the advantages and characteristics? The horse-faced skirt has a long history, which can be traced back to the Song Dynasty and became popular in the Ming and Qing Dynasties. The names of horse-faced skirts are different in each period. The "Yuehua skirt" in the Ming Dynasty, the pleated skirt, the pleated skirt, and the phoenix tail skirt in the Qing Dynasty are all forms of horse-faced skirts. The horse-faced skirt is trumpet-shaped,… -
Why is the Hanfu horse-face skirt so popular
In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face… -
The Hanfu horse-face skirt is making a strong breakthrough
"Horse-faced skirts have become a new jersey" "Caoxian County sold horse-faced skirts for 300 million yuan and are still in short supply"... After the New Year, topics about horse-faced skirts continued one after another. Data from multiple e-commerce platforms show that since January this year, searches for Hanfu, new Chinese style, etc. have skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many popular items exceeding one million yuan. The horse-faced skirt has become a top trend When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. Horse-faced skirt, also known as "horse-faced pleated skirt", originated from the spiral skirt in the Song Dynasty. It is a skirt style that is convenient for women to ride and travel. As one of the main representatives of ancient Chinese skirts, the horse-faced skirt has experienced changes and development in different dynasties, with various forms and distinctive styles. Peninsula All Media reporters saw on Taobao, Douyin and other platforms that horse-faced skirts are available in adult styles, children's styles and various styles for consumers to choose from. Many hot-selling items have sold more than… -
In Shandong, China, the monthly sales of Hanfu horse-face skirts reach 300 million yuan
01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than… -
How long will the popularity of Hanfu horse-face skirts last
Visiting the Horse Face Skirt Fever Cao County is a small county in Heze, Shandong Province. A few years ago, this place was ridiculed by netizens as the "center of the universe" and became popular. Recently, it once again "dominates" the hot searches because of its horse-faced skirt. In January and February alone, online sales of horse-faced skirts reached about 550 million yuan. Why are horse-faced skirts so popular? Why is this fire burning in Caoxian County? Can horse-faced skirts remain popular? What is the Chinese story behind the popularity of Hanfu? This issue of "A Closer Look at China" specially invites Moldovan observer Aileen to visit the horse-faced skirt epidemic in Cao County. " Buy a favorite horse-faced skirt Cao County Cao County’s Hanfu industry is well-known nationwide. There are two Hanfu industry centers here, and Aileen visited one of them, Daji Town. The streets here are dotted with Hanfu shops, and Ai Lin couldn't wait to shop around. She wanted to choose a horse-faced skirt for herself. A horse-faced skirt usually refers to a two-piece skirt with a skirt shaped like a "horse face" on a city wall and pleated on both sides. It took shape during the… -
Astonished by the Chinese-style Hanfu horse-face skirt
The fashion circle has a very large selection flexibility, and the aesthetic span of each item is also very far. Even retro-designed clothing can show a modern urban dressing temperament in our daily wear. We The “horse face skirt” I want to introduce is the protagonist of today’s recommended fashion items. China has 5,000 years of traditional culture, which has given birth to aesthetics that span a long river of time. Each period of history is actually represented by typical clothing. Today we need to introduce to you the horse-faced skirt, which is the main item for women in ancient China. One of the skirt styles. 1. How much do you know about the design advantages of horse-faced skirts? [Typical ancient skirt, how to wear modern clothes] ①Four skirt doors are combined into one piece The most classic ancient horse-faced skirt is actually very detailed in design, especially the skirt. It has four skirt doors, which are overlapped in pairs and fixed with a pure cotton silk belt. In order to make it easier for modern women to wear, the four skirt doors are combined into one piece, making it more convenient to wear. It can directly replace… -
Traditional Chinese Costume: The Hanfu Horse-Face Skirt
Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the main skirt styles for women in ancient China. There are four skirt doors at the front, back and outside, two of which overlap. The outer skirt door is decorated, and the inner skirt door has less or no decoration. , the horse-faced skirt is pleated on the sides, and the waist of the skirt is mostly made of white cloth, which means growing old together, and is tied with ropes or buttons. The word "horse face" first appeared in "History of the Ming Palace": "The drag strip has a continuous back collar, and there are swings on the sides, the front collar has two sections, and there are horse face pleats underneath, rising to both sides." But. The history of horse-faced skirts can be traced back to the Song Dynasty, because skirts in the Song Dynasty already had the shape of horse-faced skirts. The spiral skirt is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. Meng Hui said in "Slit Skirt": "This kind of Song skirt is composed of two pieces of skirt with equal area and independent of each other.… -
At Jin Temple, a Song Dynasty lady in Hanfu horse-face skirt appeared, surprising everyone
"Look, the horse-faced skirt that person is wearing is very nice." "The horse-faced skirt that the girl is wearing has a bird statue on it." "They should have made this horse-faced skirt themselves."...Tourists from Beijing When he saw our horse-faced skirt, he told his six companions: "Quickly take a photo of this horse-faced skirt, follow the attractions on this horse-faced skirt to visit, and check out the delicious food on it." In the New Year of the Year of the Dragon, a fashion storm about horse-faced skirts is sweeping across. Classical and modern styles intertwine in the streets and alleys to create a unique style. As if overnight, the horse-faced skirt awakened from its dusty history. Therefore, we plan to do a special issue on the integration of horse-faced skirts and Shanxi culture. Who knows, it is this idea that puts us on a path of "resurrection". Wear a homemade horse-faced skirt and have a dialogue between the past and the present Journalists who don’t want to be tailors are not good photographers When the team discussed the plan, each member had already positioned themselves as a tailor, thinking that it would be cool to make a horse-faced skirt belonging…