00:28Video production: Yang Xinyi, Li Yan, Chen JiaHanfu, hairpins, and looking back with Chinese charm, the oriental aesthetics full of buffs has once again won fans with its strength!On June 23, the 2024 "Checking in China·Ancient Rhythm and Chaoyin-Hello, Jiangsu!" online international communication event entered Xuzhou Huilongwo, and the foreign Internet celebrities who participated in the event formed a team to wear Hanfu. "Blowing up the street", the inclusiveness of Chinese culture, has a concrete expression at this moment. Latin said: "In our country, traditional costumes are only worn during festivals, but in China, wearing Hanfu is a very daily and popular thing."Latin has Having lived in China for more than ten years, he said: "When I first came to China, it was rare to see people wearing Hanfu on the streets. But in recent years, as people pay more attention to traditional culture, Hanfu has become a trend." "Fashion" has become popular among young people, and many improved versions of Hanfu are also suitable for daily travel."Latin also said: "I heard that the best way to protect Hanfu is to wear it out, so when It is a great thing that more and more young people are joining the…

00:49Dahe News With the broadcast in many film and television dramas, the image of Jin Yiwei wearing a flying fish suit and carrying an embroidered spring knife on his waist has long been deeply rooted in the hearts of the people. In fact, not every Jin Yiwei can own the Feiyu suit, nor is it exclusive to Jin Yiwei. So is Feiyu suit Hanfu? How is it different from other Hanfu? On November 24, Dahe.com reporters invited Yuan Shuangbin, Secretary General of the Hanfu Professional Committee of the Henan Garment Industry Association, to reveal the secrets of Feiyu Suit. The old Tibetan fragrant horse and hemp flying fish robe of the Confucius MansionThe flying fish robe is a kind of gifted robe, which represents a very high honor"Flying fish robe" Of course, the clothes are Hanfu, but unlike other Hanfu, Feiyu clothes are gifts. "Yuan Shuangbin said that gifts refer to the clothes given by the emperor to ministers. Gift clothes are not within the pinguan dress system but are higher than the pinguan dress system. . Many dynasties had gifu, but gifu in the Ming Dynasty was particularly distinctive. The "gift of uniforms" itself is not a standard uniform…

The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…

From "the first person to wear Hanfu on the street" in 2003 to the current financing of Hanfu-related industries and the cooperation between Hanfu and film and television IP, the popularity of Hanfu culture continues to rise. Hanfu seems to be tearing off the label of niche culture and embracing a wider audience. However, behind the positive development of the market, a considerable number of people are staying away from the Hanfu circle, and the endless plagiarism is intruding on the development of the industry... People can't help but ask, can this "Hanfu craze" continue? how long? The dilemma of "breaking the circle" of mid-to-high-end HanfuHanfu, Lolita and JK uniforms are also known as the "three bankrupt sisters". Once they fall into the trap, it means they have another money-burning hobby. . Compared with ordinary clothing, the production process of Hanfu is complicated, and the design, fabric, embroidery, pattern, etc. are quite exquisite. The addition of layers of processes lengthens the construction period and increases the price. For a mid-to-high-end Hanfu brand, single items usually range from 1,400 yuan to 7,800 yuan, and most sets are priced around 10,000 yuan. Because of the complex process, it takes about a year…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Guangdong "The return rate is as high as 80%" "It is normal to return 9 items out of 10 sold" "You don't even get enough money after selling"... 618 Big Sale The curtain has just come to an end, and complaints from merchants have become hot searches. Among them, the return rate of e-commerce Hanfu products is staggeringly high. Is such a high return rate an exception or a common phenomenon? How can e-commerce Hanfu break the situation? Today, we will start from this topic. Hanfu has a high return rate for a long time, but the contradiction seems to be particularly prominent recently. Looking at the complaints from merchants, many people pointed the finger at the platform mechanism, and one of the focuses is return shipping insurance. Many merchants believe that return freight insurance "pushes up the return rate and generates a large number of invalid orders." It is understood that on e-commerce platforms, merchants who want to participate in the 618 promotion will provide freight insurance by default. This not only increases the cost of insurance, but also has a chain effect that affects the whole body. The founder of the Hanfu brand made this calculation: for a…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Source｜i Internet celebrity headlinesText｜Zhou XinjingEditor｜Chen ChenThe driving force of content-oriented consumer behavior is increasing day by day. Different from the common Hanfu anchors, the Douyin anchor "Little Bear Haunts" (hereinafter referred to as "Little Bear") takes the route of a designer style buyer, specializing in live broadcasts of niche designer brands, and selling Hanfu emphasizes design concepts. With the gradual development of personalization in public aesthetics, the advantages of various niche designer brands have become more and more obvious, and Xiaoxiong has exerted its own taste and used the talent effect to link niche designers. On the brand and consumer side, on the one hand, it helps niche designer brands broaden the boundaries of brand quality and efficiency; on the other hand, it also meets consumers' fashion consumption needs. Driven by fashion design concepts, the niche Hanfu live broadcast room has achieved impressive sales results that can rival or even surpass popular brand Hanfu. Focus on personalized fashion With the rapid development of social economy and culture, personalized consumption has entered a new era. The appeal of traditional clothing brands, fast fashion brands and other clothing brands to the younger generation who pursue personalized consumption is gradually weakening, which gives…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

Yang Di, born on April 26, 1986 in Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is an actor and host in Mainland China. He graduated from the Film and Television School of Sichuan Normal University. When it comes to Yang Di, everyone must be familiar with it. Although Yang Di’s appearance is definitely not handsome and stylish, Yang Di’s own funny talent adds a lot of charm to him. From initially making spoof videos to now appearing in major variety shows, Yang Di's hard work and luck are indispensable. Many people like Yang Di because of his humorous and interesting character, and the development of Yang Di's personality is also inseparable from the influence of his family. In "The New Year Has Fun", Lin Yilun followed Yang Di back to his hometown of Wenchuan, Sichuan. In the show, Yang Di's family of four rarely appeared in the same frame. There are four family members in Yang Di's family, including her father and mother, Yang Di and her sister. In the show, we finally learned the source of Yang Di’s funny talent. Yang Di's mother is even more eloquent than Yang Di in front of the camera, and…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…

Henan Yesterday, reporters learned from the Municipal Bureau of Industry and Information Technology that the Provincial Department of Industry and Information Technology announced a list of textile and clothing brand cultivation, among which Luoyang Hanfu was selected as a regional brand, and three companies in our city were selected as consumer brands. There are more than 400 enterprises in the textile and garment industry in our city, mainly located in Luolong, Yichuan, Ruyang, Mengjin and other places. Last year, the total output value of the industry reached 1.182 billion yuan. The Luoyang Hanfu selected this time is an emerging brand that our city has focused on cultivating in recent years. In recent years, with the popularity of Hanfu in Luoyang, it has become a trend to come to Luoyang to experience Hanfu and experience the ancient capital. In order to promote the economic development of Hanfu, under the guidance of the Municipal Industry and Information Technology Bureau, many enterprises above designated size in our city began to rely on professional clothing design teams, improve production systems and strong production capabilities, fully tap Hanfu cultural resources, and accelerate the localization of Hanfu R&D and production. . At present, there are five…

The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

ShandongHanfu, as the traditional costume of the Chinese nation, carries the culture and aesthetics of the Chinese nation for thousands of years. Its elegant clothes, exquisite embroidery, and unique tailoring all reflect the exquisite skills of ancient craftsmen and the Chinese nation's ultimate pursuit of beauty. In the WeMi circle, a community that gathers like-minded people, I was able to meet fellow-like people who also love Hanfu and pursue cultural depth. Share the beauty of Hanfu and inherit the soul of culture 1. The beauty of Hanfu: a glorious chapter of history and a mark of cultureThe beauty of Hanfu comes from the profound historical and cultural accumulation. From the deep robes and straight skirts in the Pre-Qin Dynasty, to the curved skirts and skirts in the Han Dynasty, to the wide robes and large sleeves in the Tang and Song Dynasties, Hanfu has evolved with the wheel of history and gradually formed its own unique style. Every piece of Hanfu is like a historical book, quietly telling the story of the Chinese nation. In WeMi Circle, we trace the historical context of Hanfu together, understand the costume characteristics and cultural connotations of different dynasties, and feel the cultural charm…

In order to carry forward the excellent traditional Chinese culture, enrich students’ spiritual and cultural life, inherit the essence of Chinese studies, and strive to become elegant young people. On Children's Day, the members of the 2022 Class 2 Squadron of the private Jinan Qilu School organized a special planning activity "Don't let the youth have a good time". The members wore Hanfu and visited the Confucian Temple. This is not only a tribute to traditional culture, but also a baptism of the soul. Qilu Wenheng Haidai WenshuAt the beginning of the study, the team members learned about the history of the Confucian Temple under the guidance of the instructor. There are three levels of Confucian temples, the highest level is called Guozijian, the prefecture level is called Fuxue Confucian Temple, and the county and township level is called County Confucian Temple. Historically, the Shandong Provincial Examination was held here, and those who rushed to take the exam had to worship Confucius and read out the exam rules before rushing to Gongyuan to take the exam. According to statistics, there are more than 14,000 Juren and more than 4,000 Jinshi who came out of here. Because of its special cultural…

This article is about 1,900 wordsIt takes about 8 minutes to readFinancial Investment News reporter He MengluBoth supply and demand, and positivity and optimism are the two key words that run through this year’s domestic tourism market. Judging from the booking data of many online travel platforms, the demand for travel during the Dragon Boat Festival holiday this year will continue to be released. It is foreseeable that during the Dragon Boat Festival holiday, which has a strong "Chinese flavor", with the accelerated influx of new consumption scenarios, the domestic tourism market will be exciting. "Overall, the domestic tourism industry is expected to continue its good development momentum during the Dragon Boat Festival holiday." Chen Qiankang, a professor at the School of History, Culture and Tourism of Sichuan Normal University, said in an interview with a reporter from the Financial Investment News that this year's Dragon Boat Festival The short holiday coincides with the travel peak during the college entrance examination graduation season, so it will have a positive driving effect on both long-term and short-term travel. Going to the next province to “visit” has become the normA reporter from the Financial Investment News noticed that from the booking data…

Original title: When doing Hanfu makeup, "live broadcast" by merchants without permission (introduction)Lawyer: Consumers should have the courage to say "no" to the camera (topic)Reporter Liu Xiaohua/PicturesRecently, some consumers reported to reporters that when they were doing Hanfu makeup, they discovered that merchants were conducting online live broadcasts without their knowledge. When consumers ask, "Why did you broadcast live without my permission?" the merchant changes the topic and avoids talking about "stealing" behavior. The reporter found through interviews that it is indeed common for consumers to be "live broadcasted" while doing makeup in Hanfu stores. Live broadcasting of real consumption scenes is exactly how many Hanfu experience store merchants draw traffic. The merchant started a live broadcast while doing makeup for customers. Businesses draw traffic through actual consumption scenarios"What you see in the live broadcast room now is the makeup we are doing in our store. What you see Makeup and makeup are our real services. Our group purchases are very cost-effective. Do you want to have the same makeup as this sister? Follow the anchor, you will be surprised. "On May 23, a family with 7 products on the platform. The Xi'an Hanfu Experience Center, which has thousands of…

“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…