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Under the high return rate, the crimes and punishments of women’s clothing e-commerce
Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent… -
The return rate of women's clothing is as high as 80%. Don't blame it, just refund.
Source: Sino-Singapore Jingwei[#汉服 return rate is as high as 80%, don’t blame it all for refund#] #汉服 return rate is getting higher and higher, which is a silent resistance#汉服 return rate is getting higher and higher , is an indisputable fact. Some people point the finger at consumers who return products for refunds at will, blaming them for buying multiple items at the same time to try them on, or for "snatching the wool" through platform rules such as "return within 7 days without reason" and "refund only". However, on related topics, high-like user comments often have a different style: "Businessmen are very honest, are the things they receive the same as what is displayed?" "It's not that people don't want to buy clothes, but who Will you pay for this kind of quality and design? ”No pockets, small size, incorrect goods... These design problems that are frequently complained about by consumers no longer exist for a day or two. Nowadays, in the face of the high return rate, voices other than merchants should also be heard. (New Weekly) -
Suddenly, the well-known women's clothing brand Gedi issued a statement and its brand was upgraded and renamed.
Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"… -
"Barbarian" Douyin, the "woman" who robs Taobao
Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s… -
Why did women's clothing giant La Chapelle file for bankruptcy liquidation?
Source: "Caijing" magazineArticle | "Caijing" reporter Wang Ying and Feng Yiying Due to being filed for bankruptcy liquidation, La Chapelle's family Domestic clothing brands that have been forgotten by many consumers have once again become the center of the topic. Many netizens felt sorry for him, leaving messages saying, "La Chapelle was one of his favorite brands during his student days, and it carries a lot of memories." "The clothes are not cheap, but the design is a bit outdated." On November 22, LaChapelle (*ST LaChapelle, 603157.SH) announced that three creditors applied to the court for bankruptcy liquidation of LaChapelle on the grounds that LaChapelle could not repay the debt. long-term debts, and the assets are insufficient to pay off all debts or the company clearly lacks the ability to pay off debts. Although La Chapelle believes that the three creditors’ requests “do not comply with relevant legal procedures”, there is great uncertainty in the company’s bankruptcy and liquidation. But in fact, La Chapelle is indeed deeply mired in debt. La Chapelle's third quarter report shows that the company's current net assets are -896 million yuan and it is already insolvent. In this regard, the Caijing reporter called the La… -
A country boy becomes a god in overseas circles! Wearing women's clothing from the country road to the international stage, the aura is super strong
On December 25, some netizens posted a video about internet celebrity model Lu Xianren on a video social platform. This video summarizes most of Lu Xianren's journey from an unknown country boy to a supermodel on the international stage. Lu Xianren was originally just a young man living in the countryside and loving catwalks. In his early videos, Lu Xianren would always use the things available around him to make the clothes needed for the video catwalk. In the videos, he often dresses up in Hanfu and has a strong aura on the catwalk. Although he is not a professional, he is very professional. Nowadays, Lu Xianren is no longer the young man who used to perform in the countryside. He has successfully counterattacked and entered the international stage. Nowadays, Chinese young man Lu Xianren can be seen on the stage of many brand conferences. Regarding Lu Xianren, many netizens praised him as "the one God rewards with food". Some people said that Lu Xianren is very popular abroad and has become a god in overseas circles. Lu Xianren, who has already appeared on the big screen, once participated in a program with Zhang Meng. In the program, Zhang Meng… -
Heilan House divested women's clothing, once made a high-profile expansion of its stores and quadrupled its stores in three years. Now it sells Aijutu for RMB 400 million.
Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638… -
Search volume exceeds 5.65 million times, a market of nearly 20 billion yuan! Another wave of Chinese wind blows overseas
BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional… -
Jingling joins hands with Lu Xiangnan to lead the new wave of originality in the private women's clothing market
At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This… -
I feel that this is a problem associated with the "80% return rate of women's clothing"
Source: Zhiwei Technology#Hanfu merchant asked to delete because the buyer showed off his belly#I feel that this is a problem associated with the "80% return rate of Hanfu" . Yesterday, the solution proposed by Azhi is for consumers to continue to use the "return only and refund" function flexibly to eliminate these "bad currency" merchants. This time, users can actually use the old version of the method. Since there are so many Hanfu shops that have incorrect products, long pre-sale periods, and create body anxiety, they can definitely give negative reviews + Complain to the platform, don’t buy, buy less, and delay buying. Consumers and the platform work together to wash away the sand and find real gold. Consumers can buy with confidence, and the entire industry ecology can be reshaped, and the beauty and beauty can be shared, wouldn’t it be wonderful? -
Moving forward for good in the long-term principle, Nishimachi Women's Clothing: Breaking through the situation and reborn, using good as clothing
Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain… -
No salesperson sales! “Self-service” women’s clothing stores emerge in Changsha
No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging… -
Women's clothing brand Evely has closed thousands of stores due to the epidemic, but the company said it has sufficient cash flow
Reporter | Jia LinweiEditor | Zhou Zhuoran1According to Yibang Power Network, Hangzhou Hanfu brand Eveli has been affected by the epidemic. , decided to temporarily close about 1,300 offline stores, accounting for two-thirds of the total. Since the outbreak of the epidemic, Eveli has lost nearly 100 million yuan, and its spring inventory is also under great pressure. However, Sun Gongke, general manager of Eveli, said in an interview that the company's current cash flow is still very abundant, which is helpful to cope with the current situation. The parent company of Eveli is Hangzhou Yifenge Industrial Co., Ltd. founded in 2001. In addition to the main Hanfu "EIFINI", the company also owns three major brands: the girl's brand "SEIFINI Shifanli", the urban Hanfu "MM Maimeng", and the casual Hanfu "Pure: Moment". 2019 and 2020 are the years when Yifengge will continue to exert its strength. In September last year, EIFINI released a new series at Paris Fashion Week for the first time. In October, its first men's clothing brand "MEILLEUR MOMENT" began its offline layout. In the "Double Eleven" that followed, all Tmall stores of Yifenge's brands achieved the ninth consecutive sales volume on the day of the shopping… -
Lu Liang: Appreciating lotus flowers in the hot summer and wearing Han Chinese clothes to carry youth
01:32In midsummer, the lotus flowers in Luliang County, Qujing City, Yunnan Province bloom particularly brightly. Under the warm sunshine, tourists wearing Hanfu stroll among the lotus flowers, with elegant postures, just like people in paintings . (Zhou Fu Wang Ling Yang Yini) -
The tens of billions industry behind a horse-faced skirt
ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the… -
“New Chinese Style” activates young people’s cultural genes (deep observation)
Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of… -
"How much do you know" about ancient clothing culture?
Red skirts with wide sleeves, green shirts and white coats... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothingHanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. Wearing Hanfu requires an understanding of traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is an important part of people's basic necessities of life. Where did Hanfu come from? China has been called "Huaxia" since ancient times.… -
Actress Tong Liya Shoots Magazine Photos in Luoyang
Henan Screenshot of "Fashion Travel" magazine's official Weibo On the 23rd and 24th, "Fashion Travel" magazine published multiple sets of photos of actress Tong Liya on the Sina Weibo platform. The theme of this group of photos is "Flowers in Luoyang". They were taken in Longmen Grottoes, Shanshan Guild Hall, Tianxiang Peony Garden and other places. There are many "Luoyang elements". Among them, in the Longmen Grottoes, Tong Liya was wearing a Hanfu made in the Tang Dynasty, standing on a cruise ship on the Yi River, her skirts fluttering in the wind. This scene made many netizens sigh: "Is this the Hanfu of the Tang Dynasty?" "Luoyang and Hanfu are a perfect match!"...Yesterday, reporters interviewed the costume (Hanfu) restoration guide for this shooting Chen Shiyu, a costume history scholar and director of the Chinese Costume Culture Research Association, learned about the Luoyang story behind Tong Liya’s Han costume makeup. Chen Shiyu introduced that when Tong Liya was photographed at the Longmen Grottoes, the style of Hanfu she wore was popular in the Wu Zhou Dynasty. The neckline of her top was V-shaped and the opening was lower. Compared with the U-shaped dress that was also popular in the Tang… -
Fashion bloggers are all rushing to wear traditional Chinese-style clothing
Although the Beginning of Autumn has passed, the temperature has not dropped significantly. Cool and comfortable skirts are still the mainstream of everyone's outfits. The most popular skirt this summer is the national style skirt. It is elegant and chic, and it also looks younger and can be worn easily. grace! So what exactly does a “national style skirt” look like? It contains traditional Chinese elements, is elegant and dignified, and can well set off your temperament. At the same time, it can be combined with modern elements. In the conversion between modern and classic, it releases the power of fashion. Fashion bloggers are rushing to wear it, and the rate of return is particularly high! 1. What is a “national style skirt”? ◆National style skirt - elements 1. Classic Handicap The classic buckle design can add a classic charm to the skirt. With the blessing of the buckle, the neckline has a stronger shape. The diagonally arranged buckles will have a better effect on modifying the neck line, making it more refined to wear. Some, with a maximum of three buckles is enough to avoid overall bloat and cumbersomeness! 2. Exquisite embroidery Compared with current printing, rendering colors, etc.,… -
Why are Qixiong Ruqun more popular than high-waisted Ruqun
Nowadays, with the continuous development of Hanfu culture, everyone's acceptance of Hanfu is also increasing. At the same time as the development of Hanfu, various types of Hanfu costumes are becoming more and more familiar and recognized by everyone. Among the many categories of Hanfu, there is one such category as skirt. The most common type of underskirt is the chest-length underskirt. You may not know much about high-waisted skirts! So, do you know the difference between a high-waisted skirt and a chest-length skirt? Today, let’s take a look at this issue with everyone! Chest-length skirt is a very popular type of skirt in ancient times. Of course, even now, chest-length skirts are still very popular. Especially during the Sui and Tang Dynasties, the development of chest-length skirts can be said to be at its peak. The skirt of the chest-length undershirt is above the chest, which is also the origin of the name of the chest-length undershirt. As for skirts like high-waisted skirts, the skirt is below the chest and above the waist, so everyone needs to pay attention to the distinction. According to the different collars, chest-high underskirts can be divided into chest-high underskirts with double lapels and…