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The Beauty of Time Traveling in Hanfu
ShandongThe short holiday that includes "May 1st" and "May 4th" is about to begin. Data shows that the tourism popularity during this year's May 1st holiday is at a high level compared with the same period last year. With steady growth, young tourists born in the 2000s are a new force in the tourism market. From Zibo to Harbin, from Tianshui to Kaifeng... young travelers have contributed many photos and videos to record the beauty of the journey. According to the "Travel Consumption Observation of Post-2000s" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie gadgets, Polaroids, and Hanfu are popular products that post-00s generation are keen to consume. The number of post-00 consumers has increased by more than 50% year-on-year, and the growth rate of post-00 consumers purchasing Hanfu has exceeded 140%. It is foreseeable that in the coming time, you may see the post-00s generation wearing gorgeous Hanfu in more places, taking selfies or group photos, becoming a scenery. Instant shots are selling well again. Immediate imaging, instant beauty"Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the most popular ones. Products with… -
JD Releases Observation of Hanfu Consumption Trends Among Post-00s Generation
Beijing News Shell Finance News (Reporter Cheng Zijiao) On April 30, according to the "Post-00s Travel Consumption Observation" released by the JD Consumer and Industrial Development Research Institute, since this year, selfie artifacts, Polaroids, and Hanfu are the Hot-selling products that the post-00s generation are keen to consume. Among them, the number of post-00s consumers buying selfie gadgets and polaroid products has increased by more than 50% year-on-year, and the number of post-00s consumers buying Hanfu has increased by more than 140%. "Observation" shows that among photography and video products, mirrorless cameras, action cameras, printing services, instant photos and lenses are the products with the most impressive year-on-year growth in the number of users born after 2000. The growth rate is All reached more than 50%. Judging from the concerns of post-00s consumers when purchasing products, when purchasing mirrorless cameras, they will mainly focus on the functions and effects of autofocus, video shooting, high-speed continuous shooting, etc. When purchasing instant cameras, they will focus on Focus more on the application scenarios of products such as imaging once, anytime and anywhere, and recording beautiful things. In addition, in the digital accessories category, digital stands, energy storage/outdoor power supplies, carbon batteries, adapter… -
Hanfu Becomes a New Hot Search Favorite on Taobao
The trend of "Chinese-style matching" is blowing from Taobao again during the graduation season. A variety of Chinese-style collocations, such as "Chinese-style bachelor's uniform with cloud shoulders" and "Bachelor's uniform with an eight-piece skirt underneath", were among the hottest searches on Taobao during the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season. The "Chinese Princess Graduation Photo" outfit on Taobao has aroused heated discussions. The new climax of national style clothing, "Chinese princess graduation photos" outfits are hotly searchedFrom the "New Year greetings outfit" in the Year of the Dragon, to the "outing outfit" in early spring, to the wedding "toast outfit" "When it comes to the "Chinese Princess Graduation" outfits in the "Graduation Season", Chinese-style clothing has become the first choice for young people to wear ceremonial outfits. According to Taobao roadside social media data, as early as early April, the popularity of "Chinese princess graduation photos" on Taobao's hot search has exploded in advance, and many consumers purchased cloud shoulders and hairpins on the eve of graduation. Wear hats and other national-style items to match your bachelor’s uniform. According to the person… -
Group Buying Stores Booming with Business, Preparing Ten Thousand Hanfu
On April 23, in the Douyin live broadcast room of Huantang·Huanshang Hanfu City, Hanfu makeup artists showed the audience the meanings of different styles of Hanfu and the effects of the completed makeup. With a A group buying order went online, and there was a lively atmosphere in the live broadcast room to grab orders. Some former customers came back and continued to praise, "I have done a photo shoot before. The lady was very careful with her makeup and the shooting effect was very good. I am very satisfied." More netizens expressed that they were attracted by the theme of Xi'an Hanfu during the "May Day" and hoped to participate in the "May Day" During the "1" period, come to a "National Trend Cultural Tourism Experience". In the not-so-distant Tang Dynasty Evernight City, Xiaofan, who had completed a set of plum blossom god costumes from the Tang Dynasty Clothes Costume Shop, had already begun the long-awaited shooting under the guidance of the photographer. , "Being able to walk around this ancient city wearing Hanfu, I feel that history has become within reach."As the ancient capital of thirteen dynasties, Xi'an has a profound cultural heritage and numerous historical sites. Fans… -
The Hanfu Graduation Photo Craze in China is Sweeping In
The trend of "Chinese style matching" is blowing from Taobao again during the graduation season. A variety of Chinese-style collocations, such as "Chinese-style bachelor's uniform with cloud shoulders" and "Bachelor's uniform with an eight-piece skirt underneath", were among the hottest searches on Taobao during the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season. The "Chinese Princess Graduation Photo" outfit on Taobao has aroused heated discussions. From the "New Year's greetings outfit" in the Year of the Dragon, the "outing outfit" in early spring, the "toast outfit" for weddings to the "Chinese princess graduation" outfit in the "graduation season", national style clothing has become a sense of ritual for young people The first choice for outfit. According to data from Taobao Roadside Social Network, as early as early April, the popularity of "Chinese Princess Graduation Photos" on Taobao's hot search erupted in advance, and many consumers purchased cloud shoulders and hairpins on the eve of graduation. Wear hats and other national-style items to match your bachelor’s uniform. According to the person in charge of Taobao's hot searches, the search volume for keywords such as "Chinese… -
Chinese Princess Hanfu Graduation Photos Go Viral on the Internet
ShandongJimu News reporter Zhou DanThe "new Chinese style" trend that started last year has spread to the graduation season. Graduation season is approaching this year, and many students have already started shopping for graduation season makeup and clothing. Recently, a variety of Chinese-style collocations such as "Chinese-style bachelor's uniform with cloud shoulders" and "bachelor's uniform with an eight-piece skirt underneath" have been on the hot search list on Taobao. Sales data from e-commerce platforms show that Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats have become popular items in the 2024 graduation season. From the "New Year's greetings outfit" in the Year of the Dragon, the "outing outfit" in early spring, the "toast outfit" for weddings to the "Chinese princess graduation outfit" in the "graduation season", national style clothing has become a popular choice for many young people The first choice for ceremonial wear. The reporter's search found that as early as early April, the popularity of "Chinese princess graduation photos" on Taobao's hot search had exploded in advance. Many consumers bought cloud shoulders, hairpin hats and other national styles on the eve of graduation. A separate item to match your academic uniform. The person… -
The accommodation industry in Luoyang is enjoying the benefits of the Hanfu craze
[Dahecai Cube Reporter Chen Wei] Luoyang Cultural Tourism continues to break through the industry, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. Businesses in Luoyang integrate city characteristics and user needs to innovate cultural tourism supply, and the representative business "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian·Hanfu·Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is the first time Hu Yun, a post-95s entrepreneur, has run a hotel across multiple industries. He seized the opportunity of Luoyang's craze for wearing Hanfu and spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which he provided to hotel guests for free. If makeup is required, it will be charged separately, but it is significantly cheaper… -
Hanfu-themed Hotels Are Gaining Popularity in Luoyang
Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. Businesses in Luoyang integrate city characteristics and user needs and continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. Post-95s boy earns 150,000 yuan a month by working as a "Hanfu hotel"The Luojian·Hanfu·Guanying B&B Hotel near Longmen Avenue will open in October 2023 with about 30 rooms. This is also Hu Yun, a post-95s entrepreneur, operates a hotel across multiple industries for the first time. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers to choose… -
Wear Hanfu with Confidence in Chinese Cultural Identity
Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu… -
A small county in Shandong quietly sells thirty percent of the country's Hanfu
Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of… -
Accommodation Industry in Luoyang Reaping the Benefits of Hanfu Trend
Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. With the help of online platforms such as Meituan and Dianping, Luoyang merchants have integrated city characteristics and user needs to continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian Hanfu Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is also the first time that Hu Yun, a post-95s entrepreneur, operates a hotel across industries. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers… -
In Cao County, Everyone Has a Dream of Wearing Hanfu
Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is… -
Wear Hanfu and Experience the Han and Tang Dynasty Style in Luoyang
BeijingThe gentle swing of the fan and the fluttering clothes give people a sense of time and space dreaming back to Luoyang City in the Sui and Tang Dynasties. The May Day holiday has not yet arrived, and Luoyang, which is in the flower season, is already bustling with activity. "Only peonies are the true national beauty, and they move the capital when they bloom." Looking at the scene of men, women, old and children wearing Hanfu admiring flowers, many people immediately thought of "Peony Appreciation" by Liu Yuxi, a poet of the Tang Dynasty. Today, Luoyang is called a Hanfu friendly city by many netizens. OTA data shows that since this year, Luoyang’s search volume for “Hanfu” ranks second in the country, and searches for “Men’s Hanfu” have increased by 550% year-on-year. Photo provided by guests experiencing Hanfu B&B at Yunhuali Intangible Cultural Heritage Art B&B in LuoyangHanfu makes this thousand-year-old capital more charming and attractive, and also makes the hotels and B&Bs in the city more attractive. "roll". A hotelier in Luoyang told reporters that now when young people go to Luoyang to stay, they don't ask whether breakfast is provided, but they first ask if there are… -
Glimpsing the Light of Hanfu Civilization from the Silk Threads
The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.… -
The Practical Guide to Renting Hanfu in Luoyang Has Arrived
HenanOn the 23rd, reporters learned from the Old Town Market Supervision Bureau that from now on, Hanfu rental merchants in the Old Town have clearly marked price lists and have placed them on Display in a prominent location within the store. As the "Hanfu craze" continues to heat up, nowadays, when walking in the ancient city and ancient streets of the old city, and in scenic spots such as Luoyi Ancient City and Tiantang Mingtang, you can always see tourists with exquisite makeup and fluttering clothes. Wearing Hanfu, sometimes enjoying the beautiful scenery, sometimes stopping to take photos. The "Hanfu craze" has driven the rapid development of Luoyang's Hanfu rental industry. Currently, there are nearly 200 merchants engaged in this industry in the old city area. In order to better maintain the order of the tourism market and ensure that market prices are standardized and orderly, the Laocheng District Market Supervision Bureau has recently launched the "Regulating Clearly Priced Prices to Maintain Market Price Order" across the region to regulate Hanfu business industry activities and require Hanfu leasing merchants to Service items must be clearly marked with prices, and the Hanfu rental industry price list must be placed in a… -
Dress up and head to Luoyang to experience the Tang dynasty Hanfu style
Original title: Change your clothes and go to Luoyang to taste the ancient style of the Han and Tang DynastiesChina Tourism News chief reporter Wang Wei and reporter Tang BonongSwaying the fan gently, the clothes are elegant, making people have dreams A sense of the intertwining time of Luoyang City during the Sui and Tang Dynasties. The May Day holiday has not yet arrived, and Luoyang, which is in the flower season, is already bustling with activity. "Only peonies are the true national beauty, and they move the capital when they bloom." Looking at the scene of men, women, old and children wearing Hanfu admiring flowers, many people immediately thought of "Peony Appreciation" by Liu Yuxi, a poet of the Tang Dynasty. Today, Luoyang is called a Hanfu friendly city by many netizens. OTA data shows that since this year, Luoyang’s search volume for “Hanfu” ranks second in the country, and searches for “Men’s Hanfu” have increased by 550% year-on-year. Hanfu makes this thousand-year-old capital more charming and attractive, and also makes the hotels and B&Bs in the city more "volume". A hotelier in Luoyang told reporters that now when young people go to Luoyang to stay, they don't ask… -
Hanfu Encyclopedia
Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in… -
Which color scheme of Hanfu is your favorite
Although Hanfu is still not a mainstream dress in China today, if you walk around a large or medium-sized city, you may see some people wearing Hanfu with large robes, cross collars and wide sleeves. Hanfu literally means "the clothes of the Han people" . Now there are many Hanfu shops, Hanfu designers and Hanfu researchers on the market, and there are even professional photo studios that provide rental services of Hanfu and accessories. Bright red style For Chinese people, Hanfu culture is no stranger. In recent years, Hanfu culture has become increasingly popular, and tourists wearing Hanfu can often be seen at scenic spots and historic sites. The 2018 Hanfu Industry Report shows that the total number of consumers in the national Hanfu market has exceeded 2 million, and the scale of the entire Hanfu industry has reached RMB 1.087 billion. During the 2019 Beijing Fashion Week not long ago, a fashion show with the theme of "Inheriting the Beauty of Hanfu" attracted the attention of many traditional culture enthusiasts. Pink style As a trend of the times, "Hanfu craze" meets the interests and spiritual needs of some people. In many universities, there are Hanfu clubs; some young people… -
Chinese fashion show featuring spring Hanfu outfits
I don’t know since when, the outfits on the show have become more and more incomprehensible to ordinary people. Because fashion develops so fast, many outfits on the show have begun to sensationalize, but there are also some designs that are particularly exquisite. The spring outfits on domestic catwalks show off the beauty of Chinese style and are very natural, and they are so classy for daily wear. Domestic catwalk outfits are very good-looking. Spring outfits have a sense of national style and are so beautiful for daily wear. The editor recommends some domestic catwalk outfits for everyone. They are not only suitable for daily wear, but also have a particularly obvious Chinese-style classic effect. . Business casual suit When matching clothes, choosing white clothes can make your temperament look more elegant. This is also the color of clothing that many women especially like to wear in spring, because this color is fresh and bright, very spring-like. The flavor and effect are relatively high-end. When paired with a business-style style, the charm will be even more temperamental. What is more unique is the clothing, which has both a suit-like texture and a Chinese-style temperament. Coupled with the lighter fabric, it… -
You might want to check out these Hanfu brands
I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…