HubeiIn the busy urban life, I often long to find a piece of cultural pure land of my own. I have always had a strong interest in Hanfu, but I have always been unable to study it in depth due to various reasons. Until one time, I accidentally discovered the online course of Shangzhi Hanfu School. It was like a key, opening the door to the world of Hanfu for me. After signing up, I started my Hanfu learning journey with great expectations. From the shapes of Hanfu in various dynasties, to pattern making and proofing, to later fabric selection and garment sewing, the courses at Shangzhi Hanfu School provided me with a comprehensive learning experience. In a trance, I feel like I have returned to that era of gorgeous costumes, feeling the unique charm of Hanfu culture. In the course, I learned about the historical and cultural background of Hanfu. The instructor gave me a deeper understanding of Hanfu through vivid explanations and exquisite pictures. I learned that Hanfu is not just a kind of clothing, but also a cultural inheritance and expression. It carries the wisdom and aesthetics of the ancients and is an important part of the…

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

Song brocade vests are paired with jeans, shirts are paired with horse skirts, and elements such as stand-up collars and cloud shoulders are "introduced" into daily attire... This spring and summer, "new Chinese-style" clothing continues to be popular and has become a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How does "national trend" become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style outfits and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou. Photo by Xinhua News Agency reporter Han ChuanhaoSince this year, "New Chinese Style" has continued to be popular. Walking in the streets and alleys, you often see people…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…

China News Service, Jinan, May 11th: National style outfits are popular during the graduation season of Chinese universitiesChina News Service reporter Zhao XiaoWearing a hairpin bachelor's hat, Wear embroidered patterns on your shoulders and walk around the campus. The Hanfu skirt hidden under the dark academic uniform is looming, smart and elegant... Nowadays, the mix and match of national style clothing and academic uniform is popular in the graduation season of Chinese universities, capturing the hearts of "Generation Z" " represents the hearts of young people. "I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor's uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial." "Post-00s" Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File…

Reported by Yang Xue QingdaoOn the occasion of China Tourism Day on May 19th, from May 18th to 19th, the scenery of Laoshan Mountain The district offers half-price discounts on scenic spot tickets to all tourists. In addition, Laoshan Scenic Area also released a series of activities for the "China Tourism Day". The theme of the activity is "Life in Fairy Mountains on the Sea", including intangible cultural heritage handicrafts, Hanfu experience, hiking, stamp collection and check-in activities, etc., and will last from May 19th to May 26th. (1) "The Good Market in the Fairyland on the Sea" Cultural and Creative MarketTime: May 19, 2024Location: Taiqing Tourist Area1. Intangible cultural heritage handmade cultural experienceLinked with the Qingdao Handicraft Association, on-site provides citizens and tourists with national trendy intangible cultural heritage handicrafts such as incense making, flower cakes, cloth art, rubbings, and beaten stamps. Create experiential content, create scenes for tourists’ experience and expert photography, and try to form a long-term mechanism for the later period. 2. Decathlon fashion and leisure experienceIn collaboration with Decathlon, a tent was set up on site for tourists to experience leisurely. At the same time, folk singers were invited to play and sing songs, bringing…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people are willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in Xi'an was full of customers. A merchant…

With the emergence of Heze Guo Youcai, Heze Hanfu has once again attracted people's attention. In recent years, Hanfu and new Chinese-style outfits have continued to break out of the circle, Chinese aesthetics have returned to life, and the clothing system of the Hanfu market has gradually improved. So, how is the development of Hanfu-related enterprises in my country? Qichacha data shows that there are 6,610 Hanfu-related companies in my country. Its registration volume has shown an overall growth trend in the past ten years. Last year, the Chinese aesthetics sparked a surge of popularity at home and abroad, and the number of Hanfu-related company registrations soared 350% to 2,691. The popularity of Hanfu this year remains high. So far, 1,215 stores have been registered in 2024, including 1,143 registered in the first four months, a year-on-year increase of 72.92%. From a regional perspective, Shaanxi Province has over a thousand stores, leading other provinces with 1,682, ranking first in the country. There are 700 existing ones in Shandong, ranking second in the country. In terms of city distribution, Xi'an City ranks first and Heze City ranks second. Rural e-commerce in Heze City is booming. The number of Taobao villages and…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people are willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in Xi'an was full of customers. A merchant…

Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed…

Recently, a video of Dong Mingzhu, chairman of Gree Electric Appliances, wearing Hanfu and visiting the ancient city of Luoyi at night went viral on the Internet. Netizens found that this makeup look is very different from Dong Mingzhu's previous image. The light blue long coat skirt and gentle loose hair style make people look elegant and gentle. In recent years, Hanfu and new Chinese-style outfits have continued to break out of the circle, Chinese aesthetics have returned to life, and the clothing system of the Hanfu market has gradually improved. So, how is the development of Hanfu-related enterprises in my country? QiChacha data shows that there are 6,610 Hanfu-related companies in my country. Its registration volume has shown an overall growth trend in the past ten years. Last year, the Chinese aesthetics sparked a surge of popularity at home and abroad, and the number of Hanfu-related company registrations soared 350% to 2,691. The popularity of Hanfu this year remains high. So far, 1,215 stores have been registered in 2024, including 1,143 registered in the first four months, a year-on-year increase of 72.92%. From a regional perspective, only Shaanxi Province has more than 1,000 stores, leading other provinces with 1,682,…

Improve quality and stabilize the foundation for development;Cultivate talents and enhance design capabilities;Technological innovation promotes transformation and upgrading;Strong links and solid links , Optimize the industrial ecology. During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles…

Mother's Day is coming soon. In addition to sending care and blessings to your mother, you should also choose a thoughtful gift for her. Recently, JD.com Clothing and Beauty has launched a special Mother's Day gift sale, joining hands with big brands such as La Mer, Guerlain, VOA, San Luo, Sanqiang, Calvin Klein, Lao Fengxiang, Chow Tai Fook, Saturday Fook, Coach, GUCCI, Yupintang, Huai Alai and other , bringing more than 50% off gift boxes covering Hanfu, gold jewelry, beauty and skin care, bags, watches and glasses, shoes and boots and other categories. You can also enjoy discounts such as 30% off for every 300 yuan spent, making Mother's Day gifts even more valuable. Open the JD.com APP and search for "Clothes, Beauty and Mother's Day" to enter the venue to purchase. Giving your mother a high-quality dress, skin-friendly home clothes, comfortable underwear and other clothing on Mother's Day is not only frequently used by mothers, but also makes her daily wear more relaxed and comfortable. For example, the VOA brand, which specializes in Song Yun aesthetics, brings a red-colored dress in bright colors and a two-piece mulberry silk T-shirt in a unique latte color, both of which are must-have…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

Wearing a hairpin bachelor's hat and embroidered patterns on the shoulders, walking around the campus, the Hanfu skirt hidden under the dark bachelor's uniform is looming, smart and elegant... Nowadays, the mix and match of national style costumes and bachelor's uniform is popular. The graduation season of Chinese universities has captured the hearts of young people represented by "Generation Z". “I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor’s uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial.” “Post-00s” Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File picture, photo provided by interviewee)The 24-year-old Jiang Yi is also a "loyal fan" of Chinese style clothing. She told reporters that she was about to graduate…

There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the…

During the May Day holiday that just passed, the "traffic" of Hanfu was once again transformed into the "retention" of cultural tourism. Since the beginning of this year, from "New Year's greetings clothes" to "outing clothes" to Chinese graduation clothes, national style clothing has continued to heat up and has become the first choice for young people to wear ceremonial clothes. The "national style" is blowing hard, and China's garment industry is facing good opportunities. How can it ride on the wind? What is national style clothing? National style costumes are modern costumes that reflect traditional Chinese costume culture, have traditional Chinese elements, and have certain conformity in shape. National style clothing has become a new track in the clothing industry. In the first quarter of this year, in Caoxian County, Shandong Province, which regards Hanfu as a featured industry, online sales of Hanfu reached 1.98 billion yuan, a year-on-year increase of 90.75%. However, the rapidly growing national style clothing also faces growing pains. The products on the market are of mixed styles and quality, and many consumers complain about them. How to inherit and innovate traditional clothing culture and let national style clothing better enter life requires the clothing…