With the weeping willows and the warm breeze, ancient costume enthusiasts took to the streets one after another, wearing waist-length skirts, flying pipa sleeves, and red lips. They walked gracefully and became a dazzling scenery. In today's society, more and more people like to wear Hanfu to show China's classical beauty and cultural etiquette. The full name of Hanfu is "Traditional Costumes of the Han Nationality". It is also called Hanfu, Huafu and Hanyiguan. It is a national costume developed by the Han people based on Chinese etiquette culture from the period of the Yellow Emperor to the late Ming and early Qing Dynasties. ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional worship rituals at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional worship rituals at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional dances at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts distributed bouquets of flowers at the…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

Every night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice full of freedom and dignity for those ignored…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

Clothes such as Tang Dynasty skirts and Ming Dynasty horse-faced skirts that incorporate fashion elements have become popular outside the circle, forming a new national trend among young people. What many people don't know is that the quiet revival of Hanfu's colorful clothes, this contemporary legend of "clouds think of clothes and flowers think of appearance", is connected with Cao County, Heze City, Shandong Province, the largest Hanfu production base in the country. The rise of e-commerce "Twin Stars" Regarding Caoxian Hanfu, a set of latest data is quite eye-catching: Caoxian Hanfu from January to September this year Sales reached 5.531 billion yuan, a year-on-year increase of 45.22%, a record high. The Hanfu produced in Caoxian County accounts for 40% of the national Hanfu market. The Hanfu Industry Center of Cao County is located in Daji Town and Ancailou Town, which are more than 20 kilometers away from the county seat. People call these two towns the "Twin Stars" of the Hanfu industry. At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, female anchors walked the show wearing Hanfu. Photo by Xinhua News Agency reporter Guo Xulei"Cao County has a permanent population of more than 1.3 million and is…

The picture shows the "half arm" of the Tang Dynasty that Zhao Bo successfully copied. Photo by Liu XinyuChina News Service, Langfang, August 15th (Song Mintao and Zheng Chenzi) Measurement, pattern making, cutting... On the 15th, in a Hanfu studio in Yongqing County, Hebei Province, Hebei Provincial Non-profit Zhao Bo, the inheritor of traditional Han costume making skills in the heritage project, measured the dimensions with a measuring tape and made a pattern on kraft paper. In a few minutes, the pattern of a Hanfu Taoist robe was completed. When you walk into the Hanfu studio, there are only a desk, a measuring tape, and a pair of scissors... It is in this minimalist studio that Zhao Bo successfully copied the Han Dynasty plain gauze clothes and Tang Dynasty clothes. There are more than 100 pieces of exquisite Hanfu including half-arms from the Dynasty, collared shirts from the Song Dynasty and collared robes from the Yuan Dynasty. Twenty years ago, when he was only 15 years old, Zhao Bo followed in his father’s footsteps and started collecting Hanfu. At the age of 16, in Tianjin, Zhao Bo collected a piece of Qing Dynasty court clothing for the first time on…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

□ Zibo Daily/Zibo Evening News/Expo NewsReporter Li Xiaoyu00:51What is it like to wear Hanfu and visit the night market? There is nothing out of place at the Jiang Ziya Cultural Night Market in Yuyanli Commercial Street, Linzi District. On the evening of May 19, the reporter walked in the night market where the ancient charm of Qi Feng was intertwined with the lights, as if he had walked into a flowing Qi Feng picture. Every stall in the night market is decorated in an antique style, with wooden shelves, classical lanterns and Chinese-style signboards, which are antique and full of charm. The stall owners are also dressed in a variety of ancient costumes, some look like literati, and some look like heroines in ancient costumes, which makes people feel like they have traveled back to ancient times. “Let’s go get hairpins.” The reporter and several young girls came to a Hanfu experience stall. The gorgeous and exquisite Tang Dynasty clothes, the elegant Song Dynasty clothes, the free and elegant Ming Dynasty clothes... the various styles of Hanfu are dizzying, and the stalls also provide a variety of hairpins and hairpins for people to choose from. After a while, the young…

Henan Activity siteIn May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 Zai Shangyang" collective traditional wedding and the "Love in Luo City" Hanfu wedding and love travel itinerary release ceremony, Held at Guanfengdian Square, Shangyang Palace Cultural Park, Xigong District. Through online recruitment, 19 couples wore traditional costumes and got married in Luoyang in the presence of relatives, friends and guests. On the day of the ceremony, the Shangyang Palace Cultural Park was full of joy. The eaves and beams were decorated with red and blue silk and satin, and window grilles with the words "dragon and phoenix present auspiciousness" were also posted everywhere. On the stage, 19 tables were arranged in an orderly manner, with bowls, chopsticks, gourds and other ceremonial items placed on them, creating a traditional, festive and romantic scene. At 10:18, the wedding ceremony officially began. Under the guidance of the salute officer, 19 couples held embroidered balls in hand and walked slowly onto the stage from the gate. They went through the traditional wedding customs recorded in these classics together, including sleeping in the bathroom, sitting opposite each…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…