Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

The word "national style" comes from the "Book of Songs". Among them, "Wind" contains folk songs from about fifteen vassal states from the early Western Zhou Dynasty to the middle of the Spring and Autumn Period, also known as Guofeng. As for today's national style, no one can give an accurate answer. The national style is changing people's lifestyles and aesthetic standards in a subtle way. Is the national style the current popularity of horse-faced skirts, or is it the explosion of new Chinese-style clothing? Is it a combination of humanities and food, or is it a cultural creation with traditional elements? Is it the memories of a generation growing up, or is it the adapted music with elegant artistic conception? I like Hanfu and also like to take photos. The Chinese style will never go out of style Headdresses with fringed hairpins, exquisite Tang makeup flowers, brightly colored skirts, hand-embroidered fans... "Xi'an is the ancient capital of thirteen dynasties. You must visit it at least once in your life. This time, I mainly want to enlighten children on history." The reporter met Ms. Li from Anhui and her two 6-year-old children in the Everlasting City of the Tang Dynasty.…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily found that the national fashion horse-faced skirt has become one of the most popular clothing for graduation season shooting. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation…

As the graduation season for graduate students approaches, photography studios are full of bookings. Reporters have discovered that the nationally fashionable horse-faced skirt has become one of the most popular clothing for graduation season photography. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but many people also choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to traditional academic uniforms, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular during graduation season The graduation season for graduate students in major universities is quietly approaching. Mr. Wang, the person in charge of a photography studio, said that bookings for shooting are full, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the yellow collar and red robe academic uniforms, many students also met to take graduation photos in very cool…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…

In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and colorful Chinese stories are a treasure trove of creating "Hanfu" fashion topics; second, it has not become popular. The prediction of trends is limited, and there is no benchmarking by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; third, the rich clothing of past dynasties and the mature clothing industry chain have greatly reduced the "Hanfu design" and "Hanfu design". The entry threshold of "Hanfu Industry" Reporters Zhong Han Zhang Yi Shi Chenlu This Spring Festival, the Hanfu horse-faced skirt known as the "New Year's jersey" is very popular. In Caoxian County, Shandong Province, sales of New Year clothes for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-faced skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for horse-faced skirts has skyrocketed, and horse-faced skirts are also seen at major Spring Festival galas. There are so many styles…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of…

Nowadays, there is a kind of long skirt called a tube top skirt. In fact, there were tube top skirts in ancient times. At that time, the ancients gave it a beautiful name called "chest-length skirt". This kind of "chest-length skirt" It was loved by many women as soon as it came out. At that time, many girls put on "chest-length skirts" and looked beautiful in various poses. Many poets even wrote about the beauty of wearing "chest-length skirts", such as this poem "" Bullying willow leaves, skirts jealous of pomegranate flowers. The pomegranate skirt is also the "chest-length skirt". There is also an allusion of "bow down under the pomegranate skirt", which also describes the beauty of the "chest-length skirt". Nowadays, many costume dramas are "chest-length skirt" "Breast-length skirt", because this kind of "chest-high skirt" looks very sexy and charming on actresses. Let's see who is the most beautiful in the "chest-high skirt". Ninth place: Chen Yao Chen Yao gives people the beauty of Xiaojiabiyu. I remember that in "Beauty in the Cabinet", Chen Yao wore a pink "chest-length skirt", showing her beauty and petiteness. Eighth place: Wang Like Wang Like is also a beauty in ancient costume, and…

As a traditional costume of the Han nationality, Hanfu has attracted more and more attention with the revival of traditional culture in recent years, and it once became popular. In recent years, when we go out for outings, we can always see fairies among the green leaves. Many fairies have put on beautiful Hanfu. However, people know very little about Hanfu, and they do not understand the concept of "Hanfu" itself. They also lack understanding of the name of the structure of Hanfu, let alone the cultural connotation behind it. Although we are not familiar with the origin of Hanfu, it does not prevent us from understanding the "beauty" of Hanfu. In fact, the development of Hanfu is inseparable from the second dimension. Most of the Hanfu craze we have today is worn by young people in their teens and twenties. They are all trying to catch up with fashion and regard it as an aesthetic trend to pursue. , however, Hanfu is not a simple costume. Hanfu is naturally different from the dresses we wear now. As Hanfu has developed over thousands of years, its design, tailoring, and pattern making have been improved. We will not introduce it here.…

Nowadays, this style of Hanfu is probably what you see most on the market Chest-length underskirt: double-breasted undershirt + one-piece pleated skirt 1. Concept This is called "Ru skirt". In fact, "Ru" and "skirt" refer to two things. The former refers to the top, and the latter refers to the skirt. Nowadays, it is generally believed that clothes that need to be tucked into the waist of the skirt are called "ru", and those that are made longer and cover the waist of the skirt are called "coats". In fact, these two styles of dresses belong to the skirt system. Long coat + horse face skirt In the early Han Dynasty, the upper garments were collectively called "Ru". After the Wei and Jin Dynasties, the "Ru" was subdivided into "coats" and "shirts" according to the number of layers of clothing. The "coat" is multi-layered, and the inner layer is slightly smaller than the outer layer. It can be used to keep warm and prevent wear. It is called "hanging lining", just like the "lining" of modern clothing. The "shirt" is single layer. The lady wearing a long gown in "The Picture of a Lady with Hairpins" 2. Shape Today we…

As more and more people know about Hanfu, many beauties in Hanfu appear around us, with red lips and white teeth, fluttering clothes, gentle temperament, and light and graceful postures. Many Hanfu enthusiasts believe that only Hanfu can show the dignity and beauty of Chinese women. The high-waisted skirt is a type of Hanfu. In ancient times, most women's skirts were tied relatively low. However, during the Sui, Tang and Five Dynasties, a very high-waisted skirt appeared, which is called high-waisted skirt. Ru skirt, similar to our modern tights. During the Sui and Tang Dynasties, especially the Tang Dynasty, the country was strong, the economy was developed, and the social atmosphere was open. Women's status is relatively high, and there are not so many restrictions on women's clothing in society. High-waisted skirts were particularly popular during this period. But please note that in fact, chest-length underskirts and high-waisted underskirts are two different concepts. The edge line of a high-waist skirt (that is, the position of the belt) is below the chest and above the waist, between the lower chest and the upper waist. The boundary line of a chest-length underskirt is above the chest, so it is actually easy to…

Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…

The Song Dynasty, a dynasty that made great achievements in economy, science and technology, and culture, provided fertile soil for the development of Hanfu culture. Agriculture, shipbuilding, textiles and papermaking reached unprecedented heights, while the invention of gunpowder, compass and printing technology further promoted the spread and exchange of culture. Clothing in the Song Dynasty is generally divided into two categories: official clothing and civilian clothing. ·Among official uniforms, court uniforms are used on important occasions such as court gatherings and sacrifices. They are mainly made of red clothes and red clothes, with clothes of different colors and textures, and corresponding crowns. ·Official uniforms are the regular uniforms worn by officials, with a round collar and large sleeves, a leather belt around the waist, a pompadour on the head, and leather shoes or silk and linen shoes on the feet. According to regulations, senior officials who are qualified to wear purple and crimson public uniforms must wear fish-shaped fish bags decorated with gold or silver. ·The folk costumes are mainly simple, but in fact the colors of folk costumes are rich and diverse and are not strictly restricted. Women's clothing in the Song Dynasty developed on the basis of inheritance…