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Heilan House divested women's clothing, once made a high-profile expansion of its stores and quadrupled its stores in three years. Now it sells Aijutu for RMB 400 million.
Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638… -
Search volume exceeds 5.65 million times, a market of nearly 20 billion yuan! Another wave of Chinese wind blows overseas
BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional… -
Jinhu becomes the place to check in Hanfu and has strong cultural support behind the "hot red"
Xinhua Newspaper·New Jiangsu News (Reporter Hua Cheng) The Jinhu Hanfu cultural consumption season is in full swing. Many people are attracted to the Dutch capital, wearing Hanfu to eat delicious food, taking photos under landmarks, and posting in "circles of friends". Very busy. Hanfu is even hotter than the weather. Someone asked, are modern Hanfu the same as ancient Hanfu? What does the current popularity of Hanfu mean? In response to these questions, clothing history experts and market operators gave corresponding interpretations. Traditional clothing is divided into gradesHuang Qiang, a distinguished professor at the School of Art of Jiangsu Open University, is an expert in the history of clothing. He has published "Dress Etiquette", "History of Chinese Costume Painting" and "Chinese Underwear". A series of monographs such as "History" and "A Hundred Battles on the Yellow Sand Wearing Golden Armor". He told the "New Jiangsu" media reporter that Hanfu refers to traditional Chinese clothing, which has long appeared in ancient classics. "The Yellow Emperor, Yao and Shun hung down their clothes and the world was ruled." This means that Hanfu began with the Yellow Emperor. Yao and Shun. From the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern… -
Qingyang, Chengdu: Friends from 20 countries wore Hanfu to visit Kuanzhai Alley
Beijing International friends took photos with the “Bronze Man”. Photo courtesy of Kuanzhai Alley International friends learn Chinese dance. Photo courtesy of Kuanzhai Alley International friends learn about Sichuan food culture. Photo courtesy of Kuanzhai Alley International friends interact with Chengdu children. Photo courtesy of Kuanzhai Alley International friends check in and take photos at Kuanzhai Alley. Photo courtesy of Kuanzhai AlleyAs the scope of the short-term visa-free policy for visiting China continues to expand, more and more foreign tourists come to China to travel, and "China Travel China Travel" becomes popular on social media. On July 11, more than 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, came to Kuanzhai Alley in Chengdu to embark on a journey to deeply experience the charm of Chinese modernization and traditional culture. In the afternoon, the sun shone on the bluestone slabs of Kuanzhai Alley, and more than 40 international friends dressed in colorful Hanfu started a cultural dialogue that spanned time and space. A unique Honor Noise Maker concert was staged at the Honor flagship store in Kuanzhai Alley, adding a bit of passion and vitality to Chengdu in the summer. In the melody… -
Hot News | Rabbit King, colored glaze, Hanfu, peony porcelain...more than 70 kinds of "Shandong handmade" shine in Nishan!
Nishan shines in the past and present, and its civilization extends to the world. In midsummer, the 10th Nishan World Civilization Forum was held in Nishan, Qufu, the birthplace of Confucius. At the simultaneous "Shandong Cultural Identity Creative Product Display Event", a series of traditional handicrafts with Shandong characteristics once again amazed the world. These handicrafts not only demonstrate the exquisite skills of Shandong's traditional crafts, but also reflect the vitality of Shandong's cultural innovation and development. 01:44Weifang Kite, Quancheng Rabbit King, Willow Gourd, Chuantuo Cultural and Creative Industries, Caozhou Dough Sculpture, Jimo Lace, etc. Each work They are all inheritance and innovation of traditional craftsmanship. Zibo has a wide variety of cultural and creative products,There are many forms such as glass, ceramics, firewood, and straw weaving.The innovative designs and unique creativity are dazzling. The works "Ocean Glaze Bottle" and "Starry Sky Glaze Bottle" by Zibo Desheng LiuliWith their exquisite and translucent texture and deep colors,It seems to bring people into A Dreamlike underwater world and vast universe. The kiln-turned-spring lotus tea vessel, Xizi green lotus vessel, The lotus wine vessel for drinking and other works, show the The possibilities of ceramic art are endless. Huantai Tian’s straw-woven willow gourds,… -
From daily life to the top fashion circles, Hanfu has gradually become a trend: How does Chinese traditional clothing restore youth?
Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the… -
Jingling joins hands with Lu Xiangnan to lead the new wave of originality in the private women's clothing market
At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This… -
I feel that this is a problem associated with the "80% return rate of women's clothing"
Source: Zhiwei Technology#Hanfu merchant asked to delete because the buyer showed off his belly#I feel that this is a problem associated with the "80% return rate of Hanfu" . Yesterday, the solution proposed by Azhi is for consumers to continue to use the "return only and refund" function flexibly to eliminate these "bad currency" merchants. This time, users can actually use the old version of the method. Since there are so many Hanfu shops that have incorrect products, long pre-sale periods, and create body anxiety, they can definitely give negative reviews + Complain to the platform, don’t buy, buy less, and delay buying. Consumers and the platform work together to wash away the sand and find real gold. Consumers can buy with confidence, and the entire industry ecology can be reshaped, and the beauty and beauty can be shared, wouldn’t it be wonderful? -
Moving forward for good in the long-term principle, Nishimachi Women's Clothing: Breaking through the situation and reborn, using good as clothing
Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain… -
No salesperson sales! “Self-service” women’s clothing stores emerge in Changsha
No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging… -
In 1998, a young man from Caoxian County returned to his hometown to start a business. He started from scratch and had annual sales of 20 million yuan. He was "changed by Hanfu"
Source: E-commerce OnlineIn the county, a young man who started from scratch can become a multi-millionaire if he does not rely on strong network resources or deceit, but only relies on honest and responsible management. The path for a rich man is very limited, but Qin Shuo did it. In the past five years, Hanfu-related companies have sprung up in Caoxian County. Those who used to work in the construction industry switched to selling horse-faced skirts; young people who went out to work wanted to go home and open Hanfu shops. Hanfu has become the "code to get rich" in Caoxian County. 26-year-old Qin Shuo has also seized on this trend. In 2023, his Hanfu store sales will be close to 20 million yuan. In 2016, 18-year-old Qin Shuo gave up his studies and became a Beidiao. He worked as an assembly line worker in a carton factory, specializing in pressing out various paper shells with molds. Shape, "The days are repeated day by day, boring and boring." Half a year later, he left the factory and went to a car 4S store to become a salesman, selling Chery, Honda, and Audi. But he admits that he is not a… -
5 chinese classics, how to wear hanfu, hanfu names
China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir… -
everyday modern chinese clothing, hanfu boys, men's hanfu
Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With… -
chinese clothing uk, layers of hanfu, hanfu wikipedia
Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college… -
chinese dress vancouver, hanfu drawing, chinese traditional dress hanfu
On June 26, an on-site dispatch meeting for the province’s rural cultural revitalization working mechanism was held in Heze City. After the meeting, Wang Qian, member of the Standing Committee of the Caoxian County Party Committee and director of the Propaganda Department, gave a brief introduction to the New Yellow River reporter on the location of early observation projects and the development of Hanfu in the county. “Yesterday, we mainly observed three points: Caoxian’s elegant and famous home furnishing company, Caoxian’s digital economy industry, and Youai co-creation base. These three points are particularly important in our entire work of revitalizing rural culture. Representative point." Wang Qian said that Yashang Famous Home Furnishing Co., Ltd. mainly relies on national intangible cultural heritage projects to transform Caoxian willow weaving techniques into a market-oriented operation model, and its products are exported to more than 60 countries and regions around the world. The annual output value exceeds 10 billion yuan, creating employment for 100,000 people, allowing these traditional intangible heritage crafts to shine with new brilliance in the new era. "The Youai Co-creation Base and the digital economy industry mainly show everyone our Hanfu industry and our agricultural specialty products in Cao County, which… -
Hanfu show in Honghu Park creates "national trend"
[Source: Shenzhen News Network]Shenzhen News Network, July 8, 2024 (Reporter Qiu Jie) Huayin national style, fluttering clothes, interpreting oriental charm. On July 6, a Chinese fashion show full of oriental charm was staged in Honghu Park. During the Holland America Life Month, the beauty of the blooming lotus in Honghu Park is like a vivid picture, with countless delicate flowers dotted among the green lotus leaves. Models wearing different styles of Hanfu and new Chinese clothing took turns on stage to show the audience the beauty of traditional Chinese clothing. At the event site, Honghu Park was crowded and lively. The audience arrived at the event early and sat in the best viewing position. As the performance began, the audience's attention was attracted by the gorgeous Hanfu on the stage. Whenever models wearing various styles of Hanfu come onto the stage, a burst of warm applause and cheers erupts from the audience. Every model's appearance is accompanied by the audience's exclamation and praise. Every Hanfu display triggers held lively discussions and exchanges. Many spectators at the scene said that this national fashion and fashion show not only feasted their eyes, but also stimulated their strong interest in the excellent traditional… -
The tens of billions industry behind a horse-faced skirt
ShandongOriginal title: The tens of billions industry behind a horse-faced skirtAt the beginning of this year, the popularity of horse-faced skirts in Caoxian County swept the entire Internet . By the middle of the year, due to seasonal changes, the Hanfu industry, including horse-faced skirts, entered the off-season, but Caoxian County felt more calm at this time. How long can the horse-faced skirt remain popular? No one can give an answer. However, during the reporter's interview, all the interviewees held a common attitude: Even if the horse-faced skirt is no longer popular, they are not worried. Where does the "calmness" of Cao County's Hanfu industry come from? A piece of Hanfu can be made within 5 kilometers. On the afternoon of June 24, four jacquard machines were running in a newly built factory in Huozhuang Village, Ancailou Town. An Peng, general manager of Shandong Huaqianyuexia Textile Factory, said that it was busy during this period. I never slept before 4am. At the beginning of this year, horse-faced skirts were in great demand. Due to the huge number of orders, the fabric for horse-faced skirts was in short supply. “Customers have always come to deliver orders.” For a long time, the… -
With the rise of the "national trend", why do traditional Hanfu and "new Chinese style" "bloom together"?
China News Service, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. frequently become hot topics on various social platforms. Search, "new Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amidst the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the 2024 CCTV Spring Festival Gala stage, the traditional Chinese pattern… -
“New Chinese Style” activates young people’s cultural genes (deep observation)
Source: People’s Daily Overseas Edition Hanfu enthusiasts display Hanfu in front of the London Eye in the UK. Photo by Xinhua News Agency reporter Li Ying A Chinese brand with the theme of "flowers" and peony as creative inspiration will appear at the 2024 Autumn and Winter New York Fashion Week. Photo by Xinhua News Agency reporter Li Rui At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, Shandong Province, designer Liang Li is designing embroidery patterns for horse-faced skirts. Photo by Xinhua News Agency reporter Guo XuleiChinese jacket with jeans, buttoned leather jacket with hoodie, knitted sweater with horse skirt... Recently, there is a fashion trend led by "new Chinese style" dressing. Surge quietly, you can always see it in the streets and alleys, and in tourist attractions. An e-commerce platformTaiwan sales data shows that since January this year, the transaction volume of Hanfu categories such as horse-faced skirts has increased by more than 300% year-on-year; during the Spring Festival, the transaction volume of Hanfu categories has increased by 325% year-on-year. Topics such as “Why do young people like ‘New Chinese Style’” have become hot searches one after another. On a certain short video platform, the number of… -
The registration channel for the 6th National Hanfu Model Contest Shanxi Jincheng Competition is open
On July 15, a reporter from Shanxi Evening News learned from the Jincheng Women’s Federation that the Shanxi Jincheng Division of the Sixth National Hanfu Model Contest of “Li Yi Hua Xia” opened the registration channel. This competition is sponsored by the Jincheng City Committee of the Communist Youth League and the Jincheng City Women's Federation. The registration age requirement is: 16 to 40 years old, regardless of gender (the age limit can be relaxed appropriately if the conditions are outstanding); clothing requirements: Hanfu Style; all photos and videos of the contestants throughout the competition can be used by the organizer for reasonable purposes such as publicity and reporting. Registration is deemed to be consent. Registration for this competition ends on July 20. The awards include champion, runner-up, third runner-up, as well as the best photogenic award, the best performance award, the best potential award and the top ten players.