BeijingThe fields are green, the wind is warm and the days are longHengtang has new lotuses, flowers and butterflies are busyIt is early summer The scene is just before my eyesDuring the recent May Day holidayThe "Hanfu national trend" in the streets and alleyshas become a major attraction in major scenic spots. ClickAccording to the "2024 May Day Consumption Trend Report" released by Douyin E-commerceOn the eve of the holiday Sales of Hanfu increased by 389% year-on-yearWith the "national trend" blowingNowadays, more and more young people Put on Hanfu and take to the streetsA Hanfu connectstradition and modernity, the past and the futureIt carries both The rich history and culturealso demonstrates the younger generation's aesthetics and confidence in traditional Chinese cultureWhen What kind of sparks will arise when an oil man meets Hanfu? They are here today! Dressed in HanfuAmazing in all directionsNot much to sayLet us really feel it p>The beauty of Chinese culture~ Daqing OilfieldLu Yan Lu Yan is a publicity officer at the No. 9 Oil Production Plant of Daqing Oilfield. She once dreamed of "going to the end of the world with a sword". After she joined the job, she carried a camera and ran around…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

According to news from the financial industry on May 24, Jiaman Apparel disclosed the investor relations activity record form. It shows that the company has obtained the exclusive license to operate Hush Puppies children's clothing in mainland China since 2013. It has been more than ten years now. It has no influence on the Hush Puppies brand. Have deep understanding and operational development experience. In September 2023, the company has completed the delivery of all categories of IP assets for the Hush Puppies brand in mainland China, Hong Kong and Macao, and has now become the owner of the Hush Puppies brand in the above regions. For authorized categories, if partners can strictly abide by the licensing agreement, be consistent with the company's brand management philosophy, and meet the company's requirements for the Hush Puppies brand in terms of design style, product quality, price strategy, and market growth, the company will still consider The licensing model works with partners to increase brand value and share brand growth benefits. The company will cooperate with some influential e-commerce anchors, but the company's strategy is to focus more on daily sales, establish a brand image, and anchor the brand value in the minds…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

According to news from the financial industry on May 22, the investor relations activity record disclosed by Langzi Shares shows that the company's comprehensive medical beauty institution brands include "Milan Baiyu", "Han Chen", "Wuzhou", "Gao Yisheng", Qingyi Medical Beauty chain brand "Crystal Skin Medical Beauty". As of the end of the first quarter, the company's medical aesthetics business segment had a total of 39 medical aesthetics institutions, including 9 comprehensive medical aesthetics hospitals and 30 outpatient departments or clinics. The company has currently cooperated with well-known upstream suppliers to launch hyaluronic acid brands such as Funiwe Zunya, Funiwe Zhiya and Runluowei. In the future, the company will continue to expand the scope and depth of cooperation with well-known upstream suppliers and continue to Improve research and development levels and promote the promotion and application of self-developed products. In addition, as of December 31, 2023, Hanfu business has a total of 599 stores, including: 438 self-operated stores, 107 distribution stores, and 54 online stores. This article comes from: Financial AI TelegramAuthor: Announcement Jun

Reporter | Zhang XinyuEditor | Zhou Zhuoran1Etam, a French Hanfu brand that has been in China for more than 20 years, is losing ground in China. Since the French Egger Group sold its Chinese garment business in 2018, Egger has faced a series of problems in China, including large-scale store closures, filing for bankruptcy, and being listed as a person subject to execution for breach of trust. On November 10, the official WeChat public account of the Shanghai Bankruptcy Court published an article stating that the Shanghai Bankruptcy Court ruled to accept the (2019) Hu 03 Po 155 Shanghai Egg Clothing Co., Ltd. (hereinafter referred to as "Eiger Clothing") In the bankruptcy liquidation case, assets will be disposed of at a special price in a Taobao store called "Shanghai Egg Manager Special Store". The case documents disclosed on the Shanghai Higher People’s Court website show that based on the application of Shanghai Luzhou Knitted Garment Co., Ltd., the Shanghai No. 3 Intermediate People’s Court ruled that the debtor Aige Clothing was bankrupt and liquidated on October 8, 2019. . Interface Fashion has seen that as of press time, there is only one black slim-fitting skirt left in the Shanghai Aige…

00:31Chao News Client Reporter Sheng Wei Correspondent Xu Xinli Li YangOn May 19, in the garden on the campus of the No. 1 Primary School in Qujiang District, Quzhou City, several students from Class 6 (3) Students dressed in ancient costumes played in the flower garden. Girl Xu Jiaqi held a round fan and recited a poem she composed, "The sound of books is loud and the sound of music is loud, and the fragrance of flowers is filled with butterflies and birds."Instructor Xu Qingsong gave a thumbs up : "The writing is good, with some artistic conception, but we still have to work hard."53-year-old Xu Qingsong is a teacher at a primary school in Qujiang and a member of the Quzhou Poetry and Couplets Society. "Currently, the school has been identified as the 'Quzhou City Poetry Education Base', and the school has also created poetry development courses. Now a group of talented young poets have emerged in the school."Girl Jiang Hanxin has been watching for a long time Hydrangea flowers in the flowerbed. "I have the inspiration to write about hydrangeas. I will try to compose a poem about hydrangeas when I go back."Xiao Jiang was recognized by Xu…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys, which is very exciting. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people I started to be willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

BeijingXinhua News Agency, Xi'an, May 14 (Reporter Sun Zhaozhao) Xi'an is the ancient capital of China's thirteen dynasties and is currently a popular city for immersive Hanfu experience. Recently, the Shaanxi Provincial Hanfu Trading Center was established in Xi'an under the accreditation of the Shaanxi Provincial Garment Industry Association. It integrates Hanfu R&D, production, distribution, display, sales, recycling and sterilization, and will provide merchants and Hanfu enthusiasts with a "one-stop service". "Stop-style" new cultural tourism experience. On April 11, actors presented a spring-themed performance to tourists at the Tang Furong Garden in Xi'an. Photo by Xinhua News Agency reporter Zou Jingyi Entering the exhibition and sales service center of the Shaanxi Provincial Hanfu Trading Center located in the east of Xi'an City, more than 2,000 styles of Hanfu are displayed in an exhibition hall of more than 1,000 square meters. Nan Xueli, a college student born in the 2000s, is choosing her favorite style. "I have been wearing Hanfu since I was in high school. I have collected more than a dozen sets of Hanfu at home, covering many dynasties in China." Nan Xueli said, "The Hanfu here is not only large in number and variety, but also has patterns,…

JiangsuUnder the current booming development of the cross-border e-commerce market, China's total cross-border e-commerce import and export volume will reach 2.38 trillion yuan in 2023, year-on-year The growth rate was 15.6%, significantly exceeding the national average growth rate of import and export. This strong growth momentum provides Chinese manufacturing companies and cross-border merchants with a broader international market space. In this context, the "2024 LEK Footwear and Clothing Brand Popularity Index" report recently released by market research organization LEK Consulting shows that the well-known fashion brand SHEIN has led the trend with its outstanding performance for three consecutive years. It firmly ranks first in the popularity list of casual Hanfu brands in the United States, highlighting its extremely high popularity and market position since the launch of the index. Not only that, SHEIN is also very popular in the field of casual men's clothing and won the third place. SHEIN has won the U.S. casual Hanfu brand popularity list for three consecutive yearsBased on an in-depth survey of nearly 4,000 U.S. consumers aged 14 to 55, LEK Consulting comprehensively tracked different The popularity of men’s and women’s footwear and apparel brands across generational groups (Gen Z, Millennials and Gen X)…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…