The "trend" of HanfuUnstoppableSporty teenagers blasting the streets on skateboards But she is wearing a Hanfu robeThe skirt is flying in the wind On the bus, subway or airportYou can also encounter classical girls in gauze dresses More and more fashionable men and women are falling in love with HanfuAnd wearing distinctive traditional costumesWalking on the streets openly At the opening show of Wuhan Fashion Week 2021, the elements of "Hanfu" are eye-catching, the national trend is becoming more and more powerful, and the design of traditional Chinese clothing elementsPopular among young people. When young people’s fashion personalities collide with traditional cultural symbols, walking through the streets in Hanfu is no longer a “spectacle”. On the contrary, these young people dressed in Chinese costumes have constructed another scene of the "Han tide" in modern Wuhan. Focus on national style show - inherit classics, pioneer and innovateThe 2021 Fashion Week takes "Han·Tide" as the theme to discuss the inheritance of traditional culture in the context of fashion and innovation. Well-known designer Lawrence Xu, ambassador of Chinese fashion culture and double "Golden Summit Award" designer Zhang Zhaoda brought a wonderful Hanfu show. These costumes carry the excellent traditional Chinese craftsmanship and aesthetics,…

Starting last week, the newly renovated and upgraded Jinan Baihuazhou Historical and Cultural District opened its doors to welcome customers. Elaborately decorated, antique and culturally diverse courtyards open their doors to welcome visitors from all directions. Appreciating cultural creations, tasting delicious food, and enjoying folk arts have become the new tourism themes of Baihuazhou. The cultural tourism and leisure district with unique humanistic characteristics of Quancheng has also become a popular check-in spot for girls wearing Han costumes and hairpins. You can see the hairpin girl under the ancient pavilion covered with gauze curtains, in front of the water tank planted with lotus, under the eaves of the old building with gray bricks and gray tiles, or in front of the flower wall hung with flowers. figure. Reporter: Wang Feng Editor: Han Luying Proofreader: Dong Ping

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Starting last week, the newly renovated and upgraded Jinan Baihuazhou Historical and Cultural District opened its doors to welcome customers. Elaborately decorated, antique and culturally diverse courtyards open their doors to welcome visitors from all directions. Appreciating cultural creations, tasting delicious food, and enjoying folk arts have become the new tourism themes of Baihuazhou. The cultural tourism and leisure district with unique humanistic characteristics of Quancheng has also become a popular check-in spot for girls wearing Han costumes and hairpins. You can see the hairpin girl under the ancient pavilion covered with gauze curtains, in front of the water tank planted with lotus, under the eaves of the old building with gray bricks and gray tiles, or in front of the flower wall hung with flowers. figure.

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

The national trend is in the ascendant and admired by thousands of people. When the national style group Oriental Girls put on original design flash fashion brands on the show "Oriental Girls Entertainment Weekly", the national trends collided, their appearance doubled, and they decoded the new street style. Oriental Girls is a new-generation Chinese girl group created by CTC Entertainment over two years. It officially debuted in 2018 and consists of four girls from different places: Jiarong, Wang Xiaoyu, Zhang Ling, and Zhu Xin. "Boom~Boom~Boom~" is an exclusive opening method for oriental girls, which is unique and full of energy. Speaking of such an appearance, they explained that it would make everyone feel like a "little deer bumping into each other". As a national trendy girl group, Oriental Girls actively conveys the spirit of national trend to everyone, and shares the charm of the integration of traditional culture and trendy elements all the time. There are figures wearing national trendy clothing in various activities they attend. This time I appeared on the show with a flash trendy brand, which can be said to carry the national trend to the end, full of positive energy. The group's debut song "Eastern Girl"…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

As a representative of traditional Chinese women's clothing, cheongsam uses oriental implicit beauty to highlight the charm of women. It has simple lines, gorgeous colors, elegant style, grace and splendor, and achieves harmony between the inside and outside. It is the most charming Chinese symbol. one. Chinese romantic design In the eyes of foreigners, cheongsam may be a direct symbol of Chinese style. The cheongsam originated from Beijing culture. In the Qing Dynasty, it was mainly worn by bannermen. Since the modern word "cheongsam" refers specifically to women's clothing, it can be said that the cheongsam originated from the robe worn by banner girls. SHUSHU TONG After years of modern modifications and improvements, the cheongsam has now become the garment that best embodies the beauty of Chinese women. When the improved cheongsam is worn on Chinese women, the oriental beauty and oriental charm are breathtaking. Le Fame The retro cheongsam, exquisite appearance, and glamorous lights make people feel as if they have stepped into the old Shanghai of the 1920s and 1930s. Filling the market gap with niche styles, using classic traditional Chinese clothing and embroidery, tapestry and other crafts to show the beauty of oriental women. Dior 1997 Nowadays,…

Hello fellow gummy bears! Your favorite lo-chan is coming to you again with new Amway! Today Lo Jiang is going to give you some good inner wear, which are very suitable for Lo girls who like "Chinese style" Lolita. Come and take a look with Lo Jiang! As for the inner styles we are going to introduce today, it can be said that they are very different from the styles in previous issues. Not only is it very niche in style, but it also has very personal characteristics. It is the best CP to match the "Chinese style" Lolita - national style inner wear. In Lolita clothing, the inner layer plays a certain role in setting off and adding highlights. Choosing a beautiful inner layer can not only highlight the beauty of the small skirt, but also make the overall style more consistent! With the rapid development of Lolita culture, today's "Chinese style" Lolita is deeply loved by lolita girls. But if you want to have a more lo-lo style feeling on the basis of Chinese elements, then we will inevitably have a few "national style" inner wear! So what kind of dreamy and perfect combination will the sparks created…

I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…

Chao News Client Correspondent Gu Qiaolu Recently, Shenxianju Scenic Area in Taizhou, Zhejiang Province, and Tongjiang Academy Scenic Area jointly held the "Tongjiang Song Rhymes, Spring Scenery and Hua Shang" Hanfu garden activity. The scenic area fully displayed oriental aesthetics and presented a visual feast to tourists. In the scenic area, girls dressed in Hanfu are walking around, as if they have traveled through time and space and returned to that ancient era. Tourists either stopped to admire it or took photos, and everyone was immersed in it. At the same time, the scenic spot also arranged a wealth of cultural activities and interactive links, which not only brought tourists an unforgettable visual experience, but also a profound cultural journey. Photo provided by the organizer Photo provided by the organizer Shenxianju: Watch the show and enjoy the spring. On April 13, the "Tongjiang Song Yun·Chun Jin Hua Shang" Hanfu Garden Party took the lead in Shenxianju, kicking off a stunning journey through a thousand years. At the scene, a beautiful Hanfu catwalk attracted everyone's attention. The girl dressed in Hanfu has a graceful figure, as graceful as a giant, and as graceful as a swimming dragon, fully displaying the beauty…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became…

Literary and fresh women's clothing has always been the favorite of many girls. The arrival of more and more styles of women's clothing has also dazzled girls. Today, the editor will take you to take a look at these 5 national style and literary styles. A perfectly integrated women's clothing store, see if it can make your eyes shine. The first store: Mianmaji Literary Retro Women's Clothing Store The biggest feature of this store is its material. Its theme is also in the style of cotton and linen, so it will look very comfortable and breathable when worn. The overall style is also biased towards the Chinese style, with a literary and retro feel, which makes the whole person more attractive. Gentle and atmospheric. On the occasion of spring and summer, come to a literary and artistic national style to show a different temperament and highlight the tenderness and romance of girls. The second house: Huajian Shang This store is a store that the editor likes very much. The overall style is girlish and artistic, retro, but not too exaggerated. It is a very good choice for daily leisure or other gatherings, and it can also show off Show your…

Fashion is everywhere in our lives. Many people may think that fashion is only studied by those who like to pursue beauty, but who doesn’t want to be beautiful in life? Depending on the time and season, there will be different fashion elements every year. Many fashion elements have been integrated into life for a long time, and people will pay attention to them unconsciously. For example, the recent rise of "national trend", the definition of national style is no longer an ancient model. In order to cater to the current people's aesthetics, Chinese style also incorporates many trendy fashion elements, creating a sense of fashion that is extremely in line with the trend. It is unique and makes everyone look very special. Suddenly a way of wearing has become popular: Chinese style + "new trend", two classics collide, fashionable and beautiful! Small table of contents of this issue 1. What is "Chinese style + new trend"? When many people talk about Chinese style, they will think of Hanfu with a fairy-like feel, wearing a coat or a skirt. These are classical costumes with Chinese style characteristics, rather than in daily life. Matching fusion between Chinese style and trendy. This…

In recent years, national fashion is a word that can often be heard in the fashion circle. Now we can also see many fashions with national style elements. Compared with ordinary fashions, they contain Chinese elements, so they will be more in line with China. People's aesthetics are also more popular among the public. Next, let’s take stock of a few exquisite and individual “national style” fashion suits that will turn you into a classic girl in an instant. 1. Improved national style cheongsam Speaking of Chinese style elements, the first thing many people think of is the cheongsam. However, traditional style cheongsam has very strict requirements on the wearer's body shape. Therefore, there are various styles of improved cheongsam. They retain some elements of cheongsam, such as buttons, collars, etc., but their styles are more suitable for most people's figures. The light apricot embroidered cheongsam dress with a small hollow design at the neckline is stable and elegant but also a little sexy. Relatively speaking, the changes to this skirt are more obvious. In addition to the upper body retaining some of the characteristics of the cheongsam, the lower body has been completely changed to the style of an…

I wonder if there are any cuties who like Chinese style elements✨? I really like clothes with Hanfu elements, but this style of clothes is often very attractive. This time I recommend 5 elegant women's clothing with Chinese style elements. It is a style that I like very much. I wonder if there are any little fairies like me? ? I feel like wearing these clothes makes me look really ++++++. Floating World Their clothes tend to be more modern and casual, but they also add Chinese style elements into the small designs, which makes them very design-like. And the shawls are really pretty and very Chinese-style. I love them! ! The new autumn and winter tops are cute, and the student clothes make you look younger! ! Chuan Dai, original Chinese style forest girl This store is very intellectual and student-friendly. Hahaha, there is no contradiction at all. Their clothes are all light-toned and modified in Chinese style. They can be naughty and cute as well as elegant and generous. Like it~~ Oriha Collection The clothes in this store are all modified Hanfu and are looser. They are super good-looking and super everyday! ! I absolutely love this style…