Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Hanfu has a history of more than a thousand years from the Western Zhou Dynasty to the Ming Dynasty. It is a relatively mature and self-contained culture. But in the long history, there are actually many more that shine brightly. When I saw slogans like "Chinese rejuvenation, clothes first", I really collapsed. Buddha needs golden clothes, people need clothes. A decent dress is indeed a form of politeness, but the most important thing here is that I I think it should be appropriate to put on Hanfu and go out on the street. This is not a revival of culture, but just sensationalism. Such a gesture further interprets the two sentences of embroidered pillows and a bag of straw, and wearing a dragon robe does not look like a prince. meaning. Clothing is the most important thing when it comes to food, clothing, housing, and transportation. I believe that the clothes here are definitely not about the exquisite materials used, the fine workmanship, and the exquisite styles, but they are just something to keep out the cold and cover up shame. The ancients said that filial piety comes first. I believe that many people who like Hanfu are students. These…

Because his wife likes Chinese-style clothing, Wang Ming, a man from the Northeast, started a business on Alibaba, making improved dresses from the Han and Tang Dynasties. The Tmall store named "Manqingluo" is the fruit of his love with his wife. In the seven years since he opened the store, Wang Ming has always insisted on making original products. From design to material selection, processing and packaging, everything is completed in his factory in Guangzhou. Just hiring a professional design team to study the layout would cost Wang Ming more than 80,000 yuan a month. Han style and Tang rhyme reproduce the charm of the East. "Manqingluo", which insists on being original, has gradually developed its own style and become an industry benchmark, and has also become the target of imitation by peers. Fortunately, the launch of Alibaba’s original protection platform allows Wang Ming’s original designs, which he has worked so hard to produce, to be better protected. There are more than 100,000 original merchants like Wang Ming on the Alibaba platform. Alibaba is also safeguarding originality through pragmatic intellectual property protection, bringing more competitiveness to China's sustainable business growth. Promotional image of a Chinese-style dress on the Tmall flagship…

All things in this world are always beautiful things that make people feel moved, such as beautiful scenery, beautiful people, and beautiful things. However, the scope of "beauty" is too broad. Today we will talk about the aesthetics of clothing. Clothing has been changing with the changes of dynasties for thousands of years. Different styles, fabrics, and pattern elements will change accordingly, but what never changes is the same "beauty". The beauty of clothing depends on its sophistication. Whether the workmanship is meticulous and whether the fabric has texture is why the beauty of Chinese style has always been sought after today, because it is "beautiful" enough, has an oriental charm, and has a unique sense of nobility. National-style clothing pays attention to styles, fabrics, and details. Just like the national-style shirt worn by this 36-year-old blogger, every detail from the collar, cuffs to the placket design is amazing. This is not only A piece of clothing is a piece of "art". Just looking at it is enough to make people's hearts beat. When the beauty of national style meets the beauty of fashion, the collision of styles is so thoughtful that there is no sense of contradiction. . 1.…

"New National Trend A-Z", today let's take a look at the silk high-end women's clothing brand Engebe Velvet. Since the establishment of the Engebe Velvet brand, Engebe Velvet has taken "Silk Artist" as its brand concept and tireless pursuit of the brand. It has transformed a wide variety of silk materials into ready-made garments, reflecting a woman's independent temperament that can be soft or strong. Real silk has reflected the wearer's taste and pursuit of beauty, and displayed the wearer's cultural accomplishment through the clothes and the atmosphere created by the brand. The brand is not only a seller of clothing, but also can resonate with thousands of brand consumers. Atmosphere maker. Classic review Engebe Velvet's "My Shape, My Shape" new product launch conference 2019 Beijing Fashion Week, Fangheng International Center, Engebe Velvet 2019 Autumn and Winter Conference was held. Engebe Velvet's 2019 autumn and winter "My Shape, My Shape" series combines ancient and modern design elements, continuing the brand's consistent minimalist concept, adding the current design language, and colliding simplicity and complexity. Either elegant, casual or street style, there is no limit to your own style. At the same time, we advocate studying yourself first and then clothes; find…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

I started to like Chinese-style outfits. Those original clothes with oriental charm are not just about being slim or fashionable, but they complement the unique temperament of Chinese women. After looking at them for a long time, you will fall in love with them! There are many styles of Chinese-style daily wear, with different materials and designs, but they all incorporate elements of traditional Chinese clothing, so they seem to have some kind of spirituality, and different women will have different temperaments when wearing them. A woman who likes Chinese style is gentle and gentle at heart, with restrained and meticulous characteristics. At the same time, she is strong and independent, not exaggerated, not pretentious, and not afraid of the wind and rain ahead. ​​ Chinese-style spring daily wear is mainly made of cotton and linen, which has a very comfortable texture. Integrate the exquisite elegance of Chinese cheongsam and Hanfu into fashionable outfits, such as exquisite buckles and traditional stand-up collars, which are very ladylike and have the charm of oriental women. ​​​ Maybe not every beautiful woman is suitable to wear Chinese style, but those who can wear Chinese style to express their own style must be the…

Recently, everyone loves to buy domestic products. Taking advantage of this trend, today’s protagonist will arrange new national style outfits. When it comes to the new national style, does everyone think of cheongsam? Such an aunt And Hanfu Many of the current new national styles have been improved, retaining classic design elements and combining them with modern and popular tailoring and version designs. It’s not difficult to wear for daily use, and the requirements for your figure aren’t that high. There are also some items that combine modern popular styles + Chinese style printing elements. The upper body is beautiful and fashionable, and has a Chinese retro flavor! If you feel that the usual style is a bit boring after wearing it for a long time, and you want to change your taste, just try out the new national style outfits. I have found 8 ideas for you to style the new national style outfits, which will definitely work~ 8 outfit ideas for the new Chinese style Choose puff sleeves to add a sense of fashion Most of the improved cheongsam sleeves are puff sleeves, which are more playful than the traditional sleeveless cheongsam, and the upper body is less…

In today's fashion world, national style elements are gradually occupying a place. The topic of whether this year's national style clothes are derived from shrouds has aroused widespread attention and discussion. As a part of traditional Chinese culture, shrouds carry profound historical and cultural heritage and spiritual connotations, and their design style is unique and full of philosophy. National style clothing combines traditional cultural elements with modern fashion, presenting a unique charm and temperament. Are this year’s Chinese-style clothes adapted from shrouds? The answer to this question may not be that simple. Let’s take a look at the design features of shrouds. As an important symbol in traditional Chinese culture, shrouds are mostly designed with patterns such as dragons, phoenixes, clouds, bats, etc., which imply good luck, longevity, auspiciousness and other beautiful meanings. As for the color matching of shrouds, red, yellow, and blue are usually the main colors. The colors are bright and the contrast is strong, giving people a visual impact. In terms of fabric selection, shrouds often use high-end silk, linen and other materials, with elegant texture and comfortable feel, reflecting the pursuit of quality. Today's national style clothing has fully absorbed the essence of shrouds in…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

This year, you can see a lot of young ladies wearing Chinese style on the streets. In the past, I always felt that Chinese style clothing was cumbersome, with layers upon layers. However, after so many years of improvement, traditional clothing has made great innovations. It is both fashionable and traditional. As soon as you put on the Chinese style, you will immediately feel the elegance and temperament of oriental women. It is really a clothing style worth trying. 1. The improved plain cheongsam dress is elegant and beautiful Speaking of national style dressing, we have to mention the improved style of national style cheongsam. The material, pattern, button and cuff design of this kind of cheongsam will be improved with reference to ancient elements, so that daily skirts can also be presented. Show elegant features. A light apricot slim long cheongsam dress, paired with dark thick-heeled sandals and antique-style accessories. Isn’t this peaceful temperament very attractive? Ginkgo green printed modified strap dress, paired with beige pointed-toe flats and a beige bag of the same color. The light material and high-waisted version can highlight the translucency of the shape. The beauty of classical style is always so deeply rooted in…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

▲ The wind reveals colorful clothes. Photo courtesy/Chengdu Linxi Photography -Fengwujunyu- "Qingpingle" is finished Will the back wave of Hanfu come? In the chants of "Emperors and gods, make pilgrimages at all times", the first screen-dominating hit drama "Qing Ping Le" in the Gengzi Year came to an end. This song "Ode to the Holy Virtues of Qingli" is indeed the setting sun of Song Renzong, Empress Cao, and Huirou. It is also a literary paradise for talented people and beauties, and white-clothed ministers. It is also a prosperous and prosperous age for peddlers and peddlers. . ▲ Stills from the TV series "Qing Ping Le". Picture/Network Although "Qing Ping Le" has reached its final chapter, the storm brought by this butterfly has just begun. At noon on May 11, 2020, a certain merchant launched a new series of Hanfu "Spring Here" made in the Song Dynasty. It sold 450,000+ orders on that day alone, and it has reached 600,000+ in two weeks, setting a record in the history of Hanfu merchants. It announced in a high-profile manner that Hanfu "big The advent of the "Song Fengya" era. ▲ Different styles of "Fengya Song" Hanfu. Photo courtesy/Chengdu Linxi Photography Of…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…

Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…