Cover News Reporter Yang FanRecently, the Prosperous China - "Chi Shang Jin" Cup Chinese Hanfu Design Competition came to an end. At the starry sky show at Chengdu Hehuachi International Fashion and Clothing Center, the finals and award ceremony were starry. Yiyi. 25 shortlisted contestants competed for the honor with 100 sets of cutting-edge works, creating a night of national style and neon clothes with long meaning. This competition is guided by the China Textile and Apparel Industry Federation, China Textile Industry Enterprise Management Association, China Textile and Apparel Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jinniu District People's Government, Chengdu Jiayuan Sponsored by Run Real Estate Group, organized by "Textile and Apparel Weekly" magazine, Chengdu Dacheng Market Management Co., Ltd., Chengdu Chishangjin Commercial Management Co., Ltd., Chengdu Chishangjin Hanfu Industry Development Co., Ltd., China Textile Photography Association, Sichuan Provincial Clothing (Apparel ) industry association support. Only national costumes can travel through thousands of years and maintain their classic charm. On the night of the finals, 100 sets of Han cultural costumes were gorgeously presented. The beauty of the flowing artistic conception brought a picturesque feast of Chinese style to the audience,…

The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…

From "the first person to wear Hanfu on the street" in 2003 to the current financing of Hanfu-related industries and the cooperation between Hanfu and film and television IP, the popularity of Hanfu culture continues to rise. Hanfu seems to be tearing off the label of niche culture and embracing a wider audience. However, behind the positive development of the market, a considerable number of people are staying away from the Hanfu circle, and the endless plagiarism is intruding on the development of the industry... People can't help but ask, can this "Hanfu craze" continue? how long? The dilemma of "breaking the circle" of mid-to-high-end HanfuHanfu, Lolita and JK uniforms are also known as the "three bankrupt sisters". Once they fall into the trap, it means they have another money-burning hobby. . Compared with ordinary clothing, the production process of Hanfu is complicated, and the design, fabric, embroidery, pattern, etc. are quite exquisite. The addition of layers of processes lengthens the construction period and increases the price. For a mid-to-high-end Hanfu brand, single items usually range from 1,400 yuan to 7,800 yuan, and most sets are priced around 10,000 yuan. Because of the complex process, it takes about a year…

[Dahe News·Dahe Financial Cube] (Reporter Chen Pei) From March 17th to March 19th, the China International Clothing and Accessories Expo 2021 (Spring) was held at the Shanghai National Convention and Exhibition Center. As the first national clothing exhibition after the epidemic, the long-standing business desire turned into a surging crowd at the venue, which also exceeded the expectations of many merchants. According to reports, the three main Hanfu brands in Zhengzhou, Mengshuya, Yalida, and Yiyang, jointly participated in the exhibition. At this exhibition, the three Hanfu brands showed off their latest women's trousers products, and in Each has its own focus on business strategies, which has become a milestone in the transformation of Zhengzhou women's pants into the era of high-end manufacturing. A reporter from Dahe News·Dahe Finance Cube learned that Yalida’s booth area of ​​nearly 300 square meters has received more than 10,000 visitors on site, signed 26 contracts on site, and has more than 150 customers interested in joining, covering Shandong. , Shanghai, Hebei and other provinces and cities, it has developed more than 10 blank market customers, and ODM has undertaken 65,000 orders. Meng Shuya, who is "in charge" of the master, also gained a lot. It…

This article is reproduced from [OnlyLady Women’s Journal]; Every time G-Dragon appears in front of the public eye, whether he is photographed daily or at work, it will inevitably trigger a heated discussion. No, a set of fashion videos have just been released. They wear Hanfu, wear pearls, and paint their nails, but they are still full of hormones. Fans are exclaiming: I can do it! Words such as lace and pearl are relatively feminine words in modern times. If they appear on a boy, they may cause controversy. This is why the word "mother" comes from. But recently, more and more men are wearing Hanfu. The most representative one in China is Wang Yibo. Various Chanel Hanfu upper body, soft and wild. Your noble son Jing Boran is also wearing Hanfu in different ways. Women are more daring to show off the non-weak part of their character, and are wearing simple, clean, and oversized clothes. You can tell by looking at Zhou Yutong's outfit. Such genderless dressing is becoming more and more common. The era of dressing well, being comfortable, and pleasing yourself is quietly coming. So what exactly is genderless fashion? When did it start? It probably dates…

Guangdong "The return rate is as high as 80%" "It is normal to return 9 items out of 10 sold" "You don't even get enough money after selling"... 618 Big Sale The curtain has just come to an end, and complaints from merchants have become hot searches. Among them, the return rate of e-commerce Hanfu products is staggeringly high. Is such a high return rate an exception or a common phenomenon? How can e-commerce Hanfu break the situation? Today, we will start from this topic. Hanfu has a high return rate for a long time, but the contradiction seems to be particularly prominent recently. Looking at the complaints from merchants, many people pointed the finger at the platform mechanism, and one of the focuses is return shipping insurance. Many merchants believe that return freight insurance "pushes up the return rate and generates a large number of invalid orders." It is understood that on e-commerce platforms, merchants who want to participate in the 618 promotion will provide freight insurance by default. This not only increases the cost of insurance, but also has a chain effect that affects the whole body. The founder of the Hanfu brand made this calculation: for a…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

As the Spring Festival approaches, the main creative staff of "Detective Chinatown 2" are participating in roadshows across the country . Before the interview began, Wang Baoqiang and Xiao Yang, who had just returned to Beijing after traveling to different cities to participate in road shows, started complaining to each other as soon as they met. I lament that the high frequency of road shows these days has resulted in poor rest and dizziness. Today is the last stop of the "Detective Chinatown 2" roadshow in Beijing, just in time for New Year's Eve. Several actors who were traveling in different cities finally had time to sit down and chat with us about the ins and outs of this movie. Although they had just endured many days of traveling and traveling, the two actors looked a little tired. But at the beginning of the interview, the two seemed to be full of energy. He introduced the film to us vividly and shared some of the fun of filming it. Wang Baoqiang said frankly that the biggest change in the role of Tang Ren in "Detective Chinatown 2" this time is that the character is more complex and more difficult to…

For the audience, actor Liu Huan's last impressive role may have been Qi Dasheng in "Baby Daddy" because he was so warm-hearted. That is also a "good person" in his own eyes. He is very complete, but he is only just a good person. Four years later, he played the role of Wei Ming Emperor Cao Rui in the Three Kingdoms drama "Tiger Roars and Dragon Roar". Not long after his appearance, Liu Huan showed the emperor's neurotic characteristics: after taking the throne, Cao Rui hired a large number of painters to paint his biological mother who was sentenced to death. Painters who had never seen Zhen Mi found it difficult to paint the portrait of Zhen Mi. Cao Rui was furious and executed these painters one after another. According to the setting of the plot, Liu Huan put on Hanfu and ordered the painter to draw a portrait of Zhen Mi using him as a reference. Not only that, Cao Rui, played by Liu Huan, is also suspected of being like Long Yang in the play, and he has a relationship with the little eunuch around him who is like a monarch and his ministers, and like family members.…

Henan Yesterday, reporters learned from the Municipal Bureau of Industry and Information Technology that the Provincial Department of Industry and Information Technology announced a list of textile and clothing brand cultivation, among which Luoyang Hanfu was selected as a regional brand, and three companies in our city were selected as consumer brands. There are more than 400 enterprises in the textile and garment industry in our city, mainly located in Luolong, Yichuan, Ruyang, Mengjin and other places. Last year, the total output value of the industry reached 1.182 billion yuan. The Luoyang Hanfu selected this time is an emerging brand that our city has focused on cultivating in recent years. In recent years, with the popularity of Hanfu in Luoyang, it has become a trend to come to Luoyang to experience Hanfu and experience the ancient capital. In order to promote the economic development of Hanfu, under the guidance of the Municipal Industry and Information Technology Bureau, many enterprises above designated size in our city began to rely on professional clothing design teams, improve production systems and strong production capabilities, fully tap Hanfu cultural resources, and accelerate the localization of Hanfu R&D and production. . At present, there are five…

6month1day—2On the same day, the first audition of the Splendid Mountains and Rivers National Style Awards ‖Central Plains Culture Seasonal National Style Costume Show was held in Zhengzhou Jinshui Miyou Creative Park. Nearly 400 came from all over the country. p> contestants, many distinguished guests and Hanfu colleagues were present to participate in the parade and watch the ceremony. Each group of contestants went through Hanfu catwalk displays, talent performances, and on-site scoring. In the end, a total of 60 outstanding contestants qualified for promotion and successfully entered the semi-finals. 00:30 Number list of the qualified players in the first audition (6month1 Japan):34, 39, 41, 42, 50, 51, 52, 53, 54, 60, 65, 66, 67, 82, 83, 84, 85, 86, 87, 88, 89, 101, 110, 113, 114, 120, 121, 126, 127, 132, 133, 134, 135, 136, 138, 147, 155, 159, 161, 173 The number list of the qualified players in the first audition (6 month2 day): 32, 43, 57 , 59, 60, 61 p>, 86, 98, 100 , 130, 138, 139, 140, 160, 161, 162, 163, 178, 188, 190 Style of some of the advanced players Congratulations to the contestantsThrough the Hanfu display and talent showQualified for advancementRegister for the…

Reporter|Huang ShanAllbirds, an American environmentally friendly concept shoe brand, has also come to China. According to "Hanfu Daily", last week, the brand's first store in China opened in Shanghai Industrial Taikoo Hui. At the same time, the Allbirds Tmall flagship store also entered the trial operation stage, and the brand's official Chinese website was officially launched. Spending a lot of money to invest in offline stores, forming a 25-person Shanghai team, and planning to cover omni-channel retail, this casual shoe retail company that focuses on the sustainable development of the supply chain seems to be playing a big game in China. Currently, consumers can already buy Allbirds shoes on Tmall Mall. Allbirds' classic wool series and eucalyptus fiber series are both on sale, and the shoes sold include running shoes and casual flat shoes. The product prices range from 899 to 1,099 yuan, which is slightly higher than the US official website price after converting the exchange rate. When facing the Chinese market, international brands often cross the river by feeling the stones. Before spending large sums of money to expand into the Chinese market, they usually choose to enter one or two large e-commerce companies to test the water…

In order to carry forward the excellent traditional Chinese culture, enrich students’ spiritual and cultural life, inherit the essence of Chinese studies, and strive to become elegant young people. On Children's Day, the members of the 2022 Class 2 Squadron of the private Jinan Qilu School organized a special planning activity "Don't let the youth have a good time". The members wore Hanfu and visited the Confucian Temple. This is not only a tribute to traditional culture, but also a baptism of the soul. Qilu Wenheng Haidai WenshuAt the beginning of the study, the team members learned about the history of the Confucian Temple under the guidance of the instructor. There are three levels of Confucian temples, the highest level is called Guozijian, the prefecture level is called Fuxue Confucian Temple, and the county and township level is called County Confucian Temple. Historically, the Shandong Provincial Examination was held here, and those who rushed to take the exam had to worship Confucius and read out the exam rules before rushing to Gongyuan to take the exam. According to statistics, there are more than 14,000 Juren and more than 4,000 Jinshi who came out of here. Because of its special cultural…

“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…

GuangdongFrom May 22nd to 29th, Guangzhou Youth Cultural Palace, Guangzhou Peiwen Foreign Language School, and Anglo-Chinese Academy in Minneapolis, USA jointly held a joint ceremony in Guangzhou Launch the "Bridge of the Future" Sino-US youth exchange camp. In recent days, 10 students from Yinghua College in Minneapolis, USA, have traveled together with Chinese teenagers to deepen cultural exchanges and spread sports through "I Make Friends with the World Champion", dragon racing, and Hanfu experience. Spirit. Experience the dragon boat race, and the National Games volunteers set sailPreviously, 10 American students were awarded invitation letters of international messenger volunteers to serve as volunteers for the 15th National Games and the "International Messenger" volunteers of the Guangzhou Division of the Paralympic Games will convey the style of Huacheng Sports to the world through friendly exchanges, interactive sharing, and cultural mutual learning. With the sound of the starting gun, the two "Volunteers of the 15th National Games" dragon boats moved forward bravely amidst the sounds of gongs and drums. Chinese and American students rowed together in the same boat, shouting "one, two, one, two..." in Chinese together. Cheers and cheers came and went from the shore. On the morning of May 25, Chinese…

Peninsula All-Media Reporter Guo ZhenliangIn the splendid scroll of Chinese civilization, ancient poetry is the most splendid chapter. When ancient poems spanning thousands of years are combined with Hanfu culture and kindergarten children, what kind of rhythm will collide? With the scorching sun in June and the gentle breeze, organized by the trade union of China Construction Eighth Engineering Bureau Development and Construction Company, a fun-filled "Ancient Garden Party" quietly kicked off in beautiful Qingdao. "The sunflowers in the green garden, the morning dew awaits the setting sun", "The rivers from the east to the sea, when will they return to the west"... The children dressed in Hanfu recited ancient poems seriously, and the light children's voices accompanied the melodious melody, making each song popular. The poems have taken on a new style and immersed the audience inIn the world of poetry, I can appreciate the unique charm of traditional culture. "Wear Han clothes and build a country of etiquette." Under the leadership of Chinese culture teachers, parents and children learned traditional Chinese etiquette together. In every move, every frown, every smile, everyone is dressing up, behaving well, being sensible, and knowing honor and disgrace. They vividly interpret the classical…

BeijingRecently, a traditional Chinese cultural feast - "Children's Dreams Return to the Dynasty in Colorful Clothes and Feather Clothes" garden party was held in Renqiu City, Hebei Province, with nearly a hundred children wearing The gorgeous Hanfu is like traveling through thousands of years, dreaming back to the Han and Tang Dynasties. Children learn to use brushes. Photo by Zhang ZiliangThe big drum beats and the sound spreads in all directions. The Renqiu Big Drum, a provincial intangible cultural heritage project in Hebei Province, kicked off the event, making the atmosphere at the scene jubilant. Afterwards, the children recited ancient poems, and their tender voices attracted bursts of applause from the audience. Children can experience fun pot throwing games under the leadership of their parents. Photo by Zhang ZiliangWatching shadow puppet shows, making lacquer fans, playing Go, tasting delicious food... the interesting activities in the antique market kept the children entertained. They experienced the fun of throwing pots and learned about "shooting rituals"; under the guidance of teachers, they learned to use a brush and felt the Chinese culture with every stroke; they also practiced typesetting, brushing and rubbing, and experienced the charm of movable type printing. Some children also…

Beijing Xinhua Bookstore will launch a series of cultural reading activities with the theme of "Bookish Childhood Building Dreams on Children's Day" from May 31 to June 2, 2024, bringing together children's theme book areas, bookish children's gifts, Hanfu experience, book sharing, A variety of activities such as Chinese traditional Chinese reading, stamp collection, and cultural fairs provide children with a feast of holiday reading culture. In order to allow young readers to buy more favorite book gifts and get different holiday surprises during the holidays, Beijing Xinhua Bookstore organizes 13 Xinhua Bookstores including Yongan Road Store, Xisi Store, Guanzhuang Store, and Kexing Road Store The key event stores will simultaneously set up a book exhibition with the theme of "Bookish Childhood Building Dreams on Children's Day", and select children's literature, popular science, children's and other high-quality books and cultural and creative products to build the best purchasing platform for children. At the same time, we have also launched a series of promotional activities with the theme of "Books Accompanied by Gifts for Children". During the event, if you spend more than 99 yuan in the store, you will receive small cultural and creative gifts selected by the bookstore, so…