Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

As times change, people seem to have formed a set of conventional standards for men's dress code -It should not be too showy, and neat trousers are standard. But in fact, during the Louis XIV period, the dressing system of the royal men was different - they would wear wigs, earrings, and lace costumes, and their sophistication was no less than that of women. In this widely circulated portrait, you can also see Louis XIV wearing high heels. He is even regarded by many as the inventor of high heels because of this portrait. After entering modern times, the Peacock Revolution launched in the 1960s became a watershed in changing men's clothing. During this period, in addition to dark suits, men also have many bright and gorgeous choices. In this revolution of "liberating men's clothing", rock stars have the most profound influence. From the Beatles to David Bowie, when these important singers put on wide collars and wide-leg pants, and when they "armed" themselves with various colors, In other words, it is breaking the traditional boring dress code. David Bowie is a representative among representatives. On the cover of his album "The Man Who Sold The World", David wore a…

Every night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice full of freedom and dignity for those ignored…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Reporter｜Qin Yi Yang SongEditor｜Jiang YubinGlobal cross-border e-commerce has launched the trend of fashionable Hanfu, and tens of thousands of sellers in China are taking advantage of it And up. What’s interesting is that when exploring the rise of these active players, people can always go back to around 2010. At that time, it was the golden age of cross-border sales in China. Among the young people who started to start businesses overseas, there were Wen Xin who founded Lanting Jishi, Chen Wenping of Saiwei e-commerce, and Xu of SHEIN. Looking up to the sky... Hua Bingru, a post-85s male boss who started out as a Taobao copycat and went overseas to sell Hanfu, is also one of them. Recently, ZiBuYu, a cross-border e-commerce brand founded by Hua Bingru, submitted a listing application to the Hong Kong Stock Exchange. It is not well-known, with a market share of only 0.4%, but it has made its mark in North America early by operating a women's fast fashion business. In 2021, its revenue exceeded 2.3 billion yuan and its profit reached 200 million yuan. Taobao started as a copycatIn 2008, when the annual GMV of Taobao platform exceeded 100 billion for the first…

Beijing Our newspaper’s special correspondent Wen Yilou, our reporter Chen ZishuaiIn recent years, Hanfu has become a new trend. According to statistics, during Double 11, the average daily sales of Hanfu with red as the main color, such as "New Year Hanfu" and "New Year Hanfu", increased by 530% compared with the previous month. Behind the explosive growth of the Hanfu market is the fact that Hanfu culture is being more deeply integrated into the daily lives of Chinese people and is making strong inroads into domestic and foreign fashion circles. Many of Xu Lun's works, a well-known Chinese fashion designer, combine elements of classical Chinese clothing with modern tailoring methods. He told a reporter from the Global Times that he was among the first people in China to wear Hanfu. At that time, many people still regarded Hanfu as "fancy clothes", and some people even mistakenly thought that he was wearing a "Japanese kimono". But now, people wearing all kinds of Hanfu can be seen walking in the streets in many places. . It is understood that different styles of Hanfu are worn in different ways. Taking the curved train as an example, the correct way to wear it…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

ShandongRongcheng, the closest city to South Korea, is the starting point of the Qingrong-Ronglai High-speed Railway and the starting point of the Rong-Wu Expressway. Travel to Weihai and the first stop is Rongcheng! Mountains and sea coexist here, with beautiful scenery and scenery all year round. There are Chengshantou, the east pole of the coast of mainland China, Asia's largest free-range zoo, Xixiakou Shendiao Mountain Wildlife World, and the stranded giant ship "Bruvis", etc. , Thousands of miles of coast are full of beautiful scenery. The ancients said: The beauty of Hanfu is its splendor. In the picturesque scenery of Rongcheng, Wearing a long gown and a skirt,holding a sword and a folding fan, Come on a poetic and picturesque check-in journey, Experience the thousand-year beauty of Hanfu. In the fairyland-like scenery, only You are wearing a skirt! When the huge ship with black body and red bottom "lying" diagonally in the shoal,Meeted the fluttering Hanfu,It’s more like an encounter across time and space, making this place even more dazzling. This is one of the "eight most beautiful coasts in China",It is also the place where Emperors of Qin and Han Dynasty worshiped the sun,Coming here wearing Hanfu,It feels like…

China Business News (Reporter Yu Jiaxin) Recently, the news that the Hanfu online store "Girl Kayla", which has about 5.53 million fans on Taobao platform, suddenly closed its store and the company was canceled triggered the clothing wholesale industry. and consumer concerns. It is understood that before the incident, the girl Kayla had been "taking goods on credit" for a long time. The sudden closure of the store put suppliers, company employees and consumers collectively in a situation of rights protection. According to reports from some suppliers, the business model of young girl Kayla’s “get the goods first, settle the account later” is not uncommon in the field of online clothing wholesale, and sellers “run away” due to arrears. The supplier did not know that the company had been cancelled"Like everyone else, we are all confused." After learning that the store was suddenly closed, the girl Kai One of La's live broadcasters said on his personal social account. The reason why this news will cause strong shock among the clothing industry and consumers is that before the store was closed, the girl Keira used to be a Taobao five-star Golden Crown store with about 5.53 million fans. Many people in…

Source: People’s Daily political article WeChat official accountGetting dressed and eating are two important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. (For details of the report, see: Humanities Edition on May 12)What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of uniforms, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "a country of superior clothing". With a good reputation, the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as gifts, and integrated the order of the universe, the ethics of the family and the country, and…

BeijingXinhua News Agency, Beijing, May 14thTitle: "New Chinese-style" clothing is so popular that it "goes out of the circle", how does the "national trend" become a craze ? Xinhua News Agency reporter Zhang XinxinSong brocade vest paired with jeans, shirt paired with horse skirt, stand-up collar, cloud shoulders and other elements "introduced" into daily wear... This spring In summer, "new Chinese-style" clothing continues to be popular and becomes a new phenomenon in the domestic consumer market. What creates the “traffic password” of national style clothing? How did the “national trend” become a craze? The reporter went into the first-line market and interviewed all parties in the industry. The clothing market has become popular, and the "national trend" has "swept" in the clothing marketHandmade buttoned cardigans, Xiangyun gauze dresses... "post-90s" white-collar workers Ms. Wang added a lot of "new Chinese-style" clothing to her Taobao shopping cart. She said that since last year, she has become obsessed with Chinese-style clothing and has collected almost every type of popular trendy product. “When shopping and traveling, I always choose ‘new Chinese style’ to match, which is both fashionable and interesting.” On April 18, tourists wearing Hanfu took photos by the West Lake in Hangzhou.…

Reporter | Zhang XinyuDesigner Virgil Abloh once again showed his cross-border talents to the fashion circle. Now he is not only the manager of the street fashion brand Off-white, the creative director of Louis Vuitton men's wear and the creative consultant of Evian mineral water, he has also created a new eponymous brand Virgil Abloh. The first collection of the Virgil Abloh brand is a collection of accessories inspired by paper clips. On January 14, Abloh posted a photo on Instagram. The picture shows a box of "paper clip boxes" marked with the Virgil Abloh brand name. The box reads "Recycled Jumbo Paper Clips" (recyclable giant paper clips). A few hours later, Abloh posted another photo on Instagram, showing himself wearing a necklace made of paper clips and other bracelets. A user named uzi.mustafa commented under this post, "Bro, I guess this necklace costs $2,000." Another user named b1gbruh said: "We all made similar ones when we were kids. " Abloh said in an interview with "Hanfu Daily" that he plans to display the eponymous brand jewelry series together with Off-white's latest handbags and sneakers during Paris Fashion Week, from January 17th to 29th, at The pop-up shop "Floral Shop"…