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The Evolution of Chinese Traditional Clothing Aesthetics Through Hanfu
When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost… -
Chinese Hanfu: Beauty of Traditional Elements
When we buy clothes, we pay special attention to the patterns on the clothes, because the pattern is very important for a set of clothes. If there is no pattern, although the clothes will look cleaner, it will give people a monotonous look. Feel. This is especially obvious in Hanfu. Because the style of Hanfu is relatively dignified and classical, many of the decorations on Hanfu are more traditional patterns, such as dragon patterns, phoenixes, peonies, etc. 1. Peony elements Whether in ancient times or modern times, peonies are a symbol of luxury and dignity. Especially in the Tang Dynasty, peonies were regarded as the national flower. Therefore, many Hanfus now have peony patterns printed or embroidered on them. This set of red waist-length Hanfu is a very typical representative. The style of this set of clothes is relatively gorgeous, and the overall style is a very atmospheric dark red color. It can be worn as a wedding dress. The embroidery patterns of this suit are mainly peonies, especially on the skirt. The lower skirt of this Hanfu suit is made into a torn skirt style, which is made of red fabric and red lace fabric. This design can increase… -
The Connotation of Chinese Clothing, Traditional Attire Hanfu
Hanfu, the traditional clothing of the Han nationality, is officially called Chinese clothing. Hanfu originated from the Yan and Huang dynasties when Chinese civilization began, and was finalized in the Spring and Autumn Period and the Warring States Period. The Han nation was given the name Hanfu after the Han Dynasty was formally formed. Since then, it has been followed in all dynasties, but its basic characteristics have never changed. Until the early Qing Dynasty, in order to weaken the national identity of the Han people and maintain the rule of the Manchu aristocracy, the rulers of the Qing Dynasty vigorously promoted Manchu hairstyles and Manchu clothing, and used cruel methods to prohibit people from wearing Han clothing. This was known in history as "shaving hair and changing clothes." This led to the collapse of the clothing system and the gradual demise of Hanfu. Regarding Hanfu, the earliest record is in "Western Han Dynasty Slips Unearthed at Mawangdui, Changsha" "Jane Sisi 'Four beauties, two of them were in Chu clothes and two were in Han clothes'." We know that in the history of China's thousands of years of development, , Confucianism and Taoism thought and culture had many influences on… -
Brazilian Media: Hanfu Craze Highlights the Revival of Chinese Traditional Culture
Reference News Network reported on March 13. According to a report on the Brazilian "Forum" magazine website on March 10, with the resurgence of people's interest in traditional Chinese culture and the large number of exposures on social media platforms, a fashion trend has spread among young people in China. Popular: Hanfu style. According to reports, this fashion trend has attracted widespread attention in China and has brought new business opportunities to many people across the country, including services such as traditional Chinese makeup, photography and clothing rentals. In China, more and more people, especially young people, have found a sense of pride in wearing Hanfu in public, and thereby showing cultural confidence. On the Chinese lifestyle social platform Xiaohongshu, 29-year-old Jin Yujin has about 11,000 followers. During this year’s Lantern Festival, she posted a video of herself and a group of women in traditional costumes, which was widely shared online. Jin Yujin said in an interview with the media that the design of Hanfu shows a distinctive Chinese style and has unique charm. People's love for Hanfu is growing day by day, reflecting the growing appreciation of traditional culture. More and more people embrace the beauty of traditional clothing… -
Which type of traditional Hanfu from each dynasty do you like
China has a vast territory, and there have been countless dynasties on this land. In addition to countless treasures left behind, the traditional costumes of the Han people are also one of the dazzling treasures. Hanfu was once lost in the torrent of history. With the restoration of national confidence, it has also been loved by contemporary young people. From the unearthed costumes, we can also see that the aesthetics of the ancients also changed with the changes of dynasties, so let’s take a look at the most popular Hanfu from the four dynasties of Jin, Tang, Song and Ming! 1. Hanfu made in Jin Dynasty During the Wei and Jin Dynasties, due to constant wars and frequent dynasty changes, the clothing culture was influenced by various ethnic groups, and "Wei and Jin Dynasties" is the word that best explains the characteristics of the Han costumes made in the Jin Dynasty. The Wei and Jin Dynasties itself refers to the free and easy-going people at that time. Sexy and straightforward style, but his behavioral style will also affect the aesthetic characteristics of the time. At present, the more popular Jin-style Hanfu is a one-piece torn skirt with a long-sleeved cross-collar… -
Does Hanfu refer to traditional Chinese clothing
What is the difference between what we call Hanfu and traditional clothing today? Why is Hanfu fever happening? What is the future trend of Hanfu... Recently, reporters interviewed costume historians, Hanfu designers, Chinese traditional culture promoters, etc. They explained their understanding of Hanfu from different perspectives. What is Hanfu? What are the characteristics? What is Hanfu? According to clothing historian Professor Huang Qiang, Hanfu has appeared in ancient classics and refers to traditional Chinese clothing. "Huang Emperor Yao and Shun hung down their clothes and ruled the world", which means that Hanfu began with Huang Emperor Yao and Shun. From then on, from the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern and Northern Dynasties, and later the Manchu and Qing dynasties, each dynasty had its own characteristics. Ruqun made in the Northern Song Dynasty. For example, in the Qin and Han Dynasties, "shenyi" means to hide the body deeply, with clothes on the top and clothes on the bottom, which not only combine the two into one, but also maintain the boundary of being divided into two. It is characterized by cross-collar (the left and right sides of the front of the garment intersect), wide body and… -
The Colorful Culture of Traditional Chinese Clothing - The Origin of Hanfu
The Origin of Hanfu Hanfu, also known as traditional Han clothing or Chinese clothing, is the traditional attire of the Han ethnic group, inheriting a history of five thousand years with profound historical roots. According to legend, Hanfu originated in the era of the Yellow Emperor when primitive agriculture and textile production emerged. Initially, clothes were made of hemp fabric, but later silk cultivation and spinning were invented, leading to the refinement of clothing. The appearance of crowns during the time of the Yellow Emperor marked the gradual formation of clothing systems. Basic Structure of Hanfu Traditional Chinese clothing, representing the essence of Chinese attire, has two basic structures: the upper and lower garments system, and the unified upper and lower garments system. The upper and lower garments system, according to legend, originated in the era of the Yellow Emperor, as recorded in "The Commentary on the Thirteen Classics": "The Yellow Emperor, Yao, and Shun wore garments, and the world was governed; they took them from the heavens and earth." This legend finds confirmation in the painted pottery culture unearthed in Gansu. This can be considered the earliest form of clothing system in China. The style of the upper and… -
Peonies are in full bloom, and Chinese women’s clothing brands appear at New York Fashion Week shows
With the theme of "Blooming", it continues to write the realm of "flowers" and interprets the charm of "new Chinese style". Recently, JUZUI appeared on the 2025 spring and summer New York Fashion Week stage, using original craftsmanship and techniques to interpret the different postures of Chinese peony and dress up women around the world. JUZUI creative director Wang Tao said that she got inspiration for this season from the flower buds blooming on the branches, and used the budding posture in the silhouette of this season's new products to interpret a unique style. Chinese style relaxation and subtle beauty. The tender peach pink silk organza flower bud silhouette jacket sways in the gentle wind; the straight silhouette of the traditional silk coat has been transformed into trendy flower bud sleeves through the ingenious design of drawstrings. Shirt; denim-style overalls, also in the bud shape, modify the figure. The rich original peony in JUZUI's genes has been deeply explored, and different techniques such as printing, embroidery, bead embroidery, three-dimensional applique, and burnt-out are widely used. Tender peach pink, powder, mountain green, blue, duck egg green and other bright colors with Chinese temperament also project the beauty and variety of flowers… -
In the past ten years, Wang Tao, a "foreign model worker" at New York Fashion Week, has brought JUZUI to the "Blooming" show, ushering in a new future for China's high-end women's clothing brands.
At about 2 pm Eastern Time on September 10th, the JUZUI 2025 Spring and Summer New York Fashion Week "Blooming" show presented by Taoray Wang, the Chinese treasure designer, was presented to New Yorkers who never like to look happy. He sang "Bravo" that resounded throughout the audience three times, and his sincere love could not be concealed like coughing or love! This is also the highest praise given by New York Fashion Week to Wang Tao and Chinese high-end Hanfu brand JUZUI. September 2014 was Taoray Wang’s first appearance at New York Fashion Week. It was exactly 10 years since the release of this season. Wang Tao can be regarded as the most popular “foreign model worker” in New York Fashion Week. This season, as the creative director of JUZUI, she once again led JUZUI, a high-end Hanfu brand under Anzheng Fashion Group, to the global fashion highland. She showed contemporary Chinese designers to the world with the "blooming" appearance of flowers with Chinese style. , Chinese fashion brands, the true height of China’s fashion industry! Different from the aloofness of most brands launching during New York Fashion Week, the 2025 spring and summer JUZUI show personally directed by… -
She used to be the best-selling women’s clothing brand on Double Eleven, but now she doesn’t want to participate in 618. Living a long life is more important than being number one.
Beijing Yinman is a Hanfu brand that has grown and developed with the help of Internet retail. It once won the 2013Tmall Double11 Hanfu sales champion. On that day, Inman’s sales reached 1.26100 million yuan, the entire TmallGMV(Total Transaction) However350Billion. That night, Inman founder Fang Jianhua and Alibaba helmsmen Jack Ma and Zhang Yong (Xiaoyaozi) were connected to witness the rising number. The following year, Yinman, as the only representative case of Hanfu brand, was included in AlibabaIPO's prospectus. After more than eight years,2022Year618On the eve of the eve, Fang Jianhua published an article——"This year618″Lie flat", no longer playing". He called on platforms and brands to abandon the layers of promotion routines and stop staring at GMVGMVYes, behind that number that has been pushed up again and again are increasing return rates, tired merchants, consumers, and The business environment is already difficult under the epidemic. In the past ten years or so, the Hanfu track has been changing. It is a battleground for e-commerce platforms, and it was also a fertile ground for Internet brands to create wealth; in the era of vassal rule of live broadcast e-commerce, Hanfu has supported the original ambitions of Wei Ya and Xue Li.… -
GMV exceeded 10 million within 45 days of broadcasting, and "Hangzhou Industry Leads Women's Wear" is experiencing explosive growth in Kuaishou
"Our advantage is our professionalism in clothing management, and the quality of our goods is absolutely guaranteed." The anchor "Landlord", who has accumulated 850,000 fans in less than half a year after joining Kuaishou, put it bluntly that Hangzhou's industry has been growing this year The reasons why merchants can quickly start and rise strongly on Kuaishou e-commerce. In recent years, "women's marketing" has become a new consumer trend, and with the awakening of "her consciousness", a new consumption pattern for female consumer groups has gradually formed. The "Hangzhou Industrial Belt Hanfu" merchants are backed by Hangzhou's traditional clothing industry belt, which has strong production and design capabilities, has taken advantage of Kuaishou e-commerce to achieve explosive growth in sales in the short term based on users' new consumption habits. In fact, Hangzhou has inherent advantages in the garment industry and industry development with its thousands of years of historical and cultural accumulation and unique geographical location. On the basis of taking the lead in strengthening the "Hangzhou Hanfu Industrial Belt", Hangzhou plans to build a globally influential Hangzhou goods network distribution and wholesale system within a few years, and Kuaishou e-commerce has opened a new window for the "Hangzhou… -
A tough guy makes women's clothing: Wuxi veteran Pinduoduo starts a business and achieves monthly sales of one million yuan in just 4 months
New clothes at the end of the year. As a Wuxi Hanfu merchant that has risen rapidly on the Pinduoduo platform, Qin Tao has become increasingly busy recently. "At the end of the year, orders have increased dramatically. Live streaming, stocking, packaging, customer service... I am busy until late at night every day, and continue the next day." Qin Tao came into contact with Pinduoduo not long ago, but the speed of volume greatly exceeded his expectations. His store mainly sells woolen coats produced locally in Wuxi and adopts the "factory direct sales" model. Due to the high quality and cost-effectiveness of the products, the store quickly accumulated nearly 70,000 loyal fans and achieved monthly sales in just 4 months after opening the store. Breaking one million yuan. After five years as a soldier and six years as a criminal police officer, Qin Tao chose to retire from the army and change his career in 2011 in order to end the 11-year separation from his lover. After that, I spent 9 years working hard in e-commerce. From the age of 18 to 38, 20 years have suddenly passed. From a tough guy to a Hanfu businessman, the biggest keyword in… -
The middle-aged and elderly women’s clothing you dislike has begun to invite Huang Shengyi and Zhong Liti to make blockbusters | Super opinion
Look at business with a perspective. Super views, cutting-edge observations from new business practitioners. Text | Special Observer Duan Mingjie Editor | Cui Yandong Special Observer Duan MingjieWhen middle-aged and elderly clothing was still stereotyped as cheap, ugly and gaudy in the eyes of many people, when many clothing brands were still hesitant to enter the field of middle-aged and elderly people, in fact, there were already A large number of companies are making a lot of money. There are not only a large number of mid-to-low-end “grandma clothes” that are common on mainstream e-commerce platforms, but also a number of brands that have seized the dividends of social platforms such as WeChat and Kuaishou, and have quickly established nationwide coverage on WeChat. The online distribution agency team brings Hanfu to middle-aged and elderly women in lower-tier cities that are in sync with first-tier cities. Or through live streaming, high-end fabrics such as mulberry silk and cashmere can be sold to middle-aged and elderly women who value the quality of fabrics at factory prices that are much lower than counter prices. If the above-mentioned brands are still small in scale and not considered mainstream, then a group of Hanfu brands… -
Xi'an, the first city of Hanfu!
BeijingThis scene can be seen in Xi'an. In popular scenic spots such as the Tang Dynasty Sleepless City, the Tang Dynasty Furong Garden, and the Bell and Drum Tower, there is an endless stream of tourists wearing Hanfu who come to take photos and check in. The ladies and gentlemen in Hanfu from all over the country and the bell tower when the lanterns are lit create a whole new realm. No matter how you take pictures, it will be a blockbuster! Hanfu and Xi'an have achieved mutual success. Indeed, one is the new standard and the other is the main show venue. Recently, a set of latest statistical data was announced at the Shaanxi Hanfu Industry Development Symposium: As of now, there are a total of Hanfu in Xi'an There are 1,814 related companies, making it the first city in the country to experience Hanfu consumption. 【1】The empowerment of urban cultural genes allows Hanfu consumption to frequently "break out of the circle". Xi'an, a thousand-year-old ancient capital, is well-deserved. At the beginning of this year, the popularity of horse-faced skirts has skyrocketed, becoming a new popular style of Hanfu. According to iiMedia Consulting data, China’s Hanfu market will reach… -
Why is the “New Year jersey” horse-faced skirt so popular?
The topic "Caoxian sold 300 million horse-faced skirts but still in short supply" became a hot search topicWhy is the "New Year's Jersey" horse-faced skirt so popular? In the eyes of the person in charge of the Shanghai Hanfu Copyright Center, "Hanfu" has always been a hot social phenomenon. There are three reasons for this: First, the profound Chinese culture and the wonderful Chinese stories are the " "Hanfu" is a treasure trove of fashion topics; secondly, there are no restrictions on the prediction of fashion trends, and there is no benchmarking and suppression by international brands, which gives a broad cultural space for the creation of a unique "Hanfu brand"; thirdly, there are rich costumes from past dynasties and mature costumes. The industrial chain has greatly lowered the entry threshold for "Hanfu design" and "Hanfu industry"This Spring Festival, the Hanfu horse-faced skirt known as the "New Year shirt" has become popular. In Caoxian County, Shandong Province, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, exceeded 300 million yuan. Topics such as "Caoxian County sold 300 million horse-face skirts but still in short supply" became hot searches. On e-commerce platforms, the number of searches for… -
Use Hanfu culture to create a new business card for Anshan’s economic development
China News Service, Liaoning News, July 30. On July 26, 20 foreign teachers and students from Poland and Austria walked into the Anshan Hanfu Association to experience Hanfu and Chinese poetry culture first-hand. During the event, the staff of the Anshan Hanfu Association helped the international students wear Hanfu, do hair and makeup, and experience the waterside style and the beauty of Hanfu in 219 Park. Together with their Chinese friends who also wore Hanfu, they sat around the lotus pond, recited Chinese classical poems together, felt the profound heritage of Chinese culture, told the story of Anshan in a novel way, and spread the good voice of Anshan. In the two years since the Anshan Hanfu Association was established, it has attracted the love of many young Hanfu enthusiasts. The rise of national style and national trend means that traditional culture is becoming a trend, fashion and leader in Anshan City. While promoting traditional culture, Hanfu has gradually become a new cultural industry and a new driver of Anshan's economic development. Recently, Anshan Hanfu Association has actively carried out exchanges and cooperation with Xiliu Clothing Market in Haicheng City, investing a lot of manpower, material and financial resources to… -
Hanfu has become a “fashionable item” for young people nowadays. Why do they love Hanfu culture?
Hanfu has become a "fashionable item" for many young people today - horse-faced skirts, chest-high underskirts, and quilted skirts. Whether at tourist attractions, wedding ceremonies, shopping, gatherings with friends, or even square dancing, Wearing Hanfu has become a new trend. At the just-concluded ChinaJoy, visitors often encountered carefully dressed models wearing Hanfu when visiting the exhibition. Perhaps a certain beautiful lady you meet by chance is a contestant participating in this year's ChinaJoy Luoshang Huafu·Rookie Competition, and the competition catwalk performance has become a beautiful scenery. Morning News reporters took this opportunity to interview the three gold, silver and bronze medal winners of this competition and asked them to talk about their indissoluble bond with Hanfu. 02:02Why do they love HanfuZipei, the gold medal winner of the competition, is 24 years old and has been in the Hanfu circle for six years. Speaking of the opportunity to learn about Hanfu, Zipei revealed that it was because she came into contact with some intangible cultural heritage handicrafts. At first, she simply lamented that everyone looked good in Hanfu, and others also thought she was suitable for wearing Hanfu, so she "fell into the trap." Zi Pei, who has been fond of… -
Economic Reference·City Decoding｜Using Hanfu to “break the circle” and drive the economy to “expand the circle”—decoding the “Cao County Path” for high-quality development of county economy
BeijingSince the beginning of this year, more than 10 topics such as "The supply of horse-faced skirts in Caoxian exceeds the demand", "College students return to Caoxian to sell Hanfu" and "Caoxian Hanfu goes global" have appeared on social media. It is on the hot search list of news portals and has been circulated hundreds of millions of times. With the rapid increase in the market share of Hanfu, Caoxian County, Shandong Province has not only become the center of the "Hanfu Universe", the local area has also used Hanfu to "break the circle" to drive the "expansion" of the economy, build a development pattern of "promoting industry with culture, and promoting culture with industry", and explore out A "Cao County Path" for high-quality development of county economy. Cultural confidence drives the sales of Hanfu in Caoxian CountyThe off-season is not slow, and production and sales are booming. This is the reporter's feeling when visiting Hanfu merchants in Caoxian County. In a newly built factory in Huozhuang Village, Ancailou Town, Cao County, four jacquard machines are running. An Peng, general manager of Shandong Huaqianyuexia Textile Co., Ltd., said that he was so busy during this period that he did not… -
Zhangjiakou Qiaoxi District launches Hanfu garden activities
The picture shows a young man wearing Hanfu checking in to the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang The picture shows the scene of young people wearing Hanfu checking in at the Dajingmen Scenic Area. Photo by Yu Yang China News Service, Hebei News, July 29 (Gaoyang) Recently, Zhangjiakou Qiaoxi District launched the "National Fashion Style Shows Youth" 2024 Dajingmen National Style Ceremony and Hanfu Garden Activity in the Dajingmen Scenic Area. At the event site, young people who love traditional Chinese culture wore Hanfu and checked into various scenes. They personally experienced the charm of Hanfu through various interactions and felt the unique charm of Chinese culture. (End) -
Hanfu cultural activities enter the countryside, showing the ancient charm and rural style of Qujiang, Shaoguan
In order to promote traditional Chinese culture and experience the historical charm and cultural charm of Caojiaowan Village, Caojiaowan Village, Xiaokeng Town, Qujiang District, Shaoguan recently held the "Ancient Rhythm of Caojiaowan, Chinese Clothing Reflects the Elegance" Hanfu cultural tourism event . During the event, Hanfu enthusiasts showed off the profound connotation of Hanfu culture through their costumes and retro etiquette behaviors, allowing the audience to appreciate the elegance, elegance and elegance of "Hanfu elegance". The event also included the dance "The State of Etiquette", the gesture dance "The Story of the Bookish Boy", the melodrama "Dream of the Red Mansions", the situational catwalk "Reciting the Rhythm of the Four Seasons and Reading the Field Farm" and Caojiawan's "Context passed down for thousands of years·The opening ceremony of the ancient village" Waiting for the show, the atmosphere is strong. It is understood that this timeThe event is directed by Qujiang District Culture, Broadcasting, Tourism and Sports Bureau, hosted by the district library, and hosted by Shaoguan Hanfu·Hanyi Culture. It aims to promote the rich humanities, history, folk culture, natural resources, agricultural relics, etc. of Caojiaowan Village, Xiaokeng Town. . At the same time, it integrates elements of Hanfu culture and…