“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…

Peninsula All-Media Reporter Guo ZhenliangIn the splendid scroll of Chinese civilization, ancient poetry is the most splendid chapter. When ancient poems spanning thousands of years are combined with Hanfu culture and kindergarten children, what kind of rhythm will collide? With the scorching sun in June and the gentle breeze, organized by the trade union of China Construction Eighth Engineering Bureau Development and Construction Company, a fun-filled "Ancient Garden Party" quietly kicked off in beautiful Qingdao. "The sunflowers in the green garden, the morning dew awaits the setting sun", "The rivers from the east to the sea, when will they return to the west"... The children dressed in Hanfu recited ancient poems seriously, and the light children's voices accompanied the melodious melody, making each song popular. The poems have taken on a new style and immersed the audience inIn the world of poetry, I can appreciate the unique charm of traditional culture. "Wear Han clothes and build a country of etiquette." Under the leadership of Chinese culture teachers, parents and children learned traditional Chinese etiquette together. In every move, every frown, every smile, everyone is dressing up, behaving well, being sensible, and knowing honor and disgrace. They vividly interpret the classical…

Beijing News (Reporter Zhou Huaizong) On June 1st, the Ziyang Villa B&B Group in Tanzhesi Town, Mentougou District held a themed event of "The Beauty of Hanfu, a Dream for a Thousand Years", bringing tourists a pleasing Hanfu performance and making the audience happy. Children can experience a variety of parent-child activities while appreciating traditional culture. Tanzhesi Town held a Hanfu performance. Photo provided by the Propaganda Department of the Mentougou District CommitteePingting is slim and graceful, dressed in Hanfu, like a girl in a painting swimming in a villa. The beautiful Chinese-style Hanfu park activities, appreciation of unique Hanfu rituals and music performances, coupled with the scenery of mountains and green bricks and gray-tiled courtyards, make visitors feel like they are in a paradise. At the event, Hanfu actors explained the history and cultural connotation of Hanfu to the children, personally demonstrated how to wear Hanfu, and invited parents to participate in Hanfu catwalks and performances with their children. In addition, there are parent-child handicraft activities such as sachet making and rice dumpling making. In addition, visitors can also immerse themselves in Hanfu dressing up here. Parent-child activities such as making sachets and making rice dumplings. Photo provided by…

Beijing Xinhua Bookstore will launch a series of cultural reading activities with the theme of "Bookish Childhood Building Dreams on Children's Day" from May 31 to June 2, 2024, bringing together children's theme book areas, bookish children's gifts, Hanfu experience, book sharing, A variety of activities such as Chinese traditional Chinese reading, stamp collection, and cultural fairs provide children with a feast of holiday reading culture. In order to allow young readers to buy more favorite book gifts and get different holiday surprises during the holidays, Beijing Xinhua Bookstore organizes 13 Xinhua Bookstores including Yongan Road Store, Xisi Store, Guanzhuang Store, and Kexing Road Store The key event stores will simultaneously set up a book exhibition with the theme of "Bookish Childhood Building Dreams on Children's Day", and select children's literature, popular science, children's and other high-quality books and cultural and creative products to build the best purchasing platform for children. At the same time, we have also launched a series of promotional activities with the theme of "Books Accompanied by Gifts for Children". During the event, if you spend more than 99 yuan in the store, you will receive small cultural and creative gifts selected by the bookstore, so…

China News Service, Wuhan, June 1 (Reporter Ma Furong) The ensemble of bamboo flute, guzheng, dulcimer, erhu, and pipa was sometimes melodious and melodious, and sometimes high-pitched and passionate, attracting repeated applause from young people on both sides of the Taiwan Strait. "The moment the melody sounded, the DNA engraved in my bones moved." Taiwanese young man Zhao Chenping said. The Hubei-Taiwan Youth Boat Tour and Hanfu Cultural Festival were held in Wuhan on the evening of May 31. Zhao Chenping and more than 200 young people from both sides of the Taiwan Strait boarded the "East Lake" cruise ship to wear Hanfu and play ancient music. , immersively experience the rich heritage and aesthetic connotation of Chinese traditional culture. On the evening of May 31, young people from both sides of the Taiwan Strait dressed in Hanfu and took a night tour of the Yangtze River. Photo by Zhang ChangZhou Zhiyu, a young man from Hubei who is familiar with Hanfu, introduces different characteristics and wearing techniques of Hanfu to young people in Taiwan. "Taiwanese youth are very enthusiastic about Hanfu and are eager to learn more knowledge." Zhou Zhiyu said that the youth cultures on both sides of…

The ancient Hanfu fully displays the femininity and dignity of women, and the long fragrance of tea interprets the profound Chinese tea culture that spans thousands of years. In order to inherit and carry forward China's excellent traditional culture and enrich the spiritual and cultural life of residents, the Women's Federation Charity Association of Weitang Town, Xiangcheng District, Suzhou City, and the Shengzedang Village Party Committee recently held the "Hanfu Charm, Women Like Tea" Hanfu experience event. Wearing Hanfu, we sat at the table and listened carefully to the tea culture explained by the teacher. We followed the teacher to learn the placement of utensils, understand the functions of tea sets, learn to taste the aroma of tea, and experience harmony, respect, tranquility, purity, elegance, and beauty. Learn about the traditional culture and origin of tea. Afterwards, everyone worked together to make mother-of-pearl hairpins and experience the joy of handicrafts. This event also invited new business types, new employment groups, and integrity supervisors toParticipation, this Hanfu and tea art experience not only enriched people's lives, but also deepened everyone's recognition of traditional culture. Resident Xiao Liu said: "I want to post photos of Hanfu and tea art online so that…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increase in the influence of Chinese traditional culture and cultural festivals such as China’s Chinese Costume Day , cultural tourism activities are becoming more and more popular, and the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched.…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

With the weeping willows and the warm breeze, ancient costume enthusiasts took to the streets one after another, wearing waist-length skirts, flying pipa sleeves, and red lips. They walked gracefully and became a dazzling scenery. In today's society, more and more people like to wear Hanfu to show China's classical beauty and cultural etiquette. The full name of Hanfu is "Traditional Costumes of the Han Nationality". It is also called Hanfu, Huafu and Hanyiguan. It is a national costume developed by the Han people based on Chinese etiquette culture from the period of the Yellow Emperor to the late Ming and early Qing Dynasties. ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional worship rituals at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional worship rituals at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts performed traditional dances at the "Flower Chao Festival". Photo by CICPHOTO/Huang Zhenghua ↑On March 20, 2021, in Yong'an Town, Neijiang City, Sichuan Province, Hanfu enthusiasts distributed bouquets of flowers at the…

Wearing a wide-sleeved long skirt to visit popular attractions, you can go shopping, go to work, or go to school... The antique Hanfu has become the new favorite of Chinese people in recent years. Traditional clothing embodies the public’s recognition of traditional Chinese culture and aesthetics. The scene of Chinese people wearing Hanfu has gradually changed from traditional travel photos and specific dates to daily shopping and commuting. The popularity of Hanfu continues to rise and industry standards are gradually taking shapeIn recent years, with the increasing influence of Chinese traditional culture and the increasing popularity of cultural festivals and cultural tourism activities such as China’s Chinese Costume Day , the popularity of Hanfu continues to rise. In particular, the incident involving an international brand allegedly plagiarizing horse-faced skirts further promoted the popularity and recognition of Hanfu culture. The "2024 Hanfu Trend White Paper" released by JD Apparel shows that the Hanfu market size will reach 13.7 billion yuan in 2023 and is expected to grow to 33.4 billion yuan by 2028. The current consumer market size of the Hanfu industry is rapidly increasing, and the supply of brands and products is rapidly replenished and enriched. Among them, the Ming…

BeijingThe fields are green, the wind is warm and the days are longHengtang has new lotuses, flowers and butterflies are busyIt is early summer The scene is just before my eyesDuring the recent May Day holidayThe "Hanfu national trend" in the streets and alleyshas become a major attraction in major scenic spots. ClickAccording to the "2024 May Day Consumption Trend Report" released by Douyin E-commerceOn the eve of the holiday Sales of Hanfu increased by 389% year-on-yearWith the "national trend" blowingNowadays, more and more young people Put on Hanfu and take to the streetsA Hanfu connectstradition and modernity, the past and the futureIt carries both The rich history and culturealso demonstrates the younger generation's aesthetics and confidence in traditional Chinese cultureWhen What kind of sparks will arise when an oil man meets Hanfu? They are here today! Dressed in HanfuAmazing in all directionsNot much to sayLet us really feel it p>The beauty of Chinese culture~ Daqing OilfieldLu Yan Lu Yan is a publicity officer at the No. 9 Oil Production Plant of Daqing Oilfield. She once dreamed of "going to the end of the world with a sword". After she joined the job, she carried a camera and ran around…

On May 25, Hanfu enthusiasts were on the catwalk at the Confucius Cultural Park in Changchun City. On the same day, Changchun City held the first Youth Hanfu Culture Festival. More than a hundred Hanfu enthusiasts staged traditional Hanfu parades, Hanfu talent shows, performances and other activities, allowing citizens at the scene to experience the beauty of Chinese clothes up close. (Liu Dong)

Every night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice full of freedom and dignity for those ignored…

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

China News Service, Guangdong News, May 20th. On the afternoon of May 20th, the opening ceremony of the 20th Shenzhen Cultural Expo Cultural Chaoshan Expo Park Branch was held. A signing ceremony for major projects was held, and Shenzhen Kaige Culture Technology Co., Ltd. signed a letter of intent for Shangyi's original settlement project, and signed a letter of intent for the Canyi Embroidery Gallery project with Canyi Embroidery (Shenzhen) Art Co., Ltd. The reporter learned that the cooperation amount for Shangyi’s original settlement project is 98 million yuan. The project connects art and the market, and plans to build an art exhibition and sales center, arts and crafts factory, painting studio, photography studio, performing arts, digital entertainment and other work chains. The Silkworm Wing Embroidery Gallery project plans to build a silkworm wing embroidery cultural and creative industry, an intangible cultural heritage studio, etc. The project cooperation amount is 30 million yuan. After the opening ceremony, the branch venue also held a "Creative Art Seminar", inviting many famous researchers, artists, collectors, art dealers and industry elites to start a discussion about An in-depth dialogue on culture and art. At the symposium, participants held heated discussions on two very in-depth…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…