Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

GuangdongAs the Internet becomes more and more developed, many young people nowadays tend to look for jobs online. However, the information on the Internet is mixed, and if you are not careful, you may fall into the clutches of criminals. A few days ago, the Dongguan Intermediate People's Court of Guangdong concluded a case of forced indecency in the second instance and found that Liu was guilty of forced indecency and was sentenced to one year and nine months in prison. Chen is a newly adult woman. Because of her good looks, she often posts photos and videos on social media, attracting the attention of many fans. This gave her the idea of ​​becoming a model and making money by taking photos for online stores on Douyin, Taobao and other platforms. Later, Liu noticed Chen on the Internet and said that he met Chen as the owner of a Hanfu online store. The two parties added each other on WeChat. Liu proposed to hire Chen as a model for his online store and invited her to come out and take photos of clothing for the online store. One afternoon in January 2023, the two parties made an appointment to meet…

China News Service, Guangdong News, May 20th. On the afternoon of May 20th, the opening ceremony of the 20th Shenzhen Cultural Expo Cultural Chaoshan Expo Park Branch was held. A signing ceremony for major projects was held, and Shenzhen Kaige Culture Technology Co., Ltd. signed a letter of intent for Shangyi's original settlement project, and signed a letter of intent for the Canyi Embroidery Gallery project with Canyi Embroidery (Shenzhen) Art Co., Ltd. The reporter learned that the cooperation amount for Shangyi’s original settlement project is 98 million yuan. The project connects art and the market, and plans to build an art exhibition and sales center, arts and crafts factory, painting studio, photography studio, performing arts, digital entertainment and other work chains. The Silkworm Wing Embroidery Gallery project plans to build a silkworm wing embroidery cultural and creative industry, an intangible cultural heritage studio, etc. The project cooperation amount is 30 million yuan. After the opening ceremony, the branch venue also held a "Creative Art Seminar", inviting many famous researchers, artists, collectors, art dealers and industry elites to start a discussion about An in-depth dialogue on culture and art. At the symposium, participants held heated discussions on two very in-depth…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

ShandongAfter 8 days, Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appeared in Luoyang, Henan again. On the evening of May 20, wearing Hanfu, visit the ancient city of Luoyi. This time she brought a "girlfriend group" and invited many female entrepreneurs to take advantage of the breeze of Xiaoman's night and the lights of the ancient city of Luoyang to experience the culture and beauty of Luoyang Hanfu, and travel through the "city" . After the "cross-dressing" is completed, the grace and splendor of the prosperous Tang Dynasty, the calm elegance of the Ming and Qing Dynasties, and the classical beauty come to mind. A few days ago, on the evening of May 12, Dong Mingzhu experienced Hanfu makeup in a Hanfu museum in the ancient city of Luoyi. During the period, she not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry, but also said, "Luoyang allowed me to wear Hanfu for the first time in my life" and "Luoyang's Hanfu is so beautiful"... Doing makeup for Dong Mingzhu The make-up artist told the Dahecai Cube reporter that the store recommended several more…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing the products in their hands to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems to be particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing their products to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and her team gradually made beaded…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

China Business News (Reporter Yu Jiaxin) Recently, the news that the Hanfu online store "Girl Kayla", which has about 5.53 million fans on Taobao platform, suddenly closed its store and the company was canceled triggered the clothing wholesale industry. and consumer concerns. It is understood that before the incident, the girl Kayla had been "taking goods on credit" for a long time. The sudden closure of the store put suppliers, company employees and consumers collectively in a situation of rights protection. According to reports from some suppliers, the business model of young girl Kayla’s “get the goods first, settle the account later” is not uncommon in the field of online clothing wholesale, and sellers “run away” due to arrears. The supplier did not know that the company had been cancelled"Like everyone else, we are all confused." After learning that the store was suddenly closed, the girl Kai One of La's live broadcasters said on his personal social account. The reason why this news will cause strong shock among the clothing industry and consumers is that before the store was closed, the girl Keira used to be a Taobao five-star Golden Crown store with about 5.53 million fans. Many people in…

Follow Original Cheryl Elite TalkRecently, Yi Nengjing talked about the controversial issue of her son Harry "wearing Hanfu" for the first time in the variety show "Idealist". As a mother, facing accusations, criticism and even abuse from some public opinion towards her son, Yi Nengjing chose to be respectful and tolerant enough: "I will give him all the freedom. In my world, he can be himself." ." The picture comes from Weibo. Harry is the child jointly raised by Yi Nengjing and her ex-husband Yu Chengqing. He is 18 years old and is studying fashion design at Central Saint Martins College of Art in London. The picture comes from InsAs a second-generation star, Harry’s every move is inevitably watched by the public, and his personal social account has also been revealed by netizens. Soon, the topic #伊NFengjing’s son wears Hanfu# quickly became a trending topic on Weibo. It stayed on the topic for a whole day and aroused heated public opinion. In the photo, Harry has long black hair, exquisite makeup and full personality. Image source from InsAll of a sudden, all kinds of rumors, gossips, and malicious intentions came to our attention. After hearing the news, Harry called his…