BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

Reporter| Luo YiwenEditor| Lou Jingqin1Prada’s new limited-time store lands in Beijing SKPFrom September 30 to October 17, 2022, Prada’s new limited-time store will be The classic green space design is unveiled at SKP in Beijing, paying tribute to the Prada Galleria handbag. The exterior of the limited-time store displays a series of handbags in a backlit window, and the store is equipped with a display stand and counter to highlight the handbags. The black and white checkered carpet contrasts sharply with the space furnishings, reproducing Prada’s visual code. The new Galleria handbag blends into the atmosphere of the limited-time store. Saffiano leather returns again, enriching the material of the handbag, as well as new colors and floral patterns. In addition to the Galleria handbags, there are also styles including Saffiano leather mini handbags, Triangle bags, Panier handbags and Double handbags, which will appear in the pop-up store in special colors. In addition, the Beijing SKP limited-time store provides personalized digital customization services. Customers can choose materials, colors and other corresponding details as they like, and create their own Prada Galleria through 3D creative experience. Handbags. Hermès presents the 2023 spring and summer Hanfu seriesHermès in the 2023 spring and summer…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

Source: Financial Gossip GirlMany girls watch "Thirty Only" and hope to live like Gu Jia, independent and confident. But both parents hope that their daughter will live like Zhong Xiaoqin, relaxed and comfortable, even if she never grows up. Compared to Gu Jia and Wang Manni, many people dig out the "details" of Zhong Xiaoqin. Zhong Xiaoqin has the easiest job. She is a native of Shanghai, her parents have decent jobs, and she found a relatively stable job after graduation. While Gu Jia was struggling to pay off her credit card and Manni was worried about not being able to rent a house in the inner ring, Xiaoqin had no worries about food and clothing and didn't even know how to use a vacuum cleaner. But with the help of my parents, I married a husband with a stable employment. My husband bought a welfare house in the work unit, and my parents gave me a car as a gift. No one would be able to grow up in this kind of life, even if she is thirty years old. 1./Witness the growth of "War Dress"/The real growth of Zhong Xiaoqin in "Thirty Only" was probably the moment she…

As the Spring Festival approaches, the main creative staff of "Detective Chinatown 2" are participating in roadshows across the country . Before the interview began, Wang Baoqiang and Xiao Yang, who had just returned to Beijing after traveling to different cities to participate in road shows, started complaining to each other as soon as they met. I lament that the high frequency of road shows these days has resulted in poor rest and dizziness. Today is the last stop of the "Detective Chinatown 2" roadshow in Beijing, just in time for New Year's Eve. Several actors who were traveling in different cities finally had time to sit down and chat with us about the ins and outs of this movie. Although they had just endured many days of traveling and traveling, the two actors looked a little tired. But at the beginning of the interview, the two seemed to be full of energy. He introduced the film to us vividly and shared some of the fun of filming it. Wang Baoqiang said frankly that the biggest change in the role of Tang Ren in "Detective Chinatown 2" this time is that the character is more complex and more difficult to…

Cover News Reporter Zhang XuanWith the Dragon Boat Festival approaching, Chengdu, a historic and cultural city, once again ushered in a grand festival celebration. This year, according to the 2024 Dragon Boat Festival event press conference, Chengdu will plan and launch a variety of Dragon Boat Festival cultural and tourism activities. At the same time, major business districts in Chengdu have also carefully planned a series of special activities to allow citizens and tourists to deeply experience the charm of China's excellent traditional culture while enjoying the holidays. A city-wide Dragon Boat Festival feast, come to Chengdu to experience the "Dragon Love Zongzi"On the eve of the Dragon Boat Festival, the Information Office of the Chengdu Municipal People's Government held the 2024 Dragon Boat Festival The city-wide Dragon Boat Festival cultural and tourism activity plan of “2+5+N+10” was announced at the event press conference. That is, two main venue activities, five Dragon Boat Festival themed characteristic folk activities, N city supporting activities, and ten Dragon Boat Festival folk themed boutique tourism routes. Including dragon boat racing, rice dumpling making experience, folk customs display, etc., citizens and tourists can deeply experience the traditional customs of the Dragon Boat Festival during their…

6month1day—2On the same day, the first audition of the Splendid Mountains and Rivers National Style Awards ‖Central Plains Culture Seasonal National Style Costume Show was held in Zhengzhou Jinshui Miyou Creative Park. Nearly 400 came from all over the country. p> contestants, many distinguished guests and Hanfu colleagues were present to participate in the parade and watch the ceremony. Each group of contestants went through Hanfu catwalk displays, talent performances, and on-site scoring. In the end, a total of 60 outstanding contestants qualified for promotion and successfully entered the semi-finals. 00:30 Number list of the qualified players in the first audition (6month1 Japan):34, 39, 41, 42, 50, 51, 52, 53, 54, 60, 65, 66, 67, 82, 83, 84, 85, 86, 87, 88, 89, 101, 110, 113, 114, 120, 121, 126, 127, 132, 133, 134, 135, 136, 138, 147, 155, 159, 161, 173 The number list of the qualified players in the first audition (6 month2 day): 32, 43, 57 , 59, 60, 61 p>, 86, 98, 100 , 130, 138, 139, 140, 160, 161, 162, 163, 178, 188, 190 Style of some of the advanced players Congratulations to the contestantsThrough the Hanfu display and talent showQualified for advancementRegister for the…

The combination of traditional elements and modern clothing attracts people who love national fashion to "plant grass", and the market prospects are broad New Chinese-style clothing is popular and "out of the circle", and companies are seizing development opportunities　Reading TipsIn recent years, new Chinese-style clothing that focuses on the integration of modern aesthetics and traditional cultural elements has become popular, attracting people who love the national trend to "plant grass" and driving a new trend in cultural tourism. Relevant companies have entered the market one after another. Experts said that to seize the development opportunities of new Chinese-style clothing, we must adhere to the essence as the middle and the form as the new, maintain a deep link between classics and modernity, and win a larger market. Wearing a horse-faced skirt to attend the graduation ceremony, walking in a Hanfu in the cherry blossom forest, and embroidered mandarin jacket showing a touch of nobility... In recent years, new Chinese-style clothing has become popular. Stand collars, square plackets, buttons, embroidery, brocade, various traditional Chinese elements have entered daily life, and are combined with modern clothing such as shirts, suits, one-step skirts, etc., attracting people who love national fashion to "plant grass".…

00:54Recently, there have been voices on the Internet questioning the increasingly smaller sizes of Hanfu and the increasingly narrow standards for women’s appearance. The newly bought pants need to be shortened by 10 centimeters, and wearing a top makes me breathless“The pants are longer and the clothes are shorter. My figure is already like this Is it bad?" On May 30, Ms. Xu, a Taiyuan citizen, kept feeling after going shopping. After investigation, the reporter found that many women's clothing sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly bought trousers to the mall to have the hems cut. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off, usually about 10 centimeters. The average height of women now…

Beijing On June 2, the opening ceremony of "Entering the Ancient City of Luoyi to Focus on Hanfu Culture" - an exhibition of works by famous Chinese photographers was held in Luoyi Ancient City, the old town of Luoyang City. More than 100 outstanding works taken by famous photographers were exhibited together. to promote the "Hanfu + Luoyi Ancient City" to revitalize it with new vitality. This event is hosted by the Old Town Committee of the Communist Party of China and the Old Town People's Government, and organized by the Luoyang Hanfu Research Institute and the Old Town Culture and Tourism Bureau. In recent years, the old city has actively practiced "two combinations", implemented the Provincial Party Committee's culture, tourism and cultural innovation integration strategy, and grasped the new trends of "subversive creativity, immersive experience, youthful consumption, and mobile communication" The four characteristics of the cultural tourism industry include vigorously developing new cultural tourism industries and new productive forces, unswervingly taking the road of cultural tourism to enrich the people and revitalizing the district, accelerating the construction of ancient capital cultural experience areas and new international cultural tourism destinations, and holding a series of colorful Art exchange activities and…

This article is about 1,900 wordsIt takes about 8 minutes to readFinancial Investment News reporter He MengluBoth supply and demand, and positivity and optimism are the two key words that run through this year’s domestic tourism market. Judging from the booking data of many online travel platforms, the demand for travel during the Dragon Boat Festival holiday this year will continue to be released. It is foreseeable that during the Dragon Boat Festival holiday, which has a strong "Chinese flavor", with the accelerated influx of new consumption scenarios, the domestic tourism market will be exciting. "Overall, the domestic tourism industry is expected to continue its good development momentum during the Dragon Boat Festival holiday." Chen Qiankang, a professor at the School of History, Culture and Tourism of Sichuan Normal University, said in an interview with a reporter from the Financial Investment News that this year's Dragon Boat Festival The short holiday coincides with the travel peak during the college entrance examination graduation season, so it will have a positive driving effect on both long-term and short-term travel. Going to the next province to “visit” has become the normA reporter from the Financial Investment News noticed that from the booking data…

Original title: When doing Hanfu makeup, "live broadcast" by merchants without permission (introduction)Lawyer: Consumers should have the courage to say "no" to the camera (topic)Reporter Liu Xiaohua/PicturesRecently, some consumers reported to reporters that when they were doing Hanfu makeup, they discovered that merchants were conducting online live broadcasts without their knowledge. When consumers ask, "Why did you broadcast live without my permission?" the merchant changes the topic and avoids talking about "stealing" behavior. The reporter found through interviews that it is indeed common for consumers to be "live broadcasted" while doing makeup in Hanfu stores. Live broadcasting of real consumption scenes is exactly how many Hanfu experience store merchants draw traffic. The merchant started a live broadcast while doing makeup for customers. Businesses draw traffic through actual consumption scenarios"What you see in the live broadcast room now is the makeup we are doing in our store. What you see Makeup and makeup are our real services. Our group purchases are very cost-effective. Do you want to have the same makeup as this sister? Follow the anchor, you will be surprised. "On May 23, a family with 7 products on the platform. The Xi'an Hanfu Experience Center, which has thousands of…

“I want to give it culture, not the culture of the brand, but more of the five thousand years of Chinese culture carried by the brand culture.” For every two pieces of Hanfu sold nationwide, one comes from here. There are 2,473 Hanfu companies, 14,416 online stores, and nearly 100,000 employees. Last year, the sales of Hanfu here were 7.215 billion yuan. The online sales of Hanfu here from January to April this year were 2.47 billion yuan, of which horse-faced skirts accounted for 1.073 billion yuan. ......Here is Cao County, an "ordinary" county town located in Heze City, Shandong Province . If you walk empty-handed on the fabric accessories street in Daji Town, Cao County, a complete Hanfu can be made within 5 kilometers. This Hanfu can get on the highway in 10 minutes and the airport in 40 minutes. Caoxian Hanfu has low production costs, large output, diverse styles, and cluster development. Therefore, some people say that Caoxian is the source of young people’s first Hanfu. Others say that Caoxian is the place where every Chinese can afford and wear Hanfu. . Thousands of years of civilization, the rise of China, the craze for traditional culture, cultural self-confidence,…

□ Popular News Client Reporter Shen Jiaxin reported that on May 23, at the 20th Shenzhen Cultural Expo, the audience took photos with the Heze peony landscaping in the Shandong exhibition area. In the eyes of ordinary audiences, the Shenzhen Cultural Expo is fun and fun to visit. In the minds of exhibitors, the CIIF "exhibits the world and leads businesses through exhibitions", and the most important thing is to facilitate transactions. On May 24, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair entered its second day. The reporter noticed that there are "hidden dragons and crouching tigers" behind the most lively booths. They are often leaders and champions in subdivided industries, so they attract many professional buyers. Wearing Chinese-style Hanfu, graceful peonies, and shaking exquisite fans, just strolling around the Shandong exhibition area will give you a "national trend" look. Meng Xiaoxia of Caoxian Chenfei Clothing Co., Ltd. was very busy at the booth, and there was an endless stream of visitors who came to try on clothes and place orders. She said that in recent years, the age range of Hanfu buyers has become larger and larger. Young parents taking 100-day photos of their children,…

Jimu News reporter Di XinCorrespondent Xixi Zhang JunIntern Xiong LiyuanOn the morning of June 1, Wuhan Children’s Hospital’s Sunshine Music On the stage, there are constant exciting programs and the atmosphere of Children's Day is full. The most special program of the day was undoubtedly the Hanfu show performed by sick children and university student volunteers. Accompanied by melodious ancient music, 20 university students and 20 children appeared in exquisite Hanfu and danced gracefully. , or walking in style, the Hanfu is elegant, as if traveling through time and space. The Hanfu show lights up the confidence of childrenThe 20 children participating in the Hanfu show are all children who have entered the recovery period in the hematology and oncology departments of Wuhan Children's Hospital in the past three years. The college students performing on the same stage are members of the "Life Ark" caring team from Yangtze Vocational College. Under the guidance and leadership of "Jingchu Good Teacher" Han Shuping, the team carries out ward activities every week in the activity room of the inpatient department of the Children's Hospital. Support education, through art therapy, accompanies sick children through the long treatment stage, and they have already established trust…

Beijing News (Reporter Zhou Huaizong) On June 1st, the Ziyang Villa B&B Group in Tanzhesi Town, Mentougou District held a themed event of "The Beauty of Hanfu, a Dream for a Thousand Years", bringing tourists a pleasing Hanfu performance and making the audience happy. Children can experience a variety of parent-child activities while appreciating traditional culture. Tanzhesi Town held a Hanfu performance. Photo provided by the Propaganda Department of the Mentougou District CommitteePingting is slim and graceful, dressed in Hanfu, like a girl in a painting swimming in a villa. The beautiful Chinese-style Hanfu park activities, appreciation of unique Hanfu rituals and music performances, coupled with the scenery of mountains and green bricks and gray-tiled courtyards, make visitors feel like they are in a paradise. At the event, Hanfu actors explained the history and cultural connotation of Hanfu to the children, personally demonstrated how to wear Hanfu, and invited parents to participate in Hanfu catwalks and performances with their children. In addition, there are parent-child handicraft activities such as sachet making and rice dumpling making. In addition, visitors can also immerse themselves in Hanfu dressing up here. Parent-child activities such as making sachets and making rice dumplings. Photo provided by…

The ancient Hanfu fully displays the femininity and dignity of women, and the long fragrance of tea interprets the profound Chinese tea culture that spans thousands of years. In order to inherit and carry forward China's excellent traditional culture and enrich the spiritual and cultural life of residents, the Women's Federation Charity Association of Weitang Town, Xiangcheng District, Suzhou City, and the Shengzedang Village Party Committee recently held the "Hanfu Charm, Women Like Tea" Hanfu experience event. Wearing Hanfu, we sat at the table and listened carefully to the tea culture explained by the teacher. We followed the teacher to learn the placement of utensils, understand the functions of tea sets, learn to taste the aroma of tea, and experience harmony, respect, tranquility, purity, elegance, and beauty. Learn about the traditional culture and origin of tea. Afterwards, everyone worked together to make mother-of-pearl hairpins and experience the joy of handicrafts. This event also invited new business types, new employment groups, and integrity supervisors toParticipation, this Hanfu and tea art experience not only enriched people's lives, but also deepened everyone's recognition of traditional culture. Resident Xiao Liu said: "I want to post photos of Hanfu and tea art online so that…

This article is reproduced from: Huashang.com The TV series "The Twelve Hours of Chang'an" said: "There is no greater and majestic city than Chang'an."On the eve of May Day, the country's first Tang-style street life experience block "Chang'an Ten" "Two Hours" appeared in Xi'an Mandi Square. During the May Day holiday alone, 60,000 people lined up for reservations. So far, more than 140,000 people have made reservations, and the popularity continues unabated. "Did you go to the 'Chang'an Twelve Hours' today?" "Have you made an appointment for the 'Chang'an Twelve Hours'?" Many netizens issued "soul torture". The streets were crowded with people, and the "Hanfu" craze was revived. Tourists said, "It seems like I have really traveled back to the Tang Dynasty. I don't feel so immersed without wearing Hanfu."Hanfu, the full name of "Hanfu" "Traditional clothing", also known as Han clothing and Han clothing, is a system of traditional clothing and accessories of the Chinese Han people that is obviously different from other ethnic groups. It is also the embodiment of China's "land of clothing" and "land of etiquette", and does not specifically refer to the clothing of the Han Dynasty. Pipa flying sleeves, elegant robes, crimson lips, and…

"My pants are too long and my clothes are too short, am I already in such bad shape?" On May 30, Ms. Xu, a Taiyuan citizen, kept lamenting after going shopping. After investigation, a reporter from Shanxi Evening News found that many clothes sizes were too exaggerated, which attracted complaints from ladies. Making longer and longer trousersOn May 29, Ms. Xu took 3 pairs of newly purchased trousers to the mall to cut the hems of the trousers. The 3 pairs of trousers were each cut to about 10 centimeters. . "Who are these pants made for now? Why are they so long?" Ms. Xu complained while waiting. Ms. Xu is 1.65 meters tall. Before, she always thought her height was okay. In the past two years, she has become less and less confident about her height because of the length of her pants. "Every time I buy pants, I have to cut them off. Basically, I have to cut them down to about 10 centimeters. The average height of women now is more than 1.70 meters?" Ms. Xu said. Ms. Xu’s complaints attracted the echo of many customers around her. At 5 pm on May 29, in this shopping…

HubeiIn the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's wear category, SHEIN also Showing strong strength, it occupied the third place. SHEIN has won the US casual Hanfu brand popularity list for three consecutive yearsThis honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality products. bridge. The secret of SHEIN’s success lies in its innovative digital on-demand supply…