China Youth Network, Beijing, April 25 (Reporter Yang Yue, Intern Reporter Han Wenyi) Spring is the preface, and everything sings in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and Tangjin Culture Ambassador for Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a group photo with the "Tangjin Guofeng Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together. On the…

Cover news reporter Yang RuiwenA hibiscus flower was woven on the embroidery machine. The anchor Shi Liu repeatedly adjusted the live broadcast equipment. The designer's pen moved rapidly on the drawing board. At that time, a car set off from Pengzhou, carrying various styles of ready-made clothes and rushed towards the company... This is the scene at nine o'clock in the morning when employees of the Hanfu brand "Return to the Han and Tang Dynasties" are preparing for the release of new winter products. Lu Xiaowei is the founder of Chengdu Hantang Culture Communication Co., Ltd. Her colleagues in the Hanfu circle prefer to call her "Green Pearl". The entrepreneurial history of "Return to the Han and Tang Dynasties" is almost a microcosm of the history of changes in the domestic Hanfu industry. Lv Xiaowei, who has participated in and witnessed the "return" of Hanfu and is still running for the revival of Hanfu culture, has two wishes: to let everyone have their own set of Hanfu; to make the return to Han and Tang Dynasties a century-old event Brand, leading the trend of Hanfu. Resigned from the TV stationEstablished the first physical Hanfu store in the countryIn 1980, Lu…

Editor's note:Han clothes are like water, a dream for a thousand years. Whenever the weather is fine on weekends, many "little brothers" and "little sisters" dressed in gorgeous and elegant Hanfu, walk slowly by the Daming Lake in Jinan, with fragrant hair on their temples, wide sleeves and flowing clouds, and a jade stand in the wind. It seems that thousands of years have passed, and the ancient style is coming. In the eyes of the public, Hanfu is a niche. But data shows that the Hanfu industry has developed into a tens of billions market on Taobao. Nearly 20 million people visit Hanfu stores on Taobao every day, and thousands of Hanfu merchants are constantly transforming around market demand, just like the Internet industry is renovating. Look at Caoxian County for three-point Hanfu. What is unexpected is that 1/3 of the popular online Hanfu costumes come from Cao County, Heze City. Today, Caoxian County continues to maintain its leading position as the second "super-large Taobao village cluster" in the country, and leads the country in the number of Taobao towns. Recently, Qilu Evening News and Qilu One Point visited Caoxian County, Heze City, where they met all kinds of…

Henan Screenshot of "Fashion Travel" magazine's official Weibo On the 23rd and 24th, "Fashion Travel" magazine published multiple sets of photos of actress Tong Liya on the Sina Weibo platform. The theme of this group of photos is "Flowers in Luoyang". They were taken in Longmen Grottoes, Shanshan Guild Hall, Tianxiang Peony Garden and other places. There are many "Luoyang elements". Among them, in the Longmen Grottoes, Tong Liya was wearing a Hanfu made in the Tang Dynasty, standing on a cruise ship on the Yi River, her skirts fluttering in the wind. This scene made many netizens sigh: "Is this the Hanfu of the Tang Dynasty?" "Luoyang and Hanfu are a perfect match!"...Yesterday, reporters interviewed the costume (Hanfu) restoration guide for this shooting Chen Shiyu, a costume history scholar and director of the Chinese Costume Culture Research Association, learned about the Luoyang story behind Tong Liya’s Han costume makeup. Chen Shiyu introduced that when Tong Liya was photographed at the Longmen Grottoes, the style of Hanfu she wore was popular in the Wu Zhou Dynasty. The neckline of her top was V-shaped and the opening was lower. Compared with the U-shaped dress that was also popular in the Tang…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

Beijing Xiu Yuchen/PhotographedOn April 20, the "Haidian Town + U·Discover the Beauty of Three Mountains and Five Gardens" Hanfu Cultural Festival kicked off brilliantly, bringing an unforgettable national experience to the people in the area. Wind experience. With the melodious music of the guzheng classic "Jianchang Moon", the Hanfu Culture Festival was officially launched. At the scene, the audience seemed to have traveled through time and space, witnessing the Chinese fashion show of gentle Hanfu and heroic Hanfu and horse-faced skirts. The bamboo flute solo "Floating Light" is even more fascinating, with every note telling the deep affection of the ancients. In addition to traditional cultural performances, this event also carefully designed Hanfu experience and "Six Arts and Eight Elegance" cultural experience activities. Participants can not only wear exquisite traditional costumes made in various dynasties, but also experience the elegant life of the ancients, such as The three-mountain-five-garden poetry meeting included pot throwing, calligraphy, incense tea tasting, and fan making, etc. Participants seemed to have traveled through time and space and returned to the land of etiquette with fluttering robes, expressing their respect for traditional Chinese culture. “It’s my first time to try making dried flower fan. It’s really fun…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, intern reporter Han Wenyi) Preface to the spring scenery, all things sing in harmony. From April 20th to 21st, the 2024 Guangzhou Flower Festival and Shangsi Festival "Hua Yang Huadu·Playing in the Snow and Exploring Flowers" was held at the Maling Flower Botanical Garden in Huadu District, attracting the participation of many young people who love the country and wear beautiful clothes. Sister Xiaoyi, a well-known traditional cultural disseminator and ambassador of Tangjin Culture and Xinjiang, was also invited to attend as a guest. Together with the "Tangjin National Style Women's Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumushuke City, Xinjiang, they completed the Song and dance performance of the theme song "Chinese Hanfu" of this Guangzhou Flower Festival. Miss Yi took a photo with the "Tangjin National Style Girl Group" composed of ethnic minority employees from Tangjin Textile Co., Ltd. in Tumshuke City, Xinjiang. Photo provided by the interviewee"Chinese Hanfu, with its majestic and upright style, wears our Han clothes and revitalizes our country of etiquette..." Following the melody of the music, the young lady and the ethnic minority employees of Tangjin Textile walked together.…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

China News Service, Henan News, December 14th. In October 2023, Ruyang County's "Yunzhishang" project was selected into the first batch of experimental projects in Luoyang City's "Ten Thousand Enterprises Prosper Ten Thousand Villages"; since September 2023, Ruyang County The county has successively held the Luoyi Ancient City Hanfu Industry Promotion Conference and the opening ceremony of the "Yunzhishang" Chinese Clothing Industrial Park; Ruyang "Yunzhishang" Clothing Co., Ltd. and Henan Luoyi Cultural Tourism Development Co., Ltd. signed a strategic cooperation agreement. A Hanfu experience store successfully "joined hands" with "Yunzhishang" clothing... This is because the United Front Work Department of the Ruyang County Party Committee has given full play to the advantages of the united front's extensive connections and talent pool, closely focused on the overall work of the county Party committee and county government, proactively acted, and assisted The achievements of promoting high-quality development of county economy and actively assisting rural revitalization are reflected. Hanfu exhibition in Ruyang Yunzhishang Huafu Industrial ParkIn early winter, when walking into Ruyang's "Yunzhishang" Huafu Industrial Park, dozens of sewing machines were clicking, and all I could see was work. The colorful clothing materials on the stage are made into finished Hanfu products after several…

As soon as the high-speed train arrives at the station, the electronic screen displays "The peonies bloom and we meet you again". Even at ten o'clock in the evening on a weekday, tourists from Luoyang Longmen Station are still arriving one after another. In the square in front of the station, the aunties of the elderly tour group each hold a peony and raise their mobile phones to take photos with the flowers. On social media, “wearing Hanfu to enjoy flowers” ​​has become a unique way to open up tourism in Luoyang. According to statistics from a short video platform in 2023, Luoyang ranks first among the "most popular places to check in Hanfu". Recently, a singer improvised "I came to this street wearing Hanfu and met 6 Diao Chan and 7 Wu Zetian" during a concert in Luoyang, which is called the city's limited edition lyrics. Tourists wearing Hanfu to take photos in the International Peony Garden. Picture/Jiupai News Xu MingJiupai News noticed that in Luoyang, the lively Hanfu rental street was transformed from the "auto parts street". The night of the ancient city of Luoyi was complemented by the photographer. Under the blessing of the light, it is…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

Chao News Client Correspondent Gu Qiaolu Recently, Shenxianju Scenic Area in Taizhou, Zhejiang Province, and Tongjiang Academy Scenic Area jointly held the "Tongjiang Song Rhymes, Spring Scenery and Hua Shang" Hanfu garden activity. The scenic area fully displayed oriental aesthetics and presented a visual feast to tourists. In the scenic area, girls dressed in Hanfu are walking around, as if they have traveled through time and space and returned to that ancient era. Tourists either stopped to admire it or took photos, and everyone was immersed in it. At the same time, the scenic spot also arranged a wealth of cultural activities and interactive links, which not only brought tourists an unforgettable visual experience, but also a profound cultural journey. Photo provided by the organizer Photo provided by the organizer Shenxianju: Watch the show and enjoy the spring. On April 13, the "Tongjiang Song Yun·Chun Jin Hua Shang" Hanfu Garden Party took the lead in Shenxianju, kicking off a stunning journey through a thousand years. At the scene, a beautiful Hanfu catwalk attracted everyone's attention. The girl dressed in Hanfu has a graceful figure, as graceful as a giant, and as graceful as a swimming dragon, fully displaying the beauty…

In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…

Fashion is everywhere in our lives. Many people may think that fashion is only studied by those who like to pursue beauty, but who doesn’t want to be beautiful in life? Depending on the time and season, there will be different fashion elements every year. Many fashion elements have been integrated into life for a long time, and people will pay attention to them unconsciously. For example, the recent rise of "national trend", the definition of national style is no longer an ancient model. In order to cater to the current people's aesthetics, Chinese style also incorporates many trendy fashion elements, creating a sense of fashion that is extremely in line with the trend. It is unique and makes everyone look very special. Suddenly a way of wearing has become popular: Chinese style + "new trend", two classics collide, fashionable and beautiful! Small table of contents of this issue 1. What is "Chinese style + new trend"? When many people talk about Chinese style, they will think of Hanfu with a fairy-like feel, wearing a coat or a skirt. These are classical costumes with Chinese style characteristics, rather than in daily life. Matching fusion between Chinese style and trendy. This…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…