During the Spring Festival of the Year of the Dragon, horse-faced skirts suddenly became a popular item of clothing. On short videos and self-media platforms favored by young people, the horse-faced skirt has become a "traffic password". Many well-known bloggers and influencers wear it to visit cultural relics and popular attractions. A report released by a well-known short video platform shows that in 2023, users of the platform posted content related to horse-faced skirts in more than 90 overseas countries and regions. The horse-faced skirt has become a typical example of Chinese culture going overseas. The popularity of horse-faced skirts has also brought Xucun Town, Haining City, Zhejiang Province, out of the circle. Customers from Hangzhou Sijiqing Clothing Wholesale Market, the "Cosmic Center" Caoxian County in Shandong Province and even overseas have come to this town in search of jacquard fabric, the main raw material for horse-faced skirts. Xucun Town is one of the largest jacquard fabric bases and production and marketing centers in China. Some merchants said that just by providing a design drawing, Xucun Town can know the fabrics they want and the related production processes. Horse-faced skirt brings splendor to traditional textile town "During the Spring Festival,…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released…

It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are…

Since last year, the popularity of horse-faced skirts has driven the trend of national fashion consumption. On a certain social platform, there are more than 1 million notes related to horse-faced skirts and more than 560,000 related products. On short video platforms, multiple horse-faced skirt-related topics have been viewed more than 100 million times. Behind the popularity of horse-faced skirts, the scale of China's Hanfu market continues to expand. The report shows that China's Hanfu market size will reach 14.47 billion yuan in 2023, and it is predicted that it is expected to reach about 24 billion yuan in 2027. Driven by this trend, many well-known brands have launched national fashion products that combine elements of traditional Chinese culture, covering clothing, shoes, accessories, beauty, home furnishings, digital and many other fields. The explosion of national fashion products is the result of the creative transformation and innovative development of China's excellent traditional culture. It illustrates the charm of traditional Chinese aesthetics that transcends time and space. This popular trend also highlights the self-confidence, self-improvement and high-spirited spiritual outlook of contemporary young people. . Integrity and innovation have given new vitality to China's excellent traditional culture. For example, the horse-faced skirt fully…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

In July 2024, the international luxury brand DIOR was accused of plagiarizing the horse-faced skirt, a traditional Chinese dress, which sparked a heated discussion. This unexpected plagiarism scandal has brought the horse-faced skirt, a traditional Hanfu item, back into the public eye and become a fashion item sought after by Hanfu enthusiasts. With the help of many celebrities and bloggers, horse-faced skirts quickly became a "hot item" in the Hanfu industry, with searches increasing 23 times compared to the same period last year. Hanfu culture is reviving and horse-faced skirts are gaining popularity As one of the representatives of traditional Chinese clothing, the horse-faced skirt has appeared as early as the Tang Dynasty. It is named after the saddle-shaped skirt. In recent years, with the rise of national style culture, more and more young people have begun to pay attention to and love Hanfu culture. The incident of DIOR plagiarizing the horse-faced skirt will undoubtedly fuel the revival of Hanfu culture. Many Hanfu enthusiasts have posted beautiful photos of their horse-faced skirts on social platforms to express their love and pride in traditional clothing. At the same time, many celebrities have also appeared in public events wearing horse-faced skirts, adding…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

In this era of ever-changing fashion, China International Fashion Week has always attracted global attention with its unique charm. As an important platform to showcase the innovative achievements of China's fashion industry, each fashion week brings together the wonderful presentations of many domestic and foreign designers and fashionistas. At this year's Fashion Week, the stunning appearance of an elegant goddess captivated many audiences - she is the famous actress Zhao Yazhi. She stunned everyone with her horse-faced skirt, which perfectly interpreted the unique charm of Chinese style, allowing people to once again appreciate the wonderful way that Chinese beauty and Chinese style complement each other. Zhao Yazhi, the goddess who once left countless classic roles on the screen, is now over sixty years old, but her style is still as good as before. On the stage of Fashion Week, she wore a beautifully designed horse-faced skirt, the skirt swaying gently with her steps, like a blooming lotus dancing. The horse-faced skirt has a unique style and smooth lines, which not only shows the elegance and dignity of Chinese clothing, but also incorporates modern fashion elements, making it eye-catching. As a type of traditional Chinese clothing, the horse-faced skirt has a…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, all-media reporters from Peony Evening News interviewed Hanfu enthusiasts and relevant scholars and listened to their talk about the fashionable charm of horse-faced skirts. Behind the "fire" of traditional clothing It is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November…

In recent years, Hanfu craze has quietly started all over the country. Hanfu is increasingly entering the public eye and entering our lives. Especially on the streets of the beautiful tourist city of Hanzhong, you can often see people wearing different Hanfus swimming around in many places. Especially in traditional festivals, young men and women gather in groups, and handsome boys and beauties come one after another, which is like a beautiful scenery, which is spectacular. Being in it feels like traveling back to ancient China! Hanfu cultural associations have sprung up like mushrooms after a rain, Hanfu merchants and stores have increased sharply, and various Hanfu cultural tourism festivals and other festivals are brilliant and dizzying. People can often enjoy various Hanfu performances, Hanfu gatherings, and Hanfu catwalks. The performers wear Hanfu, turning back time and interpreting thousands of years of culture. The audience is immersed in the gorgeous ancient elegance. The colorful Hanfu in Hanzhong, Shaanxi is amazing! Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniform made by the Yellow Emperor. It was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete crown service…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

I believe everyone has heard of the Dior incident. After this incident, more people began to understand Hanfu, especially the "horse-faced skirt" as a traditional Chinese costume. It became an immediate hit and became popular all over the world, making more people feel it. The charm of Chinese traditional culture. Horse-faced skirt is a type of Hanfu. It is named after its unique design. Its simple and elegant lines and A-shaped high-waist design are favored by many people. Moreover, the horse-faced skirt is very tolerant to body shapes and can be easily controlled regardless of whether you are tall, short, fat or thin. After putting on a horse-faced skirt, your noble and elegant temperament can be well displayed in an instant. Many female stars choose to appear in horse-faced skirts, such as Shuchang, Nursery Rhymes, Liu Yan, Yang Mi, etc. As you can see from the picture, although they wear horse-faced skirts of different colors, everyone looks gentle, elegant, dignified and majestic. It shows the temperament of oriental beauty very well. After seeing this, I believe everyone wants to wear a horse-faced skirt for an outing. Next, the editor will share with you the latest wearing guide for horse-faced skirts.…

The dragon is our fashion symbol that has never faded. These spiritual symbols that are integrated into the flesh and blood of Chinese people are also the source of the beauty of our cultural confidence. The horse-faced skirt, developed from the spiral skirt of the Song Dynasty, embodies a unique oriental charm. When the horse-faced skirt meets the Year of the Dragon, it is the most "trendy" collaboration in this Spring Festival. During the Spring Festival, buying new clothes to bid farewell to the old and welcome the new is a ritual for many people. This Year of the Dragon ritual has a new trend, and various horse-faced skirts have become the "New Year's shirt" for many young people. In the Spring Festival "flower markets" on the streets of Guangdong, Fujian and other places, horse-faced skirts and colorful flowers complement each other, becoming a beautiful scenery during the Spring Festival. Jiang Lai, a child from Guangzhou: Wearing such beautiful clothes on such a good festival makes me feel very good. Xiamen citizen Lai Xiuyun: The suit I am wearing today has some dragon elements, which just fits the theme of this year’s Year of the Dragon. I feel it is…

Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…

Wearing new clothes is a must-have Spring Festival ritual for Chinese people. A horse-faced skirt has suddenly become the first choice of "battle robe", which can be regarded as the top choice during the festival. According to reports, Caoxian County, Shandong Province, is one of the production and sales bases of Hanfu in my country, with sales of Hanfu exceeding 7 billion yuan a year. This year, in Caoxian County, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, have exceeded 300 million yuan. Horse-faced skirts are in short supply. What’s so attractive about them that they’re the first to emerge among traditional costumes? The integration of traditional clothing into modern life not only fully explores excellent historical and cultural resources, but also helps it gain new vitality and achieve creative transformation and innovative development. From the horse-faced skirt, we see a series of surprising changes: traditional Hanfu has become everyday, gradually reaching the public from the niche circle. In the past, more people who wore Hanfu were Hanfu lovers. Nowadays, more and more people are wearing horse-faced skirts in their daily lives. Whether it is a Chinese-style shirt or a modern-style short-sleeved shirt, there is…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

According to The Paper, during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also entered ordinary streets. Some places even launched a "free subway ride with Hanfu" campaign. Big data from multiple e-commerce platforms shows that since the beginning of this year, searches for Hanfu have skyrocketed, and horse-faced skirts have become the most popular item in the Hanfu category. The horse-faced skirt once became the "New Year's jersey", triggering a wave of traditional cultural consumption. How popular is the horse-faced skirt? In Caoxian County, Shandong, a Hanfu distribution center, sales of Dragon Year clothing, mainly horse-faced skirts, have exceeded 300 million yuan. People can be seen wearing horse-faced skirts in cultural evening parties and temple fair performances at tourist attractions in Luoyang, Henan, and Quanzhou, Fujian. As one of the representatives of traditional Chinese clothing, the horse-faced skirt has taken on new vitality in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of horse-faced skirts, there is credit for commercial promotion, but it also stems from people’s love and pursuit…

China has a thousand years of civilization, and the Hanfu that has been handed down to this day is not only the costume of the ancients, but also a bright treasure of Chinese culture. In this bustling modern society, when people wear Hanfu and walk in the streets of the city, it always arouses a sense of wonder and attention. The elegant skirt and exquisite embroidery seem to be telling ancient stories, making people instantly travel through time and space and indulge in the ancient and charming culture. The charm of Hanfu: the perfect fusion of classics and modernity Wearing Hanfu, you can feel the elegance and calmness from ancient times. The wide sleeves and long skirt not only show the aesthetic taste of the ancients, but also give off new charm in modern society. The design of Hanfu skillfully combines classical and modern elements, which not only retains the traditional charm, but also meets the aesthetic needs of modern people. Whether you are strolling in the alleys of the ancient city or in a bustling city, Hanfu can become a beautiful scenery and attract people's attention. The Charm of Hanfu: Cultural Connotation and Temperament Hanfu is not only a…

On the afternoon of March 30, the second Hua Chao Festival and Hanfu Culture Week event in Weifang City (Kuiwen), "Flowers and Kuiwen is better in Weifang", was launched. Nearly a thousand Hanfu enthusiasts and citizens took to the streets wearing Hanfu makeup. Enter the business district and experience this traditional cultural festival. The Flower Festival has gradually become a major spring event in Weifang. It is also a vivid practice of inheriting and carrying forward excellent traditional culture, promoting the diversified integrated development of "culture +", and cultivating new forms of cultural tourism consumption. At the launch ceremony, the "Twelve Flower Gods" and the "Little Flower God" came to spring in Hanfu. The "New National Fashion Fashion·Better in Weifang" national fashion crown costume show made a stunning appearance. Guzheng played and the "Qi Lang" band There were splendid performing arts activities such as national music symphony and Hanfu dance, and the Hua Chao Festival, which has been passed down for thousands of years, was performed in a form that was more popular with the masses. The event invited Wang Ping, a "post-90s" national fashion designer from Weifang who has participated in CCTV programs many times, to bring a wonderful…