This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

Chinese employees wear Hanfu on the catwalk. Photo by Gao Longan Chinese employees wear Hanfu on the catwalk. Photo by Gao Longan Foreign employees wore Hanfu on the catwalk. Photo by Gao Longan Foreign employees wore Hanfu on the catwalk. Photo by Gao Longan Employees of car companies are performing a Hanfu show. Photo by Gao Longan Car company employees took a group photo wearing Hanfu. Photo by Gao Longan Foreign employees display Hanfu. Photo by Gao Longan Wearing hairpins on their heads and embroidered shoulders, on May 21, employees of Chinese and foreign car companies working in Changchun, the "Automobile City", changed out of their work clothes and put on Hanfu to walk on the same stage and experience the beauty of traditional Chinese culture together. . On the same day, the fourth FAW-Volkswagen 521 Family Festival was held. (End)

ShandongAfter 8 days, Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appeared in Luoyang, Henan again. On the evening of May 20, wearing Hanfu, visit the ancient city of Luoyi. This time she brought a "girlfriend group" and invited many female entrepreneurs to take advantage of the breeze of Xiaoman's night and the lights of the ancient city of Luoyang to experience the culture and beauty of Luoyang Hanfu, and travel through the "city" . After the "cross-dressing" is completed, the grace and splendor of the prosperous Tang Dynasty, the calm elegance of the Ming and Qing Dynasties, and the classical beauty come to mind. A few days ago, on the evening of May 12, Dong Mingzhu experienced Hanfu makeup in a Hanfu museum in the ancient city of Luoyi. During the period, she not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry, but also said, "Luoyang allowed me to wear Hanfu for the first time in my life" and "Luoyang's Hanfu is so beautiful"... Doing makeup for Dong Mingzhu The make-up artist told the Dahecai Cube reporter that the store recommended several more…

According to news from the financial industry on May 22, the investor relations activity record disclosed by Langzi Shares shows that the company's comprehensive medical beauty institution brands include "Milan Baiyu", "Han Chen", "Wuzhou", "Gao Yisheng", Qingyi Medical Beauty chain brand "Crystal Skin Medical Beauty". As of the end of the first quarter, the company's medical aesthetics business segment had a total of 39 medical aesthetics institutions, including 9 comprehensive medical aesthetics hospitals and 30 outpatient departments or clinics. The company has currently cooperated with well-known upstream suppliers to launch hyaluronic acid brands such as Funiwe Zunya, Funiwe Zhiya and Runluowei. In the future, the company will continue to expand the scope and depth of cooperation with well-known upstream suppliers and continue to Improve research and development levels and promote the promotion and application of self-developed products. In addition, as of December 31, 2023, Hanfu business has a total of 599 stores, including: 438 self-operated stores, 107 distribution stores, and 54 online stores. This article comes from: Financial AI TelegramAuthor: Announcement Jun

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…

China News Service, Berlin, May 20th The annual Berlin Cultural Carnival is being held. On the 19th local time, the Chinese Hanfu phalanx made its debut at this carnival, allowing people from all over the world to feel the beauty of traditional Chinese culture through traditional dance performances and interactions. Hanfu square dance display. Photo courtesy of the German Han Culture and Art Exchange CenterAccording to reports, the Hanfu square "Hello China" (Hello China) was jointly established by the Yangling Museum of Emperor Jing of the Han Dynasty and the German Han Culture and Art Exchange Center. Nearly a hundred Hanfu enthusiasts dressed in Hanfu and participated in the parade to showcase the charm of Hanfu and spread Han culture and art. Fish lanterns are displayed in the Hanfu square array. Photo courtesy of the German Han Culture and Art Exchange CenterAfter the parade, these Hanfu enthusiasts acted as cultural interpreters, distributing Han culture and art brochures to the onlookers and explaining traditional Han culture knowledge. Many local people who are interested in Hanfu and Han culture gathered here and listened carefully to the explanation. There were also local German children who came to visit, high-fiving and interacting with the…

ShandongRongcheng, the closest city to South Korea, is the starting point of the Qingrong-Ronglai High-speed Railway and the starting point of the Rong-Wu Expressway. Travel to Weihai and the first stop is Rongcheng! Mountains and sea coexist here, with beautiful scenery and scenery all year round. There are Chengshantou, the east pole of the coast of mainland China, Asia's largest free-range zoo, Xixiakou Shendiao Mountain Wildlife World, and the stranded giant ship "Bruvis", etc. , Thousands of miles of coast are full of beautiful scenery. The ancients said: The beauty of Hanfu is its splendor. In the picturesque scenery of Rongcheng, Wearing a long gown and a skirt,holding a sword and a folding fan, Come on a poetic and picturesque check-in journey, Experience the thousand-year beauty of Hanfu. In the fairyland-like scenery, only You are wearing a skirt! When the huge ship with black body and red bottom "lying" diagonally in the shoal,Meeted the fluttering Hanfu,It’s more like an encounter across time and space, making this place even more dazzling. This is one of the "eight most beautiful coasts in China",It is also the place where Emperors of Qin and Han Dynasty worshiped the sun,Coming here wearing Hanfu,It feels like…

00:31Chao News Client Reporter Sheng Wei Correspondent Xu Xinli Li YangOn May 19, in the garden on the campus of the No. 1 Primary School in Qujiang District, Quzhou City, several students from Class 6 (3) Students dressed in ancient costumes played in the flower garden. Girl Xu Jiaqi held a round fan and recited a poem she composed, "The sound of books is loud and the sound of music is loud, and the fragrance of flowers is filled with butterflies and birds."Instructor Xu Qingsong gave a thumbs up : "The writing is good, with some artistic conception, but we still have to work hard."53-year-old Xu Qingsong is a teacher at a primary school in Qujiang and a member of the Quzhou Poetry and Couplets Society. "Currently, the school has been identified as the 'Quzhou City Poetry Education Base', and the school has also created poetry development courses. Now a group of talented young poets have emerged in the school."Girl Jiang Hanxin has been watching for a long time Hydrangea flowers in the flowerbed. "I have the inspiration to write about hydrangeas. I will try to compose a poem about hydrangeas when I go back."Xiao Jiang was recognized by Xu…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

Wearing a Hanfu and a hairpin, he seemed to be the person in the painting. In recent years, the “Hanfu craze” has swept across China’s young population. In Putuo Chuangxiang Tower Park, there is actually a high-quality Hanfu offline physical store, which conveys Hanfu culture and provides consumers with diverse experiences. Mingxi Traditional Hanfu Dress ShopMingxi Traditional Hanfu Dress Shop (Shop 107, No. 1, Chuangxiang Tower, 100 Yejiazhai Road) is an agency selling original Hanfu and accessories brands, Hanfu wedding clothes A Hanfu experience center that integrates rental, photo photography, cultural promotion and other functions. Store manager Cao Yirong graduated from the Department of History and has a deep interest in traditional Chinese culture. She has been promoting Hanfu for eighteen years. “The original intention of opening this store is to let as many people as possible learn about Hanfu and discover the cultural genes of everyone.” confidence." Cao Yirong said. Cao YirongAccording to Cao Yirong, Mingxi Traditional Hanfu Dress Shop also purchased a property in a commercial and residential residence in Putuo District earlier. Later, the store was moved to the Chuangxiang Tower Park. The open walk-in space in the park also brought a lot of customer flow to…

Source: People’s Daily political article WeChat official accountGetting dressed and eating are two important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. (For details of the report, see: Humanities Edition on May 12)What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of uniforms, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "a country of superior clothing". With a good reputation, the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as gifts, and integrated the order of the universe, the ethics of the family and the country, and…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys, which is very exciting. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people I started to be willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

China News Service, Jinan, May 11th: National style outfits are popular during the graduation season of Chinese universitiesChina News Service reporter Zhao XiaoWearing a hairpin bachelor's hat, Wear embroidered patterns on your shoulders and walk around the campus. The Hanfu skirt hidden under the dark academic uniform is looming, smart and elegant... Nowadays, the mix and match of national style clothing and academic uniform is popular in the graduation season of Chinese universities, capturing the hearts of "Generation Z" " represents the hearts of young people. "I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor's uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial." "Post-00s" Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File…

HubeiIn the busy urban life, I often long to find a piece of cultural pure land of my own. I have always had a strong interest in Hanfu, but I have always been unable to study it in depth due to various reasons. Until one time, I accidentally discovered the online course of Shangzhi Hanfu School. It was like a key, opening the door to the world of Hanfu for me. After signing up, I started my Hanfu learning journey with great expectations. From the shapes of Hanfu in various dynasties, to pattern making and proofing, to later fabric selection and garment sewing, the courses at Shangzhi Hanfu School provided me with a comprehensive learning experience. In a trance, I feel like I have returned to that era of gorgeous costumes, feeling the unique charm of Hanfu culture. In the course, I learned about the historical and cultural background of Hanfu. The instructor gave me a deeper understanding of Hanfu through vivid explanations and exquisite pictures. I learned that Hanfu is not just a kind of clothing, but also a cultural inheritance and expression. It carries the wisdom and aesthetics of the ancients and is an important part of the…

Original title: "Minimalist Chinese Clothing History" Discovers the Beauty of HanfuTianjin Daily News (Reporter Qiu Yuhao) Recently, "A glance at a thousand years" - Discovering the beauty of Chinese culture from Hanfu and 2023 China A sharing session on the good book "The History of Minimalist Chinese Clothing" was held at Tianjin Reading Garden. This book was published by People's Fine Arts Publishing House and was selected as the 2023 Chinese Good Book. In the book, Hua Mei, a professor at Tianjin Normal University and an expert on clothing history, introduces Chinese clothing from the pre-Qin period to the first half of the 20th century, including shapes, colors, materials, and grades, based on relevant archaeological results, historical documents, and years of research results. The reasons and rules of changes in systems and clothing, etc. Source: Tianjin Daily

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…