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Why are Hanfu horse-face skirts popular in the Year of the Dragon
This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt… -
Hanfu horse-face skirts are becoming popular during college graduation season
As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many… -
The Hanfu horse-face skirt is hot and trending
"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence… -
The Hanfu horse-face skirt has become a top-selling item
Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this… -
In Shandong, China, the monthly sales of Hanfu horse-face skirts reach 300 million yuan
01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than… -
The Chinese Hanfu horse-face skirts are selling like crazy
This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly… -
Some merchants do not want the Hanfu horse-face skirt to become too popular
No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who… -
What is the Hanfu Horse-Face Skirt
Before reading this article, you are sincerely invited to click "Follow", which will not only facilitate your discussion and sharing, but also give you a different sense of participation. Thank you for your support. Nowadays, a kind of Chinese clothing has once again entered the public eye, and even once became one of the most popular clothing among female friends. This kind of Chinese clothing is the horse-faced skirt. As a traditional costume in ancient my country, I did not expect that it would be favored by everyone again in modern times, and it would quickly become famous in a short period of time, and it would dominate the screens of major online platforms for a long time. So what is the origin of this horse-faced skirt? Why was it named "Horse Face"? What should you pay attention to if you wear this kind of clothing? Do you know all this? First of all, let’s take a look at how the horse-faced skirt was born. Looking at the costumes in various countries, there is a certain evolution process. Few of them are created out of thin air. Instead, they are constantly improved and innovated on the basis of reference. This… -
Half of the entertainment circle in China is wearing Hanfu horse-face skirts
In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually… -
Why do girls make up more than 70% of participants in Hanfu events
In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,… -
Classic combinations of ancient women's Hanfu outfits
In the history of Chinese clothing, the top and lower skirt are the most basic form of Chinese clothing, and there are many styles. Among them, the skirt, shirt skirt, and coat skirt are the favorites of women. They are also the ancient suits that best reflect the feminine charm of women. . The ancient skirts, shirt skirts and coat skirts are colorful and have different styles. They not only change the unavoidable singleness of the matching of deep clothes, but also can correct the body shape and show the elegant posture and unique charm of women. They are A clothing combination that has been universally loved by women throughout the dynasties. 01 The graceful style of undershirts, shirts and coats As tops, jackets, shirts and jackets are slightly different. Generally speaking, jackets are single-layered and jackets are multi-layered or sandwiched. The jacket can be single-layer or multi-layered, but it is usually divided around the waist and divided into layers. There is a "waist gusset" next to it. This small idea makes the woman's waist line more prominent, making it look delicate and restrained, giving it a unique charm. Early undershirts were generally short, only reaching the waist, so they… -
How was the clothing system established in the Han Dynasty
Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of… -
Ancient costume dramas depict the Hanfu Qixiong Ruqun in a stunning manner
Nowadays, there is a kind of long skirt called a tube top skirt. In fact, there were tube top skirts in ancient times. At that time, the ancients gave it a beautiful name called "chest-length skirt". This kind of "chest-length skirt" It was loved by many women as soon as it came out. At that time, many girls put on "chest-length skirts" and looked beautiful in various poses. Many poets even wrote about the beauty of wearing "chest-length skirts", such as this poem "" Bullying willow leaves, skirts jealous of pomegranate flowers. The pomegranate skirt is also the "chest-length skirt". There is also an allusion of "bow down under the pomegranate skirt", which also describes the beauty of the "chest-length skirt". Nowadays, many costume dramas are "chest-length skirt" "Breast-length skirt", because this kind of "chest-high skirt" looks very sexy and charming on actresses. Let's see who is the most beautiful in the "chest-high skirt". Ninth place: Chen Yao Chen Yao gives people the beauty of Xiaojiabiyu. I remember that in "Beauty in the Cabinet", Chen Yao wore a pink "chest-length skirt", showing her beauty and petiteness. Eighth place: Wang Like Wang Like is also a beauty in ancient costume, and… -
Take you to understand the classification of Hanfu Ruqun
Do you know the following questions about Hanfu: Which dynasty did the tan collar skirt come from? Which dynasty does the chest-length underskirt come from? Which dynasty does the double-breasted skirt come from? Which dynasty does the waist-length underskirt come from? Let’s take you through it below. What is an underskirt? Ru: A short top, usually no more than the knee; the lower part is a skirt. "Ruqun" is the collective name for two kinds of clothing, a top and a skirt. It is also one of the daily clothes of Han women in ancient China. Ruqun is also called skirt or skirt. Characteristics of underskirts The top is short and the skirt is long. The upper and lower proportions reflect the requirements of the golden section and have rich aesthetic connotations. The changes in the upper jacket are mainly in the collar shape and placket, and the lower skirt is as long as the upper. Generally speaking, if the clothes are short, the skirt should be long. The clothes should be as short as the waist, and the skirt should be as long as the ankle bones. Classification of underskirts According to the collar style: it is divided into… -
Listing the beautiful Hanfu Ruqun from Jiuzhou Piaomiao Lu
Chest-length underskirts are a type of women's underskirts that began in the Southern and Northern Dynasties of my country. It is mainly named according to the position of the skirt, which is different from the high-waist skirt. Generally, the skirt of a high-waist skirt is above the waist and below the chest; while the skirt of a waist-length skirt is at the waist; similarly, the skirt of a chest-length skirt is under the armpits. At present, no cultural relics of chest-length skirts have been unearthed, but there are ancient paintings that have survived. It can be seen that chest-length skirts really existed in our history. Generally, there are two types of chest-length skirts that we know. One is the chest-length skirt with two lapels, that is, the chest-length skirt with two lapels open in half and buttons in the center of the chest; the other is the cross-collar style. A chest-length underskirt, that is, the front of the dress intersects with the left and right sides, and is usually covered to the right, that is, the right hem. Chest-length underskirts were very popular among maids in the Tang Dynasty. We can see traces of chest-high underskirts in theme dramas based… -
Introducing you to common Hanfu styles
Hanfu is my country's traditional national costume and is inextricably linked to traditional culture. Hanfu has a long history, rich and diverse styles, and has undergone changes throughout the dynasties. Everyone knows that Hanfu is gorgeous, but many students are put off by it because the shape is too complicated, and the knowledge found online is too fragmented and difficult to understand. Today we will learn about the common Hanfu styles through the Q version of Hanfu. 1. Half-breasted arms and half-armed collars As the name suggests, the half-arm is that the sleeves are only half the length of the arm, and the body is as long as the waist. It is actually very similar to the modern short-sleeved top, but it is worn with a blouse on the outside. Half-arm sleeves became popular among nobles from the Sui Dynasty. They were first worn by female officials in the palace, and then were introduced to ordinary people in the Tang Dynasty. From then on, they were out of control. The popular explanation is that the two front plackets do not overlap and are symmetrical, while the cross-collar means that the front plackets cross and overlap. The half-arm reflects the layering… -
Exploring Tang Dynasty mysteries in film with Hanfu's high-waisted Ruqun
For a long time on TV screens, costume dramas dominated by Qing Dynasty palace dramas. There are many reasons, but one of the big reasons is that it is close to us. It must be only two or three hundred years behind us. As the last feudal dynasty, the Qing Dynasty (1636-1912) has relatively comprehensive historical data. The Chinese nation has always had comprehensive and long-lasting historical records and continuous civilization. "Who cares if the history of more than 4,000 years has not been interrupted? I am the Chinese." - Liang Qichao. There are good stories that can be filmed in all dynasties. Not to mention the Qin and Han Dynasties, there are many popular works in the Tang, Song and Ming Dynasties, such as Di Renjie, Empress Wu Zetian of the Tang Dynasty, the unofficial history "The Romance of the Sui and Tang Dynasties", Song Ci, the torturer of the Song Dynasty, and Bao Qingtian, who is surrounded by Ma Han of the Dynasty, has classic works such as "Young Bao Qingtian", "Three Heroes and Five Righteousnesses", "Water Margin", etc. The rule of the Yuan Dynasty feels darker, you can read "The Legend of Heaven and the Dragon Sword",… -
Enumerating the millennia-old tradition of Ruqun in Hanfu
"When I sit, my belt lingers in the grass, and when I walk, my skirt sweeps away plum blossoms." "My skirt drags six pictures of the water of the Xiangjiang River, and a section of Wushan clouds towers over my temples."... These beautiful poems cannot describe the softness and beauty of Chinese daughters. Among them, the skirts they wear perfectly set off their elegant and quiet temperament. So, what kind of charm does Chinese clothing, the skirt in the Hanfu system, have that can last through thousands of years and become a classic style in our Chinese history? This article counts the underskirts of each dynasty, trying to sort out the relatively stable shapes among them, and see what the traditional "tong" is in our Hanfu system, and what the "zong" is that never changes away from its origin. 1. Pre-Qin Period "Ruqun" and "clothes" are relatively similar, but there are still differences between them and need to be discussed separately. Of course, this difference does not mean that they correspond to "women's clothing" and "men's clothing" respectively, but refers to the differences in tailoring and cultural connotation. To make a simple analogy, "skirt" and "clothes" are like two branches… -
Which Hanfu style do you prefer: the pomegranate skirt, the pleated skirt, or the Ruqun
Last night, David He broadcast the second episode of "Beautiful China" "Ode to Pepper Flowers". Did you watch it? Many netizens replied to us and praised David He as an "aesthetic leader". In those radiant moments, Chinese classical beauty brings us a unique viewing experience. Let us follow "The Great Beauty of China" and, together with Shangguan Wan'er and Princess Taiping, go into the calligraphy and paintings of the Tang Dynasty and experience the unique beauty of women and culture of the Tang Dynasty. In their prime, the two were playful and agile, with the auspicious hydrangea fluttering in their hands, creating a lively and interesting scene. When she first came to the palace, Shangguan Wan'er was still a maid. She was wearing a blue skirt. After rising to the rank of "female prime minister", Shangguan Wan'er actually wore Hu clothes. In fact, in the Tang Dynasty, Hufu was men's regular clothing, and it was not uncommon for women to dress up as men in the prosperous Tang Dynasty. The atmosphere of the Tang Dynasty was very open, and it was no problem for women in the Tang Dynasty who pursued fashion to act cool. After Princess Taiping was named… -
Tang Dynasty women preferred Hanfu Qi Xiong Ruqun for what reason
Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…