In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

Recently, the Fujian Flower Festival was held in Liangcuo, a characteristic historical and cultural district in Cangshan District. Young men and women dressed in Hanfu welcomed the spring with blooming flowers. The reporter learned from an interview on the 27th that with the rise of national trend culture and the active promotion of Hanfu enthusiasts in Fuzhou, Hanfu culture has successfully "broken the circle" in Fuzhou. From an early niche hobby to now it has widely entered the public eye, and more and more people people have found new career opportunities in the Hanfu cultural industry chain. Traditional culture blessing Fuzhou Hanfu becomes more popular In recent years, with the blessing of traditional culture, the popularity of Hanfu in Fuzhou has continued to rise. In historical and cultural districts, parks and green spaces, you can often see young men, women and children wearing Hanfu taking photos and checking in. Along with this, Hanfu experience centers and travel photography studios have also opened one after another, and Hanfu culture has "broken the circle". This makes Zheng Wei, president of the Fujian Provincial Hanfu Culture Promotion Association and Fuzhou Traditional Culture Promotion Association, very pleased. As a native of Fuzhou, Zheng Wei…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

Chengdu, a group of young people wearing Hanfu poured into the subway from four locations, all destined for Kuanzhai Alley. Lu Xiaowei, who runs a Hanfu shop, led a team of people and set off from Wenshufang. This place, located 3 kilometers northeast of Kuanzhai Alley, is the birthplace of her first physical store. That was 13 years ago. At that time, people came and went in the scenic spot, but no one paid attention to her shop. For this event, there were hundreds of people in each team, and there were so many people who came after hearing about it without registering. The crowd monitoring system in the scenic spot was triggered, and the planned flash mob and group photo were temporarily cancelled. On November 22, 2003, electricity worker Wang Letian, a Hanfu enthusiast, put on Hanfu for the first time and took to the streets of Zhengzhou, attracting the attention of domestic and foreign media. This day was later designated as Hanfu Travel Day by the circle. Various cities will hold relevant activities around this day. Wearing Hanfu to travel is becoming more and more common nowadays. People wearing Hanfu to take photos can be seen everywhere in…

"What is it like to wear Hanfu to travel?" "On May Day, it is the first time to wear Hanfu out" and "Being Hanfu has become a 'national trend'". On platforms such as Station B and Xiaohongshu, more and more people Many users began to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions…

The article is original and no transfer, plagiarism or editing is allowed. Picture source network, if there is any infringement, please contact us to delete it. Hanfu is so beautiful, but some little sisters say they reject it. Every time they wear Hanfu and go out, they feel strange. Why is this? In fact, before the Hanfu era was fully revived, it was just a niche circle. It was still difficult for everyone to accept Hanfu and wear it out. Just like the reason why many girls are only willing to buy them to wear at home and are unwilling to wear them out, there is a reason. Keke will take stock of them and see if they suit you! one. Easily appear fat Most Hanfu are designed to be very loose, so for those sisters whose figures are not very ideal, it can easily expose the flaws of our figures. For example, chest-high Hanfu, although it looks better on plump girls, it only looks good because it is closer to the aesthetics of the Tang Dynasty. In fact, not only will chest height not make you look thin, but it will also highlight the plump features of girls, especially…

In recent years, wearing traditional clothes to visit scenic spots has become a trend among young people. During the Spring Festival of the Year of the Dragon that just passed, Suzhou, Jiangsu Province held a free subway event for about a week wearing traditional Chinese clothing. Horse-faced skirts became the "New Year shirt" for more and more people; young girls wore Hanfu to check in at Disneyland. , calling it "the most suitable princess dress for Chinese babies' physiques"; the streets of Quanzhou, Fujian are crowded with tourists who look like Cangpu girls. They have a unique style wearing clothes that started in the Eastern Jin Dynasty and flourished in the Ming and Qing Dynasties. Host's words Gorgeous attire, colorful and feathery clothes, clothing is not only a kind of life aesthetics, but also has a strong cultural identity behind it. How does the generation that grew up drinking Coke, eating McDonald's, and wearing all kinds of clothes view Hanfu, which is becoming more and more common around us? How do young people, who appreciate their own beauty, understand the beauty of traditional clothing? Traditional clothing is popular, but what next? The three reviews explain the beauty and beauty of…

On the occasion of the Chinese Valentine's Day this year, the marriage registration offices of civil affairs bureaus in many places welcomed many new couples. Dressed in Hanfu, they experienced a unique Chinese-style certificate-receiving ceremony. Hanfu has made a perfect transformation from film and television shooting, stage performances to daily wear today. Behind the "bright Hanfu style", we see the charm of China's excellent traditional culture based on national self-confidence. Hanfu is the traditional clothing of the Han nation. Also known as attire, clothes, and Chinese clothing. Hanfu is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries China's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . Since ancient times, Hanfu has been characterized by a formal dress with a broad belt and a short coat with wide sleeves. Compared with Western clothing of the same period, Hanfu has indisputable excellence in human nature. While Westerners use breastplates and skirts to restrict the development of women's bodies, the wide Hanfu has realized the characteristic of allowing the body to stretch at will. The reason why Hanfu…

In 2024, repeated epidemics have brought great uncertainty to life. Amidst confusion and anxiety, young people are also exploring various new ways of life. The Frisbee social on the grass is bustling, camping in the wild is in the ascendant, some people are reinventing themselves in the script, and some hope to use their money-saving beans to control their lives... The blog team will launch a series of youth lifestyle observation articles, dialogue with participants, and reveal the causes, current situation and development behind popular phenomena. What we are going to observe today is the "Hanfu culture craze", which gives an ancient city a new color and also allows an industrial chain to be formed. In August 2024, the blogger traveled to the ancient city of Xi'an and discovered a phenomenon: people wearing Hanfu can be seen everywhere on the streets, including men, women, old and young. They walked freely on the streets without attracting any attention. They seemed to be Wearing Hanfu is a very common thing here. And just in April, the country's first immersive Tang-style street life district - "Chang'an Twelve Hours Theme Street" opened in Xi'an. It was based on the IP of the web drama…

I don’t know since when, Hanfu, which has a long history, began to appear frequently in our field of vision, and even started a wave of Hanfu craze. As the heirs of Hanfu culture, while catching up with this trend, we must understand the basic common sense about Hanfu in order to operate correctly~ Although there are more and more fans of Han culture now, Hanfu has gradually become mainstream from a niche hobby. But little is known about the history behind Hanfu, so today, the editor will give you 5 entry-level common sense about Hanfu, so that all pig boys can transform into beautiful Chinese-style boys from the inside out~ 【History of Hanfu】 Speaking of Hanfu, many friends may think that Hanfu is the costume of the Han Dynasty. In fact, the full name of Hanfu is "Han traditional costumes", which refers to the traditional costumes dominated by Han culture from the accession of the Yellow Emperor to the late Ming and early Qing Dynasties. Therefore, the actual Hanfu includes many dynasties such as Shang, Zhou, Qin and Han. At the same time, the long-standing Hanfu has also influenced the national costumes of Japan, North Korea, Vietnam and other…

"The sleeves of Yueluo shirt welcome the spring breeze, and the belt of the jade-carved unicorn is red." The high crown and ring, the complimentary clothes and the wide belt, and the fluttering sleeves of Hanfu carry the thousands of years of Chinese civilization and are the status symbols of the descendants of the Yan and Huang Dynasties. From the time when the Yellow Emperor hung down his clothes and ruled the world in ancient times, until the end of the Ming Dynasty and the beginning of the Qing Dynasty when he shaved his hair and changed clothes, Hanfu has always been the main attire of people. In recent years, a wave of "Hanfu revival" has swept across the land of China, and young girls wearing colorful clothes can often be seen in the streets and alleys. So, is it really necessary to revive Hanfu, which has been absent from the history of Chinese people’s clothing changes for more than four hundred years? Is wearing Hanfu on the streets a reflection of cultural connotation? Why is Hanfu so beautiful but not popular in China? The evolution history of Hanfu "Because of the great etiquette, it is called Xia; because of…

What is the difference between what we call Hanfu and traditional clothing today? Why is Hanfu fever happening? What is the future trend of Hanfu... Recently, reporters interviewed costume historians, Hanfu designers, Chinese traditional culture promoters, etc. They explained their understanding of Hanfu from different perspectives. What is Hanfu? What are the characteristics? What is Hanfu? According to clothing historian Professor Huang Qiang, Hanfu has appeared in ancient classics and refers to traditional Chinese clothing. "Huang Emperor Yao and Shun hung down their clothes and ruled the world", which means that Hanfu began with Huang Emperor Yao and Shun. From then on, from the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern and Northern Dynasties, and later the Manchu and Qing dynasties, each dynasty had its own characteristics. Ruqun made in the Northern Song Dynasty. For example, in the Qin and Han Dynasties, "shenyi" means to hide the body deeply, with clothes on the top and clothes on the bottom, which not only combine the two into one, but also maintain the boundary of being divided into two. It is characterized by cross-collar (the left and right sides of the front of the garment intersect), wide body and…

Unconsciously, the clothing of pedestrians on the street has become more and more diversified, and some niche clothing has begun to enter the public eye frequently, such as JK (uniforms for female high school students) with a strong academic atmosphere, and Lo skirts (palace uniforms) full of gorgeousness. Classic-style skirt with large swing), and Hanfu with full classical charm. Among them, Hanfu, which represents the elegant taste of the nation, is also growing rapidly in the fashion clothing industry. According to statistics, more than 20 million young people have purchased Hanfu this year. However, even if people wearing Hanfu can be seen everywhere, we still have many reasons to rectify the name of Hanfu. However, for many people, Hanfu and modern fashion are completely two different things. Modern fashion also has many styles with unique designs. However, no matter how exaggerated the design is, we will only take a second look. However, Hanfu is different. Many onlookers just regard it as a tool for photography in the studio. People who like Hanfu want to make it a daily routine, while people who are not interested in Hanfu will think this kind of clothing is too exaggerated. So when can Hanfu…

Hanfu is indeed very beautiful, and some people have vigorously promoted it in recent years, but it just hasn't become popular. On the contrary, Western-style clothing has always been popular. So, why does such a situation occur? (Internet picture) I think that to understand this issue, we need to have an in-depth understanding of the background of the formation of Hanfu. 1. Hanfu is a relatively primitive clothing. Clothing first appeared in human life for the purpose of keeping out the cold. Considering the factors of beauty, culture, and social function is something that comes later. The first styles of clothing designed to keep out the cold were an imitation of houses. The house is a circular body covering human beings. Therefore, clothing also comes to people in the form of a circular body. Hanfu is generally a piece of cloth that stretches from the shoulders to the feet, forming a cylinder. However, since it was necessary to free the hands for work, two more sleeves were extended on the cylinder. However, if these two sleeves are too narrow, they will obviously be inconsistent with the main body, so it is called wide sleeves (of course, there are cultural explanations…

1. What is Hanfu? 2. What is the meaning behind Hanfu? 3. Why are more and more modern young people wearing Hanfu? 1. What is Hanfu? First of all, when many people see the word Hanfu for the first time, they will naturally think that Hanfu refers to the clothing of the Han Dynasty. In fact, this is wrong. The full name of real Hanfu is actually: traditional clothing of the Han nation. That is to say, in addition to Han Dynasty, Zhou, Tang, Song, Ming and other styles are also part of Hanfu. In fact, it is very difficult to understand Hanfu as a piece of clothing. However, if we deify Hanfu and sublimate it from a kind of clothing to a national symbol and a cultural carrier, it will be much easier to understand. 2. What is the meaning behind Hanfu? In fact, historically speaking, Hanfu actually has gaps. And this biggest fault comes from the Qing Dynasty, which is closest to us. At the beginning of the Qing Dynasty, after the bannermen entered the customs, in order to stabilize their political power, they began to carry out cultural reforms and suppression of the Han people. In order…