ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

Reporter｜Qin Yi Yang SongEditor｜Jiang YubinGlobal cross-border e-commerce has launched the trend of fashionable Hanfu, and tens of thousands of sellers in China are taking advantage of it And up. What’s interesting is that when exploring the rise of these active players, people can always go back to around 2010. At that time, it was the golden age of cross-border sales in China. Among the young people who started to start businesses overseas, there were Wen Xin who founded Lanting Jishi, Chen Wenping of Saiwei e-commerce, and Xu of SHEIN. Looking up to the sky... Hua Bingru, a post-85s male boss who started out as a Taobao copycat and went overseas to sell Hanfu, is also one of them. Recently, ZiBuYu, a cross-border e-commerce brand founded by Hua Bingru, submitted a listing application to the Hong Kong Stock Exchange. It is not well-known, with a market share of only 0.4%, but it has made its mark in North America early by operating a women's fast fashion business. In 2021, its revenue exceeded 2.3 billion yuan and its profit reached 200 million yuan. Taobao started as a copycatIn 2008, when the annual GMV of Taobao platform exceeded 100 billion for the first…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing the products in their hands to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems to be particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

Reporter | Zhang XinyuEditor | Zhou Zhuoran1Etam, a French Hanfu brand that has been in China for more than 20 years, is losing ground in China. Since the French Egger Group sold its Chinese garment business in 2018, Egger has faced a series of problems in China, including large-scale store closures, filing for bankruptcy, and being listed as a person subject to execution for breach of trust. On November 10, the official WeChat public account of the Shanghai Bankruptcy Court published an article stating that the Shanghai Bankruptcy Court ruled to accept the (2019) Hu 03 Po 155 Shanghai Egg Clothing Co., Ltd. (hereinafter referred to as "Eiger Clothing") In the bankruptcy liquidation case, assets will be disposed of at a special price in a Taobao store called "Shanghai Egg Manager Special Store". The case documents disclosed on the Shanghai Higher People’s Court website show that based on the application of Shanghai Luzhou Knitted Garment Co., Ltd., the Shanghai No. 3 Intermediate People’s Court ruled that the debtor Aige Clothing was bankrupt and liquidated on October 8, 2019. . Interface Fashion has seen that as of press time, there is only one black slim-fitting skirt left in the Shanghai Aige…

AI trainers, drone pilots, cross-border e-commerce anchors... With the continuous emergence of new economies, new business formats, and new models, a large number of new professions with novel models have been spawned. In these new careers, many job seekers have seized the opportunity to create a wonderful life of their own. Cross-border e-commerce anchors connect with hundreds of overseas consumers a dayWalking into a shop in Yiwu Trade City, in a space of more than ten square meters There are four cross-border e-commerce anchors who speak fluent English and are showing their products to overseas consumers in the live broadcast room through their mobile phones. The proprietress sitting aside seems particularly calm about such a crowded scene. Lv Shuxi shows samples of the live broadcast roomIn the live broadcast room of Lv Shuxi, a student from Yiwu Vocational College of Foreign Languages ​​and Foreign Trade, most overseas consumers are from the United States, and a small number are from the United Kingdom, Malaysia and Singapore. At first, all categories of products were displayed in the live broadcast room, but as they analyzed the needs of consumers in the live broadcast room in-depth, Lu Shuxi and her team gradually made beaded…

ShandongRongcheng, the closest city to South Korea, is the starting point of the Qingrong-Ronglai High-speed Railway and the starting point of the Rong-Wu Expressway. Travel to Weihai and the first stop is Rongcheng! Mountains and sea coexist here, with beautiful scenery and scenery all year round. There are Chengshantou, the east pole of the coast of mainland China, Asia's largest free-range zoo, Xixiakou Shendiao Mountain Wildlife World, and the stranded giant ship "Bruvis", etc. , Thousands of miles of coast are full of beautiful scenery. The ancients said: The beauty of Hanfu is its splendor. In the picturesque scenery of Rongcheng, Wearing a long gown and a skirt,holding a sword and a folding fan, Come on a poetic and picturesque check-in journey, Experience the thousand-year beauty of Hanfu. In the fairyland-like scenery, only You are wearing a skirt! When the huge ship with black body and red bottom "lying" diagonally in the shoal,Meeted the fluttering Hanfu,It’s more like an encounter across time and space, making this place even more dazzling. This is one of the "eight most beautiful coasts in China",It is also the place where Emperors of Qin and Han Dynasty worshiped the sun,Coming here wearing Hanfu,It feels like…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

China Business News (Reporter Yu Jiaxin) Recently, the news that the Hanfu online store "Girl Kayla", which has about 5.53 million fans on Taobao platform, suddenly closed its store and the company was canceled triggered the clothing wholesale industry. and consumer concerns. It is understood that before the incident, the girl Kayla had been "taking goods on credit" for a long time. The sudden closure of the store put suppliers, company employees and consumers collectively in a situation of rights protection. According to reports from some suppliers, the business model of young girl Kayla’s “get the goods first, settle the account later” is not uncommon in the field of online clothing wholesale, and sellers “run away” due to arrears. The supplier did not know that the company had been cancelled"Like everyone else, we are all confused." After learning that the store was suddenly closed, the girl Kai One of La's live broadcasters said on his personal social account. The reason why this news will cause strong shock among the clothing industry and consumers is that before the store was closed, the girl Keira used to be a Taobao five-star Golden Crown store with about 5.53 million fans. Many people in…

The China Grand Canal Museum will hold an International Museum Day theme event on May 18. "Emperor Yang of the Sui Dynasty" and other "ancient figures" will make a stunning appearance wearing restored Hanfu. The Hanfu worn by "Emperor Yang of the Sui Dynasty" was restored and made by a Nanjing girl Zhang Zening based on historical data. In eight years, Zhang Zening visited museums in more than ten cities in China and turned the graphic costumes in the murals into reality. Amidst the intensive sound of sewing machines in the studio, the reporter met Zhang Zening. Dressed in plain clothes, she looks like a woman stepping out of an ancient painting. The nearly rough studio has bookshelves filled with collections of paintings, including Yongle Palace murals and clothing patterns, the complete collection of Dunhuang murals, Fahai Temple murals and clothing materials, etc.; the table is covered with Zhang Zening's hand-drawn manuscripts. The set of Hanfu in front of me is the first one restored by Zhang Zening. It is inspired by the jade girl holding a golden furnace in the mural of Yongle Palace. The half arm is printed with a complete tortoise shell pattern, and the belt is…

Source: People’s Daily political article WeChat official accountGetting dressed and eating are two important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. (For details of the report, see: Humanities Edition on May 12)What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of uniforms, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "a country of superior clothing". With a good reputation, the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as gifts, and integrated the order of the universe, the ethics of the family and the country, and…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

Jimu News reporter Shen Wai Tang JiayanRecently, many suppliers at the Shahe Clothing Wholesale Market in Guangzhou reported that the Internet celebrity Hanfu store "Girl Kayla" with more than 5 million fans suddenly disappeared and the owner lost his job. The joint warehouses were emptied, the stores were displayed as non-existent, and tens of millions of dollars in payment for goods were suspected to have been taken away. On the 17th, Jimu News reporters learned that the case has been filed. A shareholder of Girl Kayla responded to reporters saying that they are not running away and are actively solving the problem. Behind the sudden disappearance of the popular online Hanfu store is a "whirlpool" formed by low-price competition: higher return rates, more inventory backlogs and tighter cash flow, while suppliers are Those who supplied goods to these stores on credit were also forced to get involved in this "whirlpool" and were owed huge amounts of money after the store collapsed. Internet celebrity Hanfu store suddenly "disappeared"On the evening of May 12, disturbing news suddenly came from the busy Shahe Clothing Wholesale Market in Guangzhou. Supplier Yang Ping (pseudonym) found that she could not contact the boss of "Girl Kayla".…

China News Service, Jinan, May 11th: National style outfits are popular during the graduation season of Chinese universitiesChina News Service reporter Zhao XiaoWearing a hairpin bachelor's hat, Wear embroidered patterns on your shoulders and walk around the campus. The Hanfu skirt hidden under the dark academic uniform is looming, smart and elegant... Nowadays, the mix and match of national style clothing and academic uniform is popular in the graduation season of Chinese universities, capturing the hearts of "Generation Z" " represents the hearts of young people. "I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor's uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial." "Post-00s" Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File…

Beijing"I like history and like to follow the footsteps of historical figures to measure a city." Luoyang's peonies are blooming just in time, and travel expert Sangsang wears a Tang Dynasty dress The costumes transform into the ladies with hairpins in ancient paintings and blend into this thousand-year-old capital. Luoyang Ancient Tomb Museum, the performance of "Looking for the Luo Shen Fu", Luoyang Chinese National Garden, the night view of Tiantang Mingtang... During the two-day trip to Luoyang, what impressed Sangsang the most was the onlookers. “For this Hanfu trip, I originally wanted the effect to blend into the scenery, like a painting. But what’s interesting is that on the day of the photo shoot, many tourists clicked the shutter on me, and I became part of the scenery. ” Wearing Hanfu to visit scenic spots is popular among young people. Photo provided by SangsangWhen you look at the scenery, the people looking at the scenery are also looking at you. This may be the special charm of Hanfu travel. Growing up in Jiangnan, majoring in Chinese language and literature, Sangsang has a special attachment to history and culture, and hopes to promote culture through Hanfu travel. “Luoyang is more…

CCTV News from Beijing on May 17 (Reporter Song Xue) “Understanding a city starts from the museum.” May 18 is the annual International Museum Day. In recent years, museums have served as places to inherit and display culture. Important places have attracted more and more tourists, and the "cultural museum craze" continues to heat up. According to data from the State Administration of Cultural Heritage, during the 2024 May Day holiday, more than 50 million visitors to more than 6,000 museums across the country, 4.04 million visitors to 55 national archaeological sites parks, and many cultural and museum institutions The number of visitors received reached a record high for the same period in previous years. Nowadays, young tourists and families with children have become the main consumer force in the cultural tourism boom. Tuniu's latest booking data so far shows that among users who have booked cultural and tourism-related products this year, users aged 45 and under accounted for 86% of trips, of which 15% were aged 0-18; 14% were aged 19-25 %; those aged 26-35 accounted for 34%; those aged 36-45 accounted for 23%. From the ever-selling Forbidden City calendar to the cultural and creative ice cream launched by…