During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

On the afternoon of March 30, the second Hua Chao Festival and Hanfu Culture Week event in Weifang City (Kuiwen), "Flowers and Kuiwen is better in Weifang", was launched. Nearly a thousand Hanfu enthusiasts and citizens took to the streets wearing Hanfu makeup. Enter the business district and experience this traditional cultural festival. The Flower Festival has gradually become a major spring event in Weifang. It is also a vivid practice of inheriting and carrying forward excellent traditional culture, promoting the diversified integrated development of "culture +", and cultivating new forms of cultural tourism consumption. At the launch ceremony, the "Twelve Flower Gods" and the "Little Flower God" came to spring in Hanfu. The "New National Fashion Fashion·Better in Weifang" national fashion crown costume show made a stunning appearance. Guzheng played and the "Qi Lang" band There were splendid performing arts activities such as national music symphony and Hanfu dance, and the Hua Chao Festival, which has been passed down for thousands of years, was performed in a form that was more popular with the masses. The event invited Wang Ping, a "post-90s" national fashion designer from Weifang who has participated in CCTV programs many times, to bring a wonderful…

"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian are closely bound together. The latter is like the "city of horse-faced skirts", but in fact, Caoxian has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced skirt business occurred in 2023, and it truly became the…

During the Spring Festival this year, the horse-faced skirt became the “New Year’s shirt.” Who would have thought that the hottest item at the beginning of the Year of the Dragon would be a skirt. How popular is the horse-faced skirt? Even if you haven't worn it, you must have seen it. In the past two years, whether it is tourist attractions, major TV parties, or online social platforms, horse-faced skirts have been popular on the screen. As an extension of traditional Chinese clothing, the horse-faced skirt attracts the attention of young people with its fashionable appearance and modern design, and has emerged as a new force in the Hanfu market. Just click on a Hanfu live broadcast room, and the anchor is explaining hardA bright red horse-faced skirt. This year is the Year of the Dragon, and the "dragon and phoenix presenting auspiciousness" element on the skirt is one of the selling points. Many sizes sold out as soon as they were put on the shelves. During the Chinese New Year, many girls wear horse-faced skirts to visit temple fairs and take beautiful photos. What's even more cruel is that the horse-faced skirt has made the small town of…

On the stage of the fashion industry, every appearance is a visual feast. Today, our eyes are focused on that shining star-Xu Jiaqi. The new Chinese-style horse-faced skirt she wore not only vividly displayed elegance and intellectuality, but also revealed the excellent temperament of oriental women. 1. The perfect integration of tradition and modernity The new Chinese-style horse-faced skirt worn by Xu Jiaqi cleverly combines traditional and modern elements. It not only retains the classic shape of the horse-faced skirt, but also incorporates modern design concepts. The skirt is made of high-grade fabrics with fine texture and soft luster, as if thousands of years of history are embedded in every inch of the fabric. The skirt is wide and light, swaying with Xu Jiaqi's steps, like a blooming flower, blooming with a unique style on the fashion stage. The design of the horse-face skirt pays attention to the smoothness and harmony of lines, which not only highlights Xu Jiaqi's slender waist, but also shows her elegant temperament. The color of the skirt is classic jet black, which looks noble and elegant without losing a modern feel. In terms of details, the designer is even more ingenious, using golden embroidery to…

01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

The sewing machine is "smoke"! Recently, Caoxian, the "center of the universe", has once again made an appearance because of Hanfu, especially the horse-faced skirt, which has become the top Hanfu trend on social platforms. "Orders are pouring in in 2023, and the goods are sold out immediately." Liu Shenfeng, the person in charge of Caoxian Time Travel Datang Huafu, told China Business News. He said that 2023 will be the fastest growing year since the company was founded, and Hanfu's sales have increased tenfold compared to 2022. Data from the Cao County E-commerce Service Center shows that during this year’s Spring Festival, sales of clothing for the Year of the Dragon, mainly horse-faced skirts, exceeded 300 million yuan. iiMedia Research estimates that the market size is expected to reach 24.18 billion yuan in 2027. From the perspective of practitioners, the popularity of Hanfu in recent years has not only promoted the development of the industry, but also spawned new business formats, such as Hanfu experience hotels and so on. As it develops, Hanfu also faces challenges including rising raw materials, homogeneous competition, and high return rates. Hanfu sales doubled Data from multiple e-commerce platforms show that sales of Hanfu…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…

Readers who like Hanfu will often hear the terms "Ruqun" and "Shenyi". Today, we will take you through the most common style of Hanfu in movies and TV series: the attire of women during the Tang Dynasty, and let you know about Hanfu and see what knowledge and secrets are hidden in the chest-high skirt. What's so embarrassing about a chest-length undershirt? Many historical and cultural works describe the grandeur and openness of the Tang Dynasty, often using the revealing and open clothing of women in the Tang Dynasty as examples. In various portraits and sculptures, almost all Tang Dynasty women have their snow-white breasts and cleavage exposed. What creates this visual effect is the chest-high skirt. In many Hanfu books, the existence of waist-length skirts is ignored, and chest-length skirts are all classified as high-waist skirts. In fact, a high-waisted underskirt refers to an underskirt with the waistline below the chest. If the waistline is above the chest, it is considered a chest-length undershirt. Why are you so embarrassed to shout about the chest-length undershirt? Influenced by traditional and conservative ideas, the Hanfu style of chest-length skirt has never been renamed. In today's society, "butt-length skirts" are accepted by…

The Tang Dynasty should be considered one of the most prosperous dynasties in history. It is not far-fetched to say that it is the only possible one. It was very strong in terms of economy, wealth, culture, land, etc. Dominate every dynasty. The Tang Dynasty was a very open and tolerant dynasty, with colorful and avant-garde clothing. Women in the Tang Dynasty should be a new chapter in ancient clothing, making women in the Tang Dynasty very elegant and graceful. Today, the editor mainly explains how to wear the chest-length skirt in the Tang Dynasty. This kind of Hanfu was worn by ladies-level people in the Tang Dynasty. It can be easily controlled whether they are plump or skinny. Now, now With the popularity of Hanfu, many newbies in Hanfu don’t know how to wear such skirts when they first buy chest-length skirts. If they don’t wear them well, they will easily fall down. Here we mainly explain the common ways to wear chest-length underskirts. The first step: first put on our top, which is the upper jacket, and tie knots on the left and right laces. You can use any knot. I tied it with a bow knot here.…

The chest-length underskirt was formerly known as the high-waisted underskirt. It is the name given to a unique women's underskirt during the Sui, Tang and Five Dynasties periods. In ancient times, most women's underskirts were not very high. However, during the Sui, Tang and Five Dynasties, a kind of underskirt appeared. A skirt with a very high waistband is often called a high-waist skirt in some clothing history. According to people's current research on it, it is generally called a chest-length skirt. Chest-length underskirts are generally divided into two types, one is the chest-length undershirt with a double-breasted skirt, and the other is a cross-collar chest-high underskirt. Generally speaking, the chest-length underskirt with a double-breasted skirt is more widely used. Fabric usage reference What is announced here is not cutting data, but some basic fabric requirements. It is specially provided for those who buy cloth and make their own clothes. Based on the door width of 1.2 meters, the height and body standards of around 160cm can be used as a reference. If it is higher than 170 or fat, add half a meter to one meter. Short clothes = hip length, long clothes = knee length. Tops Cross-collar short…

This is a common topic in the Hanfu industry. The author has also worn traditional clothing, and is full of expectations and imagination for the future of the Hanfu movement. Today, when I saw my friend dressed in Hanfu, playing guzheng music, and being praised by the audience, I couldn't help but feel a little stirred in my heart. Some people say: The Hanfu movement is going against the current, forcibly restoring something that has long since died. It is feudalism and a retrogression of ideas. This is a point that must be acknowledged and faced squarely. Excessive publicity is a nationalist and abnormal phenomenon. There are not a few people who have such thoughts. If a person wears Hanfu and walks on the street, he will even be labeled as "grandstanding", "attracting attention", "alternative", etc. A Hanfu enthusiast said: She has been criticized by pedestrians in many places. She gave an example: "One time I was called Japanese when I was wearing an undershirt with the collar turned to the right." I feel very sad that we really know so little about traditional clothing culture that we have unconsciously "thrown" it into the arms of neighboring countries. One thing…

Anonymous "Washing Hands and Viewing Flowers" from the Southern Song Dynasty "Picture of Two Maid Girls with Their Backs" from the Tomb of Princess Xincheng With the current "Hanfu" craze, traditional costumes have moved from the screen into people's daily lives. Young people wearing Hanfu can often be seen in the streets and alleys, among which the skirt is the most common. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It first appeared in the Warring States Period, rose in the Wei, Jin, Southern and Northern Dynasties, and remained popular until the Sui, Tang, Song and Ming dynasties. A jacket is a short garment, with the top generally reaching the waist. The bottom is usually worn with a skirt. Ruqun is the collective name of the short coat worn on the upper body and the skirt tied on the lower body in Hanfu. It is the traditional embodiment of the two-part dress of the Han people. Therefore, the underskirt is two pieces of clothing instead of one. The length of the underskirt is shorter and generally does not reach the knee. The top is called "Ru". How did the…

With the current "Hanfu" craze, traditional costumes have moved from the screen into people's daily lives. Young people wearing Hanfu can often be seen in the streets and alleys, among which the skirt is the most common. The underskirt is one of the earliest and most basic clothing forms in the history of Han nationality clothing. It first appeared in the Warring States Period, rose in the Wei, Jin, Southern and Northern Dynasties, and remained popular until the Sui, Tang, Song and Ming dynasties. A jacket is a short garment, with the top generally reaching the waist. The bottom is usually worn with a skirt. Ruqun is the collective name for the short coat worn on the upper body and the skirt worn on the lower body in Hanfu. It is the traditional embodiment of the two-part dress of the Han people. Therefore, the underskirt is two pieces of clothing instead of one. The length of the underskirt is shorter and generally does not reach the knee. The top is called "Ru". Anonymous "Washing Hands and Viewing Flowers" from the Southern Song Dynasty How did the narrow-sleeved short-sleeved skirt style emerge in China and spread widely? In fact, this style…

Foreword The Ru skirt was a common female clothing during the Sui and Tang Dynasties. Its artistic features were reflected in many aspects, demonstrating the ingenuity and skills of the craftsmen. The artistic characteristics of Ru skirt clothing in the Sui and Tang Dynasties showed the spirit and aesthetics of the times and became an important part of the history of Chinese clothing. So what are the artistic characteristics of Ru skirt clothing in the Sui and Tang Dynasties? The development history of Ru skirt during the Sui and Tang Dynasties During the Sui and Tang Dynasties, the underskirt was the most important type of women's clothing. Its development history went from the high-waisted robe in the early Tang Dynasty to the pleated skirt in the prosperous Tang Dynasty, and then to the underskirt in the late Tang Dynasty. This article will introduce the development history of underskirts in terms of materials, styles, decorations, etc. High-waisted robes in the early Tang Dynasty In the early Sui and Tang Dynasties, most women's clothing was robes, and robes came in different styles, one of which was the high-waisted robe. This gown is characterized by a short length from neckline to waist, a…

In the history of ancient Chinese clothing, the Sui and Tang Dynasties were an extremely important period. The clothing of this period not only occupied an important position in history, but also had extremely unique expressions in art. Among them, women's underskirts represent the fashion and culture of the Sui and Tang Dynasties and are an important part of Chinese costume art. Skirt style The artistic characteristics and origins of women's underskirts in the Sui and Tang Dynasties are an extremely important research direction in the history of Chinese clothing. From the perspective of styleIn terms of degree, the style configuration of women's underskirts during the Sui and Tang Dynasties was relatively complete, with the neckline shape being the main structural change. The causes of these style features are multifaceted. The first is the influence of internal factors such as religious belief and the improvement of women's status. Under the influence of Buddhism and Taoism, women's social status has been improved, which is also reflected in the clothing, with more complete styles. On the other hand, the Silk Road background during the Sui and Tang Dynasties also had an impact on the formation of clothing styles. The continuous deepening of…

01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

"What is it like to wear Hanfu to travel?" "On May Day, it is the first time to wear Hanfu out" and "Being Hanfu has become a 'national trend'". On platforms such as Station B and Xiaohongshu, more and more people Many users began to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions…