"The horse-faced skirts sold for 300 million yuan in Caoxian County are still in short supply." "The sewing machines are smoking." "Dyeing, tailoring, and ready-made garments can be completed within 5 kilometers."... From the Spring Festival to the Spring Equinox, since this year, my country's traditional clothing horse-faced skirt has continued to set off a "national trend" consumption craze due to its advantages of both classical and modern simple beauty, and being able to match the clothing needs of contemporary young people. At the same time, the development of the Hanfu industry has received close attention from the market. Focusing on the opportunities and challenges of industry development, with the joint efforts of government departments, front-line production companies, industry associations and other industry entities, we will promote the innovation of production technology in the Hanfu industry, strengthen the original design innovation and copyright protection of works, and help the branding and high-end development of the industry The ideas are getting clearer and clearer. Plastic branding is known as a "golden signboard" As cultural confidence grows stronger, “national trend” consumption becomes more popular. According to Li Jie, dean of the Fashion School of Shandong University of Arts and Crafts, the emergence…

Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced…

This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…

"Horse-faced skirts have become a new jersey" "Caoxian County sold horse-faced skirts for 300 million yuan and are still in short supply"... After the New Year, topics about horse-faced skirts continued one after another. Data from multiple e-commerce platforms show that since January this year, searches for Hanfu, new Chinese style, etc. have skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many popular items exceeding one million yuan. The horse-faced skirt has become a top trend When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. Horse-faced skirt, also known as "horse-faced pleated skirt", originated from the spiral skirt in the Song Dynasty. It is a skirt style that is convenient for women to ride and travel. As one of the main representatives of ancient Chinese skirts, the horse-faced skirt has experienced changes and development in different dynasties, with various forms and distinctive styles. Peninsula All Media reporters saw on Taobao, Douyin and other platforms that horse-faced skirts are available in adult styles, children's styles and various styles for consumers to choose from. Many hot-selling items have sold more than…

This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…

Horse-faced skirt, also known as "horse-faced pleated skirt", is one of the main skirt styles for women in ancient China. There are four skirt doors at the front, back and outside, two of which overlap. The outer skirt door is decorated, and the inner skirt door has less or no decoration. , the horse-faced skirt is pleated on the sides, and the waist of the skirt is mostly made of white cloth, which means growing old together, and is tied with ropes or buttons. The word "horse face" first appeared in "History of the Ming Palace": "The drag strip has a continuous back collar, and there are swings on the sides, the front collar has two sections, and there are horse face pleats underneath, rising to both sides." But. The history of horse-faced skirts can be traced back to the Song Dynasty, because skirts in the Song Dynasty already had the shape of horse-faced skirts. The spiral skirt is a functional "crotch-opening skirt" designed for women in the Song Dynasty to facilitate riding donkeys. Meng Hui said in "Slit Skirt": "This kind of Song skirt is composed of two pieces of skirt with equal area and independent of each other.…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…

In recent years, Chinese style has become more and more popular, especially in the fashion circle, where many Chinese clothes are praised by more and more celebrities and fashion bloggers. From ancient traditional clothing, horse-faced skirts, to modern Chinese-style outfits, they are constantly subverting people's aesthetics and becoming a new fashion in the entertainment industry. Horse-faced skirt is one of the representatives of traditional clothing. Its charm lies in its rich layering and beautiful lines. A variety of colors and patterns are used on the skirt to make the skirt more layered and three-dimensional, showing the unique elegance and temperament of women. [First] Let’s explore the charm of horse-faced skirts, which are worn by celebrities at home and abroad >>>Get to know the horse-faced skirt The horse-faced skirt is composed of a horse face and pleats. It is one of the main skirt styles for women in ancient China. The skirt part of the skirt extends to both sides, resembling the facial contours of two flying birds or a horse, so it was given this name. . Since the horse-face skirt requires extremely exquisite craftsmanship, the choice of fabric is also very particular. Silk and other noble fabrics are usually…

The passage of time is like water. Do you still have the dream of traveling back thousands of years in your heart? They walked gracefully on the streets of the Wei and Jin Dynasties, rode their horses and whipped their whips on the post roads of the Han and Tang dynasties, danced gracefully or acted bravely. Skirt - still the shortcut to your innermost dreams. From the Warring States Period until the end of the Ming Dynasty and the beginning of the Qing Dynasty when "hair was shaved and clothes were changed", the skirt has always been the most basic form of traditional clothing of the Han people. After more than 2,000 years of historical changes, although the length and width of the underskirt have changed from time to time, the basic shape has always maintained the original style, that is, a suit with an upper underskirt and a lower skirt. ◤Chest-length underskirt◢ "When you sit, your belt lingers in the grass, and when you walk, the train of your skirt sweeps away the plum blossoms." Meng Haoran's beautiful description of the square-breasted skirt in "Spring Love" is a classic interpretation of the square-breasted skirt. In the Tang Dynasty, the…

Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…

The Sui and Tang Dynasties were one of the golden periods for the development of culture and art in Chinese history, and were also an important stage in the history of Chinese costume art. As one of the main clothing items at that time, the underskirt represented the fashion and cultural atmosphere of the time. Analyze the artistic characteristics and origins of Ru skirts in the Sui and Tang Dynasties. ●—≺ How did underskirts become popular ≻—● During the Sui Dynasty, the skirt became popular and was regarded as daily clothing for women. Most of the underskirts in the Sui Dynasty had simple necklines and tightened waists to reveal women's slender waists. Ru skirts in the Sui Dynasty were often equipped with a placket, sleeves and hem. In terms of fabrics, Ru skirts in the Sui Dynasty mainly used silk, linen and other textures. During the Tang Dynasty, the styles of underskirts became more diversified and were closely related to the social atmosphere and culture at that time. The underskirts of the Tang Dynasty can be divided into two types: one is the traditional straight underskirt, and the other is the slit underskirt. The slit skirt was an emerging style…

When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…

The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... This year's CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" amazed everyone. The beauty of costumes and makeup from different dynasties left a deep impression on people across the country. . Following this, the "Hanfu craze" continued to heat up, and all social platforms were dominated by photos of "Hanfu show". In the Luodai Ancient Town in Chengdu, Sichuan, the Luoyi Ancient City in Luoyang, Henan, and the classical gardens in Suzhou, Jiangsu... the compatibility between Hanfu and ancient architecture is exciting, and makes people marvel at the beauty of Hanfu. Focusing on the topic of "Hanfu craze", reporters recently asked how "hot" Hanfu is and how "Hanfu craze"A series of interviews were conducted on what impact it will have on cultural and tourism consumption, and how to make Hanfu shine more brilliantly in the new era. How “hot” is Hanfu? ◆Hanfu is increasingly integrated into daily life Dresses dance lightly, rings jingle, smiles are charming, flowers are shining... Recently, tourists wearing Hanfu and hairpins can be seen everywhere in the streets…

Hanfu, the full name is "Traditional Costumes of the Han Nationality", also known as Han Clothes, Han Clothes, and Chinese Clothes. It "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniforms worn by the Yellow Emperor. In the main residential areas of the Han people, with the "Chinese" Han culture as the background and dominant ideology, and with the Chinese etiquette culture as the center, a unique Han ethnic style has been formed through natural evolution, which is obviously different from the traditional clothing and accessories system of other ethnic groups. It is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese crafts. art. Hanfu was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete system of costumes was formed based on the Four Books and Five Classics, and became part of the Shinto teachings. Therefore, all subsequent Chinese dynasties all followed the Zhou Fa and Han Dynasties and regarded the inheritance of Han clothes and crowns…

Hanfu, the full name is "Traditional Costumes of the Han Nationality", also known as Han Clothes, Han Clothes, and Chinese Clothes. It "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniforms worn by the Yellow Emperor. In the main residential areas of the Han people, with the "Chinese" Han culture as the background and dominant ideology, and with the Chinese etiquette culture as the center, a unique Han ethnic style has been formed through natural evolution, which is obviously different from the traditional clothing and accessories system of other ethnic groups. It is the embodiment of China's "land of clothes", "land of etiquette" and "splendid China". It carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. . Hanfu was finalized in the Zhou Dynasty, and in the Han Dynasty a complete system of costumes was formed based on the "Four Books and Five Classics" and became part of the Shinto teachings. Therefore, all the later Chinese dynasties all followed the Zhou Fa and Han Dynasties, and the inheritance of Han clothes…

Hanfu, the full name is "Traditional Costumes of the Han Nationality", also known as Han Clothes, Han Clothing, and Chinese Clothing. It was a style of "Chinese-Han costume" in the main residential areas of the Han people from the accession of the Yellow Emperor to the middle of the 17th century AD (late Ming Dynasty and early Qing Dynasty). "Culture as the background and dominant idea, with Chinese etiquette culture as the center, formed through natural evolution, has a unique style and character of the Han nation, which is obviously different from the traditional clothing and accessories system of other ethnic groups. It is China's "clothes that govern the country" and "etiquette It embodies the "State of China", "Splendid China" and the State of Seris, which carries the Han people's outstanding craftsmanship and aesthetics such as dyeing, weaving and embroidery, and inherits more than 30 Chinese intangible cultural heritages and protected Chinese arts and crafts. Origin Formation Some ancient books believe that the Han people (and their ancestors) already have a unique clothing system. For example, "Historical Records" believes that "Chinese clothes were made by the Yellow Emperor" and "Before the Yellow Emperor, there were no clothes or houses. The…

Hanfu, the full name is "Traditional Costumes of the Han Nationality", also known as Han Clothes, Han Clothing, and Chinese Clothing. Hanfu was finalized in the Zhou Dynasty and passed down to the Qin Dynasty. The clothes of the Han Dynasty were directly inherited from the Qin Dynasty. For example, in the second volume of Cai Yong's "Doctrine" of the Han Dynasty: "The emperor always wears clothes, and Han clothes are adopted by Qin." The Han Dynasty formed a complete crown and uniform system. From the time when the Yellow Emperor ascended the throne to the mid-17th century AD (late Ming Dynasty and early Qing Dynasty), in the main residential areas of the Han people, with the "Chinese-Han" culture as the background and dominant ideology, and with the Chinese etiquette culture as the center, it formed through natural evolution. The unique style and character of the Han nationality is obviously different from the traditional clothing and accessories systems of other nationalities. It is the embodiment of China's "land of clothes", "land of etiquette", "splendid China" and the country of Seris, and carries the dyeing, weaving and embroidery of the Han people. and other outstanding craftsmanship and aesthetics, inheriting more than…

"The sleeves of Yueluo shirt welcome the spring breeze, and the belt of the jade-carved unicorn is red." The high crown and ring, the complimentary clothes and the wide belt, and the fluttering sleeves of Hanfu carry the thousands of years of Chinese civilization and are the status symbols of the descendants of the Yan and Huang Dynasties. From the time when the Yellow Emperor hung down his clothes and ruled the world in ancient times, until the end of the Ming Dynasty and the beginning of the Qing Dynasty when he shaved his hair and changed clothes, Hanfu has always been the main attire of people. In recent years, a wave of "Hanfu revival" has swept across the land of China, and young girls wearing colorful clothes can often be seen in the streets and alleys. So, is it really necessary to revive Hanfu, which has been absent from the history of Chinese people’s clothing changes for more than four hundred years? Is wearing Hanfu on the streets a reflection of cultural connotation? Why is Hanfu so beautiful but not popular in China? The evolution history of Hanfu "Because of the great etiquette, it is called Xia; because of…

1. What is Hanfu? 2. What is the meaning behind Hanfu? 3. Why are more and more modern young people wearing Hanfu? 1. What is Hanfu? First of all, when many people see the word Hanfu for the first time, they will naturally think that Hanfu refers to the clothing of the Han Dynasty. In fact, this is wrong. The full name of real Hanfu is actually: traditional clothing of the Han nation. That is to say, in addition to Han Dynasty, Zhou, Tang, Song, Ming and other styles are also part of Hanfu. In fact, it is very difficult to understand Hanfu as a piece of clothing. However, if we deify Hanfu and sublimate it from a kind of clothing to a national symbol and a cultural carrier, it will be much easier to understand. 2. What is the meaning behind Hanfu? In fact, historically speaking, Hanfu actually has gaps. And this biggest fault comes from the Qing Dynasty, which is closest to us. At the beginning of the Qing Dynasty, after the bannermen entered the customs, in order to stabilize their political power, they began to carry out cultural reforms and suppression of the Han people. In order…