Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Source: Times Mammoth StudioOriginal title: Embroidered hemp leaves on children's clothing? La Chapelle overturned again. The former "No. 1 Hanfu stock" went bankrupt, delisted and became a monster Zhou Jiabao　2022-05-06 18:31:31 Source: Times Finance Some consumers bluntly said: "Is La Chapelle going to be completely 'ruined'?" La Chapelle, a Hanfu brand that is about to bid farewell to the A-share market (603157.SH), once again fell into the controversy of children’s clothing design. Recently, a consumer posted on a social platform that the teacher pointed out that the embroidery on the white clothes his daughter was wearing looked like "marijuana leaves" during online classes, and the teacher asked the child to change clothes immediately. According to the screenshots posted by the above-mentioned consumers, someone who claimed to be a staff member of La Chapelle contacted through the platform, saying that the original intention of the company’s product planning and design was to promote the concept of green and refreshing, and there was no use of cannabis as a design Subjective considerations of elements. LaChapelle is combing through all products on sale to ensure there are no sensitive elements. Currently, this product has been removed from the shelves. This is another children’s…

Reporter｜Qin Yi Yang SongEditor｜Jiang YubinGlobal cross-border e-commerce has launched the trend of fashionable Hanfu, and tens of thousands of sellers in China are taking advantage of it And up. What’s interesting is that when exploring the rise of these active players, people can always go back to around 2010. At that time, it was the golden age of cross-border sales in China. Among the young people who started to start businesses overseas, there were Wen Xin who founded Lanting Jishi, Chen Wenping of Saiwei e-commerce, and Xu of SHEIN. Looking up to the sky... Hua Bingru, a post-85s male boss who started out as a Taobao copycat and went overseas to sell Hanfu, is also one of them. Recently, ZiBuYu, a cross-border e-commerce brand founded by Hua Bingru, submitted a listing application to the Hong Kong Stock Exchange. It is not well-known, with a market share of only 0.4%, but it has made its mark in North America early by operating a women's fast fashion business. In 2021, its revenue exceeded 2.3 billion yuan and its profit reached 200 million yuan. Taobao started as a copycatIn 2008, when the annual GMV of Taobao platform exceeded 100 billion for the first…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

China News Client, Beijing, March 26 (Reporter Shangguan Yun) Recently, a physical conflict between Wuhan University security personnel and two men admiring cherry blossoms caused widespread discussion. According to media reports, one of the causes of the incident was that the security personnel said that people wearing kimonos could not enter. The person involved repeatedly emphasized that he was wearing a "Tang suit and Wu suit." This quickly attracted attention on the Internet. What is "Wufu"? What is its origin with Hanfu? Data map: Dance performance by girls in Fujian Hanfu. Photo by Liu KegengWhat is "Wufu"? There is a saying about "Wu Fu" that kimono is also called "Wu Fu" in Japan. "Wu Fu" comes from "Wu Di" in China. It is also said that the original "Wu clothing" refers to the fabrics introduced to Japan from the Wu Kingdom during the Three Kingdoms period. "Wufu" also has two meanings. One is the general name for the fabrics used in Japanese clothing, and the other is to distinguish it from "Taiwu (thick and light fabrics)", which means silk fabrics. According to historical records, Emperor Xionglue once ordered Achi to send an envoy to Wu through Goguryeo to seek the…

Article｜Flux BusinessMore than a month after retaking the CEO position, Under Armor founder Kevin Plank announced In the reorganization plan, he rejected many attempts by previous managers and wanted to "restart" the brand in all aspects. Last week (May 16), Under Armor announced poor fiscal year 2024 results, with revenue falling 3% to US$5.7 billion and net profit falling 38% to US$232 million. Among them, profit in the fourth fiscal quarter fell by more than 96% year-on-year, directly from US$170.6 million in the same period last year to US$6.57 million. Under Armor has been standing still for a long time. In fiscal year 2018, the company’s revenue was close to US$5.2 billion. Six years later, it is still trapped under US$6 billion and is still retreating (fiscal year 2023: 59 One hundred million U.S. dollars). During this period, the company experienced Plank and two other CEOs, but neither of them completely improved and lagged behind its peers. After the above-mentioned results were announced, the company announced that it had approved a restructuring plan, which is expected to cost US$70-90 million, including US$7-15 million in severance pay reserved for laid-off employees, but it is unclear what the plan will be. How…

Original title: Understanding the cultural aesthetics behind Xi’an’s “Hanfu craze”Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle" Hanfu. Each "Hanfu short video" seems to make people travel through time and space, arousing everyone's endless reverie about the culture of the Han…

Follow Original Cheryl Elite TalkRecently, Yi Nengjing talked about the controversial issue of her son Harry "wearing Hanfu" for the first time in the variety show "Idealist". As a mother, facing accusations, criticism and even abuse from some public opinion towards her son, Yi Nengjing chose to be respectful and tolerant enough: "I will give him all the freedom. In my world, he can be himself." ." The picture comes from Weibo. Harry is the child jointly raised by Yi Nengjing and her ex-husband Yu Chengqing. He is 18 years old and is studying fashion design at Central Saint Martins College of Art in London. The picture comes from InsAs a second-generation star, Harry’s every move is inevitably watched by the public, and his personal social account has also been revealed by netizens. Soon, the topic #伊NFengjing’s son wears Hanfu# quickly became a trending topic on Weibo. It stayed on the topic for a whole day and aroused heated public opinion. In the photo, Harry has long black hair, exquisite makeup and full personality. Image source from InsAll of a sudden, all kinds of rumors, gossips, and malicious intentions came to our attention. After hearing the news, Harry called his…

The China Grand Canal Museum will hold an International Museum Day theme event on May 18. "Emperor Yang of the Sui Dynasty" and other "ancient figures" will make a stunning appearance wearing restored Hanfu. The Hanfu worn by "Emperor Yang of the Sui Dynasty" was restored and made by a Nanjing girl Zhang Zening based on historical data. In eight years, Zhang Zening visited museums in more than ten cities in China and turned the graphic costumes in the murals into reality. Amidst the intensive sound of sewing machines in the studio, the reporter met Zhang Zening. Dressed in plain clothes, she looks like a woman stepping out of an ancient painting. The nearly rough studio has bookshelves filled with collections of paintings, including Yongle Palace murals and clothing patterns, the complete collection of Dunhuang murals, Fahai Temple murals and clothing materials, etc.; the table is covered with Zhang Zening's hand-drawn manuscripts. The set of Hanfu in front of me is the first one restored by Zhang Zening. It is inspired by the jade girl holding a golden furnace in the mural of Yongle Palace. The half arm is printed with a complete tortoise shell pattern, and the belt is…

As the cultural experience scenes of Hanfu become more and more diverse, people’s demand for Hanfu makeup is increasing day by day. “With three steps, a princess is born, and with five steps, a noble concubine is born.” Tourists wearing Hanfu can be seen everywhere in the streets and alleys, which is very exciting. There is a feeling of "traveling through in one second". The "breaking the circle" and "expanding the circle" of Hanfu has made the originally unpopular Hanfu makeup artist completely popular! Hanfu "expands the circle"Makeup artists: too busy during holidaysMore and more people I started to be willing to "pay" to experience Hanfu. During the holidays, "wearing Hanfu and visiting the ancient city" has become a fashion. At the same time, various cultural and artistic performances have increased day by day, which has caused the market demand for makeup artists to increase rapidly, and there has even been a situation where supply exceeds demand. According to platform data, in the three days before this year’s May Day holiday, the search popularity for “Hanfu makeup” increased by more than 150% year-on-year. On the first day of the May Day holiday, the makeup store near the Bell Tower in…

Waist-length skirts, pipa flying sleeves, crimson lips... During this year's Mid-Autumn Festival and National Day, more and more young people wearing Hanfu made their debut in city parks, popular scenic spots and university campuses. The festive festival has a bit more of the antique flavor of traditional culture. In recent years, Hanfu culture has formed a new trend among young people in Chinese cities. According to preliminary estimates, the number of consumers in the national Hanfu market currently exceeds 2 million, and the total industry scale is approximately 1.09 billion yuan. Why is Hanfu so popular? What exactly is the charm of Hanfu culture? What are the factors worthy of attention behind the popularity of Hanfu? Wearing Hanfu becomes fashionable——Not only does it include craftsmanship and aesthetics, but it is also an important carrier of traditional culture and national spiritNowadays, walking in university On campus, tourist resorts or busy commercial streets, you can occasionally see some girls walking together in twos and threes. Wearing fairy-like Hanfu and classical hairstyles, they look unique. On social networks, discussions about Hanfu have remained hot; on major video platforms, Hanfu-themed short videos are also deeply loved by netizens, and some Hanfu-themed videos on Station…

China News Service, Jinan, May 11th: National style outfits are popular during the graduation season of Chinese universitiesChina News Service reporter Zhao XiaoWearing a hairpin bachelor's hat, Wear embroidered patterns on your shoulders and walk around the campus. The Hanfu skirt hidden under the dark academic uniform is looming, smart and elegant... Nowadays, the mix and match of national style clothing and academic uniform is popular in the graduation season of Chinese universities, capturing the hearts of "Generation Z" " represents the hearts of young people. "I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor's uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial." "Post-00s" Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File…

CCTV News from Beijing on May 17 (Reporter Song Xue) “Understanding a city starts from the museum.” May 18 is the annual International Museum Day. In recent years, museums have served as places to inherit and display culture. Important places have attracted more and more tourists, and the "cultural museum craze" continues to heat up. According to data from the State Administration of Cultural Heritage, during the 2024 May Day holiday, more than 50 million visitors to more than 6,000 museums across the country, 4.04 million visitors to 55 national archaeological sites parks, and many cultural and museum institutions The number of visitors received reached a record high for the same period in previous years. Nowadays, young tourists and families with children have become the main consumer force in the cultural tourism boom. Tuniu's latest booking data so far shows that among users who have booked cultural and tourism-related products this year, users aged 45 and under accounted for 86% of trips, of which 15% were aged 0-18; 14% were aged 19-25 %; those aged 26-35 accounted for 34%; those aged 36-45 accounted for 23%. From the ever-selling Forbidden City calendar to the cultural and creative ice cream launched by…

[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

JiangsuUnder the current booming development of the cross-border e-commerce market, China's total cross-border e-commerce import and export volume will reach 2.38 trillion yuan in 2023, year-on-year The growth rate was 15.6%, significantly exceeding the national average growth rate of import and export. This strong growth momentum provides Chinese manufacturing companies and cross-border merchants with a broader international market space. In this context, the "2024 LEK Footwear and Clothing Brand Popularity Index" report recently released by market research organization LEK Consulting shows that the well-known fashion brand SHEIN has led the trend with its outstanding performance for three consecutive years. It firmly ranks first in the popularity list of casual Hanfu brands in the United States, highlighting its extremely high popularity and market position since the launch of the index. Not only that, SHEIN is also very popular in the field of casual men's clothing and won the third place. SHEIN has won the U.S. casual Hanfu brand popularity list for three consecutive yearsBased on an in-depth survey of nearly 4,000 U.S. consumers aged 14 to 55, LEK Consulting comprehensively tracked different The popularity of men’s and women’s footwear and apparel brands across generational groups (Gen Z, Millennials and Gen X)…

Qilu Evening News·Qilu One Point reporter Ji YuAccording to news on November 18, in a women’s Asian Cup qualifier in September, the Iranian women’s football team was eliminated on penalty kicks The Jordanian women's football team has reached the Asian Cup finals for the first time in team history. Recently, the Jordanian Football Association sent a letter to the Asian Football Confederation requesting to identify the gender of Iran goalkeeper Kudai. The goalkeeper insists she is a woman and said she was hurt by the Jordan Football Association's accusations, the Daily Mail reported. In the 2022 Indian Women’s Football Asian Cup Group G match on September 25, the Jordanian women’s football team and the Iranian women’s football team fought to a 0-0 draw in regular time. In the end, the Iranian women’s football team passed a penalty shootout 4- 2 defeated the opponent. Judging from the game scene, the Jordanian women's football team is leading in terms of ball possession rate and shooting. However, in the penalty shootout, Kudai performed well. She saved two penalty kicks and helped the Iranian women's football team win the final. With the victory in this game, the Iranian women's football team entered the Asian…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…

00:23Original title: Dong Mingzhu experiences HanfuLuoyang’s Hanfu is so popular that even Dong Mingzhu is here. On May 12, in Luoyang, Henan, Dong Mingzhu appeared in the ancient city of Luoyi and amazed everyone by immersing herself in Hanfu culture! (Dahe News)Source: China Women’s News Weibo