00:28Video production: Yang Xinyi, Li Yan, Chen JiaHanfu, hairpins, and looking back with Chinese charm, the oriental aesthetics full of buffs has once again won fans with its strength!On June 23, the 2024 "Checking in China·Ancient Rhythm and Chaoyin-Hello, Jiangsu!" online international communication event entered Xuzhou Huilongwo, and the foreign Internet celebrities who participated in the event formed a team to wear Hanfu. "Blowing up the street", the inclusiveness of Chinese culture, has a concrete expression at this moment. Latin said: "In our country, traditional costumes are only worn during festivals, but in China, wearing Hanfu is a very daily and popular thing."Latin has Having lived in China for more than ten years, he said: "When I first came to China, it was rare to see people wearing Hanfu on the streets. But in recent years, as people pay more attention to traditional culture, Hanfu has become a trend." "Fashion" has become popular among young people, and many improved versions of Hanfu are also suitable for daily travel."Latin also said: "I heard that the best way to protect Hanfu is to wear it out, so when It is a great thing that more and more young people are joining the…

Two girls wearing Hanfu admire their own film in the ancient city of Luoyi, Luoyang City, Henan Province. Published by Xinhua News Agency [The viewer has a heart] The rise of Hanfu craze in society not only shows that people like the beautiful style of Hanfu, but also represents that people Recognition of the traditional culture carried by Hanfu. When some non-standard or even historical Hanfu become popular in real life, people also regard it as a window to understand traditional culture, and they are likely to have misunderstandings of traditional culture. Elegant and delicate skirts, elegant feather coats, paper-thin blouses... Nowadays, whether in the streets or in parks and shopping malls, young people wearing Hanfu can often be seen traveling. people. In many photography, photo and film creation activities, Hanfu is a must-have costume. Hanfu in a broad sense is a general term for the traditional costumes of the Han nation. It generally refers to the Chinese costume system that is gradually formed with the traditional costumes of the Han nation as the main body and constantly absorbing the characteristics of other ethnic costumes in the course of social evolution. Hanfu in the narrow sense is a historical concept,…

In Lingnan more than two thousand years agoWhat kind of patterns were most popular to print on clothes? What did the "printing machine" look like at that time? Three highlights to help you understandCopper printing letterpress01What the world’s earliest “printing machine” looks like ? The earliest prints on Hanfu are all due to itWearing Hanfu to take beautiful photosIt is a must-do for many young people during their holidaysModern Hanfu comes in many varietiesDid clothes in the Han Dynasty also have beautiful prints? The copper stamped letterpress unearthed from the tomb of King Wen of Nanyue in Guangdong in 1983has revealed the answer to the mystery for us △Copper printed relief printing, collected by the Museum of the King of Nanyue (left is the positioning version, right is the main pattern version)It is small despite its sizeThe number of parts is only 2The effect is greatThe printed patterns are delicate and exquisite and have a unique charm What’s more important is thatThis “printing machine” made in the Western Han Dynastyis the earliest known fabric printing tool in the worldYes Research on the history of textile printing and dyeing in ChinaIt is of extremely important valueBecause the tomb of King Wen…

On August 10, children wore Hanfu and learned etiquette from their teachers. On the same day, the 2022 Summer Children’s Traditional Culture Practice Public Welfare Activity of Changsha Mass Art Museum’s “People’s Classroom” – “Promoting the Beauty of Hanfu” experience activity was held. Hanfu enthusiasts told the children about the origin and development of Hanfu, introduced the styles of Hanfu in different dynasties, and allowed the children to try on Hanfu, learn ancient etiquette, and understand traditional Chinese culture. Photo by Hunan Daily omnimedia reporter Tian Chao On August 10, children wore Hanfu and walked on the catwalk. On August 10, children were learning about the characteristics of Hanfu in different dynasties. (First instance: Li Ziyan, Second instance: Wang Lisan, Third instance: Liu Jianguang)[Editor: Li Ziyan][Source: Hunan Daily·New Hunan Client]

People's Daily Online, Xiamen, July 13th, dressed in Chinese clothes, crossed the Taiwan Strait and jointly launched a grand cultural exchange event between the two sides. On July 12, the 2022 Straits Youth Chinese Costume Festival, an important component of the 20th Straits Youth Forum, kicked off simultaneously on both sides of the Taiwan Strait. The 2022 Straits Youth Chinese Costume Festival is launched. Photo courtesy of the Jimei District Media CenterThe 2022 Straits Youth Chinese Costume Festival is hosted by the All-China Youth Federation and hosted by the Fujian Provincial Youth Federation, the Xiamen Jimei District People's Government, and the Tainan Cultural Association. With the theme of "Clothing across the Taiwan Strait, Hua Shang is Youthful", the event centered around the Chinese Clothing Industry Forum and thematic T-stage show. The main venue was located in Jimei District, Xiamen, and branch venues were set up in Taipei, Changhua, and Tainan. During the period, more than 100 people including experts and scholars in the field of Chinese clothing, Chinese clothing designers, Chinese clothing cultural experts, young people working in the Chinese clothing industry, and Chinese clothing brand owners from both sides of the Taiwan Strait participated in the event to share…

"Source of this article: Pocket Spring City"Pocket Spring City News Hanfu has been popular for nearly 20 years. While gaining a large number of fans, the market has also spawned a number of Hanfu stylist. What skills does a Hanfu stylist need to have? What are the requirements for practitioners? What are the prospects for this industry? With these questions in mind, the reporter interviewed nine Hanfu stylists in Kunming. The market is booming"Hanfu craze"Having given birth to a vigorous Hanfu style DemandHanfu not only refers to the costumes of the Han Dynasty, but also the traditional costumes of the entire Han nation that have been passed down and evolved over thousands of years. Changes in clothing are often the "forerunner" of cultural changes. From a certain perspective, the Hanfu of different dynasties is the epitome of that period of history, and Hanfu carries the profound heritage of Chinese culture. On November 22, 2003, an electric power worker named Wang Letian walked on the streets of Zhengzhou wearing Hanfu. Compared with the gorgeous and diverse Hanfu now, the Hanfu Wang Letian wore at that time was very "rudimentary" , doesn’t even fit. At that time, some news media reported that…

Cover News Reporter Yang FanRecently, the Prosperous China - "Chi Shang Jin" Cup Chinese Hanfu Design Competition came to an end. At the starry sky show at Chengdu Hehuachi International Fashion and Clothing Center, the finals and award ceremony were starry. Yiyi. 25 shortlisted contestants competed for the honor with 100 sets of cutting-edge works, creating a night of national style and neon clothes with long meaning. This competition is guided by the China Textile and Apparel Industry Federation, China Textile Industry Enterprise Management Association, China Textile and Apparel Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jinniu District People's Government, Chengdu Jiayuan Sponsored by Run Real Estate Group, organized by "Textile and Apparel Weekly" magazine, Chengdu Dacheng Market Management Co., Ltd., Chengdu Chishangjin Commercial Management Co., Ltd., Chengdu Chishangjin Hanfu Industry Development Co., Ltd., China Textile Photography Association, Sichuan Provincial Clothing (Apparel ) industry association support. Only national costumes can travel through thousands of years and maintain their classic charm. On the night of the finals, 100 sets of Han cultural costumes were gorgeously presented. The beauty of the flowing artistic conception brought a picturesque feast of Chinese style to the audience,…

The summer breeze is blowing, and it’s time for the rice dumpling leaves to smell fragrant. Our country’s traditional festival, the Dragon Boat Festival, is coming. In ancient times, people had the custom of wearing Hanfu to enjoy the Dragon Boat Festival together. In recent years, the niche Hanfu has gradually "out of the circle" and set off a trend among a new generation of young people. With a strong flavor of the Dragon Boat Festival and full of national trends, this year’s Dragon Boat Festival wears Hanfu and travels through time and space with us to experience the charm of traditional culture. Stand collar coat and skirt: Fashion index: ☆☆☆ Aoqun is a general term for ancient Han women who wore a coat on the upper body and a skirt on the lower body. The young lady wears a stand-up collared coat with wide sleeves that flow with her beautiful figure and dance, exuding a unique ancient charm. She wears a horse-face pleated long skirt on the lower body. The color scheme of one blue and one red has a neutralizing effect. Holding the small bag, it looks like the beauty of an ancient palace. The wonderful thing about…

From "the first person to wear Hanfu on the street" in 2003 to the current financing of Hanfu-related industries and the cooperation between Hanfu and film and television IP, the popularity of Hanfu culture continues to rise. Hanfu seems to be tearing off the label of niche culture and embracing a wider audience. However, behind the positive development of the market, a considerable number of people are staying away from the Hanfu circle, and the endless plagiarism is intruding on the development of the industry... People can't help but ask, can this "Hanfu craze" continue? how long? The dilemma of "breaking the circle" of mid-to-high-end HanfuHanfu, Lolita and JK uniforms are also known as the "three bankrupt sisters". Once they fall into the trap, it means they have another money-burning hobby. . Compared with ordinary clothing, the production process of Hanfu is complicated, and the design, fabric, embroidery, pattern, etc. are quite exquisite. The addition of layers of processes lengthens the construction period and increases the price. For a mid-to-high-end Hanfu brand, single items usually range from 1,400 yuan to 7,800 yuan, and most sets are priced around 10,000 yuan. Because of the complex process, it takes about a year…

On June 23, a discussion about "How strong is Wu Jing's sense of responsibility" became a hot search topic and attracted the attention of countless netizens. Some netizens "archaeologically reviewed" videos of Wu Jing's early participation in a variety show and found that Wu Jing in the show would get up alone in the middle of the night to check many times because he was worried that the chimney would cause gas poisoning. Not only that, when filming the movie "Wolf Warrior 2", Wu Jing not only put the safety of the crew first. Sometimes the staff would get mad on the spot because they did not take protective measures for the young actors. Wu Jing's responsible and responsible behavior deserves our praise! But while netizens praised Wu Jing for his sense of responsibility, a video about Wu Jing's Hanfu also attracted the attention of netizens. In the video, Wu Jing is wearing a white floral dress. His rugged face and figure look very inconsistent with his exquisite and elegant clothes. The contrast is very obvious as he stands next to the beautiful Xiao Qiang. The beautiful Xiao Qiang actually called herself "uncle" and raised her hand to hook Wu…

[Dahe News·Dahe Financial Cube] (Reporter Chen Pei) From March 17th to March 19th, the China International Clothing and Accessories Expo 2021 (Spring) was held at the Shanghai National Convention and Exhibition Center. As the first national clothing exhibition after the epidemic, the long-standing business desire turned into a surging crowd at the venue, which also exceeded the expectations of many merchants. According to reports, the three main Hanfu brands in Zhengzhou, Mengshuya, Yalida, and Yiyang, jointly participated in the exhibition. At this exhibition, the three Hanfu brands showed off their latest women's trousers products, and in Each has its own focus on business strategies, which has become a milestone in the transformation of Zhengzhou women's pants into the era of high-end manufacturing. A reporter from Dahe News·Dahe Finance Cube learned that Yalida’s booth area of ​​nearly 300 square meters has received more than 10,000 visitors on site, signed 26 contracts on site, and has more than 150 customers interested in joining, covering Shandong. , Shanghai, Hebei and other provinces and cities, it has developed more than 10 blank market customers, and ODM has undertaken 65,000 orders. Meng Shuya, who is "in charge" of the master, also gained a lot. It…

There are so many online dating scams that it’s hard to guard against them. The police in Changzhou City, Jiangsu Province, uncovered a scam involving people playing online games to make friends. The victim was deceived into losing all his money and even being heavily in debt before even meeting the other person in person. 05:11Jiang Jinnan, deputy director of the South Street Police Station of the Bell Tower Branch of the Changzhou Municipal Public Security Bureau: I found that they logged in to QQ on their computers, as well as WeChat. Their identities are all female, but in fact the people who use QQ and WeChat are all young men in their twenties and teens. On the Internet, men pretend to be Hanfu and trick players into recharging money in games Obviously they were all young men, but they pretended to be women in the virtual game. When questioned by the police, the suspects quickly confessed that they were employed by a game promotion company in Jinzhou, Liaoning, and used the method of dating and dating male players. Make friends, and lie about meeting each other to trick players into recharging. Suspect Wang: In our game, there is a…

Beijing Lola Password, the leading brand of Douyin Hanfu, has been closed down and has continued to suffer losses for more than a year due to increased costs and intensified market competition. The founder said that it would be difficult to cover costs without raising prices, and low-priced plagiarized products would impact the market. The brand was once brilliant, but challenges such as return rates and rising traffic costs have led to difficulties. The founders plan for transformation, emphasizing the importance of innovation and adapting to market changes. The abstract is generated by the author through intelligent technology Useful Produced by "Eye of the Storm" ifeng.comAuthor丨Li GuangkunEmail for breaking the news and complaints: all_cj@ifeng.com A Douyin-leading Hanfu brand with an annual turnover of several billion has been closed. It has an outstanding record. It was once the No. 1 Douyin clothing anchor list, Douyin Double 11 overall list, the Peak overall list, and the 618 clothing sales total list. It also took 11 hours to sell a total of 140 million yuan in live broadcast sales. However, the past achievements have not changed the fate of Rolla Code being suddenly closed. What happened behind the sudden turn of fate? Laola…

BeijingPuning, Jieyang, Guangdong, is a city filled with a strong e-commerce atmosphere. In Puning International E-commerce Mall, the anchors faced the camera and enthusiastically promoted their own products. In the Shangliao E-commerce Park, express delivery is sent to all parts of the country with logistics vehicles,With the implementation of the "E-commerce Strengthening the City" project in Puning City, a complete upstream and downstream e-commerce industry chain dominated by Hanfu has gradually formed. The ever-changing business opportunities. Introduced by the relevant person in charge of Kuaishou, In 2024, Kuaishou Magnetic Engine Merchant Business Center With Magnet School, we regard the in-depth empowerment of industries as the key direction of merchant business. Through practical business policies and in-depth empowerment training, we help core industries bring new merchants to develop upward, achieve rapid breakthroughs from 0 to 1 in Kuaishou, and help High-quality merchants continue to improve their operating capabilities and gain greater development opportunities. Recently, Kuaishou Magnetic Engine Merchant Business Center and Magnetism Hall have linked Kuaishou Flash The Hanfu Merchant Empowerment Conference, co-organized by business partners, has landed in Puning. Puning E-Commerce Industry Association, Kuaishou Official TeamRepresentativesgathered together with hundreds of Puning local merchants, enterprises and partners to jointly explore new…

Guangdong "The return rate is as high as 80%" "It is normal to return 9 items out of 10 sold" "You don't even get enough money after selling"... 618 Big Sale The curtain has just come to an end, and complaints from merchants have become hot searches. Among them, the return rate of e-commerce Hanfu products is staggeringly high. Is such a high return rate an exception or a common phenomenon? How can e-commerce Hanfu break the situation? Today, we will start from this topic. Hanfu has a high return rate for a long time, but the contradiction seems to be particularly prominent recently. Looking at the complaints from merchants, many people pointed the finger at the platform mechanism, and one of the focuses is return shipping insurance. Many merchants believe that return freight insurance "pushes up the return rate and generates a large number of invalid orders." It is understood that on e-commerce platforms, merchants who want to participate in the 618 promotion will provide freight insurance by default. This not only increases the cost of insurance, but also has a chain effect that affects the whole body. The founder of the Hanfu brand made this calculation: for a…

Text | Spiral Lab, author丨Kwai Yong, editor丨NutsThe online Hanfu store is almost out of business. On the eve of 618, Taobao Hardware Crown Store "Girl Kayla" ran away with nearly 35 million yuan in arrears; halfway through 618, the 5 million fan shop "Lola Password" that started from Douyin was in tears Live broadcast, official announcement of store closure; on the same day that "Lola Code" closed its store, another Taobao Golden Crown store with millions of fans, "Retro Explosion" also announced the termination of operations. According to public reports, many leading e-commerce Hanfu stores have closed and cleared their stores since this year. These Hanfu stores have affordable prices, more than one million fans, and monthly sales of more than 4 or 5 digits. Without exception, they all took advantage of Taobao's early traffic bonus or Douyin's live broadcast trend to quickly gain momentum, and then retreated after the site's traffic peaked. When it comes to the reasons for store closures, most of them attribute it to the "gradually deteriorating e-commerce environment." "The more affordable Hanfu is sold, the more money is lost." Due to the soaring return rate, expensive shipping fees, and forced price reductions, many Hanfu merchants…

Jimu News Reporter Yang ChenyuanCorrespondents Xiong Wenting Jiang WenchiThe ancient Jingling Land is now Tianmen City. On the morning of June 28, the opening ceremony of the 2024 China (Tianmen) Clothing E-commerce Industry Conference was held at the Hubei Tianmen Gymnasium. At the meeting, the China Clothing Cross-border E-commerce Alliance was formally established, bringing together 10 e-commerce industry bases from Guangdong, Liaoning, Jiangsu, Fujian and Hubei, among which 3 are local e-commerce associations in Tianmen. At the opening ceremony, Wang Shuiyuan, vice president and secretary-general of the Circulation Branch of the China Textile and Apparel Industry Federation, released the semi-annual report "China's Clothing E-commerce Boom·Tianmen Index". The report shows that the overall production and operation situation of Tianmen clothing e-commerce in the first half of the year is stable and improving. It is in an overall upward period and there is huge room for upgrading and development. Wang Shuiyuan told Jimu News reporters that starting from 2023, Tianmen will gradually exert its strong power in cross-border e-commerce and open up a new track. By integrating more industry resources related to clothing e-commerce and cross-border, This further promoted the development of the brand and the e-commerce alliance came into being. The…

BeijingThe 2024 618 e-commerce promotion can be called the "most popular 618". Major e-commerce platforms have canceled pre-sales, simplified rules, and emphasized user experience. In the fierce e-commerce competition, Mogujie has successfully attracted the attention of a large number of consumers and participated in the 6.18 Live Shopping Festival by virtue of its core positioning of fashion e-commerce and leading advantages in live broadcast e-commerce. According to the data related to the platform "Super Battle Report" and "Beauty 618 Final Battle Report" recently released by Mogujie, not only the live broadcast e-commerce data continues to rise, but the sales of core Hanfu and beauty categories are strong, and more sub-categories are welcoming. Come break out. Hanfu maintained a steady growth of 38%, and subdivided categories such as bags, outdoor men's clothing, etc. increased several timesAccording to battle report data, during the 618 period this year, the average viewing time of fans of Mogujie platform anchors was more than 100 minutes, and each When 2 users enter the room (live broadcast room), one transaction is generated. At the same time, the year-on-year growth data of customer price and number of customers reached 20.1% and 6.69% respectively. It can be seen that…

I still don’t understand that for a store specializing in high-end Hanfu on Taobao, the most eye-catching position on the main page is Yangcheng Lake. Hairy crabs... I thought this was weird enough, but then, an even weirder fact surfaced Izumi:This Taobao Hanfu store named "Rongmei" did not do any promotion during Double 11! Let alone doing activities , I searched this store for a long time, but I couldn't find a word related to "Double 11". In the common situation where various stores are crazy about marketing for Double 11, this kind of thing is as ordinary as water. The way we operate is going to be terrible! However, another shocking fact is that this store not only has more than 5.6 million fans, but also has recently been successful On the market! Backed by the Internet platform, using traffic to go public It’s not easy. Many well-known Taobao Hanfu stores, such as Handu Yishe, Ribo, Huimei (its brands Chuyu, Yinman), etc., have all failed in their IPOs. Rongmei is not the first to rush to the capital market. But it has truly become a "Hanfu shopping mall"Baodian's first share". Double 11 has never lacked excitement, but this strange…

Source｜i Internet celebrity headlinesText｜Zhou XinjingEditor｜Chen ChenThe driving force of content-oriented consumer behavior is increasing day by day. Different from the common Hanfu anchors, the Douyin anchor "Little Bear Haunts" (hereinafter referred to as "Little Bear") takes the route of a designer style buyer, specializing in live broadcasts of niche designer brands, and selling Hanfu emphasizes design concepts. With the gradual development of personalization in public aesthetics, the advantages of various niche designer brands have become more and more obvious, and Xiaoxiong has exerted its own taste and used the talent effect to link niche designers. On the brand and consumer side, on the one hand, it helps niche designer brands broaden the boundaries of brand quality and efficiency; on the other hand, it also meets consumers' fashion consumption needs. Driven by fashion design concepts, the niche Hanfu live broadcast room has achieved impressive sales results that can rival or even surpass popular brand Hanfu. Focus on personalized fashion With the rapid development of social economy and culture, personalized consumption has entered a new era. The appeal of traditional clothing brands, fast fashion brands and other clothing brands to the younger generation who pursue personalized consumption is gradually weakening, which gives…