BeijingThe fields are green, the wind is warm and the days are longHengtang has new lotuses, flowers and butterflies are busyIt is early summer The scene is just before my eyesDuring the recent May Day holidayThe "Hanfu national trend" in the streets and alleyshas become a major attraction in major scenic spots. ClickAccording to the "2024 May Day Consumption Trend Report" released by Douyin E-commerceOn the eve of the holiday Sales of Hanfu increased by 389% year-on-yearWith the "national trend" blowingNowadays, more and more young people Put on Hanfu and take to the streetsA Hanfu connectstradition and modernity, the past and the futureIt carries both The rich history and culturealso demonstrates the younger generation's aesthetics and confidence in traditional Chinese cultureWhen What kind of sparks will arise when an oil man meets Hanfu? They are here today! Dressed in HanfuAmazing in all directionsNot much to sayLet us really feel it p>The beauty of Chinese culture~ Daqing OilfieldLu Yan Lu Yan is a publicity officer at the No. 9 Oil Production Plant of Daqing Oilfield. She once dreamed of "going to the end of the world with a sword". After she joined the job, she carried a camera and ran around…

On May 25, Hanfu enthusiasts were on the catwalk at the Confucius Cultural Park in Changchun City. On the same day, Changchun City held the first Youth Hanfu Culture Festival. More than a hundred Hanfu enthusiasts staged traditional Hanfu parades, Hanfu talent shows, performances and other activities, allowing citizens at the scene to experience the beauty of Chinese clothes up close. (Liu Dong)

01:03Cover News Reporter Qin Yilei Far East Chai FengjuThe fairy mantle is fluttering, and the snow is dancing in the returning wind; the lotus clothes are about to move, and the ring is clanging... With the return of Hanfu, this Traditional culture is getting closer and closer to young people, reviving it in a fashionable and youthful way. Hou Yushan wears a hairpin, a crimson stand-up collared double-breasted gown and a pink gold-woven pleated skirt, looking like a woman who has traveled from ancient times to modern times. The first time she wore Hanfu in college, she was attracted by the gorgeous traditional costumes in front of her, and then quit her job to work in a Hanfu makeup studio. At first, Hou Yushan always encountered some strange looks when traveling in Hanfu. "Some people would come over and ask me if I was filming." Nowadays, she rarely encounters such strange looks anymore. "Everyone's acceptance of Hanfu is already very high."In the process of spreading Hanfu culture, Houyushan has increasingly discovered the beauty of Chengdu. This developed and inclusive city provides opportunities for the development of Hanfu culture. A vast stage and space. She said that she will also take…

China News Service, Guangdong News, May 20th. On the afternoon of May 20th, the opening ceremony of the 20th Shenzhen Cultural Expo Cultural Chaoshan Expo Park Branch was held. A signing ceremony for major projects was held, and Shenzhen Kaige Culture Technology Co., Ltd. signed a letter of intent for Shangyi's original settlement project, and signed a letter of intent for the Canyi Embroidery Gallery project with Canyi Embroidery (Shenzhen) Art Co., Ltd. The reporter learned that the cooperation amount for Shangyi’s original settlement project is 98 million yuan. The project connects art and the market, and plans to build an art exhibition and sales center, arts and crafts factory, painting studio, photography studio, performing arts, digital entertainment and other work chains. The Silkworm Wing Embroidery Gallery project plans to build a silkworm wing embroidery cultural and creative industry, an intangible cultural heritage studio, etc. The project cooperation amount is 30 million yuan. After the opening ceremony, the branch venue also held a "Creative Art Seminar", inviting many famous researchers, artists, collectors, art dealers and industry elites to start a discussion about An in-depth dialogue on culture and art. At the symposium, participants held heated discussions on two very in-depth…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

The picture shows the "half arm" of the Tang Dynasty that Zhao Bo successfully copied. Photo by Liu XinyuChina News Service, Langfang, August 15th (Song Mintao and Zheng Chenzi) Measurement, pattern making, cutting... On the 15th, in a Hanfu studio in Yongqing County, Hebei Province, Hebei Provincial Non-profit Zhao Bo, the inheritor of traditional Han costume making skills in the heritage project, measured the dimensions with a measuring tape and made a pattern on kraft paper. In a few minutes, the pattern of a Hanfu Taoist robe was completed. When you walk into the Hanfu studio, there are only a desk, a measuring tape, and a pair of scissors... It is in this minimalist studio that Zhao Bo successfully copied the Han Dynasty plain gauze clothes and Tang Dynasty clothes. There are more than 100 pieces of exquisite Hanfu including half-arms from the Dynasty, collared shirts from the Song Dynasty and collared robes from the Yuan Dynasty. Twenty years ago, when he was only 15 years old, Zhao Bo followed in his father’s footsteps and started collecting Hanfu. At the age of 16, in Tianjin, Zhao Bo collected a piece of Qing Dynasty court clothing for the first time on…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

□ Zibo Daily/Zibo Evening News/Expo NewsReporter Li Xiaoyu00:51What is it like to wear Hanfu and visit the night market? There is nothing out of place at the Jiang Ziya Cultural Night Market in Yuyanli Commercial Street, Linzi District. On the evening of May 19, the reporter walked in the night market where the ancient charm of Qi Feng was intertwined with the lights, as if he had walked into a flowing Qi Feng picture. Every stall in the night market is decorated in an antique style, with wooden shelves, classical lanterns and Chinese-style signboards, which are antique and full of charm. The stall owners are also dressed in a variety of ancient costumes, some look like literati, and some look like heroines in ancient costumes, which makes people feel like they have traveled back to ancient times. “Let’s go get hairpins.” The reporter and several young girls came to a Hanfu experience stall. The gorgeous and exquisite Tang Dynasty clothes, the elegant Song Dynasty clothes, the free and elegant Ming Dynasty clothes... the various styles of Hanfu are dizzying, and the stalls also provide a variety of hairpins and hairpins for people to choose from. After a while, the young…

ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

Henan Activity siteIn May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 Zai Shangyang" collective traditional wedding and the "Love in Luo City" Hanfu wedding and love travel itinerary release ceremony, Held at Guanfengdian Square, Shangyang Palace Cultural Park, Xigong District. Through online recruitment, 19 couples wore traditional costumes and got married in Luoyang in the presence of relatives, friends and guests. On the day of the ceremony, the Shangyang Palace Cultural Park was full of joy. The eaves and beams were decorated with red and blue silk and satin, and window grilles with the words "dragon and phoenix present auspiciousness" were also posted everywhere. On the stage, 19 tables were arranged in an orderly manner, with bowls, chopsticks, gourds and other ceremonial items placed on them, creating a traditional, festive and romantic scene. At 10:18, the wedding ceremony officially began. Under the guidance of the salute officer, 19 couples held embroidered balls in hand and walked slowly onto the stage from the gate. They went through the traditional wedding customs recorded in these classics together, including sleeping in the bathroom, sitting opposite each…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

Beijing[Dahecai Cube Reporter Duan Weiduo] On May 22, Gree's ice-washing household appliances strategy and new product tasting meeting was held in Luoyang, Henan. At the event, Dong Mingzhu said that Gree has achieved the transformation from "good air conditioners" to "good electrical appliances". Dahe Cai Cube reporters learned from on-site interviews that in the past few days, Dong Mingzhu "checked in" Luoyang Hanfu twice in a row and visited the Longmen Grottoes at night, which attracted much attention. While experiencing Luoyang culture immersively, you can see that Dong Mingzhu is also sparing no effort to build momentum for the "restart" of Gree's refrigerators, washing machines and other businesses. Dong Mingzhu: Gree has achieved this strategic changeOn May 22, Gree’s ice-washing household appliances strategy and new product tasting meeting was held in Luoyang. Nearly 1,500 guests including Niu Gang, Vice Mayor of Luoyang City, Dong Mingzhu, Chairman and President of Gree Electric Appliances, as well as dealer representatives, consumer representatives, and media attended the event. "Gree has achieved the transformation from 'good air conditioners' to 'good appliances'. Technology and quality have allowed Gree to achieve a real leap." Dong Mingzhu said, "Gree has a vision and dream, which is to bring…

Chinese employees wear Hanfu on the catwalk. Photo by Gao Longan Chinese employees wear Hanfu on the catwalk. Photo by Gao Longan Foreign employees wore Hanfu on the catwalk. Photo by Gao Longan Foreign employees wore Hanfu on the catwalk. Photo by Gao Longan Employees of car companies are performing a Hanfu show. Photo by Gao Longan Car company employees took a group photo wearing Hanfu. Photo by Gao Longan Foreign employees display Hanfu. Photo by Gao Longan Wearing hairpins on their heads and embroidered shoulders, on May 21, employees of Chinese and foreign car companies working in Changchun, the "Automobile City", changed out of their work clothes and put on Hanfu to walk on the same stage and experience the beauty of traditional Chinese culture together. . On the same day, the fourth FAW-Volkswagen 521 Family Festival was held. (End)

ShandongAfter 8 days, Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appeared in Luoyang, Henan again. On the evening of May 20, wearing Hanfu, visit the ancient city of Luoyi. This time she brought a "girlfriend group" and invited many female entrepreneurs to take advantage of the breeze of Xiaoman's night and the lights of the ancient city of Luoyang to experience the culture and beauty of Luoyang Hanfu, and travel through the "city" . After the "cross-dressing" is completed, the grace and splendor of the prosperous Tang Dynasty, the calm elegance of the Ming and Qing Dynasties, and the classical beauty come to mind. A few days ago, on the evening of May 12, Dong Mingzhu experienced Hanfu makeup in a Hanfu museum in the ancient city of Luoyi. During the period, she not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry, but also said, "Luoyang allowed me to wear Hanfu for the first time in my life" and "Luoyang's Hanfu is so beautiful"... Doing makeup for Dong Mingzhu The make-up artist told the Dahecai Cube reporter that the store recommended several more…

Beijing Our newspaper’s special correspondent Wen Yilou, our reporter Chen ZishuaiIn recent years, Hanfu has become a new trend. According to statistics, during Double 11, the average daily sales of Hanfu with red as the main color, such as "New Year Hanfu" and "New Year Hanfu", increased by 530% compared with the previous month. Behind the explosive growth of the Hanfu market is the fact that Hanfu culture is being more deeply integrated into the daily lives of Chinese people and is making strong inroads into domestic and foreign fashion circles. Many of Xu Lun's works, a well-known Chinese fashion designer, combine elements of classical Chinese clothing with modern tailoring methods. He told a reporter from the Global Times that he was among the first people in China to wear Hanfu. At that time, many people still regarded Hanfu as "fancy clothes", and some people even mistakenly thought that he was wearing a "Japanese kimono". But now, people wearing all kinds of Hanfu can be seen walking in the streets in many places. . It is understood that different styles of Hanfu are worn in different ways. Taking the curved train as an example, the correct way to wear it…