Xinhua News Agency, Beijing, April 25 Title: Xinhua News Agency Economic Essay: Liuyang Firecrackers and the New "County" Image of Caoxian HanfuXinhua News Agency reporters Han Jie and Liu Yu JiaThe prefectures and counties are governed, and the world is safe. The county economy is an important force supporting the Chinese economy. Reporters recently conducted interviews in Liuyang City, Changsha City, Hunan Province and Cao County, Heze City, Shandong Province. The two places, nearly a thousand kilometers apart in the south and north, jointly convey the novelty of endogenous changes in county economic development. In Liuyang, the song "Liuyang River" is sung at home and abroad, and the "Liuyang Fireworks" is even more famous. The scene at the Sky Theater on the Liuyang River is stunning: under the gaze of tens of thousands of tourists, clusters of fireworks soar into the deep night sky, and the creative fireworks show combines traditional culture and modern technology. The perfect integration shows the changes in the fireworks industry over the past millennium. In Caoxian County, the quiet revival of Hanfu and colorful clothes has led to the local area's rapid rise into the largest Hanfu production base in the country. In Daji Town,…

Hanfu shows all over the city, a dream back to the prosperous Tang Dynasty. This year, Luoyang cultural tourism continues to break through the circle, from Qingming Festival to May Day. Meituan data shows that during the May Day holiday, Luoyang ranked first in the province in terms of bookings for tourism consumption (including hotels and B&Bs, attraction tickets, transportation, etc.), welcoming tourists from all over the country. With the help of online platforms such as Meituan and Dianping, Luoyang merchants have integrated city characteristics and user needs to continuously innovate cultural tourism supply. As a representative business format, "Hanfu Hotel" has quietly become popular. Meituan data shows that in the past year, the number of accommodation merchants in Luoyang offering "Hanfu" themed products has increased by 330% year-on-year, and the order volume for related products has increased by 17 times. The Luojian Hanfu Guanying B&B Hotel, located near Longmen Avenue, will open in October 2023 with approximately 30 guest rooms. This is also the first time that Hu Yun, a post-95s entrepreneur, operates a hotel across industries. The store spent more than 100,000 yuan to purchase 400 sets of Hanfu and thousands of accessories, which are free for customers…

Original title: The 23rd Badachu Chinese Garden Tea Culture Festival opens on April 30 (title)You can visit Badachu Park for free next Tuesday if you wear Hanfu (theme)Beijing Youth Daily (Reporter Liu Yang) Beijing Youth Daily reporter learned yesterday that the 23rd Badachu Chinese Garden Tea Culture Festival and Ningde (Zherong High Mountain White Tea, Shouning Black Tea) Cultural Week will be held from April 30 to 5 Held at Badachu Park on March 5th. On the opening ceremony of the cultural festival on April 30, visitors wearing Hanfu can enter the park for free. The representative of Ningde City’s intangible cultural heritage, Zherong String Puppet, appeared at the press conference, bringing a tea art display to everyone, sending holiday blessings to the people of the capital, and sincerely inviting everyone to visit Ningde and Zhe Rong, walk into Shouning and experience the original tea culture, folk art and folk customs of Eastern Fujian. This Tea Culture Festival joins hands with Ningde City, Fujian Province, the "National Forest City", an important tea-producing area in the country, and the famous hometown of tea, to "drink good tea to the east of Fujian" and "to the eight special products of the West…

Live streaming e-commerce is bringing Caoxian Hanfu to a broader marketMaybe you don’t have a horse-faced skirt in your wardrobe, but you must have heard how popular horse-faced skirts are. Data from the "Douyin E-commerce Women's Consumption Trend Data Report" show that in the past year, the number of orders for horse-faced skirts purchased by female users on Douyin e-commerce increased by 841% year-on-year. Since the beginning of this year, Caoxian County, Shandong Province, a place known as "China's largest Hanfu production base", has sold more than 300 million yuan of New Year's Eve clothing, mainly horse-faced skirts, during the Spring Festival. Online sales of face skirts approach 900 million yuan. "Horse-faced skirts have become a hot-selling New Year's shirt", "Caoxian County has sold 300 million horse-faced skirts and the supply is still in short supply", "400 college students returned to Caoxian County to sell horse-faced skirts" and other hot searches. These are The topic is like a whirlwind, sweeping the entire online world. Under this trend, many people want to go to the scene to find out. Caoxian Railway StationA person who "missed the business opportunity"The first stop to Caoxian is Shandong Jizhi Life Technology Industrial Park. This is…

The most popular dressing style among young people today is the new Chinese style. According to data from the China Textile and Apparel Federation It shows that the "new Chinese-style" clothing market will reach 1 billion yuan in 2023, and the GMV (gross merchandise transaction) of related products has grown by more than 100% in the past three years. Ms. Zhu, a 25-year-old citizen, told reporters that as the most popular clothing style this year, she has been paying attention to new Chinese style since the Spring Festival and has spent more than 3,000 yuan on new Chinese style clothing. On April 24, the reporter discovered during a visit that new Chinese-style clothing stores can be seen everywhere in our city. In a clothing store on Liuquan Road in Zhangdian District, the reporter saw new Chinese-style shirts and jackets placed in the most conspicuous position of the store. According to the store owner, the best-selling item in the store is a light cyan dress. The design of this dress is improved from the cheongsam. The fabric is light and breathable, allowing consumers to stay fresh and elegant in summer. A consumer who bought the dress said: "The skirt has a…

Beijing Tourists wearing Hanfu visit the Sui and Tang Dynasty Luoyang City National Heritage Park in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists wearing Hanfu are visiting and playing in the peony viewing area of ​​China National Garden in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists experience Hanfu make-up at the China National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by Huang Zhengwei In the Chinese National Garden Hanfu Experience Center in Luoyang City, Henan Province, there are a wide variety of Hanfu styles. Photo by People.com reporter Shang Mingzhen Tourists wearing Hanfu visit the Sui and Tang Dynasty Luoyang City National Heritage Park in Luoyang City, Henan Province. Photo by Huang Zhengwei Tourists wearing Hanfu are visiting and playing in the peony viewing area of ​​China National Garden in Luoyang City, Henan Province. Photo by People.com reporter Shang Mingzhen Tourists wearing Hanfu are visiting and playing…

BeijingThis article is reproduced from: People's Daily Online-Henan Channel Tourists dressed in Hanfu are visiting and playing in the peony viewing area of ​​the National Garden of China in Luoyang City, Henan Province. Photo by People's Daily reporter Shang Mingzhen People's Daily Online, Luoyang, April 21 (Reporter Shang Mingzhen) At present, Luoyang City, Henan Province is ushering in the peak tourist season. Tourists from all over the world wearing Hanfu and ancient buildings with red walls and green tiles, colorful flowers and willows The beautiful spring scenery complements each other and makes you enjoy your leisure time. In the past two years, Luoyang City, based on its thousand-year historical and cultural heritage, has continued to cultivate the in-depth integration of the entire Hanfu industry chain and cultural tourism resources, launching check-in venues, rental and sales, makeup production, follow-up shooting, festival catwalks, etc. The "Hanfu+" immersive service industry consumption mainly focuses on Hanfu elements, enriching tourists' Hanfu experience in multiple dimensions, and the excellent traditional Chinese culture glows with the vitality and vitality of the times. There are a wide variety of Hanfu in the Chinese National Garden Hanfu Experience Center in Luoyang City, Henan Province. Photo by People.com reporter Shang…

Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first…

[Yibang Power News]Hanfu is really popular. Unconsciously, boys and girls wearing Hanfu no longer arouse comments when they appear on buses and subways in big cities. On the way outing in spring, girls in ancient costumes and martial arts boys who look like they came out of TV series can be seen everywhere. In fashionable cultural and creative activities, the ancient Hanfu catwalk has become a reserved item. Hanfu joins hands with Generation Z to rise together with the national trend. The wind picked up and a track was forming. There is a brand name in the spotlight that is difficult to ignore - "Return to the Han and Tang Dynasties". In the exchange with Sun Yi, the co-founder of Return to the Han and Tang Dynasties, these four keywords left the impression of Yibang Dynamics - "sentiment, tenacity, concentration and caution". (Returning to the founders of the Han and Tang Dynasties, Lu Xiaowei and Sun Yi)1] In the past, we relied on feelings, but in the future we must also respect business lawsIn 2006, due to the With a passion for Hanfu, singer Sun Yi and Lu Xiaowei, who were originally engaged in the media industry, jointly founded the…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Why are "new Chinese clothing" represented by horse-faced skirts so popular? China's clothing industry is ushering in good development opportunities by leveraging the spread of traditional cultureCulture is the background of the craze for "new Chinese clothing"Traditional fragrance The color of cloud yarn is relatively monotonous, while the intricate embroidery craftsmanship is emphasized. The improved new Chinese-style Xiangyun gauze jacket uses the penetration of technological fabrics to increase the color of Xiangyun gauze while retaining its lightness and breathability, making it easier to wear in the Lingnan climate. Horse-faced skirts are traditionally made of Yun brocade and Song brocade fabrics. They are famous for their elegance, are complicated to craft and expensive. The fabrics of new Chinese-style horse skirts are mostly made of chiffon and chemical fiber. The embroidery is changed to printed jacquard, and the price is more affordable. The cheongsam has changed from a traditional curve to a large silhouette. The new Chinese style elements have been improved to eliminate complexity and simplify it. It is embellished with simple large silhouette and buckle details. In addition to being worn alone, it can also be worn with Pants and skirts are layered. The Chinese-style men’s shirt is inspired by…

GuangdongThe "new Chinese-style" clothing that became popular in the second half of 2023 is still popular today. At the Nanyou Clothing Wholesale Market in Shenzhen, Guangdong, wholesalers from all over the country purchase clothing here. In a stall, store manager Cui Ciqian received batches of customers, most of whom chose "new Chinese-style" clothing. Inner Mongolia wholesaler Ms. Fan:I came from Inner Mongolia to pick up some new summer styles, similar to Chinese style. Cui Ciqian, manager of a stall at Nanyou Wholesale Market in Shenzhen, Guangdong:This year's "New Chinese Style" is really super popular, so popular that we are rushing the factory every day, every day They are all shipping, non-stop, and we don’t get off work until 12 o’clock every night. As a well-known women's clothing wholesale distribution center in China, more and more stalls in Shenzhen Nanyou Clothing Wholesale Market are filled with "new Chinese-style" clothing. Even some stalls specializing in cashmere and denim are adding "new Chinese" elements to their products. Yin Yali, Supervisor of Nanyou Lixiu Fashion Industry Association, Shenzhen, Guangdong:Since last year, more and more merchants in our market have begun to do "new Chinese style", and now almost 70% of them have 80% of…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

The dazzling clothing culture reflects the development trajectory of ancient material and spiritual civilization, and outlines the continuous life picture of the Chinese nationThe fusion of classical elements and modern creativity has brought people A more diversified and novel aesthetic experience also helps the ancient costumes to "rejuvenate youth"Wearing a hairpin on the head, holding a fan in hand, and fluttering clothes... Walking on the streets of Suzhou, Jiangsu Province in a warm spring day In the alleys, tourists wearing traditional costumes frequently come into view. They visited gardens and water towns to feel the ancient charm and modern style of Jiangnan. They also "entered the scenery" with their own bodies, giving people a sense of traveling through history. In recent years, as traditional culture continues to heat up, many people, especially young people, have begun to admire the beauty of neon clothes. Traditional clothing has become a choice for many people to shape their personal image and life rituals. China is known as a "land of etiquette" and a "land of dress". Various traditional costumes are not only beautiful, but also carry rich historical information and cultural connotations, reflecting the overall customs, thoughts, technologies and cultural characteristics of society.…

"Where to go on May Day?" "Recommendations for May Day treasure cities" and "Seeking travel guide for the Western Sichuan Ring Road"...This May Day holiday, travel markets across the country are experiencing a booking boom. According to Meituan data, as of April 24, the number of cultural tourism bookings (including scenic spots, accommodation, transportation, etc.) during the May Day holiday increased by more than 190% week-on-week. With the popularity of travel, traditional tourist cities continue to be popular, and long-term tourism such as circular routes and outbound tours are popular. Taste bud tours, travel photography, and finding niche destinations that have emerged in recent years continue to be popular and have become the main topics for May Day travel this year. Hot trends. There are nearly 2,000 Hanfu stores in Luoyang, and the new trend of travel photography and taste bud tourism continues to be hotOn the streets of Luoyang, tourists wearing Hanfu can be seen everywhere. Waiting to check in and take photos at popular scenic spots, you can see the "royal concubines" standing shoulder to shoulder. The shops near the scenic spots are mainly Hanfu makeup shops. "We used to have an auto repair street, but now they…

Original title: Xinhua News Agency Economic Essay: Liuyang Firecrackers and the New "County" Image of Caoxian HanfuXinhua News Agency, Beijing, April 25 Title: Xinhua News Agency Economic Essay: Liuyang Firecrackers and Caoxian Hanfu The new "county" imageXinhua News Agency reporters Han Jie and Liu YujiaIf counties and counties govern, the world will be safe. The county economy is an important force supporting the Chinese economy. The reporter recently conducted interviews in Liuyang City, Changsha City, Hunan Province and Cao County, Heze City, Shandong Province. The two places, nearly a thousand kilometers apart in the south and north, jointly convey the novelty of endogenous changes in county economic development. In Liuyang, the song "Liuyang River" is sung at home and abroad, and the "Liuyang Fireworks" is even more famous far and wide. The scene at the Sky Theater on the Liuyang River is stunning: under the gaze of tens of thousands of tourists, clusters of fireworks soar into the deep night sky, and the creative fireworks show combines traditional culture and modern technology. The perfect integration shows the changes in the fireworks industry over the past millennium. In Caoxian County, the quiet revival of Hanfu and colorful clothes has led to…

The 23rd Badachu Chinese Garden Tea Culture Festival and Ningde (Zherong High Mountain White Tea, Shouning Black Tea) Cultural Week will be held at Badachu Park from April 30th to May 5th. During the May Day holiday, tourists can meet at eight major places, enjoy the fragrance of tea and cultural immersion in the three mountains and eight temples, and enjoy a good time together. The Badachu Chinese Garden Tea Culture Festival is the first time in China to combine gardens, tourism and tea culture. It is the only large-scale tourism and cultural event in the country with the mountain temple garden culture as the background and Chinese tea culture as the theme. Since its inception in 2002, the Badachu Chinese Garden Tea Culture Festival has developed into an important platform for exchanges and interactions between tea producing areas and Beijing citizens. It is also a famous tea culture brand event in the northern region. At a press conference held on April 25, the organizer introduced that this tea culture festival joins hands with the "National Forest City", an important tea-producing area in the country, and the famous tea hometown Ningde City, Fujian Province, to "drink good tea to "Mindong"…

Hanfu, the traditional attire of the Han Chinese, also known as "Yiguan," "Yishang," or "Hanzhuang," embodies the essence of China as a "country of rites and etiquette" and "a land of splendid culture." It carries the remarkable craftsmanship and aesthetics of Chinese dyeing, weaving, and embroidery, inheriting over 30 items of intangible cultural heritage and protected Chinese arts and crafts. Hanfu "began with the Yellow Emperor and reached its peak with Yao and Shun," originating from the coronation attire of the Yellow Emperor. Later, during the Zhou Dynasty and the reign of Emperor Ming of the Eastern Han Dynasty, it underwent modifications and became standardized, eventually establishing a complete system. Subsequently, each successive dynasty in the Huaxia region followed the Zhou and Han traditions in inheriting Han attire as a national matter, leading to the inclusion of a section on chariots and attire in the Twenty-Four Histories. "The Yellow Emperor, Yao, and Shun wore garments to govern the world, enhancing their authority derived from the heavens," indicating that the form of the upper garment and lower attire was determined by divine will and thus held sacred. Similar to the term "Hanren" (Han people), the meaning of the character "Han" in…

Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…